国际商务函电实务3 国际商务函电写作原则课件

单击此处编辑母版标题样式单击此处编辑母版副标题样式11国际商务函电实务InternationalBusinessCorrespondencePractice2022/11/101单击此处编辑母版标题样式单击此处编辑母版副标题样式11国际商第二部商务函电写作实务Page2国际商务函电实务PartTwoBusinessCorrespondenceWritingPractice2022/11/102第二部商务函电写作实务Page2国际商务函电实务PaProject1Page3PrinciplesforBusinessCorrespondenceWriting国际商务函电实务2022/11/103Project1Page3PrinciplesfoLeadIn（导入）7Csprinciples,whichconsistof7wordsbeginningwiththeirinitialletterC,aretherulesforwritingbusinesscorrespondences.Asthefoundationoressentialsoftheinternationalbusinesscorrespondencewriting,itprovidesintheroundtherulesforthebusinesspeopleintheinternationaltradetoobeyinwritingbusinesscorrespondences.Intheinternationaltrade,businesslettersandtelegramsaretheeffectivetoolsfortraderstocommunicateinwork.Toenhancetheefficiencyofwork,bothofthetwopartiesinthetradeneedtocommunicatenotonlyaccuratelyandclearly,butcorrectly,completely,definitely,conciselyandpolitelyaswell.Therefore,correctness,completeness,consideration,concreteness,conciseness,clarityandcourtesyhavebeentheprinciplesfortraderstofollowupinwritingbusinesscorrespondenceincommunication.Page4Project1PrinciplesforBusinessCorrespondenceWriting2022/11/104LeadIn（导入）7Csprinciples,whiAimsandDemands（学习目标）Toknowandtomasterthe7Csprinciplesorrulesforwritingbusinesscorrespondences.PersonalqualitySkillsKnowledgeTobeabletowritebusinesscorrespondencewiththeknowledgeof7Csprinciples.Totraintolearnthinkingandfindingoutrulesforreachingthegoaloftheproject;Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Page5Project1PrinciplesforBusinessCorrespondenceWriting2022/11/105AimsandDemands（学习目标）ToknowPage6DifficultiesandFocuses（难点和重点）

Tounderstandandmasterthe7Csrulesinbusinesscorrespondencewriting;Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Totraintolearnthinkingandfindingoutrulesforreachingthegoaloftheproject;Project1PrinciplesforBusinessCorrespondenceWriting2022/11/106Page6DifficultiesandFocusCaseStudy（案例学习）Page7Project1PrinciplesforBusinessCorrespondenceWriting2022/11/107CaseStudy（案例学习）Page7ProjecPrinciplesforWritingBusinessCorrespondence

Page81.In-classPresentationStudentsarerequiredtopresenttheirPPTinclass,showingwhatyouhavelearnedaboutthe7Csprinciples.Project1PrinciplesforBusinessCorrespondenceWriting2022/11/108PrinciplesforWritingBusines1Correctness正确4Concreteness具体7Courtesy礼貌2Consideration体谅5Conciseness简洁3Completeness完整Page96Clarity清楚2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/109147253Page962.LearningaboPage1011Correctness正确·Correctexpressionsindifferentstylesandbeinguptodifferentlanguagestandards·Properexpressionswithcorrectspellingandgrammarandincorrectstructure·Appropriatetoneandamatter-of-factattitude·Accuratefactsandinformation,exactfiguresandtermsinparticularPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1010Page1011·CorrectexpressionPage111Correctness正确Englishwritingmustbeinproperstyle,correctstructureandwithoutanymistakesofspellingandgrammar.a.Spellingrulesinthelanguagestandards: British American dialogue dialog programme program maths math flat apartment football soccer thegroundfloor thefirstfloor primaryschool elementaryschool havegot have2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1011Page111EnglishwritingmustPage12b.Writingstyles formal informal commerce begin furnish supply computation calculation pertainingto concern/haveaconnectionwith byvirtueof bymeansof purchase buy2.Learningaboutthe7CsPrinciples1Correctness正确Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1012Page12b.WritingstylesPage13c.Tenses,verbpatternsandtonese.g.Welearnedyourfirminanewspaperadvertisement.Correct:Wehavelearned…Wewanttointroducemycompany.Correct:Wehope/wouldliketo…ThecargounderS/CNo.237hasbeenshippedonboardnextMonday.Correct:toimprovethetenseortocrossoutthetimereference2.Learningaboutthe7CsPrinciples1Correctness正确Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1013Page13c.Tenses,verbpattePage14MorePractice:1.1TrytocorrectthefollowingsentencesinChinglish

Excessivesmokingwillinjureyourbody.

Throughinquiry,wehavelearntthathehasbeenelectedtoanewleadingpost.

Inthebasketballgame,ourteamwontheBritishteam.

Weallenjoypublicmedicinecare.

healthbeatfreemedicalOn2.Learningaboutthe7CsPrinciples1Correctness正确Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1014Page14MorePractice:1.1TPage151.2Takeamatter-of-factattitudetoclearlystatewhatyouwillsayinsteadofoverstatementorunderstatement.e.g.Thisproductisabsolutelythebestoneinthemarket.c.f.Thisproductisthebestonewecansupply.Itisthelowestpriceavailableinthemarkettoyou.c.f.Itisthelowestpricewecanoffernow.MorePractice:2.Learningaboutthe7CsPrinciples1Correctness正确Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1015Page15MorePractice:2.LePage161.3Choosetheonlyaccuratefacts,figuresandwords.e.g.Youaskveryshortdeliveryforyourorder.c.f.Yourequireaquick(prompt)deliveryofyourorder.Alltheoffersbyfaxesareopenfor5days.c.f.Alltheoffersbyfaxesareopenfor5daysfrom(inclusiveof)thedateofdispatch.MorePractice:2.Learningaboutthe7CsPrinciples1Correctness正确Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1016Page16MorePractice:2.LePage172Consideration体谅·Giveconsiderationinyourclients’place·Emphasizethe‘you’attitudeandthePassiveVoice·FindthebestwaytoexpressyourselfPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1017Page172·GiveconsiderationPage182Consideration体谅(1)Putyourselfinthepositionoftherecipient,takingintoconsiderationofhisdemand,hope,interests,etc.Thoughtfulnessenablesyoutounderstandyourrecipientsbetter.(2)Comparethetwoattitudes: We-attitude You-attitude Weallowyoua5%discount Youcanearna5%discount forcashpayment whenyoupayincash Wearepleasedtoannouncethat… Youwillbepleasedtoknow…2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1018Page182(1)PutyourselfinPage19However,“you”attitudeisnotalwayssuitabletoeveryoccasiontoexpressconsideration,especiallywhenwemakepromises,obligationsandresponsibilities,andwhenthereadermakesmistakesorhasexpressedanopiniondifferentfromyourown.SometimesweusethePassiveVoicetoemphasizetheeventratherthanthedoer,andwealwaystrytodiscussproblemsinapositivewayinsteadofanegativeway.e.g.Wefeelsurethatyouwillbeentirelysatisfied.2.Learningaboutthe7CsPrinciples2Consideration体谅Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1019Page19However,“you”attituPage20Rewritethefollowingsentences2.1YourletterofJuly1tellsusplainlythatthegoodsyousentwouldreachusbytheendofthismonth.2.2Youareentirelywronginyourattitude.MorePractice:(WeareverygladtorefertoyourletterofJuly1,fromwhichweknewthegoodsweorderedwouldreachusbytheend……)(Weknowyouhaveanalyzedthematterfromtwoviewpoints,butthereisstilloneaspectwhichisextremelyimportantandworthyofbeingdiscussedbybothofus.)2.Learningaboutthe7CsPrinciples2Consideration体谅Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1020Page20MorePractice:(WeaPage213Completeness完整Apieceofbusinesswritingisverysuccessfulandhighlyefficientonlywhenitcontainsallthenecessaryinformationtothereadersandanswersallthequestionsandrequirementsputforwardbythem.(1)Wemustmakesurethatthewritingiscompletedbothinlayoutandincontent:AllthemattersarediscussedorstatedAllthequestionsorrequirementsareansweredorexplained(2)AvoidfragmentsandconfusingstatementsPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1021Page213ApieceofbusinessPage22Changethefollowingsentencesaccordingly3.1Whentheambassadorwasinhisofficeandsomeoneshotthroughthewindowathisuniform.Therewasaholeintheambassador'suniform.3.2Cheerleadersalwayshaveandwillalwaysdotheirbesttostimulateenthusiasmatthegames.3Completeness完整MorePractice:(Whentheambassadorwasinhisoffice,someoneshotthroughthewindowathisuniform.Therewasaholeintheambassador'suniform.)(Cheerleadershavealwaysdoneandwillalwaysdotheirbesttostimulateenthusiasmatthegames.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1022Page223MorePractice:(WhePage233.3Mr.Williamshasconfidenceandambitionforhisson.3.4Toher,thesilenceofthedesertatnightwasmoreterrifyingthanawolf.(Mr.Williamshasconfidenceinandambitionforhisson.)(Toher,thesilenceofthedesertatnightwasmoreterrifyingthanthehowlofawolf.)MorePractice:2.Learningaboutthe7CsPrinciples3Completeness完整Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1023Page23(Mr.WilliamshasconPage244Concreteness具体AnykindofpracticalEnglishwritingshouldbespecific,definiteandpersuasive.Usingspecificfacts,figuresandtimecanhelptoexpressconcretelyandvividly.(1)Tobespecific,definiteandpersuasive(2)Thehelpfulguidelinestotheconcreteletters:

Usespecificfactsandfigures

Putactioninyourverbs

Choosevivid,image-buildingwords2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1024Page244AnykindofpracticaPage254Concreteness具体(3)Sometimesvaguenessispreferredandyouhavetoorshouldbegeneralorflexible:

whenaccuratefactsorfiguresarenotavailable

whenyouopententativeofferstoseveralclientsPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1025Page254(3)SometimesvaguenPage26Restatethefollowingsentences4.1Wewishtoconfirmyourfaxdispatchedyesterday.

4.2TheUniversalTradingCompanyisoneofourbigbuyers.MorePractice:(WewishtoconfirmyourfaxdatedJune5,2006.)(TheUniversalCompanyplacesoverUSD5,000,000worthofbusinesswithuseachyear.)2.Learningaboutthe7CsPrinciples4Concreteness具体Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1026Page26MorePractice:(WewPage27MorePractice:4.3Wehavereceivedwiththanksyourcheckandtheamounthasbeenplacedtoyourcredit.

4.4Thesebrakesstopacarwithinashortdistance.(WehavereceivedwiththanksyourCheckNo.2047forUSD23000,inpaymentofourcommission,whichhasbeenplacedtoyourcredit.)(ThesetypeSMQ2powerbrakescanstopa4-toncartravelling65milesanhourwithin300feet.)2.Learningaboutthe7CsPrinciples4Concreteness具体Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1027Page27MorePractice:(WehPage285Conciseness简洁Asitsavesbothtradeparties’time,concisenessisoftenconsideredtobethemostimportantwritingprincipleandlanguagefeature.Sowhenwedocommunication,weshould:Trytowriteshortlyandclearlyandtrytoavoidwordinessandunnecessaryrepeats(2)Putthesentencesinlogicalorder,avoidingtoomany‘ands’and‘buts’(3)Trytoavoidtoomanycomplexstatements(4)ConfineeachstatementtooneideaandeachparagraphtoonlyonepointortopicPleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1028Page285AsitsavesbothtraPage29Statethefollowingideasmoreconcisely5.1Hesaidhewoulddraftaplanwhichwasappropriatetohisclient'sneeds.5.2Heisamanwhoishonest,whoalwayspayshisjustdebts,andwhoobservesthegoldenrulesinhisdealingwithothers.5Conciseness简洁MorePractice:(…draftanappropriateplantohis...)(Heisanhonestman,whoalwayspayshisjustdebtsandobservesthegoldenrulesinhisdealingwithother.)2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1029Page295MorePractice:(…drPage30MorePractice:5.3Iwaswalkingintheparkyesterdaymorning,andsawasnake.5.4Inmyopinion,IwouldsaythatwehereinChinatodayinthelastquarterofthe20thcenturyoftenplaceahighvalueonthesuccessfulachievementofaneducationonthecollegelevelanditseemstomethatthereasonwhywebelievethisisthatcollegeistheplacewhereayoungmanorwomanisfirsthelpedtobegintograspandunderstandwhatthetruemeaningoflifereallyis.(YesterdaymorningwhileIwaswalkinginthepark,Isawasnake.)(TheChinesepeoplenowvalueacollegeeducationhighlybecauseithelpsastudenttounderstandthemeaningoflife.)2.Learningaboutthe7CsPrinciples5Conciseness简洁Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1030Page30MorePractice:(YestPage316Clarity清楚Theso-called“clarity”or“clearness”istomakesurethatwhatyouwriteissoclearinmeaningthatitcanbeimpossiblymisunderstood.So,weshould(1)Payattentiontologicalwordorders,puttingmodifiersintherightplaces(2)Expressourselvesinplain,simplewordsorinwell-constructedstatementsandparagraphs.(3)Writewhatisneededingood,straight-forwardandsimpleEnglish.Pleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1031Page316Theso-called“clariPage32Comparethefollowingstatementsinpairs6.1.1Pleaseletusknowwhatyouwishustodoaboutthismatter

.(Thephraseunderlinedcanalsomodify‘do’)6.1.2Pleaseletusknow

whatyouwishustodoaboutthismatter.(itcanonlymodify‘know’)6.2.1Wesentyou4samplesyesterdayofthegoodswhichyourequestedforinyourletterofMay10

.(Thephraseunderlinedcanalsomodify‘requested’)6.2.2Wesentyouyesterday,

,4samplesofthegoodsrequestedforinyourletterofMay10.(itcanonlymodify‘sent’)6Clarity清楚MorePractice:assoonaspossibleassoonaspossiblebyairbyair2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1032Page326MorePractice:assPage33MorePractice:Fillintheblankswiththecorrectwordsrelativeto“sight”:Onmywayhomeyesterdayafternoon,I

adonkeystandinginthemiddleoftheroad.Acrowdofpeople

it.I

myclassmateTominthecrowd.I

mywatchanditreadhalfpastfive.2.Learningaboutthe7CsPrinciplesnoticedwerewatchingsawlookedat6Clarity清楚Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1033Page33MorePractice:2.LePage347Courtesy礼貌(1)Tactfullyshowhonestfriendship,thoughtfulappreciation,sincerepoliteness,consideratelyunderstandingandheartfeltrespecting(2)Answerletterspromptly(3)Adopttherighttone,beingpersuasive,firm,apologeticandsoon:1）Taketheinitiativetobeartheresponsibilityandtrytoavoidblamingonthedoerforsomething2）ThePassiveVoiceshouldbeusedaccordingly3）Changethecommandingorimperativetoneintorequestingoneorsuggestingone2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1034Page347(1)TactfullyshowhPage357Courtesy礼貌4）Usethepastsubjunctiveform5）Usemitigationandavoidoveremphasizingyourownopinionorirritatingyourpartner6）Neverblameyourclientsandtrytoavoidusingthewordswithforcingtoneorarousingunpleasantness7）Usethewordsorexpressionswithmeaningofjoy,thanksandregret,etc.Pleasegiveexamplesdemonstratingthisprincipleinbusinesscorrespondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learningaboutthe7CsPrinciplesProject1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1035Page3574）UsethepastsubjuPage36Changethefollowingstatementsaccordingtothisrule7.1Wearesorrythatyouhavemisunderstoodus.7.2Youaren’tenclosingthepricelistinyourletter..7.3Adviseusofmoredetailedinformationonyourrequirements.MorePractice:(Wearesorrythatwedidn’tmakeourselvesclear)(Thepricelistisnotenclosedinyourletter.)(Willyouplease(kindly)informusofmoredetailed……)2.Learningaboutthe7CsPrinciples7Courtesy礼貌Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1036Page36MorePractice:(WeaPage37MorePractice:Changethefollowingstatementsaccordingtothisrule7.4Wecannotdeliverthegoodsallatonetime.

7.5Wewantyoutoassistusinshipment.

(Weareafraidthegoodscan’tbedeliveredallatonetime)(Yourassistancewouldbeappreciateddeeply)2.Learningaboutthe7CsPrinciples7Courtesy礼貌Project1PrinciplesforBusinessCorrespondenceWritingPrinciplesforWritingBusinessCorrespondence

2022/11/1037Page37MorePractice:(Weac

&

DConsiderationandDiscussion

（思考与讨论）Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1038c&DConsiderationandDiscussPage39ConsiderationandDiscussion（思考与讨论）Youarerequiredtosummarizetheprinciplesforbusinesscorrespondencewritinganddiscussthemwithyourcoworker,answeringwhatthesevenwritingprinciplesthatweshouldobservearewhenwewritebusinessletters.Inordertodobusinessmoreefficiently,wemustfollowthegoldenrulesforinternationalbusinesswritingwhicharecalled7Csasbelow:a.Correctnessb.Considerationc.Completenessd.Concisenesse.Concretenessf.Clarityg.CourtesyProject1PrinciplesforBusinessCorrespondenceWriting2022/11/1039Page39ConsiderationandDisProjectPracticeTasks（项目实践工作任务）

Improvethefollowingstatementsaccording

totherulestomake

themeffective：1.HewillflytoGermanynextweekforthepurposeofmeetingMr.Stwartzinperson.Page401.HewillflytoGermanynextweektomeetMr.Stwartzinperson.Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1040ProjectPracticeTasks（项目实践工作任ProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccording

tothe

rulestomake

themeffective：2.Werequirecamerasthatareofanewtype.Page412.Werequirenewtypecameras.3.Itshouldbenotedthatthisisthebestpricewecanofferinthisseason.3.Thisisthebestpricewecanofferinthisseason.4.Yourletterisnotclear.Wecan'tunderstandit.4.IfIunderstandyourlettercorrectly.Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1041ProjectPracticeTasks（项目实践工作任ProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccording

tothe

rulestomake

themeffective：5.Fortwoyears,youhaven'tgivenusanyorders.Page425.Fortwoyears,noorderfromyouhasbeenplacedwithus.6.Weallowyou3percentdiscountforcashpayment.6.Youcanearn3percentdiscountwhenyoupayincash.7.WewishtoacknowledgereceiptofyourletterofJuly5.7.WeappreciateyourletterofJuly5.Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1042ProjectPracticeTasks（项目实践工作任ProjectPracticeTasks（项目实践工作任务）Improvethefollowingstatementsaccording

tothe

rulestomake

themeffective：8.Thisproductnotonlyiswelcomeforitsreasonableprice,butalsoforitsfinequality.Page438.Thisproductiswelcomenotonlyforitsreasonableprice,butalsoforitsfinequality.9.WeareinformedthatsimilargoodsofAmericanoriginhavebeensoldhereatalevelabout30%lowerthanyou.9.WeareinformedthatsimilargoodsofAmericanoriginhavebeensoldhereatalevelabout30%lowerthanyours.10.Ournormalpracticeisthatweusuallyinsureshipmentsfortheinvoicevalueplus10%.10.Ournormalpracticeistoinsureshipmentsfortheinvoicevalueplus10%.Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1043ProjectPracticeTasks（项目实践工作任Page44Pre-workforNextProject（新项目工作任务）StartyourcareerandopenupyourtargetmarketsEachbusinessdepartmenttriestofindouttwoofyouroverseasprospectivesuppliersontheInternetandtwoofyourpotentialbuyerclientsinthetargetmarket.CopyyourusefulfindingsinyourUdisks.Youarerequiredtodemonstrateinclassnexttimewhatyoufindout.PW1.1Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1044Page44Pre-workforNextProPage45Pre-workforNextProject（新项目工作任务）RulesforPromotionThinkabouthowtowritealetterofsalespromotionsoastoobtaineverysuccessfulpossibilityinpromotionofyourproducts.Youarerequiredtotalkaboutitinclassnexttime.PW1.2Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1045Page45Pre-workforNextProTheEnd2022/11/1046TheEnd2022/11/1046单击此处编辑母版标题样式单击此处编辑母版副标题样式4747国际商务函电实务InternationalBusinessCorrespondencePractice2022/11/1047单击此处编辑母版标题样式单击此处编辑母版副标题样式11国际商第二部商务函电写作实务Page48国际商务函电实务PartTwoBusinessCorrespondenceWritingPractice2022/11/1048第二部商务函电写作实务Page2国际商务函电实务PaProject1Page49PrinciplesforBusinessCorrespondenceWriting国际商务函电实务2022/11/1049Project1Page3PrinciplesfoLeadIn（导入）7Csprinciples,whichconsistof7wordsbeginningwiththeirinitialletterC,aretherulesforwritingbusinesscorrespondences.Asthefoundationoressentialsoftheinternationalbusinesscorrespondencewriting,itprovidesintheroundtherulesforthebusinesspeopleintheinternationaltradetoobeyinwritingbusinesscorrespondences.Intheinternationaltrade,businesslettersandtelegramsaretheeffectivetoolsfortraderstocommunicateinwork.Toenhancetheefficiencyofwork,bothofthetwopartiesinthetradeneedtocommunicatenotonlyaccuratelyandclearly,butcorrectly,completely,definitely,conciselyandpolitelyaswell.Therefore,correctness,completeness,consideration,concreteness,conciseness,clarityandcourtesyhavebeentheprinciplesfortraderstofollowupinwritingbusinesscorrespondenceincommunication.Page50Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1050LeadIn（导入）7Csprinciples,whiAimsandDemands（学习目标）Toknowandtomasterthe7Csprinciplesorrulesforwritingbusinesscorrespondences.PersonalqualitySkillsKnowledgeTobeabletowritebusinesscorrespondencewiththeknowledgeof7Csprinciples.Totraintolearnthinkingandfindingoutrulesforreachingthegoaloftheproject;Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Page51Project1PrinciplesforBusinessCorrespondenceWriting2022/11/1051AimsandDemand