《基础商务英语》课程教学大纲

《基础商务英语》课程教学大纲一、课程基本信息课程代码：课程名称：基础商务英语英文名称：BusinessEnglish课程类别：学科基础课学时：2学分：2适用对象:全日制本科一，二年级考核方式：考查先修课程：大学英语二、课程简介本课程是为了满足以商务为专业的本科院校学生提高商务英语技能的需求，进而提高运用英语进行商务交际的能力。课程使用《体验商务英语》系列教材，以全新的学习方式，在体验中学习英语。Thiscourseisdesignedtomeettheneedsofbusiness-orientedundergraduatestudentstoimprovebusinessEnglishskills,andthusimprovestheabilitytouseEnglishforbusinesscommunication.Thecourseusesthe"MarketLeader-IntermediateBusinessEnglishCourseBook",aseriesofmaterials,tolearnEnglishinanewwayoflearningwithfullexperience.三、课程性质与教学目的本课程是专业辅助课，即针对商务专业的本科学生在学习大学英语的前提下，进一步巩固和提高英语的技能和运用能力，尤其是在多方模拟以商务交往为中心的环境下，使学生能够在体验中学习英语，能够在实际的工作中运用自如的和国际商务人士沟通交流。在教学中融入思政要素，主要以案例与思政要素相结合，让学生思考并回答问题，在实践中培养正确的爱党爱国的观念。四、教学内容及要求Unit1Brands(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentTakeaboutyourfavoritebrandsanddiscusstwoauthenticproductpromotionsReading:Outsourcingproduction-FinancialTimes.Listening:AninterviewwithabrandconsultantLanguagework:Wordsthatgowithbrandandproduct.Presentsimpleandpresentcontinuous.Skill:Takingpartinmeetings1Casestudy:Caferoma:SolvetheproblemsofaleadingbrandWriting:e-mail(3)HowtocreatestrongChinesebrandsandmakethembecomeprominentprideinthemindsofChinese?Unit2Travel(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentTakeaboutyourtravelexperiences.Reading:Airrage-GuardianListening:Abusinesstraveler’spriorities.Languagework:BritishandAmericantravelwords.Talkingaboutthefuture.Skills:MakingarrangementsonthetelephoneCasestudy:Work,restandplay:ChooseasuitablehotelforaseminarinFrance.Writing:e-mail(3)Takeaboutyourexperienceintravellingtotherevolutionarybasesandwhatyouhavelearnedfromthosewhosacrificedtheirlivesforthesakeofourcountry.Unit3Organization(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.6.Writing:e-mail(2)TeachingcontentRankstatussymbolsinorderofimportanceReading:Flexibilityintheworkplace-Fastcompany.Listening:Aninterviewwiththepartnerofamanagementconsultancy.Languagework:Wordsandexpressionstodescribecompanystructure.Nouncombination.Socializing:introductionsandnetworkingCasestudy:AuricBank:ChoosethebestandreorganizecustomerservicesWriting:report(3)HowtoincorporatetraditionalChinesecultureintothecorporatecultureinanorganization?Whatkindofideologyshouldbecreatedinfavorofourcountry?Unit4Change(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussattitudestochangeingeneralandatwork.Rankstressfulsituations.Reading:Changeinretailing-FinancialTimes.Listening:AninterviewwithabusinesstransformationdirectorLanguagework:Wordsfordescribingchange.PastsimpleandpresentperfectTakingpartinmeetings2Casestudy:AcquiringMetrot:Agreeonchangesatacompanythathasbeentakenover.Writing:actionminutes(3)Withrapidchangesofinternationalenvironment,howcaneveryoneinvolvedsticktotheabsoluteprincipleoflovingyourcountryandthecommunistparty?Unit5Money(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDoaquizanddiscussattitudestomoney.Reading:Twofinancialreports-FinancialTimes.Listening:aninterviewwiththefounderofafinancefirm.Languagework:Wordsandexpressionsfortakingaboutfinance.Dealingwithfigures.Casestudy:AngelInvestment:ChooseacompanytoinvestinWriting:e-mail.(3)Everyoneofusgetstoknowtheimportanceofmoney.Whatkindofattitudeshouldwehavetowarditwhileservingourcountryandpartywithoutbeingoverwhelmedwithmoney?Unit6Advertising(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussauthenticadvertisements.Discussgoodandbadadvertisingpractices.Reading:Successfuladvertising-guardian。Listening：aninterviewwiththeheadofplanningatanadvertisingagency.Languagework:Wordsandexpressionsfortalkingaboutadvertising.Articles:a,an,the,zeroarticleStartingpresentationCasestudy:FocusAdvertising:CreateandpresentanadvertisingcampaignWriting:summary(3)Howcanyouuseadvertisingskillstodisseminatetheideologyoflovingyourhomecountry,thecommunistpartyandpersuadingthosewhoaredetractingfromthetrackbacktonormal.Unit7Cultures(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscusstheimportanceofculturalawarenessinbusinessReading:Advicefordoingbusinessacrosscultures.Listening:aninterviewwithantrainerinculturalawareness.Languagework:Idiomsfortakingaboutbusinessrelationships.Modalsofadvice,obligationandnecessity.SocialEnglish-thesocial-culturalgame.Casestudy:VisitorsfromChina:PlanavisitbyaChinesemanufacturer.Writing:e-mail(3)HowtopreservethepositivetraditionalChinesecultureandavoidtobeassimilatedbynegativeWesternculture?Unit8Employment(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentChoosethemostimportantqualitiesforgettingajob.Describebestandworstexperiencesatwork.Reading:Retailinggoodstaff-FinancialTimes.Listening:aninterviewwithanexecutivesearchconsultant.Languagework:Wordstodescribetherecruitmentprocessandpersonalcharacter.Indirectquestionsandstatements.Managingmeetings.Casestudy:SlimGyms:ChoosethebestcandidateforthejobofGeneralManager.Writing:letter.(3)Ifyou’reworkinginajoint-venturecompany,whyisitimportanttoholdyourselftobeloyaltoyourworknottotheownerofthework.Unit9Trade(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussideasaboutglobalization.Reading:Fairtrade-GuardianListening:aninterviewwithanexpertonnegotiating.Languagework:Wordsfortalkingaboutinternationaltrade.Conditions.Negotiating.Casestudy:AshburyGuitars:Negotiateadealwithanoverseasguitarmanufacturer.Writing:e-mail(3)Indoinginternationaltrade,howcanyoudefendournationalinterestsbasedonacollectiveculture?Howcanyoucontributetoourcountry’swelfareinhighestdegree?Unit10Quality(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussideasaboutofquality.Reading:Old-fashionedquality-FinancialTimes.Listening:aninterviewwiththeSeniorVicePresidentofaprestigioushotelchain.Languagework:Wordsfortalkingaboutqualitycontrolandcustomerservice.Gerundsandinfinitives.Complainingonthetelephone.Casestudy:BrookfieldAirport:Workoutanactionplanfollowingcomplaintsfrompassengers.Writing:report.(3)Ifqualityisconcerned,howisittoimprovequalityinideologicalandpoliticalstudy?Unit11Ethics(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussquestionsofethicsatwork.Rankalistofunethicalactivities.Reading:Businessethics-Financial-Times.Languagework:Wordstodowithhonestyanddishonesty.Narrativetenses.Problem-solving.Casestudy:Profitorprinciple?Decideifamanagerhasactedunethicallyandwhatactiontotake.Writing:letter(3)Whatistherightideologyandpoliticalviewpointtowardourcountryandthecommunistparty?Unit12Internationalmarketing(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscussionofinternationalbrands.Reading:Coffeeculture.Listening:aninterviewwithamarketingspecialist.Languagework:Marketingcollocations.Nouncompoundsandnounphrases.Brainstorming.Casestudy:Zumo-creatingaglobalbrand:Repositionasportsdrinkfortheglobalmarket.Writing:salesletter.(3)Howtodisseminateideologicalandpoliticalviewpointsintheinternationalmarket?Howtodefendthosepointsifyourforeigncounterpartsdisagreewithyou?Unit13Risk(1)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehension.(2)TeachingcontentDiscusseverydayriskandriskinbusiness.Reading:Planningforthefuture.Listening:AninterviewwiththeChiefExecutiveofariskmanagementcompany.Languagework:Wordsfordescribingrisk.Adverbsofdegree.Reachingagreement.Casestudy:Supremacars:Consideroptionstoimproveacarmanufacturingcompany’sprofits.Writing:report.(3)Ifyourforeigncounterpartsdisagreewithyourpoliticalviewpointstowardthecommunistparty,howwouldyouliketodefendyourbelief?Unit14Teambuilding(I)Objectivesandrequirements1.Getfamiliarwiththemaincontentofthisunit.2.Beingabletoanswerallthequestionslistedonthetext.3.Beingcreativeandactiveinsomecasestudieseitherwithadialogueorentirelyonyourown.4.Trytounderstandallthelisteningworkandanswerthequestionsfollowed.5.Makesomeprogressonyourlanguagepresentationandlisteningcomprehe