从零售学的一般原理来如何提升零售户的经营能力

从零售学的一般原理看对卷烟零售客户的盈利指导ThemeGallery1Contents4开展卷烟零售客户盈利指导的必要性123目前卷烟零售客户盈利指导存在的问题

利用零售学的一般原理指导卷烟零售客户盈利

结语

2一、开展卷烟零售客户盈利指导的必要性营销大师菲利普·科特勒认为，营销是一门吸引和保持有利可图的顾客的艺术。在市场经济条件下，每个个体都被假定为理性经济人，追求自身利益的最大化。同样，经营卷烟的零售客户也可以被看作是“理性经济人”，盈利是他们的第一需求。

[Imageinformationinproduct]Notetocustomers:ThisimagehasbeenlicensedtobeusedwithinthisPowerPointtemplateonly.Youmaynotextracttheimageforanyotheruse.3Content03Content02Content01（一）客户经理盈利指导过程中的问题零碎粗浅没有体系二、目前卷烟零售客户盈利指导存在的问题4（二）卷烟零售客户经营过程中的问题question1question2question3question4question5卷烟推介能力较低服务意识性较差

对卷烟经营状况不了解。

经营品牌选择性不强。

店面布置与柜台陈列不规范

ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.5三、利用零售学的一般原理指导卷烟零售客户盈利市场细分确认商圈找准消费群市场定位准确是客户盈利的前提

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