可口可乐 百事可乐 竞争力 幻灯片 resenaion

THECOLA-WARSGROUPTENFISHERFRANKALEXJAYEBOBCoca-Cola:

InternationalSuccessfactorsMarketing:-advertising-brandloyalty“Glocal”strategy:-global&localmarketing-eliminatetheculturalbarrierscoca-colaInternaltrainingCrisismanagement-e.g.contaminationscare(inEurope,1999)Coca-Cola:

InternationalSuccessfactors(Cont.)coca-colaKeyinternational

successfactors–Pepsi

StrategyGlobalexpansionHealthconsciousness

Evidences56.6billiondollarThemostimpressiblecorporation98.4billionVS97.9billionPepsiVSCoca-colaBigbottleVSsmallbottlein1939NewgenerationVSclassicalin1963“RefreshEverything”VS“Openthehappiness”in2009

InnovationinbeveragePortfolioNewproduct,TropicanaPurePremiunwith100%high-qualityorange;MergewithLebedyanskytakinganewleadingliquidrefreshmentbeverageinRussia;PartnershipwithUnilevercombiningthebest-sellingLiptontea.

PepsiCo

VS.

Coca-colaGrowthRateSource:CapitalIQ,adivisionofStandard&Poor’sBoarderbrandportfolioinsnakesandfoodMergerwithFrito-Laywhichisoneofthelargestsnake’smanufacturers;JointventurewiththeStraussGrouptoleadtherefrigerateddipscategory.MoreefficientdistributionnetworkDirect-store-delivery(DSD)systemCustomerwarehouseFoodserviceandvendingdistributionsystemFutureprospect

–

Coca-ColaMinimizingthecostSource:Coca-Colaannualreviewof2008Increasingprofit:Underpricecompetitioninfinancialcrisis

Sustainabledevelopment

-

Coca-ColaSource:sustainablereviewofcoca-colain2008ReducingEnergyusing

&WaterusingGrossincomeofLatinAmerica:from$2.926bnto$2.933bnGrossincomeoversea:from$3.012bnto$3.329bn(increasedby19.66%comparedwithsameperiodlastyear)

Futureprospect

-

PepsiCo.(Source:Financialreportofthirdquarterin2008ofPepsiCo.)△ChangingPreference：

formsodatoenergydrinkChange&Improvements

-PepsiCo.setthetargetconsumergroupsonthe

youngpeople

improvethemanagementofsales

flexiblepromotionstrategyConclusionforCoca-Cola:GlocalstrategyManagementforcrisisInternaltrainingFlexibilityforPepsiEfficientdistributionnetworkBroaderbrandportfolioinnovationHealthconsciousnessThankYou!9、静夜四四无邻，，荒居旧旧业贫。。。12月-2212月-22Wednesday,December21,202210、雨中黄叶树树，灯下白头头人。。22:10:2422:10:2422:1012/21/202210:10:24PM11、以我我独沈沈久，，愧君君相见见频。。。12月月-2222:10:2422:10Dec-2221-Dec-2212、故人人江海海别，，几度度隔山山川。。。22:10:2422:10:2422:10Wednesday,December21,202213、乍见见翻疑疑梦，，相悲悲各问问年。。。12月月-2212月月-2222:10:2422:10:24December21,202214、他乡生白白发，旧国国见青山。。。21十二二月202210:10:25下下午22:10:2512月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。。十二月月2210:10下下午12月月-2222:10December21,202216、行动动出成成果，，工作作出财财富。。。2022/12/2122:10:2522:10:2521December202217、做前，，能够环环视四周周；做时时，你只只能或者者最好沿沿着以脚脚为起点点的射线线向前。。。10:10:25下下午10:10下下午22:10:2512月-229、没有失失败，只只有暂时时停止成成功！。。12月-2212月-22Wednesday,December21,202210、很多事事情努力力了未必必有结果果，但是是不努力力却什么么改变也也没有。。。22:10:2522:10:2522:1012/21/202210:10:25PM11、成功就是日日复一日那一一点点小小努努力的积累。。。12月-2222:10:2522:10Dec-2221-Dec-2212、世间成事事，不求其其绝对圆满满，留一份份不足，可可得无限完完美。。22:10:2622:10:2622:10Wednesday,December21,202213、不知香积积寺，数里里入云峰。。。12月-2212月-2222:10:2622:10:26December21,202214、意志坚强强的人能把把世界放在在手中像泥泥块一样任任意揉捏。。21十二二月202210:10:26下下午22:10:2612月-2215、楚塞三湘接接，荆门九派派通。。。十二月2210:10下下午12月-2222:10December21,202216、少年十五二二十时，步行行夺得胡马骑骑。。2022/12/2122:10:2622:10:2621December202217、空山新雨后后，天气晚来来秋。。10:10:26下午午10:10下下午22:10:2612月-229、杨柳散和风风，青山澹吾吾虑。。12月-2212月-22Wednesday,December21,202210、阅读一切好好书如同和过过去最杰出的的人谈话。22:10:2622:10:2622:1012/21/202210:10:26PM11、越是没有本本领的就越加加自命不凡。。12月-2222:10:2622:10Dec-2221-Dec-2212、越是是无能能的人人，越越喜欢欢挑剔剔别人人的错错儿。。22:10:2622:10:2622:10Wednesday,December21,202213、知人人者智智，自自知者者明。。胜人人者有有力，，自胜胜者强强。12月月-2212月月-2222:10:2622:10:26December21,202214、意志志坚强强的人人能把把世界界放在在手中中像泥泥块一一样任任意揉揉捏。。21十十二二月202210:10:26下下午午22:10:2612月月-2215、最具挑战战性的挑战战莫过于提提升自我。。。十二月2210:10下午12月-2222:10December21,202216、业余生活活要有意义义，不要越越轨。2022/12/2122:10:2622:10:2621December202217、一个人人即使已已登上顶顶峰，也也仍要自