A Touch On The Translation Of Trademark 商标翻译技巧

ATouchOnTheTranslationTrademarkAbstract:thetrademarkisaspeciallanguagesymbol,isthesalientfeaturesoftheconcentrationofgoodsaregoods,theimportantpartoftheculture,istheenterpriseparticipatesintheinternationalcompetitionthepowerfulweapon.Intheeraofglobalizationtoday,acorrecttranslationoftrademarkstodriveconsumeridentity,likeplayersandevenfallsinlovewithabrand.Therefore,howtohavetheskillstotrademarktranslationhasbecomearelevantbrandnametranslation,marketingprofessionalsandrelatedlinguisticresearchersinmarketingtheoryandpracticestudyoneofthekeysubjects.Thisarticlefromthetrademarktranslationskillsneedtoconsiderthefactorsinfluencingskills,methods,discussthesuccessstoriesofthetrademarktranslationskills,correspondingauthor.Keywords:Keywords:brand;brandname;translation;transliteration;freetranslation;case;languageandculture;introduction:SinceChina'saccessiontotheWTO,manyforeignenterprisesandproductsintoChina,alargenumberofChineseenterprisesandproductstotheworld,butnottherightofbrandnametranslationnotonlybringhighermarketingcosts,andlossoforiginalmeaningofbrandproducts.Howtohavetheskillstotranslateacorrectandeffectivebrandname?Thispaperfromthefollowingseveralaspectstocarryonthecorrespondingauthor.useofthetrademarktranslationconsiderationofseveralfactors2.1basicfactorsofbrandessenceBrandnameiscondensednamepurportofadvertisinglanguage,itsfundamentalpurpose:attractiveattention,interest,desire,astimulusaction.Specifically:firstofBrandnameiscondensednamepurportofadvertisinglanguage,itsfundamentalpurpose:attractiveattention,interest,desire,astimulusaction.Specifically:firstofsuccessfultrademarkshouldbeconsistentwiththenatureofthegoods. Secondly,asuccessfultrademarkshouldalsopayattentiontogoodhead,fullofsymbolicmeaning,makethepersonproducesassociation.Finally,languageshouldbeconcise,clear,image,GetWord,easytoremember.2.2language-EnglishtrademarkwordsdifferencefactorsEnglishandChinesetrademarkwordis brief,readable,easyto remember,andconsumerinterestinandappreciationofthecharacter.However,duetotheEnglishandChinesetrademarkwordis brief,readable,easyto remember,andconsumerinterestinandappreciationofthecharacter.However,duetothelanguagesofEnglishandChineseandthe culturaldifferencesbetweenEnglishandChinesetrademarkwords,alsoshowalotofdifferences,onlywhenthetranslatorisrealizedbetweenthelanguageandculturaldifferences,flexible,canmaketrademarkandtrademarkwordsplayanequaleffectiveness.2.3-EnglishandChineseculturaldifferencesandculturalfactors.Sociologistthinks,trademarkisanexpressionofcultureandcommunicationtools,thetranslationoftrademarksistheoriginallanguage(SourceLanguage)trademarktranslationintothetargetlanguage(TargetLanguage)trademark.IntheEnglishtranslationoftrademarks,shouldfullyrealizeandunderstandChineseandEnglish,eachcountryconsumerdigital,animal,flowercolor,pattern,preferencesandtaboo.Thetrademarktranslationandtargetlanguagecountrycustomsandculturetoadapt.Onlyinthiswaycanthetrademarktranslationwillbethetargetlanguagecountrywelcome.Sociologistthinks,trademarkisanexpressionofcultureandcommunicationtools,thetranslationoftrademarksistheoriginallanguage(SourceLanguage)trademarktranslationintothetargetlanguage(TargetLanguage)trademark.IntheEnglishtranslationoftrademarks,shouldfullyrealizeandunderstandChineseandEnglish,eachcountryconsumerdigital,animal,flowercolor,pattern,preferencesandtaboo.Thetrademarktranslationandtargetlanguagecountrycustomsandculturetoadapt.Onlyinthiswaycanthetrademarktranslationwillbethetargetlanguagecountrywelcome.2.4 EnglishandChineseaestheticfactorsofaestheticdifferenceIntheorientalculturephilosophy,artandliterarylanguageistopayattentiontothepsychologicaltimeandspace,especiallyemphasisonlogiclogic.Therefore,China'strademarktraditionistheattentiontopsychologicalpleasureandaestheticappreciation, payIntheorientalculturephilosophy,artandliterarylanguageistopayattentiontothepsychologicaltimeandspace,especiallyemphasisonlogiclogic.Therefore,China'strademarktraditionistheattentiontopsychologicalpleasureandaestheticappreciation, payattention to ethical education and emotional expression, payattentiontointeresthigh,deepmeaning,thepursuitofbeautifulwords,eleganttaste,Shuxiangoverflowing,goodluckandhappinesstoyou.Butinthewesternculturephilosophy,artandliterarylanguageofpayattentiontoisthenaturalspace,especiallyemphasisspace,substance,factofnatureauthenticity,thisleadstotheWesternbrandcultureattachesimportancetothetruenatureandsensualpleasure,emphasizesthefunctionandpracticalvalue.3.methodsoftrademarktranslation3.1transliterationTransliterationisindoesnotviolatethelanguagespecificationanddoesnotcauseerrorassociationunderthepremise,accordingtoitspronunciation,theuseofatrademarkandvoicetowordtranslationmethod.Transliterationisindoesnotviolatethelanguagespecificationanddoesnotcauseerrorassociationunderthepremise,accordingtoitspronunciation,theuseofatrademarkandvoicetowordtranslationmethod.literaltranslationLiteraltranslationisintheprocessoftranslation,thewordasthebasicunitoftranslation,takingintoaccountcontextualconstraints,toretaintheoriginaltrademarkmeaningLiteraltranslationisintheprocessoftranslation,thewordasthebasicunitoftranslation,takingintoaccountcontextualconstraints,toretaintheoriginaltrademarkmeaningandstructure,reproductionintheformofcontentandstyle,tomaximizeboth obtained with the original trademark equal advertisingeffectiveness,both obtained with the original trademark equal advertisingeffectiveness,maintaintheoriginaltrademarksenseofbinedtranslationtransliterationThismethodoftranslationisusuallypartofatrademarkusetransliterationaccordingtopronunciationtranslated,andtheotherpartisaddedwithaspecialmeaningofthecorrespondingChinesecharacters,whichmakesthewholetranslationvividandmoreinlinewithlocalculturalcharacteristics.Thismethodoftranslationisusuallypartofatrademarkusetransliterationaccordingtopronunciationtranslated,andtheotherpartisaddedwithaspecialmeaningofthecorrespondingChinesecharacters,whichmakesthewholetranslationvividandmoreinlinewithlocalculturalcharacteristics.otherspecialtranslationmethodPhotoGallery:notalltheEnglishtrademarkcanthroughtransliterationandPhotoGallery:notalltheEnglishtrademarkcanthroughtransliterationandtranslationaretheperfectChinesetrademarkname,sotheBusinessCompanieswillbebasedontheirownproductcharacteristicsandfunctiontocreateanewbrand.Direct:theso-calleddirectuse,iscompletelypreservedEnglishtrademarks,doesnotaddorchangeforchinese.Suchas"IBM"for"InternationalBusinessMachines"is(InternationalBusineMachinesCorp),butinChina,peopleareusuallycalled"IBM",anddonotaddressitsfullnameinchinese.(Result)discusssomesuccessfulcasesoftrademarktranslationThetranslationoftrademarkrequirementisveryhigh,itrequiresthetranslatorThetranslationoftrademarkrequirementisveryhigh,itrequiresthetranslatorfullygrasptheproductnatureatthesametime,needtowriteinornatestyle,conciselanguage,connotationis rich,Lenovobetter.Cansay,excellenttranslationtrademarkscanbeasinglewordofgold.,abeoverwhelmedwithadmirationforeffect.ThefollowingtranslationofatrademarkcaseIthinkisverysuccessful,nowthistranslationskillsarediscussedandsummarized:4.1Benz(Mercedes)andBMW(BMW):bothareworldfamousautomobilebrand,althoughtheythemselvesaremeaningless,butitstranslation"Benz"butrichinmeaning,bothexpressiveandreflectsthepropertyofcommodity."Benz"and"Benz"inthevoiceoftwoisahomonym,soeasytolinkthemtogether;semantically,alsofeltthecarlikeahorse,horsegallopingisinevitable.And"BMW"theChinesetranslationfor"BMW",showingthebrandautomobiledistinguishedandfuntodrive.Visible,thetwoinChinawasveryrespectedcarbrandtranslationreflectstranslatorshavegreatoriginality,becomethetrademarktranslationfreetranslationlegend.4.2Coca-Cola(CocaCola):"Cocacola,translatedas"CocaCola"Thisisnotonlythecontinuationofthe"Cocacola"Englishpronunciation,butalsoaddtheChinese"delicious"and"happy"meaning,rhythm,musical,itwillalsohaveatasteofthebeveragehappyfeeling,throughthetranslationofthetwodifferentkindsofculturetogether.Inaddition,CocaColainthesound,meaningtwo respectstoproperextentreflectsthebeverageattributes,itgivespeoplethemessagethat:"thirstrefreshing,anendlessenjoyment".Although"CocaCola"relativetothe"Cocacola"andnospecialsignificance,butChineseissublimationofEnglish,becomeatrademarkintheEnglish-Chinesetranslationofclassic.andnospecialsignificance,butChineseissublimationofEnglish,becomeatrademarkintheEnglish-Chinesetranslationofclassic.4.3Revlon(Revlon):theUnitedStatesmakeupbrand"Revlon"istransliteratedinto"Revlon",thiswordistakenfromtheChineseAncientPoetry:"cloudwouldliketodressflowerlikespringbreeze,aRevlon;ifnotgroupsofYushanheadtosee,pyoigyon1."Thiskindofsoundmeaningbothtranslationsatisfybothsides,isfaithfultotheoriginalanddoesnotadhererigidlytotheoriginal,totheChineseconsumersleftabeautifulandimpressive,andsalesincrease.conclusions:Fromtheabovestudyofbrandnametrademarktranslationskillsofexposition,Fromtheabovestudyofbrandnametrademarktranslationskillsofexposition,theorycircleandpracticecircleontrademarktranslationresearchawarenessandconstantlyimproveanddeepenstagebystage,wecanontheexistingbrandnametrademarktranslationskillslearningexperience,thetheoryandpracticetoprovideguidanceforfuturefoundation.Trademarktranslationshouldbegoodatestimatingtheconsumerpsychology,tofullyrespectdifferentculturalbackgroundandculturaldifferences,toavoidculturalconflicts,tofollowtheequivalenttranslationtheory,usingthemostappropriatetranslationskills,therightofpresentationtothetargetconsumers,inlinewithconsumerpsychology,aesthetictaste,sothattheywouldbehappyaccept.Therefore,in-depthstudyof graspandmake gooduseofthe trademarktranslationskillstomakeworldfamousbrandgoodsessentialtoanation,butalsothepromotionofculturehasfar-reachingsignificance.References:李贵升.[J].中国：中国科技翻译，1996.史宽.[J].佛ft：佛ft科技技术学院学报，1996.Crystal,D,1983,TheEnglishLanguage,Penguin.郭尚兴．论商标的确立与翻译——1995(8)：28—31．Bolinger,Dwight,1984,Language-TheLoadedWeapon,Longman.胡开宝.[J].中国翻译，2000（5）《生命列车》TheTrainOf《生命列车》TheTrainOfLife1.不久以前，我读了一本书。书中把人生比作一次旅行。1. Notlongago,Ireadabook,inwhichaman’s paredtoajourney.Thelifeofamanisjustlikea2.人生一世就好比是一次 hitchhiking，during which搭车旅行，要经历无数次上车、下车;时常有事故发生;有时是意外惊喜，有时却是刻骨铭心的悲伤……降生人世我们就坐上了 最先见到的那两个人------我们的父母，会在人生旅途中一直陪伴着我们。 从寻找。 将对我们有着特殊的意 义。他们之中有我们的兄弟姐妹,有我们的亲朋好友我们还将会体验千古 不朽的爱情故事。坐同一班车的人当中有 的轻松旅行。有的却带着深深的哀… … 还有的,在列车上四处奔忙随时准备 帮助有需要的人……对他们的回忆历久弥

manytimeswegoupanddown.Nowandthenthingswillhappenaccidently,someofwhicharetobeunexpectedexcitement，whileheart-breakingsorrows.Whenfirstembracedtheworld，wearealreadyonthetrainoflife.Wetakeitforgrantedthatthefirstpersons,ourparents,weareencounteredwith,willaccompanyusalltheway.Sadly，thingsdonotgoonaswethought.Ourparentswillgetoffthetrainatacertainus,berefthelpless.Theirloveandemotiontousandtheirirreplaceablecompanycanbefoundinnowhere.However，therewillsomebodyelsewhowillgetonthetrain.Someofthemwillhavespecialmeaningtous.Someofthemmaybeoursiblings,relativesandfriends,andwewillalsoexpereincetheimperishablelove.Someofourtravellingcompanionsarelight-heartedontheway.While some may immense some ,back and forth, readytoholdouttheirhandsforotherswhoneedhelp.Somepeoplealightofftrain,yettheyarestillkeptinthemindofthepassengersforlong;some,theopposite,leavetheirseats新……但是，也有一些人，当他们离开座位时，却没有人察觉。继续你的旅程。以摇摇晃晃地穿过自己的车厢，去别的车厢找他……让别人给占了…...梦想、希望、离别……量使旅途愉快吧！善待旅途上遇见的所有光点。为我们自己也会犹豫彷徨。们需要他人的理解。么地方下车？坐在身旁的伴侣在什么地方下车？我们的朋友在什么地方下车？我们无从知晓……

withoutbeingnoticed.Sometimes,theone,whois