新视野试题与答案

新视野试题与答案新视野试题与答案新视野试题与答案新视野试题与答案编制仅供参考审核批准生效日期地址：电话：传真:邮编:Unit4testNext

PartI

ScriptDirections:Listentotheshortdialogs,andthenchoosethecorrectanswerstothequestions.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimeforyoutochoosethecorrectanswers.Usethesecondplayingtocheckyouranswers.1.(Listentotheaudiorecordingforthequestion.)

A.Becauseshortslogansarerefreshing.B.Becauseshortsloganscancatchbusypeople'sattention.

C.Becauseonlyshortslogansareimpressive.

D.BecausetheCoca-Colacompanyhassetagoodexample.

2.(Listentotheaudiorecordingforthequestion.)

A.Themanasksforsomemoneytobuybread.B.Thewomanspendsalotofmoneyshopping.

C.Thewomanwantstobuysomespringclothesfortheman.

D.Themanisquiteangryatthewomannotbuyinghimbread.

3.(Listentotheaudiorecordingforthequestion.)

A.Adsshouldbemadebylocalpeople.

B.ThelipstickadismoreeffectiveinGermany.C.Adsshouldbeadaptedforparticularplaces.

D.Thesameadcanbeusedinvariousplaces.

4.(Listentotheaudiorecordingforthequestion.)

A.Toshowhowfastonecanbuythingswiththecard.

B.Toshowhowmuchhelikesthecard.

C.Toexpresshisdisagreementwiththewoman.D.Toexpresshisagreementwiththewoman.

5.(Listentotheaudiorecordingforthequestion.)

A.SheisaloyalcustomertoNokia.

B.SheisaloyalcustomertoEricsson.C.Sheiseasilyinfluencedbyadvertisements.

D.Sheisatoughconsumer.

PartII

ScriptDirections:Listentothefollowingrecording,andthenfillintheblankswiththemissingwords.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.W:So,Mr.Smith,youwanttoincreaseridershiponthebuses.M:(1),andwehopeyoucanhelpus.W:Certainlywecan.First,wemust(2)ofbustravel.M:Howdoyoudothat?W:Well,we'll(3)toseewhatpeoplereallythinkabouttakingthebus.We'llinvestigate(4)andsoon.M:Willthatwork?W:Itworks(5).Oncewegetaprofileof(6),wecanseewhowecan(7).

YouranswerCorrectanswer(1)WedoWedo(2)changetheimagechangetheimage(3)dosomesurveysdosomesurveys(4)differentagegroupsdifferentagegroups(5)allthetimeallthetime(6)yourusersyourusers(7)targettargetPartIII

ScriptDirections:Listentothefollowingrecording,andthenchoosethecorrectanswerstothequestions.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimeforyoutochoosethecorrectanswers.Usethesecondplayingtocheckyouranswers.1.WhichofthefollowingisNOTmentionedasapurposeofadvertising?

A.Toencouragelistenerstobuyaproduct.

B.Topersuadereaderstosupportanorganization.C.Toencouragereaderstogetridofacertainidea.

D.Topersuadelistenerstoagreewithacertainidea.

2.Accordingtothepassage,whoismostlikelytopayforanad?A.Theadvertiser.

B.Anadvertisingagency.

C.Theretailer.

D.Theshop.

3.Whichofthefollowingissecondinimportance?A.Localadvertising.

B.Tradeadvertising.

C.Nationaladvertising.

D.Professionaladvertising.

4.Whichofthefollowingistrueofdirectmail?A.Mailadvertisementsgotopeoplewithcertaincharacteristics.

B.Mailadvertisementsgotoproducersratherthanprofessionals.

C.MailadvertisementsaremoreeffectivethanTVcommercials.

D.Mailadvertisementsaremoreexpensivethanotherformsofadvertisements.

5.Whatisthepassagemainlytalkingabout?

A.Theroleofadvertisinginmodernsociety.B.Thedefinitionandclassificationofads.

C.Theeffectsofvarioustypesofads.

D.Theimportanceofvarioustypesofads.

PartIVDirections:Choosethebestanswertoeachofthefollowingstatements.1.Dad,Ineedsomenewshoes.Myoldoneslook______funny.

A.kind

B.akindC.kindof

D.akindof

2.TheyprobablygiveYaoMingmillionsofdollarstowearthoseshoes.Butifyouboughtmetheshoes,I'dwearthem________.

A.nothing

B.withnothing

C.innothingD.fornothing

3.IntheStates,advertisersarenotallowed________youngpeoplesmokingcigarettes.

A.show

B.showingC.toshow

D.tobeshown

4.Cigarettemanufacturersneedtokeep_______newcustomers.

A.bringingabout

B.bringingto

C.bringingforwardD.bringingin

5.Manufacturersoftenspendlarge_______ofmoneyontheadvertisements.

A.volumes

B.numbersC.sums

D.dollars

6."Don't_____thinkaboutit!"isanexpressioncommonlyusedintheUnitedStateswhenapersonemphaticallydeniesanotherpersonsomething.

A.so

B.reallyC.even

D.ever

7.Itis_____________forustospecifywhatkindofpeoplewewant.

A.tooonlynaturalB.onlytoonatural

C.toonaturalonly

D.onlynaturaltoo

8.Advertiserskeepfindingways_____thelaw.

A.over

B.about

C.roundD.around

9.Ourstudentunionshould___________againstsmokingoncampus.

A.m