模块四 unit 1 welcome to th unit (2014年)课件

1、Welcome to the unitUnit1AdvertisingUnit 1 课件描述： 本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。 dvertisingAUnit 1Welcome to the UnitEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsBrainstorming:1. Where can we find these ads?2. Why do you like these ads?On billboar

2、ds, on the Internet, in newspapers/Magazines, on TV, in leaflets, or in buses etc.They are quite interesting, creative and we can get some useful information from them.Discuss and speak: Read the instructions and focus on the four posters. Try to answer these questions: What image(s) can you see on

3、each poster? What can you read on each poster? What can you learn from each poster? Commercial advertisements Public service advertisementsThis poster is a commercial advertisement. It offer the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to anot

4、her place. In this way can much of time be saved.Poster 1Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-

5、drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Never delete GreenKeep it Forever!Enjoy your musi