BEC中级口语复习资料

PAGEPAGE2What'simportantwhen⋯MonitoringthequalityofserviceprovidedFeedbackfromthecustomers

v1.0可编辑可修改A:Feedbackfromthecustomersisveryfeedbackcanreflecttheopinionofcustomersonthequalityofyourservice.Togetthisfeedbackandanalyzeitcarefullyisveryhelpful.Fromthisfeedbackyoucanknowwhatyourcustomersthinkofyourservicewhattheyarenotsatisfiedwithandhowtheylikeyoutoimprovethequalityofyourservice.Onceyouknowwhatyourcustomerswantyouwillhaveaclearobjectivetoimproveormaintainthequalityofyourserviceandyourmonitoringwillbemoreeffective.CheckingsalesfiguresA:whenwemonitorthequalityofserviceprovidedwemustfirstcheckour salesfigures.Salesfigures

isoneofthemostimportantfactorsintestingiftheservice

youprovidehashighqualityandifthecustomersaresatisfiedwithyourservice.Ifyoursalesfigurescontinuetogrowthatmeansyousucceedinmaintainingthequalityofyourserviceandyourcustomersareconfidentwhenchoosingyourservice. Iftherisasuddendecreaseinyoursalesfigurethatwillprobablymeanthatyouarenowintroubleandthequalityofyourserviceisdecliningorunderminedbysomefactorsofuncertainty,whichmeansyouhavetocheckthewholequality-controlsystemtofindoutwheretheproblemis.ChoosinganewsalesagentExperienceofagentA:weshouldfirstconsidertheexperienceoftheagentwechoose.Themoreexperiencetheagenthasthemorechanceheorshewillhaveindealinwgithsales.Anexperiencedagenthasprofoundknowledgeonsalesandisveryprofessionalinpromotingsalesandsellinggoodstocustomers.

Furthermoreexperiencedagentmayhaveestablished

hisorhersaleschannelsorrelationswhicharethekeyfactorstothesuccessofsales.Theycanhelpyoutoenteroropenupmarketsquicklyandeffectivelyofyourmoneyorenergy.

whichwillsave

alotNumberofcontactsA:weshouldthenumberofcontactsouragentshave.Themorecontactstheyhavethemoresaleschannelstheymayhaveestablishedbefore.AsPRisgainingitsimportancenowadaysanagentwithfrequentcontactswithbothcustomersandclientsv1.0 可编辑可修改ismoreurgentlyneededtohelpuscompetewithourrivalsandwininthehighly-competitivemarket.PlanningthelayoutofanewstoreAttractivenessA:inordertoplanthelayoutofanewstorewemustimprovetheattractivenessofourstore.Thelayoutofthestoreshouldreflectourvalueandconceptandshouldbeinharmonywiththeenvironmentwecreate.Itwillmakeourcustomersfeelcomfortablewhentheyareshoppingorvisitingourstore.Wemustintroducemorecustomer-friendlydesignandusetheminthelayoutofourstoretoensurethateverycustomervisitingourstoreissatisfiedwiththeconveniencewebringtothem.Inawordwemustsparenoeffortstoenhancetheattractivenessofourstore.SecurityofgoodsA:ofcourseweshouldfirsttakethesecurityofgoodsintoconsideration.Itisourhopethateverycustomervisitingourstorecanfeelcomfortableandwearereluctanttoseeanycustomerbehurtduetotheneglectofsecurityofgoods.Forexamplegoodssuchascosmeticsorkitchenutensilswhicharenotsuitableforchildrentotouchbeplaceatarelativelysafeplaceandattachedwithlabelswarningthepotentialdangers.Goodswhichareplacedathighplaceswillbewatchedcloselybyourstaffespeciallywhenourcustomerstouchorremovethem.AimingtoreducestaffturnoverFinancialincentivesA:inmyopinionfinancial

incentivesarethebestwaytoreduce

turnover.Accordingstatistics

almosttwothirds

ofthestaff

turnoveroccursduetothecompansfailingtoimprovethefinancialsituationofthestaff.Inadditionmostoftheexcusesthestaffcanfindtoexplainwhytheywillquitarerelated

topoorfinancial

situations.Wecanestablishanincentivesystemwithinthewholecompanytorewardthosewhoarewillingtostaywithusandmaketheirduecontributiontoourcompany.Thuswecanstimulateourstaffandreducetoalargeextentthestaffturnover.CareerstructureA:byplanningacompletecareerstructureforourstaffwecansuccessfullyreducethestaffturnoverofthecompany.EverystaffofourcompanyhopestohaveabrightfuturePAGEPAGE3v1.0可编辑可修改inourcompanyandtheyarekeentoseethatafteraperiodofhardworktheyfinallyachievesomethingorgetsomepositionwhichtheydeserve.Sowecansetaclearandcompletecareerstructurefortheminadvancetoeliminateanysuspicionofourstaffthattheywontbepaidspecialattentionwithinthecompany.Thuseveryoneinthecompanycanhaveaclearobjectiveaheadofthemandtheywillofcoursestrivetotheirgoalswithoutanythoughtofleavingus.SettingpricesfornewproductsProductioncostsA:whenwesetpricesfornewproductsweshouldfirst considerourproductioncostsanimportantfactorinpricing. Itisnodoubtthatanynewly-setpriceofashouldatleastcoveritsproductioncost.Otherwiseyouwon tgainanyprofitsfromyourproduct.Sowemustcalculatetheproductioncostscarefullybeforewecouldsetprice.Theproductioncostsshouldincludethecostyouhaveonthepurchaseoftherawmaterialthecostoccursintheproductionlineandthecostyouhaveinthepackagingpromotionandafter-service.CompetitorspriceA:thebestwayofsettingpricesforournewproductsistofindoutwhatpriceourcompetitorsetsfortheproductsinthesamecataloguewithours.Itisnodoubtthatourcompetitorhascarriedoutacompleteonthepricingofitproductsbeforeitsetstheirprice.Wecanmakeuseofitandwhatwehavetodoistoknowtheirpricecompareitwithoursandsetourownone.Itisobviouscansaveourmoneyandenergywewillhavetospendonthemarketresearchandthewholepricingwenowfollowisveryfastandeffective.DealingwithcomplaintsfromclientsOfferinganapology

procedureA:thebestwaytodealwithcomplaintsfromyourclientsistoofferthemyourapologyinwhichyouexplainindetailwhatcausesthemtomaketheircomplaintsandexpressyoursincereapologytotheminordertogettheirforgiveness.Ofcourseifwhattheycomplainaboutistrueyoushouldalsooffersomecompensationinyourapologywhichcanmakeyourcustomersfeelvaluedandbelievethatanyinconvenienceyouhavecausedthemisnevergoingtohappen.SuggestingasolutiontotheproblemA:afteryoureceiveyourcus tomerscomplaintyoushouldimmediatelywritetothemsuggestingasolutiontotheproblemwhichshouldbeveryspecificandexplainsindetailPAGEPAGE6v1.0可编辑可修改whatyouaregoingtodofortheproblem.Generallyyourcustomerswillprobablyprefercompensationarefundorachangeofyourproductsorservice.Somakesurethatyourcustomerswillhaveaclearideaofwhattheycouldreceive.Besidesyoushouldmakeyourpromisethatthiskindofproblemwon ’thappenagainandexpressyourhopeyourcustomerscanmaintaintherelationshipwithyouafterthisunhappyaccident.ExportinggoodsorservicesforthefirsttimePersonalcontactsA:whenweexportgoodsorservicesforthefirsttimewecancontactpeopleweknowinthebusinesscircle.Beingnewcomerswemightnothavetheestablishedmarketsorchannelsforustoexportgoodsorservices.Wecanovercomethedifficultybycommunicatingwithourfriendsoracquaintancesthataredoingbusinessnowandfamiliarwiththesituationofthemarketyouwanttoenter.ProfessionaladviceA:Beingthefirsttimeyouexportyourgoodsyouarenotveryfamiliarwiththeproceduresyoushouldfollowinexportingandthesituationofthemarketyouwanttoenter.Itisveryimportantthenforyoutoaskexpertsinyourcompanyfortheirprofessionaladvice.Theyareexperiencedbusinessmenwhoseadvicewouldbevaluableforyoutotakeandwhoseexperiencewouldbepreciousforyoutolearnfrom.Youcanavoidmakingmistakesthatoftenoccuronthefreshmenandthussaveyourtimeandenergy.AimingforpromotionQualityofperformanceA:ifyouwanttogetpromotionit’simportantforyoutoshowyouremployersthehighlevelofyourperformance.Thequalityofperformanceisalwaysusedtotesttheabilityofthecandidateswhowillbepromotedwithinthecompanysoyoumustpayattentiontoyourownperformancesuchasyourabilitytocommunicateandco-operatewithothers;yourabilitytodealwiththecurrentjob;yourabilitytocontrolandmanageyourstaffaswellaabilitytohandlecrisiswhentheyoccur.Youremployerwillbesatisfiedifyoucanshowhimorsuchyourabilitiesandthenyouwillgetabetterchancetobepromoted.CompanyloyaltyA:yourbosswilltakeconsiderationofyourloyaltywhendecidingwhethertopromoteyouornotsotryyourbesttoshowyourloyaltytoyourcompanyandmakesurethatyoudohavesuchloyaltywhichdemonstratesanemployee

’squalityandattribute.Itisthev1.0可编辑可修改factthatacompanywon’tgivechancetothe employeewhomayalwaysdisgruntleandcomplainorevenunderminehisorhercompany.ChoosingtransportforabusinesstripConvenienceA:asabusinessmanyouhavetoconsidertheconvenienceofthetransportyouchooseforyourbusinesstrip.Thekeyelementofthesuccessofyourbusinessisthetime.Inordertosaveyourtimeandarrangeyouragendamoreeffectivelyyoumustchoosethemostconvenienttransportwhichcanmakeyouarriveatyourdestinationandwithoutanydelay.Cost-effectivenessA:thereisanoldsayinginismoneymatters.Soyouhavetoconsidercostthatmayoccurwhenyouselecttransportforyourbusinesstrip.Itisnotwisetochoosethosetransportingtoolswhosecostisbeyondyourbudget.Expensivetransportingtoolscaninevitablyincreaseyourcostevenbeforeyoudoabusiness,

thewhichwilltakeupalargeproportionofyourbudgetorevenmakeyoufailtomeetyourtargets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.PlanninganadvertisingcampaignMarketresearchA:marketresearchisveryimportantwhenweplananadvertisingcampaign.Sinceitisthefirsttimeweplantheadvertisingcampaignwearenotclearaboutthesituationinthemarketespeciallyourpotentialcustomers’tastesforadvertising.Thereforewecancarryoutamarketresearchtofindoutwhichformofadvertisingourcustomerslikebestandwhatourcustomersexpectfromourproducts.Withtheunderstandingofthesewethenconcludetheinformationinouradvertisingtogiveourcustomersaimpressionthatouradvertisementisveryattractiveandtheproductsitpromotesarejustwhattheywant.SelectingappropriatemediaA:toselectanappropriatemediaisthefistandmostimportantstepwhenweplanouradvertisingcampaign.Thesuccessofouradvertisingdependsontheeffectivenessandthepopularityofthemediawechoosetopromoteourproducts.Thismediamusthavealotofaudienceorlistenersandmustbeveryinfluential.Forexampleitshouldbenation-wideorlocalnewspaperwithalargecirculation.Onlytochoosethiskindofmediacanweensurethatthegreatestpossiblemajorityofpeoplecanhavetheaccesstoouradvertisementwhichwilldirectlyaffectthesalesofourproducts.Inadditionv1.0可编辑可修改thiskindofmediausuallyhasgreatinfluenceonThereforetheycanhelpustocreateapositiveimageofourproductstothepublic.ConsideringacareerchangeFuturestudyortrainingA:topconsiderationshouldbegiventofuturstudyortrainingwhenweconsideracareerchange.Thecareeryouareintendedtochangeshouldbeabletoprovideyouwiththechanceforyourfuturestudyortrainingwhichisveryimportantforyouifyouwanttoachievehighsuccessinyourwork.Ifthecareerfailstoofferyouanychancetostudyorgettrainedthatmeansyouareunlikelytodevelopyourselffullyinthiscareerandyoushouldnothesitatetochangeit.Asanemployeeyoushouldchoosethecareerthatcanallowyoutodevelopyourpotentialandthatcanpromiseyouabetterfuturebothinyourworkandyourstudy.OpportunitiesforfuturepromotionA:asanemployeetheopportunitiesyoucangetforfuturepromotionfromyourcareerisveryimportantandthereforeshouldbeyourfirstconsideration.Formostofuswhostartsourcareerourdreamsareallaboutgettingpromotions,takingmoreandmoreresponsibilitiesandfinallyreachingthetopofthemanagement.Inordertorealizethesedreamsweemployeesneedacompanyoranorganizationthatcanprovideuswithplentyofcareeropportunitiesandsoundenvironment.Inacompanywheresuchopportunitiesarerareitisimpossibleforyoutorealizeyourdream.Inadditionalotofyourprecioustimewillbewasted.Remember:moreopportunitiesbetterfuture.SelectingstaffforpromotionAttitudetoworkA:weshouldofcourseconsiderthestaffwhoholdpositiveattitudestowardstheirworkasthecandidatesforpromotion.Positiveattitudesallowpeopletohaveacorrectunderstandingofwhattheyaredoingsothattheycandevotethemselvestotheirworkwhichwillleadtoabetterperformanceandabetterresult.Inacompanythebestcandidatesforpromotionareusuallythosewhoarewillingandmaketheircommitment.Currentperformance

todotheirjobstaketheirresponsibilityA:Theonlycriterionwhenweselectstaffforpromotionishisorherperformance.Performancedemonstratesyouremployee ’sabilitytosellproductspromoteproductscommunicatewithyourclientsanddealwithcrisis.Alloftheseabilitiesarewhatyouandyourcompanyneedinmanyfieldsofyourbusiness.ThereforewhenyoupromoteanPAGEPAGE7employeewhomightbecomethecoreofthemanagementofyourcompanyitis

v1.0 可编辑可修改importantforyoutoconsiderhisorherperformance.Inadditionjudginganemployeebyhisorherperformanceinitselfisalsoanuniversally-recognizedruleappliedbymanycompaniesinpromotingtheirstaff.EntertainingclientsTypesofactivitiesA:wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferent

tastesinterestsandhobbies.Inordertomakethemfeel

satisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.Besidesweseektofindchancestodobusinesswithourclientswhileentertainingthem.Thereforewemusfirstcreateasoundenvironmentinwhichwecandiscussourbusinesscomfortably.Differenttypesofactivitiescanhelpuscreatedifferentenvironments.Noplaceismoresuitablethanagulfcoursewhereyoucanpossiblysignacontractsuccessfullywhileenjoyingplayinggameswithyourclients.Andnoplaceismoresuitablethatastadiumwhereyoucannegotiatetheimportofyoursportswearwhileexperiencingtheexcitementofthematch.CostA:entertainingclientsisjustoneofourapproachestoenhancetherelationshipwithourclients. Soitmustbecost-effectiveandthereisnopointofspendingourmoneyonit.Whenweentertainourclientswemustfirstaskourselveswhatkindofactivitieswecanaffordtoentertainthemandwhatkindofactivitiesisunnecessaryforustochoose.Spendingtoomuchmoneyoncliententertainingwillexertheavyburdensonourcompany.ChoosingretailpremisestorentLocationA:locationplaysaveryimportantrolewhenwechooseretailpremisestorent.Infactthepremiseswechoosewillbecomeourstoreshoporbranchinthefuture.Soitshouldbeatleastlocatedinthedowntownareaornearthehigh-streetfacilitieswherewecaneasilyfindourcustomersandpromoteourgoods.Agoodlocationitselfisagoodadvertisementandcanhelpustoincreaseoursalestoalargeextent.Inadditionagoodlocationmeansaneasytransportationwhichcanmakeourgoodsdeliveryfastandconvenient.Wedonthavetoworryaboutanydelaycaused byisolatedlocationofshop.PAGEPAGE11Lengthofcontract

v1.0 可编辑可修改A:thelongerwesignthelessthewillhavetopayinafixedperiod.Aten-yearcontractwillonlycostyouhafthemoneyafive-yearcontractcouldyou.Thereforewewilldefinitelyconsiderthelengthofthecontract.Beforeyourentthepremisesdecideifyouwanttodoalong-termorshort-termretailbusiness.Thendecidethelengthlong-termcontract.ofyourcontract.GenerallyspeakingtherenterwillprefertheDecidingonpackagingforproductsImageA:thepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctiveproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts.Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.ProductionprocessA:theproductionprocessdecidesthephysicalcharactersofyourproducts.Whethertheyaremadeofmetalglassorwood.Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery.BeinginterviewedforajobInformationaboutthecompanyA:theinterviewerwillalwaysaskyousomegeneralanddetailedquestionsaboutthejobyouapply.Mostofthemareaboutthecompanywhichcouldbeyourfutureworkplace.Duringtheinterviewtheinterviewerwillconsideryouranswerandyourfeedbackandmakeorherownjudgmentonyourqualityandpersonalityaccordingtoyouranswer.If

hisforexamplecandemonstrateyourunderstandingofwhatthecompanyisdealingwith yourideaofthecompanysfuturedevelopmentyouareverylikelytobehiredbecauseyouranswerswhichcontainplentyofinformationaboutthecompanyshowthatyouhavev1.0可编辑可修改takenthiscompanyandyourfuturewithitintoseriousconsideration.Thereforeit importantforyoutogetasmuchsuchinformationaspossible.PersonalappearanceA:oneofthegoldenrulesguidingyourbehaviorduringtheinterviewistopayspecialattentiontoyourpersonalappearance.Mostinterviewersaresubjecttothethoughtthattheycantellalotaboutthe intervieweespersonalitythroughhisorherappearancealthoughthisisnotquitetrue.Thereforeyourpersonalappearancewillplayanimportantroleingettingyourselfthejobyouwant.Dressyourselfappropriatelybeforetheinterviewandpayattentiontoyourgestureposeandeyecontactduringtheinterview.Neversayrudewordsandgiveimpossiblepromise.Trytomakeyourselfrefreshingandenergetic.ExhibitingattradefairQualityofdisplayA:thekeytothesuccessoftheexhibitionatthetradefairisthequalityofdisplay.Yourdisplayatthetradefairfunctionsasawindowthroughwhichyourpotentialcustomersorbuyerscanknowandformtheirownopinionsonyourproductsorservices.Thereforeyoumustensurethatgoodsyoudisplayattheexhibitionmeetthehigheststandardyousetforyourproductsanddemonstratethebestfeaturesofyourproducts.Inordertoachievethesemustplaninadvanceeverydetailofyourdisplaycarefullyandtryyourbesttomaintainthehighqualityofyourexhibition.StaffselectedA:youraimofexhibitingyourproductsatthetradefairistoshowyourcustomersthehighqualityofyourproductsthroughfinedemonstrationandcarefulexplanation,whichwillonlybeachievedbyselectingrightstafftoattendthetradefair.Thestaffyouselectshouldatleasthaveagoodunderstandingoftheproductsyoudisplay.Theymustknowthequalityfunctiondescriptionproductionpackingandotherimportantfieldsofyourproducts.Besidestheymusthavestrongabilityofpromotingandmarketing.Theseelaborately-selectedstaffcanansweranykindofquestionproducedbythecustomersaboutyourproductsandcansecurecontractsacompletesuccess.

withthemskillfully,

whichwillmakeyourdisplayintroducingarewardsystemforstaffPurposeoftherewardsystemA:itisveryimportantforyoutoaskyourselfwhatyouexpectfromtherewardsystemwhenyouconsidertheintroduction.Thatistosayyoumustclearthepurposeoftherewardsystem.Willitbeusedtostimulateyourstaff

v1.0可编辑可修改’smoraleorwillitbeusedtokeepyourstaffworkingwithhightheunderstandingofitisdifficultforyoutoplacetherewardsystemattherightplace.Thestaffwillprobablygetconfusedorevenannoyedwiththesystembecauseyoufailtoexplaintothemthepurposeofit.Besidesasystemwithoutclearpurposewonyouexpectit.

’tachievemuchasTypesofrewardA:toppriorityshouldbegiventothetypesofrewardwhenyouintroducetherewardsystem.Youmustdecidethetypesaccordingtospecificsituations.Forexampletothosewhohavemadegreatcontribution tothecompanytherewardmaterialanditisnotenoughtogivethemjustsomeverbalappraisal.Ofcourseyoucannotcarryoutmaterialrewardexcessivelybecauseyourcarelessnesswillmakesomeofyourstaffbeargrudgeagainstthosebeingrewarded.Inawordthetypeyouchooseshouldbefairandappropriate.StartinganewjobKnowledgeofcompanyproceduresA:knowledgeofcompanyproceduresisveryimportantwhenyoustartanewjob.Therearealwaysspecificstepsorproceduresyouhavetofollowinyourjob.Foranewcomerlikeyouthisisparticularlythecase.Ifyouwanttobesuccessfulinyourcareeryoushouldknowclearlyhowtodoyourjobatdifferentstagesofyourjob,whichmeansyoushouldfolloweverysingleprocedurecorrectlyandcarefully.Thereforewhenyou startyourjobmakesurethatyouhaveagoodunderstandingofalltheprocedures.Youcangettheinformationfromthejobdescriptionorfromyourcolleagues.HelpfromcompanystaffA:itisnodoubtthatyouasastarter,needhelpfromyourcompanystaffwhoaremoreexperiencedandskillfulthanyouinthework.Theirhelpandadvicearevaluableinformationforyoutocarryoutyourworkplanorproject.Youwon ’tworryaboutlackofexperienceandbeingunfamiliarwiththework.Thereforewhenyoustartyournewjobtryyour