学术英语(管理类)单词

学术英语(管理类)单词学术英语(管理类)单词学术英语(管理类)单词学术英语(管理类)单词编制仅供参考审核批准生效日期地址：电话：传真:邮编:学术英语单词(1-5)第一单元freeenterprise自由企业制度adversity不幸，逆境capitalistic资本主义的compelling令人信服的array大群，大量stockholder股东workforce劳动力prospective可能的underestimate低估dedication奉献perseverance坚忍mailable可邮寄的cooperative合作完成的on-demand按要求的billionaire亿万富翁undercapitalization资本不足convertible敞篷汽车sander打磨机vendor卖家stockbroker股票经纪人personality名人facet一个方面mutualfund共同基金oceanicevaporation海洋蒸发businessplan经营策划customerservice顾客服务fraud欺骗roadmap指南transaction交易price-targetingstrategy区别定价战略pricing定价hassle困难，麻烦self-targeting使自己成为目标prise撬开insensitive不敏感的，反应迟钝的recipe菜谱makesth.ofsb/sth.利用（机遇）illuminating使清楚易懂的turnsthonitshead使……与之前相反的premium溢价profitable有利可图的chili小红辣椒triple使成三倍markup涨价whopping巨大的crisp薯片snack吃零食admittedly确实，无可否认的irritated生气的outwit以智取胜closesubstitutes功能接近的替代品businesslandscape商业格局，商业环境competitivedynamics竞争的态势socialweb社交网站sicialnetworkingsite（SNS）社交网站FacebookWall脸谱的涂鸦墙callcenter呼叫中心supportstaff向客户提供支持的员工competitiveadvantage竞争优势adoptionofnewtechnology新技术的采用login登陆newsfeed即使新闻，动态消息targetaudience目标受众textmessage手机短信overestimate高估relevance重要性mainframe主机underway在进行中portal门户网站orderofmagnitude数量级traffic受到访问cohort一批人feat事迹technophobic畏惧技术的overly太unnavigable无法导航的anonymous匿名的blur变模糊recipient接受者rep代表instantaneous瞬间的gospel信念responsive敏感的collaborative协作的smartphone智能手机axis参考轴线leap-frog革命性的产品enterpreneur企业家pricesensitive/insensitive对价格敏感saleforce销售队伍第二单元4Psofmarketing:营销4P理论，包括产品，渠道，价格和促销marketingmanager营销经理targetmarket目标市场discountstore折扣商品exclusivedistribution独家经销Publicrelations公共关系salespromotion促销eventmarketing事件营销marketer营销人员stakeholder股东commonality共同特性Manipulation操纵charged引起强烈感情的maximize使……最大化entice诱惑nutritious有营养的sociological社会学的scent气味tangible可触知的intangible触摸不到的boutique精品店lifeblood命脉capitalism资本主义profitability利润theactofsales销售行为managecustomerrelationships管理客户关系businessphilosophy经营理念satisfyconsumerrequirements满足客户需求Manipulatethetoolsofmarketing实用营销工具，操纵市场营销的工具enticeconsumerstobuyproducts吸引消费者购买产品effectivemarketing有效营销idealtargetmarket理想目标市场promoteproducts促销产品利益最大化maximizeinterest产品包装thepackagingoftheproduct产品设计与生产thedesignandmanufacturingoftheproduct知名品牌establishedbrand消费产品consumeraproduct减少生产成本cutthecostofmanufacturingstupidity愚蠢robust强健的icon偶像senseless无道理的accessory配饰，配件hindsight事后聪明in/withhindsight事后认识excrement粪便detergent洗涤剂powerhouse强大的组织Acumen敏锐superiority优势iconic偶像的shampoo洗发剂retailer零售商disposable用后即丢弃的diaper尿布offshore国外的tosaytheleast最起码stunningly极好的tampon月经棉布taboo禁忌normalization正常化billboard广告牌over-brand品牌建设过度venturecapitalfirm风险投资公司paidlisting付费列表givesthawhirltrysththatyouarenotsureyouaregoingtolikeorabletodo尝试cull挑选algorithm算法experientially基于经验的phenomenally非凡地bogsthdownmakesthdelayedsothatnoprogressismade使停顿extraneous非必要的showofhands举手示意accountancy会计工作protfolio业务或投资组合momentum动量photon光子advertising广告businessphilosophy经营理念personalselling个人销售第三单元merchandisingstrategy铺货策略，产品陈列策略logistics物流，后勤inventory存货，库存overstocking存货过剩understocking库存不足fiscal财年slowdowm减速，衰退jointventure合资企业supercenter大型超市merchandise商品，货物headwind逆风tortilla墨西哥玉米饼gravitate被吸引customization定制persistence坚持不懈centerpiece核心mesh相配Styrofoam聚苯乙烯泡沫塑料Cellophane玻璃纸turnone’snoseupatsth瞧不起antagonism对抗hypermarket大型超市operationsstrategy运营策略growthstrategy发展策略consumerpreference消费者偏好internationalexpansion国际扩展shoppingbehavior购物行为strategyofeverydaylowprice每天低价策略keepinventorytoaminimum库存最小化stockoption认股权licensingagreement特许权协议foreigndirectinvestment（FDI）外国直接投资premium优质的roast烘焙enchant迷住brew泡（茶），煮（咖啡）beverage饮料pastry糕点obscurity无名franchise给予特许经营权licensee执照持有人replicate复制adhere坚持parameter特点skeptic怀疑者brisk轻快的，兴旺的embarkonsth着手royalty特许权使用费specification规格disenchanted不抱幻想的subsidiary分公司wholly-ownedsubsidiary全资子公司majoritystake多数股权anorderofmagnitude数量级RSVP（replypleaseorpleaserespond）请回复niche利基市场magnitude大小domain域名authentication证明initiate开始outnumber数量上超过privacy隐私categorize使……分类cachet声望ironic有讽刺意味的instrumental对……有重要作用的longevity持续时间beget引起hierarchy等级entail导致know-how诀窍accumulate积累第四单元strategicplanning战略规划businessethics商业道德personalintegrity个人诚信knowledgeworker知识工作者costoflabor劳动力成本addedvalue附加价值customersegment客户细分市场equivocate含糊其辞ambivalent有矛盾心里的reiterate重申resonance共鸣baffle使困惑flock聚集charismatic有号召力的endeavor尝试，努力intuitively直觉地doctoral博士的minence重视right-minded有正义感的archivist档案保管员distillation观点，摘要ethics伦理baseline基线motivation动力admonish告诫wanting有欠缺的admonition告诫millennium一千年casualty受害者dexterity灵巧paradigm范式restate重申relatetosb/sthfeelthatyouunderstandsb’sproblem,situation认同profound深邃的effectiveleadership有效领导managementpractice管理实践strategicplanning战略规划mission使命visionstatement愿景宣言objective客观的/中短期目标performance绩效insight洞察力Investortrainingschemes人力投资奖HRdirector人力资源总监CSR（corporatesocialresponsibility）企业社会责任MD（managingdirector）常务董事，董事总经理grill在（烤架上）炙烤formative（对某人或某事发展）有重大影响的from……onward从……起一直multinational跨国的unfold开展portfolio业务或投资组合franchise特许经营权，加盟店accreditation鉴定合格prestigious享有声望的buddy伙伴，好朋友induction入职培训coaching培训funky时尚的eclectic兼收并蓄的junction连接点rollout逐步推广ethos风气contingency意外事件procurement采购recruitment招聘hygiene卫生progression进步enabler促成因素diversity多元化competency能力occurrence发生的事physiolog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