国外顶尖商学院MBA案例分析模版

PowerPointTimesaver.2IntroductionThisfile‘‘PowerPointTimesaver’containsalargenumberofpreformatteddummyslidesthatarereadytobecopiedandpastedontoyourownpresentationforfurtherprocessing,therebydramaticallyreducinglay-outingandformattingtimeensuringconsistencyoflay-outthroughoutyourpresentationThestructureoftheslidesisconform:Headings:20pointsBoldVerdanaSub-headings16pointsVerdanaBulletslidesaccordingtotemplate(automatic),jump-inwithTab,jump-backwithShift-TabText14,12or10pointsVerdanaFootnotes8pointsVerdana*Excludingspecialcharts(Bubble,Merrimekko,Skyline,Brickyardetc.);theseareavailabletolicensedpractitionersthroughtheStratBridge‘‘StrategicSurveyor’’tool3GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182GreenRGBCode:153-204-000PreferredColors14AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinPowerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=1815AgendaStructuredtextGraphsPicturesServiceLineCharts6TextBlocks-UnrelatedList..................................................7TextBlocks-CausesandEffects..................................................Subtitlecomeshere8TextBlocks-Matrix...............................................................................................Subtitlecomeshere9TextBlocks-CauseandEffect....................Subtitlecomeshere10TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere11Text-SequentialVertical............................................................Subtitlecomeshere12Text-MakingPoints.............................................Subtitlecomeshere13Text-Bullits.........................Subtitlecomeshere14TextBlocks-Influencing.....Subtitlecomeshere………………15TextBlocks-Leadingto.........................Subtitlecomeshere16......Text-EnvelopingElements...................................Subtitlecomeshere17TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…18TextBlocks-ResultingFrom.....Subtitlecomeshere…………………19Text-Interrelations.....……....................Subtitlecomeshere20MultipleBoxes..........................................................................................................................................21OrgChart...................................................................................................................Subtitlecomeshere22LogicTree-OneLevelPlusText................................................................................................Subtitlecomeshere23LogicTree-TwoLevels...................................Subtitlecomeshere24LogicTree-Vertical.................................................................Subtitlecomeshere25DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere26DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere27DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere28DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere29DriverTree-ExpandedText..................................................................................................30RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere31StandardTable-bulletedcellsSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheadingEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertext32StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading33AgendaStructuredtextGraphsPicturesServiceLineCharts34BarChart-StackedSource:....UnitsCharttitlecomeshere35BarChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere36BarChart-ThreeStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere37BarChart-FourParallelSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere38BarChart-PairedSource:....UnitsCharttitlecomeshere39BarChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere40ColumnChart-StackedSource:....UnitsCharttitlecomeshere41ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere42ColumnChart-Pai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.............................VirtuousViciousSubtitlecomeshere64ClosedLoop....................Subtitlecomeshere65ProcessEndinginaClosedLoopSubtitlecomeshere66WheelofFortuneSubtitlecomeshere67Puzzle-FourPiecesFittingTogetherSubtitlecomeshere68Puzzle-FivePiecesFittingTogetherSubtitlecomeshere69Puzzle-PiecesNotFittingTogetherSubtitlecomeshere70Puzzle-PiecesMightFitTogetherSubtitlecomeshere71QuotesSubtitlecomeshere72CirclesofInfluenceSubtitlecomeshere73Eggs........................................Subtitlecomeshere74Circles-Interrelated...............Subtitlecomeshere75Circles-OverlappingSubtitlecomeshere76Expansion....................................................Subtitlecomeshere77CubeSubtitlecomeshere78Maps-NetherlandsSubtitlecomeshere79Maps-WesternEurope,TheWorld[ungrouptoselectcountries]Subtitlecomeshere80LifeCycle-GenericUnitssoldTimesincelaunchProductAProductBProductCProductDSubtitlecomeshere81LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere82CostCurveCost/unitCumulativeVolume....................Subtitlecomeshere83Downwardandupwardslopes123Time321TimeSubtitlecomeshere84RecognitionForTeachingRecognitionOfResearch85FunnelsSubtitlecomeshere86BuildingblocksSubtitlecomeshere87Spectrum...................................LowHighSubtitlecomeshere88Balance..........Subtitlecomeshere89Cross....................Subtitlecomeshere90Pyramid.................Subtitlecomeshere91Historyx x xx x2005Subtitlecomeshere92Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere93AgendaStructuredtextGraphsPicturesServiceLineCharts94GenericStrategyDevelopmentFramework-EnglishEnvironmentalAnalysisBusinessImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustry

ScenariosStrategicOptionsAnalysisStrategyImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDeskResearchandInterviewsInterviewsandWorkshopsWorkshopsandAnalysesBusinessPlanWritingCrea-tivitySubtitlecomeshere95GenericStrategyDevelopmentFramework-DutchExterneeninterneanalyseBepalinguitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategischekeuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisico’’sStrategieHeroverweegdeuitgangspuntenDeskresearcheninterviewsInterviewsenworkshopsWorkshopsenanalysesUitwerkingplannenCreati-viteitSubtitlecomeshere96StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarketAttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope&ContextCreativityScenarios&OptionsSubtitlecomeshere97StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere98BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere99IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewearenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow100StrategicDisciplines...............…Subtitlecomeshere…101ActivityMap-Generic...................................AdvantagedNeutralDisadvantaged..................................................................................................................................................................................................................Subtitlecomeshere102ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInstallationServiceCustomisedStandardSub-systemsFoodpackagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFoodProcessingEvaporatorsTanksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrappingDryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularheatexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrappingDryersCartoningSealingLabellingFillinglinesConveniencefoodCustomerDIYSpare

partsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAverageWeakpositionNoposition103ActivityMap-CompetitorOverview.........................AdvantagedNeutral.............................................DisadvantagedSubtitlecomeshere104ActivityMap-SynergyAnalysis.......................................................................................................................................AdvantagedDisadvantagedNMAAverage..................................................BSubtitlecomeshere105ActivityMap-SynergySummaryABNewCo+=AdvantagedDisadvan