思科FYQ核心技术公关推广计划书

CiscoCoreTechnicalFY04Q3PRPlan

BFCDec29.2003ContentWherearewetodayWherewillwegetthereHowwillwegetthereWherearewetoday

333©2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDCiscoPRAnalysis-MediaCoverageAnalysisInNovember,Ciscoenhanceditsmediacoveragefastest.InDectech的传播量很大主要原因事件驱动世界

ATM发布CoreTechRoadshowCisco12800launch

ProductCat6500Cat2970Cisco12800Cisco7600FSBSolutionCisco12800backgroundFSBupdatebriefingIPV63/7交换CoretechrequirementCiscoPRAnalysis-MediaCoverageAnalysisBynow,NorthChinaisthehubforPRactivitiesBesidesNorthChina,WestChina’smediacoverageincreasedmorethanotherareas.MediacoveragebyregionCiscoPRAnalysis-MediaCoverageAnalysisCiscoworldwidegetsmuchattention,keepingbalancewithlocalnews.Channelisignoredtosomeextent.Ciscovoiceinindustryisstillnotloudenough.CoretechMediacoverageabout25%CoretechPRfocusIT&SPmediaCiscoPRAnalysis-MediaCoverageOverviewObjectiveInDecTech的传播量很大主要原因事件驱动世界

ATM发布/CoreTechRoadshow/Cisco12800launchPRObjective:+)针对媒体关心的问题制造大的公关事件以驱动媒体针对性的事件以影响北方以为的其他地区媒体有效的通过网络媒体以提高传播速度和覆盖率,加大对SP媒体的投放CoretechrequirementProduct:Cat6500/Cat2970/Cisco12800/Cisco7600/FSBSolution:Cisco12800background/FSBupdatebriefing/IPV6/3/7交换MediaCoverageAnalysisNorthChinaisthehubforPRactivitiesCoretechPRfocusIT&SPmediaCoretechMediacoverageabout25%CiscoPRAnalysis–CoretechQ2

PRReviewCoretechRoutingSwitchingFSBBBAGSRLowswitchHighswitchAwarenessRelevancePreferenceActionCoreTechPR传播阶梯PRPoint0610ProductBusinessSolution

SolutionCoreTechPRContentCiscoPRAnalysis-CoretechQ2

PRReviewPRPointProductBusinesssolution

Solution010610SalePointGSRProductBusinesssolutionSolution0.260.330.41PR经验系数文章数量质量媒体权威性888PRObjective:+)Q2的GSRPRawareness阶段完成,介于处于Saleaction下Q3的传播重点快速推动solution和Businesssolution的公关工作Cisco12800launchnewsPRawarenessSaleaction当前状态8PRPoint

CiscoPRAnalysis-CoretechQ2

PRReviewCiscoPRAnalysis-CoretechQ2PRReviewBBAProductBusinesssolutionSolutionCisco7600ServiceBBA北京专访Cisco7600四川网通深深圳招行行台州电力江江苏网通通0.260.330.41PR经验系数文章数量质质量媒媒体权威威性7.5887777877.38PRObjective:+)Q3BBA的传播阶段段将处于PRpreference阶段,传播播重点将放放在BusinessSolution上PRpreferenceSaleaction当前状态PRPointFSBFSB系列产品Cisco3700ProductBusinesssolutionSolutionFSBIPTFSB成都专访FSB市场稿0.260.330.41PR经验系数文章数量质质量媒媒体权威威性7.5778776776676.812PRObjective:+)PRawarenessSalepreferenceQ3FSB的传播阶段段需要完成成PRawareness到PRRelevance的转变阶段段,传播重重点放Solution的推广上PRPoint当前状态CiscoPRAnalysis-CoretechQ2PRReviewSwitchProductBusinesssolutionSolution0.260.330.41PR经验系数文章数量质质量量媒媒体权威威性7778877.57PRObjective:+)Q3Switch传播阶段处处于PRPreference阶段,介于于Q2的传播solution的传播较少少Solution的传播Q3将为重点工工作Cat2970launchnewsSwitch北京/广州州专访SwitchGE/10GE市场稿SwitchGE/10GENZU/Woodside8787.5PRPointPRpreferenceSalepreference当前状态CiscoPRAnalysis-CoretechQ2PRReviewCiscoPRAnalysis-PRAnalysisOverview综述针对媒体关心心的问题制造造大的公关事事件以驱动媒媒体针对性的事件件以影响北方方以为的其他他地区媒体有效的通过网网络媒体以提提高传播速度度和覆盖率,加大对SP媒体的投放Q3FSB的传播阶段需需要完成PRawareness到PRRelevance的转变阶段,传播重点放Solution的推广上Q3BBA的传播阶段将将处于PRpreference阶段,传播重重点将放在BusinessSolution上Q2的GSRPRawareness阶段完成,介介于处于Saleaction下Q3的传播重点快快速推动solution和Businesssolution的公关工作Q3Switch传播阶段处于于PRPreference阶段,介于Q2的传播solution的传播较少Solution的传播Q3将为重点工作作Wherewillwegetthere151515©2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDContributiontoChinaCustomerSuccessAdvancedTechCiscoPRAnalysis-PRStrategyAdvancedTech(CoreTech)innovateSmarterInvestmentIntelligentRouting&SwitchingEmphasizeCisco’’sleadershipinCoreTecharea.CiscoPRAnalysis-PRStrategyCisco12800Cisco12000Cisco10000Cisco7600Cisco7500Cisco7300Cisco7200Cisco7100Cat6500Cat4500Cat3750Cat3755Cisco3700Cisco3600Cat2970Cat2950Cisco2600Cisco1700Cisco800为机构建立高高效智能的网络,以使机构摆脱臃肿肿,工作运营增产/增效为企业部署方方便灵活快捷的沟沟通网络SPInvestmentIntelligentSmarter理性诉求感性诉求FSBBBAGSRLowswitchHighswitchFSILE&GCOMSMB为组织建立高高ROI的网络系统,以实现组织应应用网络平台获得得更到的利润增长长点引领/塑造价值区间便捷实现睿智智沟通提升企业网络络智商CiscoPRAnalysis-PRStrategyFY03Q3Mainmessage(FromCiscobriefing)Cisco12800&7600launchGSRBBA如何利用智能能宽带服务营营造电信宽带带价值空间FSB重点强调FSB路由器的Security解决方案在行行业中的应用用SwitchGE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOECoreTechEmphasizeCisco’sleadershipinCoreTecharea.CiscoPRAnalysis––MainmessagerePRHowwillwegetthere202020©2003CiscoSystems,Inc.Allrightsreserved.Presentation_IDGSRPRFactorEventKeyMessageQ2的GSRPRawareness阶段完完成,介于处处于Saleaction下Q3的传播播重点快速速推动动solution和Businesssolution的公关关工作作为组织织建立立高ROI的网络络系统统,以以实现现组织应应用网网络平平台获获得更更到的的利润润增长Cisco12800&7600launchinchinaCoretechrequirementSolution:Cisco12800backgroundProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投资保保护CiscoPRAnalysis––ActionanalysisFY03Q3GSRPRTacticFeb.Mar.Apr.引领/塑造造价值区间ProductBusinesssolutionSolutionCisco12800FeatureCiscoVPinterviewCiscorouterdayCisco12800MediaworkshipCisco12800backgroundCisco12800BS投资保保护BBAPRFactorEventKeyMessageQ3BBA的传播播阶段段将处处于PRpreference阶段,传播播重点点将放放在BusinessSolution上为组织织建立立高ROI的网络络系统统,以以实现现组织应应用网网络平平台获获得更更到的的利润润增长如何利利用智智能宽宽带服服务营营造电电信宽宽带价值空空间CoretechrequirementSolution:IPV6/3/7交换ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyCiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.引领/塑造造价值区间ProductBusinesssolutionSolutionCiscorouterdayCiscoBBABSIPV6/VPN/SteamvideoCiscoBBACasestudyFY03Q3BBAPRTacticFSBPRFactorEventKeyMessageQ3FSB的传播播阶段段需要要完成成PRawareness到PRRelevance的转变阶阶段,传播播重点点放Solution的推推广上上为机机构构建建立立高高效效智智能能的的网网络络,以以使使机机构摆摆脱脱臃臃肿肿,工工作作运运营营增增产产/增增效效重点点强强调调FSB路由由器器的的Security解决方方案案在在行行业业中中的的应应用用CoretechrequirementSolution:/FSBupdatebriefingProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2CiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.提升升企企业业网网络络智商商便捷捷实实现现睿睿智智沟通通ProductBusinesssolutionSolutionCiscoFSBupdatebriefingMediaworkshipCiscoFSBsolution(Security)LE&G3/FSI2FY03Q3FSBPRTacticSwitchPRFactorEventKeyMessageQ3Switch传播阶段段处于PRPreference阶段,介介于Q2的传播solution的传播较较少Solution的传播Q3将为重点点工作为机构建建立高效效智能的的网络,以使机机构摆脱臃臃肿,工工作运营营增产/增效GE/10GEMetro-ELowswitch3750/2970(FSB)NewproductlaunchPOEProductBusinesssolutionSolutionGE/10GE案例分析析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100机箱POE(Newproductlaunch)CiscoPRAnalysis––ActionanalysisFeb.Mar.Apr.提升企业业网络智商ProductBusinesssolutionSolutionGE/10GE案例分析析Metro-E(SP)Lowswitch3750/2970(FSB)Cat6500super/cat4100机箱POE(Newproductlaunch)FY03Q3SwitchPRTactic292929Presentation_ID9、静夜夜四无无邻，，荒居居旧业业贫。。。12月月-2212月月-22Saturday,December31,202210、雨雨中中黄黄叶叶树树，，灯灯下下白白头头人人。。。。11:41:1311:41:1311:4112/31/202211:41:13AM11、以我独沈沈久，愧君君相见频。。。12月-2211:41:1311:41Dec-2231-Dec-2212、故人江海海别，几度度隔山川。。。11:41:1311:41:1311:41Saturday,December31,202213、乍乍见见翻翻疑疑梦梦，，相相悲悲各各问问年年。。。。12月月-2212月月-2211:41:1311:41:13December31,202214、他乡乡生白白发，，旧国国见青青山。。。31十十二二月202211:41:13上上午午11:41:1312月月-2215、比比不不了了得得就就不不比比，，得得不不到到的的就就不不要要。。。。。十二二月月2211:41上上午午12月月-2211:41December31,202216、行动出成果果，工作出财财富。。2022/12/3111:41:1311:41:1331December202217、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。11:41:13上上午午11:41上上午11:41:1312月月-229、没有失失败，只只有暂时时停止成成功！。。12月-2212月-22Saturday,December31,202210、很多事情情努力了未未必有结果果，但是不不努力却什什么改变也也没有。。。11:41:1311:41:1311:4112/31/202211:41:13AM11、成功功就是是日复复一日日那一一点点点小小小努力力的积积累。。。12月月-2211:41:1311:41Dec-2231-Dec-2212、世间间成事事，不不求其其绝对对圆满满，留留一份份不足足，可可得无无限完完美。。。11:41:1311:41:1311:41Saturday,December31,202213、不知香积积寺，数里里入云峰。。。12月-2212月-2211:41:1311:41:13December31,202214、意意志志坚坚强强的的人人能能把把世世界界放放在在手手中中像像泥泥块块一一样样任任意意揉揉捏捏。。31十十二二月月202211:41:13上上午午11:41:1312月月-2215、楚塞塞三湘湘接，，荆门门九派派通。。。。十二月月2211:41上上午12月月-2211:41December31,202216、少年十十五二十十时，步步行夺得得胡马骑骑。。2022/12/3111:41:1311:41:1331December202217、空山新雨后后，天气晚来来秋。。11:41:13上午午11:41上上午11:41:131