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PartIGeneralProjectFactsProject
2014FujianBenzC1LocalAutoshowHardwareProject2014福建奔驰C1地方车展硬体项目Project
OStrategy&CreativePRServiceTraditionalMedia DigitalMedia PressConferenceTestDrive AutoshowSoftware TVCommercial PhotoShooting Brochure&POSMRoadShow Customern SalesCampTranslation Printing OthersModelRange
Viano Vito SprinterTargetStartdateofcooperation开始合作时间: January,2014Execution/FieldPeriod/Date执行时间: March,2014Project
DesignandproducehighqualityimpressiveMercedes-BenzOfferagoodplatformforvehiclesexhibition,offerbusinessareaforcustomerstopromotesales.,Project
StandDesign,Production,Construction,Maintenanceandso
EmmaLin林英 PM MI COMRetailCOM Shary 0591Rex 059122799999 PartⅡProjectInvitationFujianBenzAutomotiveCo., .isnowwritingaformalinvitationtoyourcompanytoparticipateintheselectiononthe"2014LocalAutoshowC1Hardware Service"project,seebriefinthepartII“ProjectDetails”,ifyourcompanyisinterestedtoparticipateandmeettherequirementslistedinthis,pleasepreparethe s SubmitDeadline方案提交截止日期:Before16:00Jan.6thPitchDate比稿时间::Jan.7th-10th2014InFujianBenz’s具体比稿时间后续通知。Detailedagendawewillinformyou Submitrequirement方案提交要求Technicalpitch:Pleasesendthenecessary stoourcompany,Communication&PublicRelationsDepartment,SharyZhang,RexLiuandcopytoProcurementdepartmentVivianWu.技术标:请将项目方案发给市场与部,,并抄送给采购部Remark备注Wewillinviteyoutomakeaproposal,andthenpitch;onlyqualifiedproposalwillgotopricenegotiation,andthendecidethebiddingwinner. ProposalshouldnotshowanyinformationaboutPleasesealtechnicalmaterialsandcommercialpitch Q&IfyouhaveanyquestionaboutCommercialpitch,please -IfyouhaveanyquestionaboutTechnicalpitch,pleaseconsultSharyor AsagreetoparticipateinthisPitchandwilltaketheresponsibilityof ity.Thatmeansnottodisclosetoanythirdpartyinformationdeemed byFBAC. includesbutisnotlimitedtoandotherrelatedcommercialinformation.Toanybiddingcompanywhohasreadandacceptedthisinvitation,pleasedochoponthispageandsendtous.(Yourcompanyisrequiredtomakethestatementas:“Ourcompanyhasreceivedtheinvitationclearly.Andwedecidetoparticipateinthisbidaftercareful如贵司决定参与本次竞标,请遵守商业承诺,即不向第透露任何福建奔驰所认为的信息。请竞标单(贵司需要在本页陈述以下内容PartⅡProjectDetailsProjectHighqualitylocalautoshowisaverygoodplatformtopropagandizecompanybrandandincreasethesalesvolume.Thisstylelocalautoshowshouldfocusbothonbrandimagecommunicationanddealersalespromotion.ProjectStanddesignBoothproduction展台MaterialsfreightCooperationwithorganizer,dealerandsoset-upandremoveofexhibitionboothAVandlightingsystemdisposalAV与灯光设备布AllFurniture展台家On-siteManagement现场管Otheron-sitesupporttasks其他现场支持性工post-maintenanceserviceRepairingservicewithinthemaintenance期内的修理/修补工Boothstorageandlookafter展具仓储保Autoshowguideline车展指SummaryReport总结1.Design设计①DesignaconsistentstandimagewhichcouldreflecttheMercedes-Benzhighqualityimage,creativeandimpressive.设计能够反映奔驰高品质形象的展具,有创②AlineageofDaimlerTradeFairGuidelines,pleasetake2013Mercedes-Benz&Guangzhouandlocalautoshow,2013Frankfurtand2014BeijingAutoShowas年地方车展、2013年法兰克福车展以及2014年车展奔驰展台设计。Theboothconformtoproductorientationandtonal.PleasetakeourbigSprinterasaconsideration,theboothshouldbebigandhighenoughtoholdSprinter.③Reasonableflow⑤Theboothcanmeettherequirementofvehiclesexhibition,performance,negotiation,VIPreception,meeting,modelrest,storageandboutiqueshow.⑥Thestandlayoutandfunctionshouldfacilitatedealerstoconductsales⑦Theboothcouldbereusedfortwoyears,andshouldbeatleastProductionandsetup制作和搭建①ProduceaccordingtoDaimlerandFujianBenztradefairguideline②Highquality③Theboothshouldbeusedformanytimes,sopleaseconsiderthestorage,transportationandsoontomakesuregoodboothimageeventhoughithasbeenusedformanytimes.按照重复搭建标准制作展具,应考虑到仓储、和保存,以保证多次使用时展具的④Setupandremoveproposalwhichincludingthemanagementbefore,duringandafterautoshow.⑤Workersarewelltrainedandexperienced,donotdamageboothwhensetup,andtightlyknit.AVandlightingsystem.AV①AVsystemcouldmeetPressConferenceandmodelperformance’sHighresolutionscreens,vigoroustimbreofthelowAV设备能够满足宣传片和现场表演的各种需求,屏幕,音响音质浑厚②ReasonablelightproposaltohighlightthevehiclesandPleaseofferyourdetailAVandlightproposal.请提供详细的AV案StorageandmaintenanceNotmattertransporting,boothset-upandremove,packaging.rshouldprotectthebooth.Pleaseofferyourboothmanagementproposalduringthepitchwhichincludingpackage,storage,management,maintain,transportationandsoon.SalesCooperationPleaseofferdetailedsalescooperationOthersPitch
Pleaseofferbilingual②②SummaryreportPleaseintroduceyourcompanyexperienceandserviceteamPartⅢ:rRequirements供应商要Havethreeyearsluxurybrandlocalautoshowhardwaredesign,produce,constructionandrunningexperience,keepagoodreputation.HavegoodcooperationrelationshipwithpartyA,noaccident,haveexcellentthird-partyrs,finishworkontimewithgoodquality.FullTheserviceteamshouldatleasthave5professionalstaffwithacleardivisionofeachdepartment.Thecorestaffmusthaverelatedactivityexecutioncontrolexperiences.Theprojectmanagershouldhaveatleast3yearsofrelatedautoactivityimplementationexperiences.服务团队规模至少由5名以上专业组成,分工明确且执行车展执行CanrespondefficientlytoanynecessarymodificationsthatFujianBenzdemandsinacost-efficientway. er:ifyouhaveanyfraudfoundincompanyqualification,FujianBenzwillsuspenditsbiddingprojectopportunitiesinthefuture.Companyintroductionandserviceteam1.公司Company①Experienceintroduction,especiallyMercedesBenz&luxurybrandautoshowserviceProductionabilityintroduction③Network:Networkorbranchcompaniesintroduction公司网络 2、Serviceteam服务团队成员履历介绍包括、、车展工作经验、职位、角色和该项目工作时间百分比。Resumeoftheserviceteammemberswhichincludingthepicture,
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