国际市场营销英文课件

国际市场营销英文幽默来自智慧，恶语来自无能国际市场营销英文幽默来自智慧，恶语来自无能1INTERNATIONALMARKETINGINTERNATIONAL2TextbookInternationalMarketing(16thedition)PhilipR.Cateora,MaryCGilly,JohnL.Graham(vi)NTERNATIONALMARKETINGTextbook3Newandexpandedtopicsinthe16theditionBibliography(ix)Newandexpandedtopicsin4ReorderingtheStructureoftheTextPartOneoverview(Chapter1)PartTwotheEnvironmentofglobalmarketsTheculturalenvironment(3,4,5,19)Thepoliticalenvironment(6)Theinternationallegalenvironment(7)Theeconomicenvironment(9,10,11)ReorderingtheStructureofth5.PartThreeResearchoftheinternationalmarketing(Chapter8PartFourSTP(Chapter12aSegmentationTargetingsPositioning.PartThreeResearchofthein6aPartfive4psProducts(13,14)Place/Channels(15)Price(18)Promotion(16,17)aPartfive4ps7CHAPTERONETheScopeandChallengeofInternationalMarketingCHAPTERONE8KeytermsNeeds,wantsanddemandMarketaInternationalmarketingaDomesticenvironmentdmb升hmForeignenvironmentSelf-referencecriterionControllableelementsaUncontrollables三gGlobalawarenessKeyterms91.Fundamentalconcepts(I)UnderstandingCustomerNeedsCustomerNeeds,Wants,anddemandstatesofdeprivationNeedsPhysical-food,clothing,warmth,safetySocial-belongingandaffectionIndividual-knowledgeandself-expressionWantsbycultureandindividualpersonalitydFormthatneedstakeastheyareshapeDemands.Wantsbackedbybuyingpower1.Fundamentalconcepts10為為11国际市场营销英文课件12国际市场营销英文课件13国际市场营销英文课件14国际市场营销英文课件15国际市场营销英文课件16国际市场营销英文课件17国际市场营销英文课件18国际市场营销英文课件19国际市场营销英文课件20国际市场营销英文课件21国际市场营销英文课件22国际市场营销英文课件23国际市场营销英文课件24国际市场营销英文课件25国际市场营销英文课件26国际市场营销英文课件27谢谢骑封篙尊慈榷灶琴村店矣垦桂乖新压胚奠倘擅寞侥蚀丽鉴晰溶廷箩侣郎虫林森-消化系统疾病的症状体征与检查林森-消化系统疾病的症状体征与检查11、越是没有本领的就越加自命不凡。——邓拓

12、越是无能的人，越喜欢挑剔别人的错儿。——爱尔兰

13、知人者智，自知者明。胜人者有力，自胜者强。——老子

14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。——歌德

15、最具挑战性的挑战莫过于提升自我。——迈克尔·F·斯特利谢谢骑封篙尊慈榷灶琴村店矣垦桂乖新压胚奠倘擅寞侥蚀丽鉴晰溶廷28国际市场营销英文幽默来自智慧，恶语来自无能国际市场营销英文幽默来自智慧，恶语来自无能29INTERNATIONALMARKETINGINTERNATIONAL30TextbookInternationalMarketing(16thedition)PhilipR.Cateora,MaryCGilly,JohnL.Graham(vi)NTERNATIONALMARKETINGTextbook31Newandexpandedtopicsinthe16theditionBibliography(ix)Newandexpandedtopicsin32ReorderingtheStructureoftheTextPartOneoverview(Chapter1)PartTwotheEnvironmentofglobalmarketsTheculturalenvironment(3,4,5,19)Thepoliticalenvironment(6)Theinternationallegalenvironment(7)Theeconomicenvironment(9,10,11)ReorderingtheStructureofth33.PartThreeResearchoftheinternationalmarketing(Chapter8PartFourSTP(Chapter12aSegmentationTargetingsPositioning.PartThreeResearchofthein34aPartfive4psProducts(13,14)Place/Channels(15)Price(18)Promotion(16,17)aPartfive4ps35CHAPTERONETheScopeandChallengeofInternationalMarketingCHAPTERONE36KeytermsNeeds,wantsanddemandMarketaInternationalmarketingaDomesticenvironmentdmb升hmForeignenvironmentSelf-referencecriterionControllableelementsaUncontrollables三gGlobalawarenessKeyterms371.Fundamentalconcepts(I)UnderstandingCustomerNeedsCustomerNeeds,Wants,anddemandstatesofdeprivationNeedsPhysical-food,clothing,warmth,safetySocial-belongingandaffectionIndividual-knowledgeandself-expressionWantsbycultureandindividualpersonalitydFormthatneedstakeastheyareshapeDemands.Wantsbackedbybuyingpower1.Fundamentalconcepts38為為39国际市场营销英文课件40国际市场营销英文课件41国际市场营销英文课件42国际市场营销英文课件43国际市场营销英文课件44国际市场营销英文课件45国际市场营销英文课件46国际市场营销英文课件47国际市场营销英文课件48国际市场营销英文课件49国际市场营销英文课件50国际市场营销英文课件51国际市场营销英文课件52国际市场营销英文课件53国际市场营销英文课件54国际市场营销英文课件55谢谢骑封篙尊慈榷灶琴村店矣垦桂乖新压胚奠倘擅寞侥蚀丽鉴晰溶廷箩侣郎虫林森-消化系统疾病的症状体征与检查林森-消化系统疾病的症状体征与检查11