美国电子商务教育

美国电子商务教育

E-BusinessEducationintheUnitedStates林漳希德州理工大学信息系统与数量科学系zlin@May28-30,2001The1stChina-USWorkshoponElectronicCommerce提要E-Business与E-Commerce美国大学学怎么办办电子商商务专业业？美国大学学电子商商务课程程怎么设设置？美国大学学电子商商务教育育面临什什么问题题？美国大学学电子商商务教育育给我们们的启示示May28--30,,2001The1stChina-USWorkshoponElectronicCommerce1.E-Business与E-Commerce的区别E-Commerce–包括客户户，商业业伙伴与与代理商商之间的的交易E-Business–e-commerce加上内部部运营（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement..）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce2.美国国大学怎怎么办电电子商商务专业业？市场导向向仍属信息息系统专专业范畴畴设电子商商务课程程，或在其它课课程中增增加电子子商务内内容May28--30,,2001The1stChina-USWorkshoponElectronicCommerce商学院就业市场场学生教育管理理机构电子商务务教育的的市场导导向May28--30,,2001The1stChina-USWorkshoponElectronicCommerce公司里的的MIS专业毕业业生主管人员员MBAMS/MISMS/CS客户应用软件件项目商学院MIS专业设置置与电子商务务教育软件开发发部门May28--30,,2001The1stChina-USWorkshoponElectronicCommerceNationalInstrument

对MIS新新雇员的的期望胜任（Competencies））主动（Initiative）进取与持持续（DriveandPersistence））合作性（（Collaboration）技术获取取与使用用（AcquireandUseTechnology）对客户成成功的关关注（FocusonCustomerSuccess）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce美国前15名信信息系统统专业(2000)1.MassachusettsInstituteofTechnology(Sloan)2.CarnegieMellonUniversity(PA))3.UniversityofTexas–Austin((McCombs)4.UniversityofArizona((Eller)5.StanfordUniversity(CA))6.UniversityofMinnesota–TwinCities((Carlson)7.UniversityofPennsylvania((Wharton)8.NewYorkUniversity(Stern)9.UniversityofMaryland–CollegePark((Smith))10.UniversityofMichigan–AnnArbor11.GeorgiaStateUniversity((Robinson)12.UniversityofCalifornia––Berkeley((Haas)13.UniversityofCalifornia––LosAngeles((Anderson)14.PurdueUniversity–WestLafayette((Krannert)(IN))15.IndianaUniversity––Bloomington((Kelley)May28--30,,2001The1stChina-USWorkshoponElectronicCommerce3.电子商务务课程设设置美国大学学一般不不设电子子商务专专业。电子商务务是一门门课程，，或一个个专门化化。一些学校校不设电电子商务务课，但但在有关关课程中中根据需需要增加加了该课课程内容容May28--30,,2001The1stChina-USWorkshoponElectronicCommerce课程类别别基础课程程（Fundamental））核心课程程（Core）选修课程程（Elective）包括与科科目有关关的课程程实习（Internship）May28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIS有关交叉叉学科信息系统统（InformationSystems）Datacomm,,database,programminglanguage,client/servercomputing,,systemanalysisanddesign,etc..管理科学学（ManagementSciences）mathematicalprogramming,,optimization,operationresearch生产运营营管理（（ProductionandOperationsManagement））Decisiontheory,,organizationtheory,,etc.统计（Statistics）其它课程程Marketing,,finance,,management,,accounting,,b--law,economics,,etc.May28--30,,2001The1stChina-USWorkshoponElectronicCommerce电子商务务核心课课程应包包括什么么网络技术术与互联联网（NetworkTechnologyandtheInternet）系统安全全（SystemSecurity））电子商务务系统开开发（ElectronicCommerceSystemDevelopment）电子商务务法律与与法规（（LegalIssuesinE-commerce）管理经济济学（ManagerialEconomics）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce4.电电子商务务教育的的有关问问题电子商务务课程设设置面临临的问题题IS教教育者面面临的问问题IS学生生面临的的问题经济发展展减缓的的影响May28--30,,2001The1stChina-USWorkshoponElectronicCommerce电子商务务课程的的设置问问题电子商务务课程调调整跟不不上电子子商务发发展速度度IT商业模型型与理念念电子商务务涉及面面太广，，难以用用一本教教材中涵涵盖May28--30,,2001The1stChina-USWorkshoponElectronicCommerce课程设置置面临新新技术的的挑战程序设计计语言::COBOLorVB?Answer::stateofquoandmovetothenewerone数据库管管理系统统:AccessorOracle?--Answer:depends网页设计计:fromHTMLtoXML?--Answer:yes网站程序序设计::CGIorJSP?-Answer:JSP操作系统统:UnixorWindows??-Answer:Both电子商务务模式--Forexample，P2PJava怎么了??MicroSoft’’sIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJava’’sdemandshrinkingMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce如何满足足工业界界的需求求NationalInstrument对新雇员员的新信信息技术术要求::

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MobilecommerceNote:Thehighlightedaredirectlye--businessrelevant..IntegrationTechnologySupplyChainManagementMicrosoft''s..NETmodelDesignPatternsSoftwaretestingReusablecodeDatawarehouseWebintegrationMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceIS教教育者面面临的问问题问题1:FastchangingE--businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust““baked”问题2:Highdemandandlowsupply––4::1Solution:MoreISPhDstudents问题3:SupplyalwayslagsdemandMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceIS学生生面临的的问题如何应付付变化中中的就业业市场该学什么么？谁雇我？？做什么工工作？工资？经济情况况变化对对就业的的影响May28--30,,2001The1stChina-USWorkshoponElectronicCommerce经济发展展减缓的的影响许多..com公司将关关闭电子商务务就业市市场将缩缩小对电子商商务教育育的可能能影响Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitableMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce5.美国国电子商商务教育育的启示示对教育者者电子商务务教育必必须面向向市场，，由市场场推动电子商务务教育应应由教育育界与工工业界合合作课程设计计应兼顾顾各方面面需要：：不同同专业，，不同类类型生源源，信息息技术行行业，等等等。结论：实例分析析十分重重要必须紧跟跟最新信信息技术术必须实用用性与前前瞻性兼兼顾May28--30,,2001The1stChina-USWorkshoponElectronicCommerce美国电子子商务教教育的启启示对学生我该学些些什么??面向就业业扬长避短短因地制宜宜注重实践践能力怎么学？？课堂与实实践相结结合May28--30,,2001The1stChina-USWorkshoponElectronicCommerce5.附附录德州理工工大学（（TexasTechUniversity））的电子商商务课程程设置奥斯汀德德州大学学（UTAustin））MBA的电子商商务课程程设置麻省理工工大学（（MIT））MBA的电子商商务课程程设置电子商务务教材教学练习习项目（（Project）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大学德州理工工大学商商学院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,,Finance,,Management,,AccountingRanking:60+innorthAmericaDepartmentofISQS::信息系统统与定量量科学系系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,,BSConcentrations:Statistics,MIS,POM,,NetworkManagementMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大学的的MIS专业本本科生核核心课程程MIS与工具介介绍程序语言言Internet应用JavaClient//Server数据通信信数据库实习系统分析析系统设计计项目管理理BBBCCCCCMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大学的的MIS专业MS/MBA核心课程程基本计算算机应用用工具数据通信信程序设计计语言系统与信信息概念念决策与管管理远程通信信技术应用策略略高级数据据通信高级系统统分析数据库信息系统统设计MISMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceUTAustin的的MBA核核心课程程专门化::信息息管理((IM)核心课程程:MIS380N.2IMCOREI:ManagingInformationMIS380N.3IMCOREII:ManagingSystemsMIS380N.4IMCOREIII::DigitalEconomy&CommerceMIS380N.XIMCOREIV:RestrictedElective选修课Total32electivecoursesMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceUTAustinMBA的部分选选修课程程(信息管理理专门化化)About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&&DecisionMakingintheInformationAgeMarketingforTechnology--basedCompaniesOperations&MarketingStrategyintheDigitalAgeMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA核心课程程(E-Business&Marketing)I.Requiredcoresubjects15.810IntroductiontoMarketing15.561InformationSystems::FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412FinancialManagement15.401FinanceTheoryI15.760IntroductiontoOperationsManagementII.Requiredtracksubjects15.567eBusiness15.973ProseminarineBusinessandMarketingAndoneof:15.579TechnologiesforeBusiness15.823MarketingandtheInternetMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA选修课程程(1)(E-Business&Marketing)InformationTechnologyElectives15.563InventingtheOrganizationofthe21stCentury15.564InformationTechnologyI15.568ManagementInformationSystems15.578CommunicationsandConnectivityAmongInformationSystems15.579TechnologiesforeBusiness(ifinadditiontosectionII)15.924CorporateStrategicOptionsEnabledbyInformationTechnologyMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA选修课程程(2)(E-Business&Marketing)Electivesforbreadth15.020CompetitioninTelecommunications15.315PlanningandManagingChange15.318LeadershipandChangeinOrganizations15.343ManagingTransformationinWork,Organizations,andSociety15.768ManagingServices::Concept,,Design,&&Delivery15.771J CaseStudiesinLogisticsandSupplyChainManagement15.912TechnologyStrategy15.935CorporateStrategiesandPracticesinServiceIndustries15.963CompetitioninInternetSoftwareMarketsMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-Business教材E-Business&E-CommerceforManagers-H.M..Deitel,P.J.Deitel,,andK.SteinbuhlerPrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents..Butcoverstoomuchinasinglebook.May28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-commerce教材ElectronicCommerce–AManagerialPerspective-EfraimTurban,,JaeLee,,DavidKing,,andH.MichaelChungPrincetonHall,2000Internet-basedmarket,,businesses,,andconsumersInternettechnologiesElectronicpaymentsystemsLegalissuesECinfrastructureImplementationofECComment:AtypicalstructureofECcourse.May28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-commerceSecurity教材ElectronicCommerce–Security,,riskmanagementandcontrol-MarilynGreenstein,andToddM.Feinman,McGrawHill2000EC&&independentthirdpartyRegulatoryenvironmentEDI,,ECandtheInternetRisksofECsystemsanditsmanagementNetworksecuritytechnologyE-paymentmechanismComment:Goodfocus.ThereisalimitinexpandingECtocoversuchdetails..May28--30,,2001The1stChina-USWorkshoponElectronicCommerce数据通信信教材提提要引言TelecommunicationandtheInternetNetworkapplicationande-commerce数据通信信基本原原理OSInetworkmodelRoutingandQoS网络技术术与服务务LANs&backbonenetworksWANsandnetworkservices,InternetservicesWirelessnetwork网络管理理NetworkmanagementprotocolsandtechnologyNetworksecuritymanagementSecurityissuesine--commerceMay28--30,,2001Th