商务英语 Unit 1 globalisation市公开课一等奖省名师优质课赛课一等奖课件

/10/101UnitOne

Globalisation

2

StartingupUnderstandglobalisation

Listening

ForandagainstglobalisationMLBookthreeunitoneoverview

Reading

1)goingglobal

2)Phonerage

Vocabulary

Enteringnewmarket

Languagereview

comparing

Skills

Managingtelephonecalls

CasestudyFortuneGarmentsTextbook--page(6-13)

audio1

2

3Video1

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3/10/103Talkaboutthequotationglobalisation（全球化）localisation（当地化）localbusiness（当地业务）globalbusiness（全球业务）coordination（协调）nationality（国籍）sovereignty（主权）identity（身份）Promptingwords/10/104

Wearenotaglobalbusiness.Weareacollectionoflocalbusinesswithintenseglobalcoordination.

quotationPercyBarnevik(1988-)SwedishbusinessleaderCEOandlaterChairmanofAseaBrownBoveri（阿西布朗勃法瑞企业)./10/105Startingup

understand

globalisationUnitOneGlobalisationUnitoneGlobalisationBacktooverviewword/10/106Startingup--understandglobalisationDoyouknowthesecompanies?UnitOneGlobalisationLink:revenuevs.GDPretailingenergyautomobileToptenword/10/107ListeningForandagainstglobalisationUnitOneGlobalisationBacktooverviewwordUnitOneGlobalisation/10/108ListeningWarmupdiscussionUnitOneGlobalisation

EliminatesjobsandforceswageslowerindevelopednationsExploitsworkersindevelopingnationsFororagainstglobalisation?word

CreatesjobsindevelopingcountriesIncreaseswealthandefficiencyAdvanceseconomiesofdevelopingnations/10/109ListeningWarm-updiscussionUnitOneGlobalisationUnitOneGlobalisationFororagainstglobalisation?wordWeakensprotectionoftheenvironmentReducesautonomyofgovernmentsHelpsraisepeople’sawarenessofenvironmentalprotectionHelpsbuildefficientgovernment/10/1010ListeningWarm-updiscussionUnitOneGlobalisationUnitOneGlobalisationFororagainstglobalisation?wordDestroysculturaldiversityHomogenizesourworldBankruptslocalsmallbusinessesLeadstogreaterunderstandingofotherculturesallowsustoleadmorediverselifestyles/10/1011AMatchthewordsbelowwiththeirdefinitions.1infrastructure2issues3profitability4welfarebenefits5flightofcapitala)importantsubjectsthatpeoplediscussb)moneypaidbythegovernmenttopeopleinneed,forexample,theunemployedc)basicfacilitiesandservicesofacountry,forexamplewater,power,roadsd)amovementoflargesumsofmoneyoutofacountrye)theabilityofabusinesstomakemoney/10/1012ListeningChoosetherighttofillinthefollowingblanksUnitOneGlobalisation1SouthAfricahasworld-class(),includingamoderntransportsystem,low-costandwidelyavailableelectricity.2Thisisabig();weneedmoretimetothinkaboutit.3Inthisarticle,we’lltalkabouthowyoucanincreasethe()ofyourbusinessinfrastructureIssueProfitabilitywelfarebenefitsflightofcapitalword/10/1013ListeningChoosetherighttofillinthefollowingblanksUnitOneGlobalisation4workersinstate-ownedfirmshavelongreliedonforcradle-to-grave().5Illegal()remainsamajorthreattoChina'sfinancialstability,butitsthreathasbeenminimizedwithproposedmeasuresforalooserforeigncurrencyenvironment.welfarebenefitsflightofcapitalProfitabilityIssueinfrastructureword/10/1014ListeningDifficultwordsUnitOneGlobalisation1.gather

becomefasterorstronger,etc

gatherpace/speed/strength/momentum（加速/积聚力量/势头）

2.ruletheroost(informal)tobethemostpowerfulmemberofagroup（称雄，当家，独揽大权）LiverpoolruledtheroostinEnglishfootballforadecade

3.give-and-take（相互让步，迁就）4.StephenHaselerLondonGuildhalluniversity

（伦敦市政厅大学）word/10/1015ListeningForandagainstglobalisationUnitOneGlobalisationUnitOneGlobalisationBacktooverviewwordBIsStephenHaselergenerallyinfavorofglobalizationoragainstit?/10/1016ListeningForandagainstglobalizationWhichofthepointsbelowdoesStephenHaselermake?Advantages:Globalizationincreasesthepowerofgovernment.Globalizationincreasescompetitionamongcompanies.Competitionwillincreaseemploymenteverywhere.Disadvantages:Globalizationpreventsgovernmentsfromcontrollingtheirwelfaresystems.Globalizationlowerspeople’slivingstandards.GlobalizationcouldleadtobigemploymentproblemsintheWest.Globalizationcreatescross-culturalproblems.√√√/10/1017CListeningForandagainstglobalizationCompletethetextwiththephrasesinthebox.Insomecountries,internationalcompanies______________andstronglyinfluencegovernmentsactions.StephenHaselerthinksthereshouldbe_______________betweencompaniesandgovernments.Inthefuture,theprocessofglobalizationwill_______________andthepowerofcompaniescouldincrease.give-and-takegatherpaceruletheroost/10/1018UnitOneGlobalisationReading1goingglobalBacktooverviewword/10/1019Reading1goingglobalWordsandnotesUnitOneGlobalisationmoreExotic

fromorinanothercountry,connectedwithforeigncountries

ForgiveToexcuseforafaultoranoffense;pardon.Aircraftanyvehiclethatcanflyandcarrygoodsorpassengers

Stillnotmoving;calmandquiet

Aviationthedesigning,buildingandflyingofaircraft

word/10/1020Reading1goingglobalWordsandnotesUnitOneGlobalisationCentenaryOforrelatingtoa100-yearperiodAerospacetheindustryofbuildingaircraftandvehiclesandequipmenttobesentintospace

benefitfromtobeinabetterpositionbecauseofsth

Petroleum

mineraloilthatisfoundunderthegroundortheseaandisusedtoproducepetrol/gas,paraffin,dieseloil,etc.

word/10/10211.whatdoyouknowaboutBoeing?Whereisitsheadoffice?

BoeingisaUScompanywhichmanufacturesaeroplanesforcivilaviation.Seattle.2.Whatdo"in-plant"and"out-plant"referto?

In-plantmeansSeattle.Out-plantmeansoneofBoeing'sotherlocations.3.What’swrongwiththeirattitude?WhydoesPhilipConditsayit’saproblem?

Theytakethesametoward"in-plant"and"out-plant",whichmeanstheydidn'trespondtolocalneedswithlocalsolutions.Reading1goingglobalComprehensionquestionsPara1(line1-19)/10/10221.WhoisCondit?

ChairmanandCEOofBoeingcompany.2.HowwouldConditredefinehiscompany?

Boeingwouldbeanaerospacecompanywhichonlymanufacturesplanesinsteadofattemptingtoenterthetrainorboat-buildingbusiness.Reading1goingglobalComprehensionquestionsPara2-4(line20-33)/10/10231.Isitpossibleforacompanytogoglobalwithoutoperatinginanumberofcountries?

No.Itneedsmoresubsidiarycompaniestoenhancethereputationofitsproduct,buidlitsbrandimageandthenimproveitsinternationalprestige.2.WhatisConditimpressed?

Heisimpressedbythewayinwhichoilcompanieshavebenefitedfromlosingnationalimage.3.HowmuchdoyouknowaboutBP,RoyalDutch,Shell?Reading1goingglobalComprehensionquestionsPara5/6(line51-81)/10/1024Summarizethemainideaofthisreading.Boeing,whichisaUSaeroplanecompany,wantstowalkitswaytowardsglobalization,thatis,toincreasethenumberofcountriesofoperationthroughlosingnationalimageswithanaimtobecomeaglobalenterpriseratherthanjustaUScompany.Reading1goingglobalComprehensionquestions/10/1025vocabularyEnteringnewmarketsUnitOneGlobalisationUnitoneglobalisationBacktooverviewword/10/1026Vocabularytrueorfalse?

,alsoknownasatakeover,isthebuyingofonecompany(the‘target’)byanother.isaformalpermissiongivenbyacompanytosbwhowantstosellitsgoodsorservicesinaparticularareaisanarrangementwherebyonecompanyallowsanothercompanytouseitsbrandname,trademark,technology,patent,copyright,orotherassetsinexchangeforaroyaltybasedonsalesFranchising特许经营licensing授权acquisition收购UnitOneGlobalisationEnteringnewmarketsFranchisinglicensingAcquisitionword/10/1027vocabulary

ALocalpartnerCJointventureBConsortiumDsubsidiary1AsChinarelaxesitsgriponthebankingindustry,Britain'sStandardCharteredBankissearchingforainChina.2BaosteelsetsupinNWChina

3Weneedaoflike-mindedcompaniestofacethemultinationals4ShanghaiGeneralMotorsCo.Ltd.(ShanghaiGM)isa50-50withShanghaiAutomotiveIndustryCorp.Group(SAIC),aleadingpassengercarmanufacturerinChina.

EnteringnewmarketsMultiplechoiceABDCword/10/1028VocabularyEnteringnewmarkets1acquisition2jointventure3consortium4franchising5licensing6localpartner7subsidiarya)acompanypartlyorwhollyownedbyaparentcompanyb)givingsomeonetheexclusiverighttosellproductsinacertainareac)sellingtherighttoamanufacturer’strademark,usuallyinaforeignmarketd)buyingortakingoveranothercompanye)apersonorcompanywhocooperateswithaforeigncompanywhowishestoenterthemarketf)twoormorecompaniesjointemporarilytocarryoutalargeprojectg)agroupofcompaniesinsimilarbusinessesworkingtogetherAMatchthemethodstothedefinitions/10/1029BCompletethesentenceswiththemethodslistedinA1.Wal-Mart,aUSretailchain,enteredtheMexicanmarketbysettingupa50-50______________withalocalMexicanretailer.2.WhentheJapanesetyregroupBridgestoneenteredtheUSmarket,itmadean______________,buyingthelocalproductionbaseofFirestone.3.IfacompanywishestoentertheChinesemarket,itusuallylooksfora______________whowillcooperateinsettingupajointventure.4.Ifacompanyisshortofcapitaltoexpandoverseas,itmayprefertohave___________or____________agreementswithlocalbusinesses.jointventureacquisitionlocalpartnerlicensingfranchising/10/1030LanguagereviewUnitOneGlobalisationcomparing

UnitoneglobalisationBacktooverviewword/10/1031LanguagereviewUnitOneGlobalisation1few,weak,high,strong,cheap,dear,safe,tall,clean2easy,early,happy,busy,pretty,dirty,narrow3clever,gentle,friendly,quiet,simple,comparingEr/estormore/themostword/10/1032LanguagereviewUnitOneGlobalisation4often,slowly,global,careful,doubtful,boring,worried,anxious,

5competitive,successful,unreliable,exciting,effective,experienced,expensive,glamorous,comfortable,

6good,bad,little,far,many,muchcomparingEr/estormore/themostword/10/1033LanguagereviewUnitOneGlobalisation7absolute,blind,dead,excellent,entire,living,full,perfect,round,relative,wrong

back,backward,forward,front,past,monthly,weekly,present,southern,

atomic,cultural,economic,educational,golden,urban,wooden,maximal,minimal,matchless,sole,only,uniquecomparingEr/estormore/themostword/10/1034LanguagereviewUnitOneGlobalisation1Thenewphotocopieristheoldone.2ThepriceofcertainitemsheremaybeaboutinHongKong.3Theireconomylooksquite

healthy

ours.4PricesinSwedenarethoseinNparingSentencepatternasunreliableasthesameascomparedtosimilartoword/10/1035LanguagereviewUnitOneGlobalisation5Advertisingontelevisionismoreeffectivethanontheradio.6Theirservicesarefar/alot/much/alittle/nocheaperthantheirrivals.7Sellingonlinebecomesmoreandmorepopular.8Themorewesell,thelessweearncomparingSentencepatternword/10/1036LanguagereviewUnitOneGlobalisation9Tokyoisthemostexpensivecityintheworld.10ClevelandisnowoneofthecleanestcitiesinNorthAmerica.11Foundersold2.5millionPCsin,makingitChina'ssecond-largestPCmaker12IhaveneverdrunkbetterbeercomparingSentencepatternword/10/1037LanguagereviewUnitOneGlobalisationGlamorous--glamorousmovie/stars/job/womanOnaparwith--Areyoupaidonaparwithyourpeers?

--WikipediaonparwithBritannica?Notsofast.

Pricey--HparingGUESSTHEMEANINGOFTHESEWORDSword/10/1038LanguagereviewUnitOneGlobalisationcomparingWordsandnotesKualaLumpurThecapitalandlargestcityofMalaysiaClevelandAcityofnortheastOhioonLakeErieBuenosAires

ThecapitalandlargestcityofArgentinaTheLondonStockexchange(LSE)

Foundedin1801,itisoneofthelargeststockexchangesintheworld

word/10/1039ACorrectthegrammaticalmistakesinthesentences.1PraguehasbecomecentralEurope’sglamorestcity.2MosttallestofficetowersintheworldareinKualaLumpur.3ClevelandisnowoneofthemostcleanestcitiesinNAmerica.4InBuenosAiresforeignbankersareascommonthancoffeehousepoets.5TheLondonUndergroundisworstthantheTokyoUndergroundsystem.6IrelandisnotaslargerasSweden.7TheLondonStockExchangeisveryolderthantheSingaporeExchange.8Theirpricesareveryhighincomparedtoours.mostglamorousThetallestasworselargemuchincomparisonto/comparedto/10/1040Tokyoisstill________________cityintheworld.OsakaissecondandMoscowthird,onaparwithHongKong.ManyEuropeancitieshavegonedowntherankingsbecausetheirexchangerateshavebecome________(weak)againsttheUSdollar.Moscow’sexchangeratehasalsobecome________(weak),butRussiahasamuch_______(high)inflationratethanmanyEuropeancountries.SopricesinMoscowareamong____________(high)inEurope.ButthereisoneadvantageoflivinginMoscow.Theundergroundisexcellent–verycheapandmuch________________(comfortable)thantheoneinLondon.

themostexpensiveweakerweakerhigherthehighestmorecomfortable/10/1041NewYorkis________________(expensive)UScity.ThisisbecausetheUSdollaris_______(strong)thanmanyothercurrencies.SomeEuropeancountriesthatusedtobefar_____________thanNewYorkarenowmuch__________.Londonisthe10th_______________(expensive)cityintheworld,accordingtothesurvey.Ayearago,Londonwas5%-10%___________(cheap)thanmanyFrenchandGermancities.Thisisnolongerso.NowLondonis15%__________(dear)thantheGermanandFrenchcitiesmentionedinthesurvey.However,Londonisagoodcitytolivein.BusinesspeoplesaidthatLondonwas______________(exciting)ofallthemajorcitiesintheworld.Londonersalsoclaimthatitis________(clean)thanitusedtobe,and_______(safe)thanmanyotherEuropeancities.Ifyou’rehardup,don’tgotoOslo–it’sEurope’s_______________(expensive)city.Mealsatrestaurantscostafortuneanddrinksareverypricey.themostexpensivestrongermoreexpensivemostexpensivecheapercheaperdearerthemostexcitingcleanersafermostexpensive/10/1042CCompletethetextbelowwiththewordsintheboxdifferentassimilarjustrathernotmuchcomparedlesssameWellpersonally,I’vehadsome___________experiences.Forastart,Ican’tagreethatMoscowis_______expensiveasHongKong.I’vealwaysfoundMoscow______expensive.Thepriceofcertainitemsmaybeaboutthe______asinHongKong,butIknowthehotelsare______asexpensive.IagreethattheMoscowUndergroundisreallygood__________totheLondonUndergroundandisdefinitely_______morecomfortable.IalwayswalkinLondon_________thanusetheUnderground.Also,someotherNorthernEuropeancitiesare_______asexpensiveasOslo.Ingeneral,IfindthatpricesinSwedenandDenmarkare___________tothoseinNorway.differentaslesssamenotcomparedmuchratherjustsimilar/10/1043UnitoneglobalisationReading2phonerageUnitOneGlobalisationBacktooverviewword/10/1044Inthebusinessworld,rudenessonthetelephonehasreachedepidemicproportions.Youknowwhatitfeelsliketobeonthereceivingend.Butoccasionally,youmightbeoneoftheoffenderswithoutevenrealizingit.

VictimorUnwittingPerpetrator?Reading2PhoneRage（电话发怒症）/10/1045Depressed?Yourlackofenthusiasmandlowvocal（声音）energyisadefiniteturn-off（令人失去兴趣事）.Feelingstressed?You'llprobablysoundsnippy（急躁）orannoyed.Justhadafight?Theangeryoufeelwillbehardtoconceal（隐藏，掩饰）.Inahurry?Yourcustomersmightgettheideathatyouaretryingtobrushthemoff（不顾，漠视）.Reading2PhoneRage/10/1046DiscussionWhatmakesyouangryonthephone?Reading2PhoneRageA/10/1047drive(drivesb.mad/crazy)loseone'stemper

voicemailinfuriateinsincererespondenttransactionarrangepaythebillthree-quarterstrainremoteworkingReading2phoneragewordsandnotesunconcernedflashpointinattentiverecruitmentthreefoldsteeplyentirelyinsuranceinadditiongreetingreceptionistextend/10/1048outlineofthisarticleReading2PhoneRageBadlineonbehaviorPara1–2:Whatisphonerage&whoarethevictimsofit?Para3–4:Whatarereasonsfortheriseofphonerage?Para5–6:Howcanwedealwithphonerageproblems?/10/1049Reading2PhoneRageBadlineonbehaviorPara1–2:Whatisphonerage&whoarethevictimsofit?Whatisphonerage?Phoneragemeanslosingtempersonthephone.Whatarethepossibleflashpointsofphonerage?Thecommonflashpointsincludebeingkeptwaiting,beingconnectedtovoicemailandbeingpassedontosomeoneelse.Whatmakesyoumostannoyedonthephone?Themostannoyingthingistofindyourselfonthephonetalkingtosomeonewhosoundsinattentive,unconcernedorinsincere.Whoarethevictimsofphonerage?Mostofusarethevictimsofphonerage./10/1050Reading2PhoneRageBadlineonbehaviorPara3–4:Whatarereasonsfortheriseofphonerage?Reason1:Peoplearemorelikelytoexpressangeroverthephonethaninwritingorfacetoface.Reason2:Telephoneusagehasbeenrisingsharply.Moreandmoretransactionstakeplaceentirelyonthephone.Reason3:People’sexpectationsonthephonehaverisen.Peopledependmoreontelephonetosolvetheirproblemsthanonwritingorfacetoface./10/1051Reading2PhoneRageBadlineonbehaviorPara5–6:Howcanwedealwithphonerageproblems?Whatstepsarecompaniestakingtoimprovetheirstaff’stelephoneansweringtechniques?Theyrequirethestafftouseformalcompanygreetingsandtheirownnameswhenansweringthetelephone./10/1052Reading2PhoneRageBadlineonbehaviorCDiscusswaysofimprovingemployees’telephoneskills.Keepamirrorbythephoneandglanceatyourselfbeforepickingupthereceiver.Iftheexpressiononyourfaceislessthanpleasant,that'swhatyourcallerwillhear.Smilebeforeyoudialorsayhello,evenifyoudon'tfeellikeit.Tapeyourself.Thewayyousoundontapeishowyousoundtoothers.Keepacassetteplayeronyourdeskandmonitoryourphonecalls,especiallyduringtimesofstress.Keeprelaxed.Yourvoiceiseasilyaffectedbyphysicaltension.Trystandingifyourenergyislow,orsittingcomfortablyifyouneedtochillout.

/10/1053Reading2PhoneRageBadlineonbehaviorDWritesomeguidelinesonusingthetelephoneatwork.AnswerthephonequicklyGreetthecallerpolitelyUseaformalcompanygreeting&alwaysgiveyournameSoundpleasant,sincere,helpful&professionalNeversay‘No’tothecaller/10/1054UNITONEGLOLBALISATIONSKILLSMANAGINGTELEPHONECALLSUnitOneGlobalisationBacktooverviewword/10/1055SkillsmanagingtelephonecallsInefficientImpatientAggressiveBoredunhelpfulUnitOneGlobalisationefficientpatientunaggressiveinterestedhelpfulBacktooverviewword/10/1056UnitOneGlobalisationwordLETTERSOFALPHABETBacktooverview/10/1057UnitOneGlobalisationBacktooverviewA:Goodmorning.HowcanIhelpyou?B:Goodmorning.CouldIspeaktoDonnaWestton,please?A:Onemoment,please…I’mafraidshe’snotavailableatthemoment.Wouldyouliketoleaveamessage?B:Yes,please.ThisisEvaWartanowicz.Couldyouaskhertophonemebacklaterthisafternoon?A:Yes,certainly.Couldyoujustspellyournameforme?B:Yes,it’sWARTANOWICZ.A:CouldIjustreadthatbacktoyouWARTANOWICZ.B:That’scorrect.A:AndcanItakeyournumber,MsWartanowicz?B:Yes,it’s018634832189A:That’sfine.I’llmakesureSonnagetsyourmessage.B:Goodbye.A:GoodbyeHowcanyouimprovetheconversation?/10/1058FortuneGarmentsUnitOneGlobalisationFortuneGarmentsFortuneGarmentsFortuneGarmentsFortuneGarmentsFortuneGarmentsbackwordCasestudy/10/1059UnitOneGlobalisationCasestudyConsignmentblousescancellationRespondtoTightdeadlineMakeminorchangesword/10/1060UnitOneGlobalisationCasestudyTightdeadlinecollectionsAppealtoFashion-consciousunderpaidword/10/1061UnitOneGlobalisationCasestudydemotivatedundervaluedautonomyStaffturnoverventilatesupervisorword/10/1062CasestudyCompanyprofileUnitOneGlobalisationCompanyBaseinSuppliersChairmanAnnualSalesThisweekEffectofcurrentproblems$1.8bnFortuneGarmentsHongKong,China3,000in17countriesMichaelChaoFirstglobalconferencePossibletakeovertargetbecauseoffallingsharepriceword/10/1063QualitycontrolproblemsUnitOneGlobalisationWhathasaGermandistributordone?

Whatwasthevalueoftheorder?

Cancelledanorder$0.5millionCasestudyword/10/1064problemsUnitOneGlobalisationCasestudyRespondingtocustomerneedsWhatdidanAustralianmanufacturerwantFortuneGarmentstodo?MakeminorlastminuteschangesWhathappened?Theycouldn’tmeetthedeadlineandtheorderwascancelled.word/10/1065problemsUnitOneGlobalisationCasestudyDesignWhatdofashionexpertsthinkaboutFortune’slatestdesigns?Boring,behindthetimes,etcWhatisthemainproblem?Ideasarenotsharedbetweendesignersword/10/1066UnitOneGlobalisationCasestudyWhichofthefollowingdesiresorproblemsapplytomanagement(A)andwhichtofactoryworkers(B)andadministrativestaff(C)?MorepayMoreappreciationFewerindustrialaccidents5-10%profitshareFewerpeopleperoffice