咨询顾问公司服务模式的启示

咨询顾问公司服务模式的启示

AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolindeGROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50officesworldwideBillion$companyHIGHLYINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespectindividualsWorkingasateamThestrategicperspectiveExpandingtheArtofpossible4.ServiceDeliverySystemInsightImpactTrustBELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITY

InsightImpactTrustInsightClearunderstandingoftheinner

natureofsomespecificthingImpactPowerofanevent,idea,etc.to

producechangesTrustConfidenceinthehonesty,integrity,

reliabilityetc.ofanotherpersonand

thingNOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationship

marketingandclient

developmentSelfselectionprocessEvaluationandfeedbackBillabilityandutilization

managementTieroneInvestmentonclientRecruitingandtrainingTosparkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparalleledopportunitiesforprofessionalandpersonalgrowth

therebyforgingalifelongbondNITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowledgemanagementsystemStrategicinstitutionResearchProductionOthersupportfunctionsProfitabilitymanagementSTILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental”

problemsBCGHighcostAdvantageinsolvingmarketoriented

complexityWHATSHOULDBEOURSSV?TargetMarketSegmentWhomarewegoingto

serve?Onwhat?Inwhatmanner?ServiceConceptImportantelementsHowshoulditbeperceived?Effortssuggestedintermsof:

Servicedesign?

Servicedelivery?

Marketing?OperationStrategyMostimportantelements?Investmentfocus?Qualityandcostcontrol?Resultsexpected?ServiceDeliverySystemImportantfeatures?Capacity?Towhatextentdoesithelp:

Ensurequality?

Differentiation?

Raiseentrybarriers?CLIENTDEVELOPMENTPROPOSAL

NeolindeInvestmentCompany

January2002AGENDAObjectivesContributionbyclientsegmentSegmentedapproachImplementationSellingprocessimprovement2002OBJECTIVESSETBrandbuildingCapabilitydevelopmentSustainablecashflowDouble(?)salesamountUpgradeclientprofileFundamentalStrategies2002ObjectivesPLANNEDCLIENTDEVELOPMENT/SALESPRIMARYCONTRIBUTORDifferentpotentialclientsegmentsLargeprospectwithpotentialdealsizeoverRMB1millionMediumsizeprospectwithpotentialdealsizeoverRMB0.5millionRecurringclientwithsale-onoverRMB0.3millionperdealPlanneddealsPlus:Addhoc/Walk-inclientTotalsalesNumberofdeals1-28-102-411-16ExpectedcontributionRMB1-2million4-50.5-1RMB5-8million1-2RMB6-10millionDIFFERENTAPPROACHESREQUIREDDifferentapproachesSell-ontoexistingclientsProactivesellingUnsolicitedproposalDedicatedworkshopCooperativestudyMassmarketingNewsletter/PerspectivesPresentationonseminars/EMBA/ConferenceLargeNAXXXMediumNAxXXRecurringXxResourcesEffectivenessApplicabilityIMPLEMENTATIONShortlistpotentialclientsto10large,30mediumand6-8existingSetscreeningcriteriaRevenueoverRMB50millionTurningpointinorganizationchangePromisingindustriesFiercecompetitionImprovemassmarketingtoolsLaunchnewsletter/perspectivesPublish1-2foresightstudies:e.g.M&AEachpotentialclientappointedafocalpointpartnerforcontinuoussellingandfollowupAppointmentaccordingtopersonalstrengthandinterestforlongtermcareerdevelopmentSELLINGPROCESSIMPROVEMENTNEEDEDIncreaseconversionratioandrecurringratioMassmarketing&ProactivesellingEstablishvalueofconsultingBuyinvalueofNeolindeExecutionSell-onLeadsConversionRecurringAllowlargeprospectprogressivecommitmentAdvisoryservicesturntofullcaseDiagnosisservicesturnintofullcase9、静夜四无邻邻，荒居旧业业贫。。12月-2212月-22Thursday,December22,202210、雨中黄黄叶树，，灯下白白头人。。。03:38:1903:38:1903:3812/22/20223:38:19AM11、以我独沈沈久，愧君君相见频。。。12月-2203:38:1903:38Dec-2222-Dec-2212、故人江江海别，，几度隔隔山川。。。03:38:2003:38:2003:38Thursday,December22,202213、乍见翻翻疑梦，，相悲各各问年。。。12月-2212月-2203:38:2003:38:20December22,202214、他乡生生白发，，旧国见见青山。。。22十十二月20223:38:20上午午03:38:2012月-2215、比不了得得就不比，，得不到的的就不要。。。。十二二月月223:38上上午午12月月-2203:38December22,202216、行行动动出出成成果果，，工工作作出出财财富富。。。。2022/12/223:38:2003:38:2022December202217、做做前前，，能能够够环环视视四四周周；；做做时时，，你你只只能能或或者者最最好好沿沿着着以以脚脚为为起起点点的的射射线线向向前前。。。。3:38:20上上午午3:38上上午午03:38:2012月月-229、没没有有失失败败，，只只有有暂暂时时停停止止成成功功！！。。12月月-2212月月-22Thursday,December22,202210、很很多多事事情情努努力力了了未未必必有有结结果果，，但但是是不不努努力力却却什什么么改改变变也也没没有有。。。。03:38:2003:38:2003:3812/22/20223:38:20AM11、成功功就是是日复复一日日那一一点点点小小小努力力的积积累。。。12月月-2203:38:2003:38Dec-2222-Dec-2212、世间成事事，不求其其绝对圆满满，留一份份不足，可可得无限完完美。。03:38:2003:38:2003:38Thursday,December22,202213、不知香香积寺，，数里入入云峰。。。12月-2212月-2203:38:2003:38:20December22,202214、意志坚坚强的人人能把世世界放在在手中像像泥块一一样任意意揉捏。。22十十二月20223:38:20上午午03:38:2012月-2215、楚塞塞三湘湘接，，荆门门九派派通。。。。十二月月223:38上上午午12月月-2203:38December22,202216、少年年十五五二十十时，，步行行夺得得胡马马骑。。。2022/12/223:38:2003:38:2022December202217、空山山新雨雨后，，天气气晚来来秋。。。3:38:20上上午3:38上上午午03:38:2012月月-229、杨柳散和风风，青山澹吾吾虑。。12月-2212月-22Thursday,December22,202210、阅读一切好好书如同和过过去最杰出的的人谈话。03:38:2003:38:2003:3812/22/20223:38:20AM11、越是没有有本领的就就越加自命命不凡。12月-2203:38:2003:38Dec-2222-Dec-2212、越越是是无无能能的的人人，，越越喜喜欢欢挑挑剔剔别别人人的的错错儿儿。。03:38:2003:38:2003:38Thursday,December22,202213、知人者智，，自知者明。。胜人