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Advance

With

EnglishModule

4Unit

1AdvertisingPeriod

4Word

PowerAnalysisoftheteachingmaterial:

This

is

the

4th

period

of

Unit

One.

In

this

period

we’ll

deal

with

words

andexpressions

related

to

use

suffix

and

enlarge

students’

vocabulary

byintroducing

wordsconcernedwith

sales

and

marketing.Objectives:1.

Enlarge

the

students’vocabulary.2.

Get

the

students

to

know

about

suffixes;

and

know

something

about

salesand

marketing.Teachingimportantpoint:How

to

make

the

students

usethis

skill

freely

to

solve

someproblems.Teachingapproaches:Teaching

approaches

is

the

key

step

for

class

teaching.

Visual-sceneteaching

method,

tasked-based

method

as

well

as

the

approaches

of

discussionand

so

on

will

be

adopted

in

the

teaching

process

of

this

lesson

.

Emphasis

willbe

put

on

Ss’

ability

of

speaking,

expressing

and

brainstorming.

Language

isbest

learned

through

activities.

I’ll

introduce

a

rich

variety

of

activities

andapproaches

to

meet

different

needs

of

the

Ss

and

make

full

use

of

theadvantages

of

multimedia

which

is

visual,

operable

to

make

my

lesson

vivid,interesting

and

effective.InteractionPatterns:Teachers

-class,

individuals,

pairsSs’

ability

to

work

both

independently

and

together

is

very

important

totheir

success

in

the

future.

It

is

therefore

important

for

Ss

to

have

opportunitiesto

develop

their

English

skills

and

knowledge

independently,

in

pairs,

in

groupsand

as

a

class.TeachingAids:

multimedia

and

a

blackboardProceduresforteaching:Step1

Revision

and

Lead-in1.

Ask

Ssto

finish

the

blank-filling.2.

Ask

them

the

question

How

are

these

new

wordsformed?Step

2

Using

Suffix1.

Give

more

examples

and

make

a

competition

in

the

class.2.

Ask

Sshowto

form

adjectives

from

nouns

and

verbs.3.

Have

Ssdo

the

exercisebest

clothing

shop.4.

More

information

aboutsuffix.5.

Make

Ss

dothe

puzzle.Step

31.

Active

show

to

lead

in

the

topic.2.

Useful

expressions:ProductMarket

researchSales

and

marketingSales/marketing

departmentConsumersMarket

shareSales

targetMarket

leaderHigh

qualitySales

figures3.

Have

Ssdo

Practice

B.4.

More

exercise

forconsolidation.Step

4

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