商务翻译7课件

第七讲商务英语翻译Exercises:Afterstudyingtheinformationanddataobtainedtoughmarketresearches,themakerortheexportermaydecidewhethertherearegoodprospectsforhisgoodsintheforeignmarket,andthentakeeffectivemeasurestopromotetheexportofthegoodstothatmarket.Ithasbecomeevidentthatbusinessmenwillhavetosellandpromoteaggressivelyinordertodevelopandexpandthemarketsnecessarytoconsumeallthethingsthefactoriesproduce.Afterstudyingtheinformationanddataobtainedtoughmarketresearches,themakerortheexportermaydecidewhethertherearegoodprospectsforhisgoodsintheforeignmarket,andthentakeeffectivemeasurestopromotetheexportofthegoodstothatmarket.经过分析市场调研结果，制造商或出口商可以判断出他的商品在国外市场的前景，并采取有效的措施来促进对那个市场的出口。Themarketingcommunicationmixconsistsofadvertising,salespromotion,publicrelationsandpublicity,personalselling,anddirectmarketing.However,theproduct’sstylingandprice,thepackage’sshapeandcolor,thesalesperson’smanneranddress,andthestore’sdécor–allcommunicatesomethingtothebuyers.（publicity:推广、宣传）Mostmarketingresearchbenefitsboththesponsoringcompanyanditsconsumers.Throughmarketingresearch,companieslearnmoreaboutconsumers’needs,resultinginmoresatisfyingproductsandservices.Themarketingcommunicationmixconsistsofadvertising,salespromotion,publicrelationsandpublicity,personalselling,anddirectmarketing.However,theproduct’sstylingandprice,thepackage’sshapeandcolor,thesalesperson’smanneranddress,andthestore’sdécor–allcommunicatesomethingtothebuyers.营销传播组合包括广告、销售推广、公共关系和宣传、人员销售以及直接营销。然而，商品的样式和价格、包装的形状和颜色、销售人员的态度和服装以及商店的装饰风格——所有这些都会向购买者传递某些信息。Mostmarketingresearchbenefitsboththesponsoringcompanyanditsconsumers.Throughmarketingresearch,companieslearnmoreaboutconsumers’needs,resultinginmoresatisfyingproductsandservices.大部分营销研究会给发起公司和消费者带来好处。通过营销研究，公司对消费者的需求有了更多的了解，使其提供更多的让消费者满意的产品和服务。保险Insurance保险是国际贸易程序中一个十分重要的环节。因为交易双方相距遥远，每笔交易的货物都会经过长途运输。在运输过程中，货物可能会遇到意外或自然灾害，使得货物受损或灭失。货主为了保障自己的货物发生损失时能取得经济上的补偿，通常会投保货物运输险。在国际贸易中，我们说的货物运输保险里，一般会选择平安险（F.P.A.）水渍险（W.A.或W.P.A.）或一切险（A.R.）这三种基本险种的一种，然后加保其他必要的特殊附加险。一切险（AllRisks，简称A.R.）一切险的责任范围除了上列的所有责任外，还包括某些运输途耗的货物。上述三种险别都有货物运输的基本险别，被保险人可以从中选择一种投保。保险单翻译保险单（InsurancePolicy）是一种正规的保险合同。保险单翻译中最重要的是要将投保人、被保险人、被保险货物的名称、数量或重量、运输工具、保险起讫地点、承保险种、保险金额、出单日期、双方各自的权利和义务等具体信息进行准确传达。教学目的：通过学习，能看懂简单英语保单，对涉及保险业务的单句或短段落能进行英汉翻译。Examples:THEPEOPLE’SINSURANCECOMPANYOFCHINAHeadoffice:BeijingEstablishedin1949

INSURANCEPOLICYInvoiceNo.CL-98PolicyNo.86/03中国人民保险公司总部：北京1949年创立保险单发票号码：CL-98保险单号：86/03ThispolicywitnessesthatthePeople’sInsuranceCompanyofChina(hereinaftercalled“theCompany”)attherequestofGuangzhouArts&CraftsCorporation(hereinaftercalled“theInsured”)andinconsiderationoftheagreedpremiumpaidtotheCompanybytheInsured,undertakestoinsuretheundermentionedgoodsintransportationsubjecttotheconditionsofthispolicyaspertheclausesprintedoverleafandotherspecialclausesattachedthereon.中国人民保险公司（以下简称本公司）根据广州工艺品公司（以下简称被保险人）的要求，由被保险人向本公司缴付约定的保险费，按照本保单承保险别和背面所载条款与下列条款承保下述货物运输保险，特立本保险单。InsurancePolicyPolicyNo.118756ThisistocertifythatthiscompanyhasinsuredonbehalfofChinaNationalLightIndustrialProductsImport&ExportCorp,ShanghaiBranch.ThesumofUSdollarsOneHundredThousandonly.保险单保险单号码：118756兹证明中国轻工业产品进出口公司上海分公司向本公司投保：总保险金额：100,000（壹佰万）美元整Exercises:简单句翻译：Thelossinquestionwasbeyondthecoveragegrantedbyus.WhatriskisthePeople’sInsuranceCompanyofChinaabletoprovide?Pleasefilltheapplicationform.Theextentofinsuranceisstipulatedinthebasicpolicyformandinthevariousriskclauses.Thelossinquestionwasbeyondthecoveragegrantedbyus.该损失不包括在我方承保的范围内。WhatriskisthePeople’sInsuranceCompanyofChinaabletoprovide?中国人民保险公司承保的险别有哪些？Pleasefilltheapplicationform.请填写一下投保单。Theextentofinsuranceisstipulatedinthebasicpolicyformandinthevariousriskclauses.保险的范围写在基本保险单和各种险别的条款里。Insurancewasoriginallyappliedtolossesatsea,whereriskswerealwaysgreat,butitisnowprovidedtocovermostanykindofoccurrencethatmayresultinloss.保险最初是用于承保海运损失，因为海上风险最大，但是现在以用于承保任何可能发生损失的事件。Thepurposeofinsuranceistoprovidecompensationforthosewhosufferfromlossordamage;inotherwords,itisacontract