九十四企业管理系中英文课程内容摘要

2019/2/23 2019/2/23 企業診斷582076BusinessDiagnosis582076企業診斷582076BusinessDiagnosis3sH.Y.Hsieh,s謝惠元,下本課程之目的，在教導學生相關的知識與方法，以整體系統的觀點，對企業營運的過程中，不斷地加以觀察、分析與診斷，隨時發掘經營上的缺失，並加以導正，以提高企業經營績效，課程主要內容包括：除神話及確認需求、管理及營運控制概論、策略要素、策略目標、計劃報告書、計劃目標、如何設定管理效標、如何衡量行銷管理的績效、如何衡量銷售管理的績效、如何衡量研發管理的績效、如何衡量採購管理的績效、如何衡量生產規劃與控制之績效、如何衡量生產管理的績效、如何衡量製造、工業工程的績效、如何衡量物料管理的績效、如何衡量維護管理的績效、如何衡量廠房與設備管理的績效、如何衡量品質管理的績效、如何衡量財務管理的績效、如何衡量審計管理的績效、如何衡量行銷資訊系統管理的績效、如何衡量人力資源管理的績效、最後的提醒 人。Thispurposeofthiscourseseekstogivestudentsacomprehensiveunderstandingontheconcepts,principlesandmethodsofperformanceassessmentandmanagementdiagnosis.Throughthecontinuousmeasurementonproductivity,objectivesandplanningforeveryfunctionandatalllevels,themanagerialweaknessescanbedetectedandthenthecorrectactionscanbetakentoimprovetheoverallperformance.Themainsubjectsofthiscoursewillinclude:Let'sDestroySomeMyths-andIdentifytheNeeds.ManagementandOperatingControl:AnOverview.TheElementsofStrategy.OrganizingStrategyObjectives.PlanStatements.PlanObjectives.HowToSetManagementPerformanceStandards.HowToMeasureMarketingManagementPerformance.HowToMeasureSalesManagementPerformance.HowToMeasureEngineeringResearchandDevelopmentManagementPerformance.HowToMeasurePurchasingManagementPerformance.HowToMeasureProductionPlanningandControlManagementPerformance.HowToMeasureProductionManagementPerformance.HowtoMeasureManufacturing，IndustrialEngineeringManagementPerformance.HowToMeasureMaterialsHandlingManagementPerformance.HowToMeasureMaintenanceManagementPerformance.HowToMeasurePlantandFacilitiesManagementPerformance.HowToMeasureQualityAssuranceManagementPerformance.HowToMeasuretheManagementPerformanceoftheTreasurer.HowToMeasureControllershipManagementPerformance.HowToMeasureEDP/MISManagementPerformance.HowToMeasurePersonnelManagementPerformance.AFinalNote...PEOPLE!582077國際行銷管理 3選 蔡展維,下主要教材內容包括全球化與全球環境,全球策略本課程主要在教導與探討有關國際行銷管理相關的學理與課題，期使選修同學對多國籍企業之行銷管理有更進一步的認識與全球行銷策略主要教材內容包括全球化與全球環境,全球策略582077InternationalMarketing3sC.W.Tsai,582077InternationalMarketing3sC.W.Tsai,therelatedMarketingManagement.ThemajorcontentswillandGlobalEnvironment,GlobalStrategy,GlobalMarketingStrategy.therelatedMarketingManagement.ThemajorcontentswillandGlobalEnvironment,GlobalStrategy,GlobalMarketingStrategy.ManagementisdiscussingandcomprehendingThemainpurposeofthiscourseknowledgeandissuesabutInternationalcover：GlobalizationThroughthiscourse,thestudentswillhavemoreclearunderstandingabouttheMarketingActionsinMultinationalCorporations(MNCs).

isdiscussingandcomprehending許文西,上本課程旨在探討企業如何建立及應用企業評價模式解決證券投資及購併之評價問題。並探討不同常用模式，如自由現金流量折現評價模式（式（AE及相對價值評價法中之本益比法許文西,上本課程旨在探討企業如何建立及應用企業評價模式解決證券投資及購併之評價問題。並探討不同常用模式，如自由現金流量折現評價模式（式（AE及相對價值評價法中之本益比法（PE）之適用性。582078企業評價3選FCF、超常盈餘折現評價模582078BusinessValuation3SW.H.Hsu,FtheunderstandingofbusinessThiscourseisdesignedtoprovidethestudentswiththeunderstandingofbusinessvaluation,mainlyontheissueofhowbusinessestablishesandemploysbusinessvaluationmodelstosolvethevaluationproblemsinvolvingsecurityinvestmentandmergerandacquisition.Thecomparisonofdifferentcommonlyusedmodels,suchasthediscountedfreecashflowmodel,abnormalearningmodelandpricetoearningratiomodelarealsodiscussed.582079國際財務管理3582079國際財務管理3選葉憲弘,下15.全球化營運之評估與控制;16.多國籍technologyoffinancialmanagementfordiscussinginthiscourseare:theinternational，15.全球化營運之評估與控制;16.多國籍technologyoffinancialmanagementfordiscussinginthiscourseare:theinternational，internationalOptions;investmentpolicyandstrategy;12.International14.Globaltransferpricing;15.Evaluation16.Short-termfinancialmanagementonmultinationalTaxation.582080財務管理個案研討3選葉憲弘,下本課程主要探討國際企業之財務管理概念與技巧。共分成三大部分：首先針對國際金融市場與經濟環境作一介紹；第二部分對從事國際操作之企業風險進行深入討論；第三部分探討國際資產的管理。課程內容包括：1.國際貨幣制度;2.國際金融市場;3.國際銀行業務;4.外匯市場;5.匯率預測;6.衡量外幣的風險;7.外幣風險管理;8.交換合約;9.期貨與選擇權;10.國際貿易的管理與財務;11.國際投資的政策與策略;12.國際資本預算;13.政治風險;14.全球移轉訂價;企業的短期財務管理;17.國際租稅。H.H.Yeh,S582079H.H.Yeh,SManagementThiscoursediscussestheconceptandinternationalbusiness.Themainissuesfinancialmarketsandinstitutions ，internationalriskmanagemen，tandInternationalassetmanagement.Thecoursecoversthefollowingsubjects:1.Theinternationalmonetarysystem;2.Internationalfinancialmarkets;3.Internationalbanking;4.Theforeignexchangemarket;5.Forecastingexchangerates;6.Measurementofforeigncurrencyexposure;7.Managementofforeigncurrencyexposure;8.SWAPS;9.Futuresand10.Themanagementandfinanceofinternationaltrade;11.Internationalcapitalbudgeting;13.PoliticalRisk;andcontrolofglobaloperations;companies;17.International本課程主要在教導與研討有關財務管理個案相關的學理與實務主題，使選修同學瞭解有關財務管理個案與機構領域中學術與實務的現況與發展。582080CaseStudyofFinance3S582080CaseStudyofFinance3SH.H.Yeh,inCaseStudy

application.inCaseStudy

application.ThemainpurposeofthiscourseisdiscussingandcomprehendingtopicsofFinanceManagement.TheissuesincludetheoreticaldiscussandpracticalThroughthiscourse,thestudentswillhavemoreclearlyunderstandingthepracticalapplicationanddevelopmentofCaseStudyofFinanceproductsandinstitutions.

582081商務日文蔡展維,下582081商務日文1.建立學生商用日文商業書信寫作之基礎及訓練學生與日本人溝通之基礎日文會話能力。582081BusinessJapanese3sC.W.Tsai,1.TohelpstudentshaveagoodknowledgeofwritingdifferentkindsofJapanesebusinesslettersandspeakingbusinessinJapanese.2.TohelpstudentsbegoodatknowledgeofInternationalTradefortheirfurtherstudiesorjobinJapanese.582082投資銀行3選葉憲弘,下本課程主要使學生熟悉投資銀行之各項業務，課程內容包括：1.投資銀行業簡介、(b)企業重整。(c)582081BusinessJapanese3sC.W.Tsai,1.TohelpstudentshaveagoodknowledgeofwritingdifferentkindsofJapanesebusinesslettersandspeakingbusinessinJapanese.2.TohelpstudentsbegoodatknowledgeofInternationalTradefortheirfurtherstudiesorjobinJapanese.582082投資銀行3選葉憲弘,下本課程主要使學生熟悉投資銀行之各項業務，課程內容包括：1.投資銀行業簡介、(b)企業重整。(c)財務工程。(d)其他3.投資銀行週邊業務(a)2.投資銀行主要業務：(a)中級與次級市場業務營利活動如投資諮詢、投資管理及商人銀行業務。訊提供服務。研究。(b)資582082InvestmentBankH.H.Yeh,Thiscourseisorganizedtoexposestudentstobefamiliarwiththefollowingtopics:1.Introductionandoverviewofinvestmentbanking2.Revenue-generatingactivitiesinwhichinvestmentbanksengage. （a）secondarymarketmaking.（b）Corporaterestructuring. （c）Financialengineering.Otherrevenue-generatingactivitiessuchasadvisoryservices，managemen，tandmerchantbankin