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May-June2010TransformationalICTTheBenefitsofSocialMediaforBusinessIdentity2WEBTREATSetcHowmanyiconsdoyourecognise?#TICTEM10AgendaSocialMedia–Quickreminder7RoadsmethodologySocialMediainactionSuccessfulengagementMakingitsimple3PointActionPlanWheredowegofromhere?OldMediavs.NewMedia“Don'taddtechnologytothewayyoudothings,changethewayyoudothingswhenyouseewhatthetechnologycando.”MarcusRomerArtisticDirector-PilotTheatreCompany.SocialMediaTheonlinetoolsandplatformsthatpeopleusetoshareopinions,insights,experiences,andperspectiveswitheachother.Socialmediacantakemanydifferentforms,includingtext,images,audio,andvideo.Popularsocialmediumsincludeblogs,

messageboards,podcasts,wikis.7RoadsofSocialMediaGeneratenewleads/findwork?Providecustomerservice?Improvecustomerretention?Increaseyourknowledge?Competitorsalignment&metrics?Establishyourauthorityasanexpert?Dobusinessmoreproductively?BusinessBenefitsCosteffectivewebupdatesGreatercontrolofyourwebcontentBoostedorganicGooglelistingsCostreductiononprintedmaterialsStrengthensnetworkedconnectionsCollaborativeknowledgesharingWhatcanitdo?GreateraccessmarketingmaterialsGreaterreachmarketingmaterialsFacilitateswordofmouthsharingEnablesviralsharingIncreasesrepeatbusinessRewardsadvocacyTellme...Whendoyoufeelleastincontrolofyouronlineactivity?Whendoyoufeelmostincontrolofyouronlineactivity?TimeEmailupdatesMobileupdatesUsergeneratedcontentVoicetotextWebinarsRSSWebinarsTeambuildingCostsavingThebigthreeFacebook––isitsafe?http://nyti.ms/bAj58MFacebook––what’sonoffer?StatusUpdatesGroups&FanPagesForumdiscussionsNoticeBoards/WallRSSFeedsPPCtargetedadvertisingVideo&PhotosIMlivechatTheStateofFacebookNewsFeedProfileGroupsPagesApplicationsLikesNov20081,623membersFacebookGroups20641195140745341800August20093,539members6ScotlandbasedGroupsMay20105,285membersDotheylikeyou?Showsupin““NewsFeed”IndividualproductsSpecificproductmarketingPageapprovalTwitterMicrobloggingTwitter-landStats&AnalyticstoolsTackingconversationsManyTweetsinonestreamTwittercentralcontrolPromotionsBackchannelResearchEngage&ListenReinforceexistingconnectionsStayinformedCommunity&CollaborationRecentactivityStatusupdatesPersonalprofilesGroupsForumsBlog/NoticeboardEventscalendarIMlivechatPhotos/Video/AudioMeasurablestatsSocialMediainactionSamplecampaignCampaignGoalsPromotionCosttocreate(includingtimespent)ReactionSlideshowandaccompanyingblogpostdemonstratingROIAddingperspectiveVisitortimespentatthetargetmediaFlickrandTwitterviewsViewfromembedsURLshortenerclicksFigurestakenfromanoriginalpresentationcreatedbyJulieDelvauxROIPriceListUniquevisittotheblogpost-£1(timedbyav.timeonpost)Eachreturningblogvisit-££1.50AviewonSlideShare(excl.embeds)-£1Aviewfromembeds-££2AviewofthescreengrabonFlickr-£0.50AviewofthelinkonTwitter/bit.ly-££0.50Acomment-££1.50ASlideSharedownload-££1.50AfaveonSlideShare-£1.50AnembedfromSlideShare-££1.50AFlickrclick-through-££1.50ATwitterclick-through-£1.50ROI––Worthvs.ReturnCanyourelatesocialmediaengagementtopurchases?WhatmetricarecurrentlyinplacetomeasureexistingbusinessROI?Whatisyourgoalwitheachsocialmediacampaign?Howareyougoingtomeasurethegoal?Doesauthorityandreputationhaveamonetaryequation?SocialMediainactionManchesterInternationalFestivalOldMediameetsNewMediaMagazinesPapersFliersPostersProgramsBusinessCardsBusesSignsT-ShirtsEngagementQRcodesGeo-locationhttp://bit.ly/b71cEeEvents&conferencesAmbientparticipationMorethanonpaper……MakingitWorkStartsmall.Schedulesocialmediatime.Makethewebpartofyourprocess.Pickyourplatforms.Defineyourgoals&expectation.Formalisepracticeandconducthttp://bit.ly/policytoolPlan–Prep––Deliver––Reflect-ReportCalltoActionIdentifyyourtop3priorityroads3servicestoinvestigatefurtherRunthePolicyToolQuestions9、静夜四无无邻，荒居居旧业贫。。。12月-2212月-22Thursday,December22,202210、雨中黄黄叶树，，灯下白白头人。。。07:28:1407:28:1407:2812/22/20227:28:14AM11、以我我独沈沈久，，愧君君相见见频。。。12月月-2207:28:1407:28Dec-2222-Dec-2212、故人人江海海别，，几度度隔山山川。。。07:28:1407:28:1407:28Thursday,December22,202213、乍见见翻疑疑梦，，相悲悲各问问年。。。12月月-2212月月-2207:28:1407:28:14December22,202214、他乡生生白发，，旧国见见青山。。。22十十二月20227:28:14上午午07:28:1412月-2215、比不了得得就不比，，得不到的的就不要。。。。十二月227:28上上午12月-2207:28December22,202216、行动出成成果，工作作出财富。。。2022/12/227:28:1407:28:1422December202217、做前，能够够环视四周；；做时，你只只能或者最好好沿着以脚为为起点的射线线向前。。7:28:14上午7:28上上午07:28:1412月-229、没有失败，，只有暂时停停止成功！。。12月-2212月-22Thursday,December22,202210、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。07:28:1407:28:1407:2812/22/20227:28:14AM11、成成功功就就是是日日复复一一日日那那一一点点点点小小小小努努力力的的积积累累。。。。12月月-2207:28:1407:28Dec-2222-Dec-2212、世间成成事，不不求其绝绝对圆满满，留一一份不足足，可得得无限完完美。。。07:28:1407:28:1407:28Thursday,December22,202213、不知香积寺寺，数里入云云峰。。12月-2212月-2207:28:1407:28:14December22,202214、意意志志坚坚强强的的人人能能把把世世界界放放在在手手中中像像泥泥块块一一样样任任意意揉揉捏捏。。22十十二二月月20227:28:14上上午午07:28:1412月月-2215、楚塞塞三湘湘接，，荆门门九派派通。。。。十二月月227:28上上午午12月月-2207:28December22,202216、少年年十五五二十十时，，步行行夺得得胡马马骑。。。2022/12/227:28:1407:28:1422December202217、空山新雨雨后，天气气晚来秋。。。7:28:14上上午7:28上上午07:28:1412月-229、杨柳散和和风，青山山澹吾虑。。。12月-2212月-22Thursday,December22,202210、阅读一切好好书如同和过过去最杰出的的人谈话。07:28:1407:28:1407:2812/22/20227:28:14AM11、越是是没有有本领领的就就越加加自命命不凡凡。12月月-2207:28:1407:28Dec-2222-Dec-221