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IsGoogleMakingUsStupid

NicholasGeorgeCarr第1页IntroductiontotheauthorBornin1959B.A.fromDartmouthCollege

M.Afrom

HarvardUniversity

(majorinEnglishandAmericanLiteratureandLanguage).Atthe12thAnnualForbesTelecosmConferenceatTheSagamoreResortinLakeGeorge,NewYorkonMay28,.第2页IntroductiontotheauthorAnAmericanwriterwhohaspublishedbooksandarticlesontechnology,business,andculture.HisbookTheShallows:WhattheInternetIsDoingtoOurBrainswasafinalistforthePulitzerPrizein.ItisabestsellerinGeneralNonfictionand

aNewYorkTimes.第3页IntroductiontotheauthorAcolumnistforTheGuardianinLondonWrittenforTheAtlantic,TheNewYorkTimes,TheWallStreetJournal,Wired,TheTimesofLondon,TheNewRepublic,TheFinancialTimes,

andotherperiodicals.“IsGoogleMakingUsStupid?”hasbeencollectedinseveralanthologies,includingTheBestAmericanScienceandNatureWriting,TheBestSpiritualWriting,andTheBestTechnologyWriting.

第4页IntroductiontotheauthorAmemberoftheEncyclopediaBritannica'seditorialboardofadvisors.OnthesteeringboardoftheWorldEconomicForum'scloudcomputingproject,andwritesthepopularblogRoughType.Awriter-in-residenceattheUniversityofCalifornia.ExecutiveeditoroftheHarvardBusinessReview.

第5页MainWorks

DigitalEnterprise

:HowtoReshapeYourBusinessforaConnectedWorld()DoesITMatter?()TheBigSwitch:RewiringtheWorld,fromEdisontoGoogle(,W.W.Norton)TheShallows:WhattheInternetIsDoingtoOurBrains(,W.W.Norton)Hisbookshavebeentranslatedintointomorethan20languages.

第6页PulitzerPrizefinalistHisfirstbook第7页"Thebondbetweenreaderandwriterisatightlysymbioticone.Thewordsofthewriterinspirenewinsightsandperceptions.Theexistenceofthecriticalreaderprovidesthespurforthewriter’swork.Itgivestheauthortheconfidencetoexplorenewformsofexpression,toventureintounchartedandsometimeshazardousterritory.'Allgreatmenhavewrittenproudly,norcaredtoexplain,'saidEmerson.'Theyknewthattheintelligentreaderwouldcomeatlast,andwouldthankthem.'“FromTheShallows第8页"Theinterplayoftechnologicalandeconomicforcesrarelyproducestheresultsweatfirstexpect.Therearesomewhoremainconvincedthatcomputerizationwillbegintoclosethewealthgap.That’sthepatternoccurredinpasttechnologicalrevolutions.Butwhenwetakeintoaccounttheeconomicforces,thereplacementofworkerswithsoftware,andtheabilityofcompaniestoaggregatevolunteerlaborandharvestitseconomicvalue-we’releftwithaprospectthatisfarfromutopian.IntheYouTubeeconomy,everyoneisfreetoplay,butonlyafewreaptherewards."FromTheBigSwitch:第9页

"ITisbestunderstoodasthelatestadoptedtechnologiesthathavereshapedindustryoverthepasttwocenturies-fromtherailroadtotheelectricgenerator.Astheywerebeingbuiltintotheinfrastructureofcommerce,allthesetechnologieshelpcompaniestogainrealadvantages.Butastheiravailabilityincreasedandtheircostdecreased,theyallbecamecommodityinputs.Fromastrategicstandpoint,theybecameinvisible;theynolongermattered.Thatisexactlywhatishappeningtoinformationtechnologytoday,andtheimplicationsforcorporateITmanagementareprofound."FromITDoesn'tMatter第10页IntroductiontoTextThispassageisamagazinearticle,highlycriticaloftheInternet'seffectoncognitive.ItwaspublishedintheJuly/AugusteditionofTheAtlantic.第11页IntroductiontoTextCarr'smainargumentisthattheInternetmighthavedetrimentaleffectsoncognitionanddiminishthecapacityforconcentrationandcontemplation.Despitethetitle,thearticleisnotspecificallytargetedatGoogle,butmoreatthecognitiveimpactofthewholeInternetandWWW.第12页Other’sreactiontoCarr'sargument

AttheBritannicaBlog,somediscussionfocusedontheapparentbiasinCarr'sargumenttowardliteraryreading.InCarr'sview,readingontheInternetisgenerallyofashallowerformincomparisonwithreadingfromprintedbooksinwhichhebelievesamoreintenseandsustainedformofreadingisexercised.Elsewhereinthemedia,theInternet'simpactonmemoryretentionwasdiscussed;and,attheonlinescientificmagazineEdge,severalarguedthatitwasultimatelytheresponsibilityofindividualstomonitortheirInternetusagesothatitdoesnotimpacttheircognition.第13页TheStructureoftheTextPart1(para.1)Part2(para.2topara.3)Part3(Para.4topara.6)Part4(para.7topara.10)第14页Part1(para.1)Mainidea:

Recentlytheauthorhasdifficultieswithconcentratingwhilereadingbooksandlongarticles.第15页Questions:1.AccordingtoPara1,whatistheproblemoftheauthorinhisreading?Hisconcentrationoftenstartstodriftaftertwoorthreepageswhilereading,thedeepreadingthatusedtocomenaturallyhasbecomeastruggle.第16页Q2.InPara1,“Igetfidgety,losethethread,beginlookingforsomethingelsetodo.”Whatistheimpliedmeaning?Itmeansthattheauthorhasdifficultyinconcentratingonwhatheisreading,andheiseasilygotdistracted.第17页Paraphrase:1.Mymindwouldgetcaughtupinthenarrativeortheturnsoftheargument,andI’dspendhoursstrollingthroughlongstretchesofprose.Inthepast,Iamoftenattractedbythenarrativeanddifferentargumentandreadlengthyprosewithdistraction.第18页2.IfeelasifI’malwaysdraggingmywaywardbrainbacktothetext.Thedeepreadingthatusedtocomenaturallyhasbecomeastruggle.IfeelasifIamconstantlystrugglingtoconcentrateonthetext.第19页Part2para2-3Mainidea:WebenefitalotfromtheNet,butwepayahighpriceforit.第20页Q1.Whydidtheauthorsay“TheWebhasbeenagodsendtomeasawriter”?Becauseresearchthatoncerequireddaysinthestacksorlibrariescannowbedoneinminutes.AfewGooglesearches,hegotthetelltalefactorpithyquote.第21页Q2.WhydoestheInternetgetsopopularaccordingtotheauthor?BecausewecanhaveimmediateaccesstosuchanincrediblyrichstoreofinformationonlywithafewGooglesearches,andsomequickclicksonhyperlinks.第22页Q3.Accordingtotheauthor,whatisthepricewepayfortheuniversalmediumtheNet?(inPara3)Mediaarenotjustpassivechannelsofinformation.Theyalsoshapetheprocessofthought.AndwhattheNetseemstobedoingischippingawayourcapacityforconcentrationandcontemplation.第23页Paraphrase1.I’maslikelyasnottobeforagingintheWeb’sinfo-thickets’ChancesarethatIamsurfingontheinternet.第24页2.Theperfectrecallofsiliconmemory,”Wired’sCliveThompsonhaswritten,“canbeanenormousboontothinking.”Butthatbooncomesataprice.Theextraordinarycapacityformemorycanbeofenormousassistancetothinking,butthiscanbringonnegativeconsequence.第25页3.AndwhattheNetseemstobedoingischippingawaymycapacityforconcentrationandcontemplation.MycapacityforconcentrationandthinkingappearstobedwindlingduetotheuseoftheNet.第26页4.OnceIwasascubadiverintheseaofwords.NowIzipalongthesurfacelikeaguyonaJetSki.OnceIchoosetododeepreading,butnowIopttoskimandscanwhileIamreading.第27页Part3para4-6

Mainidea:ManypeoplehavetroublewithreadingandscientificresearchalsoshowsthattheusingoftheNetaffectscognition.第28页Q1.Anecdotesalonedon’tprovemuch.Whatdoestheauthoractuallywanttosay?

WhattheauthoractuallymeansisthatshortstoriesandexperienceofthesepeoplecannotpointtohisargumentthattheInternethaseffectoncognitive.第29页Q2.WhatistheresultofthepublishedstudyofonlineresearchhabitswhichisconductedbyscholarsfromUniversityCollegeLondon?

ItsuggeststhatwemaywellbeinthemidstofaseachangeinthewaywereadandthinkduetotheuseoftheNet.第30页Q3.Accordingtothestudy,whatisthereadinghabitofthepeoplewhovisitsitesthataccesstojournalarticles,e-books,andothersourcesofwritteninformation?Theyjustskim,hoppingfromsitetoanotherandrarelyreturningtoanysourcethey’dalreadyvisited.Theyreadnomorethanoneortwopagesofanarticlebeforetheywould“bounce”outtoanothersite.Theysavealongarticle,buttheyeverwentbacktoreadit.第31页Paraphrase:Histhinking,hesaid,hastakenona“staccato”quality,reflectingthewayhequicklyscansshortpassagesoftextfrommanysourcesonline.Thestaccatoqualityofhisthinkingisindicativeofthewayhereadsshortpassageonthewebquickly.第32页Part4(para7-10)

Mainidea:TheInternetmighthavedetrimentaleffectsoncognitionthatdiminishthecapacityforconcentrationandcontemplation.

第33页Q1.WhatisthestyleofreadingpromotedbytheNet?ThestylethatispromotedbytheNetisputting“efficiency”and“immediacy”aboveallelse,whichdoesnotrequiredeepreading.第34页Q2.WhatisthedisadvantageofthestyleofreadingpromotedbytheNet?Itweakensourcapacityforthedeepreading.Wetendtobecome“meredecodersofinformation”.

Ourabilitytointerprettext,tomaketherichmentalconnectionsthatformwhenwereaddeeplyandwithoutdistraction,remainslargelydisengaged.第35页Q3.HowdidtheauthoruseGermanscholarFriedrichA.Kittler’sexampletodemonstratehisargument?Nietzsche'sprosestylechangedwhenhestartedusingatypewriter,whichhehadadoptedbecauseofhisdevelopingdifficultywithwritingbyhandduetofailingeyesight.第36页(October15,1844

–August25,1900),a19th-centuryGermanphilosopher,poet,composerandclassicalphilologist.Hewrotecriticaltextsonreligion,morality,contemporaryculture,philosophyandscience,displayingafondnessformetaphor,ironyandaphorism.第37页Amodel1878oftheMalling-HansenWritingBall,whichNietzschebeganusingin1882whenhispooreyesightmadeitdifficultforhimtowritebyhand.第38页Q4.“Wearenotonlywhatweread,”saysMaryanneWolf,“Wearehowweread".(Inpara7)Whattheauthoractuallymeant?

Whathemeantisthatboththecontentofourreadingandthewayofreadingbooksshapeourpersonalitiesandthinkingpatterns.Bookscanhaveatremendousimpactonpeopleduringcertainperiod.第39页Q5.Whenwereadonline,wetendtobecome“meredecodersofinformation.”Whattheauthoractuallymeant?Thatistosaywhenwereadonline,wefocusonsuperficialmeaningofinformation,withoutdiggingintoit.Wejustskimandscanthroughaarticleonline.Weseldombothertoreadresearchpapersorclassicalnovelsbecausesuchmaterialscallsformeticulouseffortsinreadingbetweenthelinesratherthanmerelydecodinginformation.第40页Paraphrase:1.ThankstotheubiquityoftextontheInternet,nottomentionthepopularityofte

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