2022年考研考博-考博英语-中国地质大学考试名师押题精选卷I（带答案详解）试卷号57

住在富人区的她2022年考研考博-考博英语-中国地质大学考试名师押题精选卷I（带答案详解）（图片可根据实际调整大小）题型12345总分得分一.综合题(共50题)1.单选题

JustasoneneedsaJ.D.tobecomealawyerinAmerica,onemustobtainaM.D.inordertoqualifyasaphysician,thoughthedegreeisnottheonlyrequirement.

问题1选项

A.JustasoneneedsaJ.D

B.aM.D

C.qualifyasa

D.thoughthedegreeisnottheonly

E.没有问题

【答案】E

2.填空题

Johnhasagreatvoice,butwiththatcoldhewon't（

）verygoodifhetriestosing.

【答案】

sound

【解析】语法分析。考查系动词。hewon’tverygood是个主系表结构，空白处应填入一个系动词,此处填sound合适。

3.单选题

Theshort,smilingmanwhointroducehimselfasthemanagerdeniedthatwehadpaidmorethanotherpeople,thoughhedidadmitthatwehadbeenputina“special”room.

问题1选项

A.whointroducehimself

B.asthemanagerdenied

C.didadmit

D.hadbeenput

E.没有错误

【答案】A

【解析】语法题。时态错误。introduce改为introduced。谓语动词为denied,是一般过去时,因此A项定语从句中的动词Introduce也应该用过去式。

4.单选题

ManysocialobserversinChinaareconcernedthatchildrengrowingupinvillagesawayfromtheirmotherandfatherlackofparentalloveandmayhavetroublebecomingresponsibleadultsastheyentertheirtwenties.

问题1选项

A.areconcernedthat

B.lackofparentallove

C.troublebecoming

D.astheyentertheirtwenties

E.没有错误

【答案】B

【解析】动词误用。Lack后面去掉of。动词lack(缺乏)为及物动词,可以直接作谓语动词,不需要加介词of。

5.填空题

WhenLiSanwenttothehospitalforhis（1）healthcheck-up,thedoctor

onceagainadvisedhimtoquitsmokingand（2）weight.HealsotoldLitogetmore（3）andcutdownonthe（4）ofsaltinhasdiet.Lihasheardthismanytimesbefore,buthewillprobably（5）theadvice,（6）hehasinthepast.I’mafraiditwilltakeaheartattacktomakehim（7）hisattitude.

【答案】1.regular

2.lose

3.exercise

4.amount

5.ignore

6.as

7.change

【解析】1.语义题。regularhealthcheck-up常规健康体检

2.固定搭配。Loseweight减肥。

3.语义题。getmoreexercise加强锻炼

4.语义题。Amount数量。

5.语义题。Ignoretheadvice忽视意见。

6.语义题。As正如。

7.固定搭配。changeone'sattitude转变观念。

6.填空题

Thecompanyheadquartersincludeatechnicallibraryandabigresearchlaboratory.I’vevisited（1）lab,whichisvery（2）equipped.Iwouldn'tmindworkingtheremyself.

【答案】1.the

2.well

【解析】1.语法题。考查定冠词。这里应该用定冠词the来表示特指前面出现过的laboratory。

2.固定搭配。Bewellequipped设备齐全精良。

7.单选题

Onceyouhavefinishedreadingthesedocumentsfromourconsultant,wewouldliketohaveyouropinionregardingthevalueoftheadvicesreceivedsofar.

问题1选项

A.Onceyouhave

B.regarding

C.valueoftheadvices

D.sofar

E.没有问题

【答案】E

8.填空题

Yesterdayafternoon,whileJohnandLindawerebothatwork,thieves（1）intotheirflatand（2）money,jewelryandanexpensivenewcomputer.

【答案】1.broke;

2.took

【解析】1.固定搭配。breakinto闯入。因此此处填break的过去式broke。

2.语义题。第二空也填动词的过去式,由其宾语money可知填took(带走了)。

9.填空题

Myparentshavebeen（1）meto（2）marriedforthelasttwoyears,butIstillhaven’tmadeupmy（3）.

句意:在过去的两年里，我的父母一直让我结婚，但是我仍旧没有做好决定。

【答案】1.asking

2.get

3.mind

【解析】1.固定搭配。Asksb.todo要求某人做某事。此处表示“一直”,用现在完成进行时,所以填asking。

2.固定搭配。Getmarried结婚。

3.固定搭配。Makeupone’smind下决心。

10.单选题

Sincethedatafromtheexperimentsarenoteasytobeanalysed,itwillbeseveralweeksbeforeweknowwhetherwearefreetoproceedwiththesecondpartofourresearchprogram.

问题1选项

A.from

B.arenoteasy

C.tobeanalysed

D.freetoproceedwith

【答案】B

【解析】语法错误。主谓不一致。are改成is。主语thedata为单数，故系动词应该用is。

11.单选题

Howdoyouaccount（1）

Thegraphintheupperpartofthescreen（2）

问题1选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题2选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题3选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题4选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题5选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题6选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题7选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题8选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题9选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

问题10选项

A.impossibletouseinnuclearpowerstations?

B.notdiligentstudents,learnspokenlanguagesmosteasily.

C.thedifferencebetweenthesetwoproducts?

D.hefoundthathegotmoreoutofhisreadingaswell.

E.studentsgrewupintownsandcities.

F.thatbuildsabarriertopreventwaterfromflowingonward.

G.scheduledtoarriveinChengduin35minutes.

H.showsthechangeinproductionlevelsfrom1990to2012.

I.Iwouldtakehimtoseeadoctor.

J.whenIsawanexpensivecarrunoverateenager.

K.isunlikelytomakeveryrapidprogressinmasteringwrittenEnglish,

L.supposedtotakethemedicinetwiceaday.

M.forthesharpfallinbirdpopulationssince1995?

N.Iwouldhavecalledoffthemeeting,

O.theexamplesaretakenfromrecentpublications,

P.constructedacrossavalleytoencloseanareaforstoringwater,

Q.andrunintoanoldfriendIhaven’tseeninyears,

R.canbeworntoallsortsofsocialevents,bothformalandinformal,

S.hereceivesmuchhighergradesinallsubjects.

T.asgoodasthingsstraightfromthegarden?

【答案】第1题:M

第2题:H

第3题:T

第4题:O

第5题:K

第6题:F

第7题:D

第8题:J

第9题:N

第10题:G

【解析】（1）句意:你如何解释1995年以来鸟类种群急剧减少的现象？

固定搭配。accountfor解释，说明（某事）。

（2）句意:屏幕上方的图表显示了从1990至2012年生产水平的变化。

语法题。根据已知信息判断后面要接一个谓语动词,主语是graph(图标),所以匹配H。

（3）句意:为什么速冻蔬菜和直接从菜园摘的蔬菜几乎一样好？

语义连接。而且almost后面接形容意义的词。

（4）正如你可以看到，大多数例子都取自最近的出版物。

语法题。mostof后面接复数名词。干扰项为E。但是E(大部分学生在城市中长大)不符合实际。

（5）句意:喜欢讲话，好玩的人不可能在精通书面英语上进步非常快。

逻辑衔接。enjoytalking与playful前半句的关键，因此得出后面结论:在书面英语上不可能取得很快的进步。

（6）句意:大坝就是构成一个障碍的一堵墙，以便阻止水往前流。

语法题。句中dam是前半句关键词，前半句已经是完整句子,后面需要接个表解释说明意思的从句或分词结构。

（7）句意:当王建国的英语口语变得更好时，他发现自己从阅读中也获得了更多。

逻辑衔接。as引导时间状语从句，后面为主句表示结果或伴随。

（8）句意:在我看见一辆昂贵的小车撞倒一个青年的那天，我正在沿着街道散步。

语法题。句子前半句为主句,后半句为when引导的时间状语从句。when:当...时候，表示正好发生了什么。

（9）句意:我要是早知道他不舒服，我就取消会议了。

语法题。考查虚拟语气。表过去的条件句中的虚拟语气，从句用had+过去分词，主句would+have+过去分词。

（10）句意:根据这个时间表，我们预计35分钟后到达成都。

逻辑衔接。句中timetable是关键，是在讲行程安排。

12.单选题

Asyoucantellfromhowanimatedheis.Charlesisnottiredenoughtogotobedyet.Hewouldn’tsleepifhegoestobednow.

问题1选项

A.Asyoucan

B.howanimatedheis

C.tiredenough

D.hegoestobed

E.没有问题

【答案】D

【解析】时态错误。hegoestobed改为weretogotobed,主句和从句部分都是表示与将来事实相反，主句用would/could+动词原形，从句用wereto/should+动词原形。

13.单选题

1.Twelvemonthsago,LululemonAthleticawasoneofthehottestbrandsintheworld.Salesofitshigh-pricedyogagearwereexploding;thecompanywasexpandingintonewmarkets;expertswereinaweofits“cult-likefollowing.”Asoneobserverputit,“They’remorethanapparel.They’realifestyle.”Butthencustomersstartedcomplainingaboutpillingfabrics,bleedingdyesand,mostmemorably,yogapantssothinthattheyeffectivelybecametransparentwhenyoubentover.Lululemon'sfoundermadethingsworsebysuggestingthatsomewomenweretoofattowearthecompany’sclothes.AndthatwastheendofLululemon’scharmedexistence:thefoundersteppeddownfromhismanagementrole,and,afewweeksago,thecompanysaidthatithadseensales“deceleratemeaningfully.”

2.It’satruismofbusinessschoolthinkingthatacompany'sbrandisits“mostimportantasset,”morevaluablethantechnologyorpatentsormanufacturingprowess.Butbrandshaveneverbeenmorefragile.Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.AbsoluteValue,anewbookbyItamarSimonson,amarketingprofessoratStanford,andEmanuelRosen,aformersoftwareexecutive,showsthat,historically,theriseofbrandswasaresponsetoaninformation-poorenvironment.Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality;ifacarwasmadebyGeneralMotors,oraketchupbyHeinz,peopleassumedthatitwasprettygood.Itwashardtofigureoutifanewproductfromanunfamiliarcompanywasreliableornot,sobrandloyaltywasawayofreducingrisk.Asrecentlyasthe1980s,nearlyfour-fifthsofAmericancarbuyersstayedloyaltoabrand.

3.Todayconsumerscanreadreamsofresearchaboutwhatevertheywanttobuy.This

startedbackwithConsumerReports,whichpublishedobjectivestudiesofproducts,andwithJDPower'squalityrankings,whichrevealedwhatordinarycustomersthoughtofthecarstheyhadbought.Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories.ArecentPricewaterhouseCoopersstudyfoundthat80percentofconsumerslookatonlinereviewsbeforemakingmajorpurchases,andahostofstudieshaveloggedthestronginfluencethosereviewshaveonthedecisionspeoplemake.Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:adudproductcanbecomealaughingstockinamatterofhours.IntheolddaysyoumightbuyaSonytelevisionsetbecauseyouhadownedonebefore,orbecauseyoutrustedthebrand.TodaysuchconsiderationsmattermuchlessthanreviewsonAmazonandEngadgetandCNET.AsSimonsontoldme,“eachproductnowhastoproveitselfonitsown.”

4.Ithasbeenarguedthatthewelterofinformationwillactuallymakebrandsmorevaluable.AstheinfluentialconsultancyInterbrandputsit,“Inaworldwhereconsumersareoftenoverwhelmedwithinformation,theroleabrandplaysinpeople’sliveshasbecomeallthemoreimportant.”Butinformationoverloadislargelyamyth.“Mostconsumerslearnveryquicklyhowtogetagreatdealofinformationefficientlyandeffectively,”Simonsonsays."Mostofusfigureouthowtofindwhatwe’relookingforwithoutspendinghugeamountsoftimeonline."Andthishasmadecustomerloyaltyprettymuchathingofthepast.Only25percentofAmericanrespondentsinarecentErnst&Youngstudysaidthatbrandloyaltyaffectedhowtheyshopped.

5.Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance—thepercentageofbrand-loyalcarbuyershasplummetedinthepasttwentyyears—andthepricepremiumthatarecognizedbrandcanchargehasshrunk.Ifyouaremakingabetterproduct,youcanstillchargemore,but,ifyourproductismuchlikethatofyourcompetitors,yourpriceneedstobesimilartoo.Thatistheclearestindicationthattheeconomicvalueofbrands—traditionallyassessedbythepremiumacompanycouldcharge—iswaning.Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct(Coca-Cola,say),orwheretheyconferstatus,aswithluxurygoods.Butevenheretheinformationdelugeistransformative;luxurytravel,forinstance,hasbeenprofoundlyaffectedbywebsiteslikeTripAdvisor.

6.Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices.Andtheyarenottheonlybeneficiaries;upstartsnowfinditeasiertocompetewiththebigboys.Ifyoubuildabettermousetrap,peoplewillsoonknowaboutit.Adecadeago,personal-computercompanieslikeAsusandAcerhadalmostnobrandidentityoutsideTaiwan.Nowtheyaremajorplayers.Roku,amakerofstreamingentertainmentdevices,hasthrivedeventhoughitsproductshavetocompetewithsimilaronesmadebyApple(whichisusuallycitedastheworld'smostvaluablebrand).AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.Formuchofthe20thcentury,consumermarketswerestable.Todaytheyaretumultuous,andyouareonlyasgoodasyourlastproduct.ForbrandslikeLululemonthereisonlyoneconsolation:makesomethingreallygreatandyourpastsinswillbeforgotten.

1.AccordingtotextA,whichwaspublishedrecently,withinthepastyearLululemonAthletica（

）.

2.Thebestoppositeoftheverbtodecelerate(usedinparagraph1)isto（

）.

3.Acompany'sbrandisits“mostimportantasset”'(paragraph2).TextA（

）.

4.Americanconsumersusedtobeloyaltobrands（

）.

5.Inparagraph3,socialmediaarementioned（

）.

6.BasedontheevidencepresentedintextA,（

）

7.Tojudgefromwhathewrites,theauthoroftextA（

）.

8.TheauthorcitesHyundaiasanexampleofafirmthat（

）.

问题1选项

A.hasemergedasanewreligiousgroup.

B.hassuccessfullypersuadedoverweightwomentoavoidwearingyogapants,

C.bothoftheabove.

D.neitheroftheabove.

问题2选项

A.bumup.

B.speedup.

C.growup.

D.riseup.

问题3选项

A.offersabundantsupportforthisview.

B.showsthatthestatementwaseventruerinthepastthanitisinthe21stcentury

C.showsthatthisviewhasalwaysbeenfalse.

D.suggeststhatthisviewisincreasinglyoutofdate.

问题4选项

A.becausetheyeitherweretoobusyorlackedtheeducationtoseekreliableinformationonproductquality

B.becauseoftheimpactofadvertising,whichineffectprogrammedconsumerstorespondtothecalculatedappealofcertainbrands

C.thatexperiencehadtaughtthemtotrustinordertoreducethelikelihoodofmakingcostlymistakes

D.thattheyhadlearnedtorecognizeovertheyearsbyreadingConsumerReportsorsimilarpublications

问题5选项

A.asamajorfactorintheInternet'serosionofwhatremainsofbrandloyalty.

B.asanexampleofhowconsumersgainaccesstoexpertopiniononproductquality.

C.toshowthatbrandloyaltyisgrowingastheinternethelpspeopletoavoidundesirableproductsassociatedwithquestionablebrands.

D.asanexampleofwhatadvertiserscandotostrengthentheappealofabrand.

问题6选项

A.onecansafelypredictthatbrandswillsoonceasetobeafeatureofmarketing.

B.itisclearthatexpertsallagreeonhowthenewabundanceofproductinformationwillaffectconsumerchoices.

C.thereappearstobecontinuingdisagreementoverthefuturevalueofbrandsasamarketingtool.

D.itseemsthatprofessionalmarketanalystssharetheviewthatbrandloyaltywillreemergefollowingtheongoingtumult,whichistheresultofrapidtechnologicalchange.

问题7选项

A.suggeststhattheriseoftheinternet,andaboveallofsocialmedia,doombrand-basedcommerce.

B.feelsthatconsumersarebeingwellservedbythevastincreaseinaccesstoproductinformationonline.

C.believesthatthetrendsheoutlineswillmakeiteasierforbigcompaniestocontinuetodominateconsumermarkets.

D.thinksthatcompanieswillbeabletousetheinternettodesignproductsthatreflectconsumerpreferencesmoreeffectively.

问题8选项

A.oncehadapoorreputationbutisnowsuccessfulinitsindustry.

B.hassolveditsearlierimageproblembysellingmillionsofautomobiles.

C.offersevidenceofthegreatstabilityofconsumermarketsinthe20thcentury

D.showshowimportanthumorisinmarketingproductstotoday’sconsumers.

【答案】第1题:D

第2题:B

第3题:D

第4题:C

第5题:A

第6题:C

第7题:B

第8题:A

【解析】1.细节事实题。第一段指出:112个月前，露露柠檬公司还是世界上炙手可热的品牌之一。它的昂贵的瑜咖装备的销量激增,但是之后消费者们开始抱怨容易起球的布料，会褪色的染料，以及最显著的瑜伽裤子实在太薄了，以至于当你弯腰时裤子实际上就变得透明。露露柠檬公司的创始人的言论使得情况雪上加霜，他暗指一些女性是因为太胖，才穿不下公司的衣服。由此推测D项正确。

2.词义题。第一段最后一句中的“deceleratemeaningfully.”最可能指代“公司的销售减速”，由此它的反义词是“加速”。

3.细节事实题。根据第二段第二句“Butbrandshaveneverbeenmorefragile.但是品牌从未像如今这般脆弱不堪”及第三句“Thereasonissimple:consumersaresupremelywellinformedandfarmorelikelytoinvestigatetherealvalueofproductsthantorelyonlogos.理由很简单：现在的消费者消息非常灵通，与其依赖品牌形象，更愿意去调查产品的真实价值”知D项“暗示这种观念正在渐渐过时"正确。

4.细节事实题。第二段:Whenconsumershadtorelyonadvertisementsandtheirpastexperiencewithacompany,brandsservedasproxiesforquality(当消费者不得不依赖广告以及他们在该公司的购物体验时，品牌起到了产品质量代言人的作用),以及后面指出:...sobrandloyaltywasawayofreducingrisk.所以品牌忠诚度是一个降低风险的方式,由此可知知C项“经验教会他们信任品牌，以减少犯代价昂贵的错误的可能性”正确。

5.细节事实题。第三段指出:Butwhathasreallyweakenedthepowerofbrandsistheinternet,whichhasgivenordinaryconsumerseasyaccesstoexpertreviews,userreviewsanddetailedproductdata,inanarrayofcategories(然而真正削弱了品牌力量的是互联网，网络使得普通消费者也可以很容易地获取分门别类的专业评价、用户评价，以及详细的产品数据),以及后面:Theriseofsocialmediahasacceleratedthetrendtoanastonishingdegree:...(社交媒体的出现己在一个令人惊讶的程度上假设了这种趋势（即削弱了品牌力量的趋势)，由此可知A项“已成为互联网削弱品牌忠诚度的一个主要因素”正确。

6.推理判断题。根据第四段第六句“Andthishasmadecustomerloyaltyprettymuchathingofthepast.这导致消费者忠诚度的讲法成为过去”及第五段中“Thisisn'ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）,这并非一概而论：品牌保留价值，因为品牌联想是产品体验不可或缺的一部分(如可口可乐)”知C项“在品牌作为营销工具的未来价值上貌似存在持续的争议”正确。

7.推理判断题。由第五段中“Thisisn’ttrueacrosstheboard:brandsretainvaluewherethebrandassociationisintegraltotheexperienceofaproduct（Coca-Cola,say）这并非一概而论：品牌保留价值，因为品牌联想是产品体验不可或缺的一部分(如可口可乐)”知A项“暗示互联网的出现，尤其是社交媒体的出现使基于品牌的商业失败”的说法过于绝对；第五段:Forestablishedbrandsthisisanightmare.Youcannevercoastonpastperformance...(对已确定的品牌而言，这是一个噩梦，你决不能不费力气或没有麻烦地依靠你之前的功绩),由此可知C项“认为他例举的趋势将让大企业更容易继续去支配消费者市场”不正确。D项“认为企业将能利用互联网去设计更能有效地反应消费者喜好的产品”在文中没有提及。第六段:Forconsumersthisisideal:theyaremakingbetterchoices,andheightenedcompetitionhasraisedqualityandhelddownprices(对消费者而言，他们在在做更好的选择，提高的竞争提升了产品的质量且也降低了产品价格)。可知B“认为消费者通过大量获取互联网上的产品信息而正受到得到更好的服务”正确。

8.推理判断题。根据第六段中“AndtheKoreancarmakerHyundaihasgonefrombeingajoketosellingfourmillioncarsayear.而且，韩国汽车生产者现代集团己从一个笑话变成一个每年销售四百万汽车的企业”知A项“曾经声誉不好，但现在在它的行业却获得了成功”正确。

14.填空题

Ourinitialfieldworksite（1）outtobecompletelyunsuitable.Ourteam（2）overaweektherebeforewerecognizedthatwe（3）neverfindthequalityoffossilswewere（4）forinthatspot.

【答案】1.turned;

2.worked;

3.would;

4.looking

【解析】1.固定搭配。turnouttobe被发现是，结果是。而且此处应为过去式turned。

2.语义题。第二空填不及物动词,因此worked符合句意。

3.语法分析。第三空填would表示过去将来时。

4.固定搭配。wewerefor是定语从句修饰thequalityoffossils,那