河套大学精品课程建设

河套大学精品课程建设院.部.系:外语系课程:泛读主讲教师:薛志东教材:《新编英语泛读教材》(上)主编:王守仁赵文书

(上海外语教育出版社)Unit11AdvertisementsTextA

TheAdvertisingStandardsAuthority:AnAdvertisingWatchdogChoosethebestmeaningforeachitalicizedword

1.Thepolitician’sspeechobviouslydistortedthetruthaboutthatevent,hewaslyingtothepeople.

A.revealed

B.twisted

C.interpreted

D.destroyed2.His

claimthatheisthesonofageneralhasbeenproventobealie.A.statementB.requestC.rightD.belief

3.Theprecise

natureofthediseasehasnotyetbeenestablished.A.basicB.exactC.importantD.significant

4.Myroomoverlookedthegarden.

A.lookedB.lookedthrough

C.missedD.hadaviewof

5.TVcommercialsareveryannoyingbecausetheyoftencomeinthemiddleofaninterestingprogram.A.musicB.advertisementsC.viewersD.business6.Iwantedtocomforther,butIunwittinglyhurther.A.intentionallyB.comfortablyC.unintentionallyD.uncomfortably

7.Thedriverignoredtheredtrafficlightandranrightintoacarcomingfromtheleft.

A.misunderstoodB.noticedC.brokeD.disregarded8.Everyonesaysourteamwillwin,butI’mskeptical.A.sadB.proudC.doubtfulD.nervous

二.Decidewhethereachofthefollowingstatementsistrueorfalse.1.TheASAactsasanadvertisingwatchdog.2.ThefunctionoftheASAistopublishads.3.Anadvertisementofacosmeticpromisingto“takeyearsoffyourlife”canbebelieved.4.The500rulesoftheBritishCodeofAdvertisingPracticeareastandardformediaownerstojudgewhatadvertisementstopublish.

5.TheASAcansupervisealltheadvertisementswithitsowneffort.

6.PublisherscannotacceptanyadwhichisconsideredasagainsttheBritishCode.7.AdvertisershaveinfluenceovertheASAdecisionsbecausetheASAusesmoneyfromthebusinessforitsadministrativecosts.三.Comprehensionquestionsforattention

1.Whatmakesanadvertisementmisleading?2.HowdoestheASAjudgetheads?

3.Whatisatwo-wayprocess?4.WhatdoestheASAdotoadvertiserswhodeceivethepublic?5.WhoseinterestsdoestheASAreallyreflect?四.Paraphrasethefollowingsentences.Payparticularattentiontothe

italicizedparts.

1.Asforestateagents,peoplewhobuyandsellhousesorlandstomakeprofits,ifthephrase“overlookingtheriver”actuallymeans“backingontoaditch”,therewouldbenothingforitbuttoshowtheiradthedoor.2.Advertisersareawarethatitismuch

intheirowninterestsasitisinthepublic’sthathonestyshould