外贸英语函电Unit 5-订单、接受和回绝

Unit5Order,AcceptancesandRejections

订单、接受和回绝Placing&ConfirminganOrderDeclininganOrder1

Part1Placing&ConfirminganOrder23Definitionofanorder：

Anorderisarequestforthesupplyofaspecificquantityofgoods.Itmayresultfromthebuyers’acceptanceorconfirmationofafirmoffermadebythesellersOR

resultfromthesellers’acceptanceorconfirmationofacounter-offermadebythebuyers.1.PlacinganorderRemark:Thebuyersplaceanorderaftertheystudiedthecatalogues,pricelist,samplesfromthesuppliers.

Ifallthetermsaresatisfiedwithbuyersandsellers,buyerswillplaceanorder.4Usually,everyfirmhastheirownOrderSheet(OrderForm).Providedthefirmdoesn’tuseanorderform,aletterisneededfortheorder(OrderLetter).Youmustwriteyourorderclearandeasytounderstand.5Anordershouldatleastcontainthefollowingpoints:descriptionofthegoods,suchasspecification,size,quantity,qualityandarticlenumber(ifany);prices(unitpricesaswellastotalprices);termsofpayment;modeofpacking;timeoftransportation,portofdestinationandtimeofshipmentetc..6WritingskillsofplacinganorderletterBeginning

:Indicatethatyouarepleasedtoplaceanorder.2.Thedetailsofyourorder:DescriptionQuantityPrice(unitprice,amount,total….)PackingDateandwayofshipmentPaymenttermsandotherterms3.Ending:Askfortheconfirmationofyourorderfromtheseller.

Withthehopesoftheirattention.7Beginningofanorderletter:

Furthertoyourrecentdiscussionsthroughfaxandemail,wewouldliketoconfirmdetailsoforderingtheabovementionedgoods:基于我们最近传真和邮件的沟通，现确定订购以上提及的商品.8Specimenletter1(P.91)AnalysisThedetailsoftheorderQuantityDescriptionUnitpriceAmountPacking:Eachpieceispackedinapolybagthenina

carton.Payment:Byirrevocabledocumentaryletterofcreditopenedwith

BankofChinaanddrawnatsight.付款方式：由中国银行开具的不可撤销、见票即付（即期）信用证。Delivery:Asweneedthegoodsurgently,pleasedeliver

within40daysafterreceiptoftheorder.9EndingofanorderletterWewouldlikeyoutosendusyouracknowledgementofthisorderatyourearliestconvenience.盼贵司尽早认收该订单，并回传给我方。Yourearlyattentiontothisorderwillbehighlyappreciated.如贵方能早日关注该订单，将不胜感激。10Specimenletter2(P.93)AnalysisOrderofVales（OrderForm）Whoistheseller?Whoisthebuyer?Whatisthetermsofpayment?WhoissuetheL/C?WhoisthebeneficiaryoftheL/C?Whatisthetermsofshipment?Whatisthevalidityoftheorder?Whatisthetermsofprice?Whatisthedeliverytime?11Whenthebuyerplacesanorder,theseller:

acknowledgestheorder(acceptstheorder)

rejectstheorder

offerssubstitute122.AcknowledgmentofOrderWhenthesellerreceivedanorderfromthebuyer,hemaywriteaconfirmationlettertoacknowledgeoftheorder,orsendasalesnotestoconfirmtheorder.Writingskillsofacknowledginganorder1)Expressyourthanksfortheorder.2)Stateyouracceptanceorrejectionfortheorder.3)Anassuranceofpromptandcarefulattention.13Alwaysusingprintedroutineacknowledgements.14Specimenletter3

RichGardenShoeCo.,Ltd.

120ZhongshanRoad,GuangzhouTelax/p>

ThankyouforyourorderNo.________________.Weacceptyourorderfor______________

__andwillarrangeshipmentaccordingly.Ourletterofacceptancewillreachyouinafewdays.20,000pairsofboots2015102感谢贵司2015102号订单。我们接受你方2万双靴子订单并将立即安排生产出货。我方确认订单将很快回传给贵司。153.AcceptanceofOrderWhenthebuyerplacesanorder,theseller:

acknowledgestheorder(accepts

theorder)

rejectstheorder

offerssubstituteWritingskillsofacceptinganorderletterExpressappreciationfortheorderreceived.Assurethebuyersthatthegoodstheyhaveorderedwillbedeliveredincompliancewiththeirrequest.Itisalsoadvisableforthesellerstotaketheopportunitytoreselltheirproductsortointroducetheirotherproductstothebuyers.Closetheletterbyexpressingwillingnesstocooperateorsuggestingfuturebusinessdealings.16DearSirs,WewereverypleasedtoreceiveyourOrderNo.678forportableTVSets.Weaccordinglyaccepttheorderandshallarrangedeliveryassoonaspossible.Wehaveconfidencethatyouwillbecompletelysatisfiedwithourgoodswhenyoureceivedthem.Asyoumaynotbeawareofthewiderangeofgoodswedealinweareenclosingacopyofourcatalogueandhopethatourhandlingofyourfirstorderwithuswillleadtofurtherbusinessbetweenusandmarkthebeginningofahappyworkingrelationships.Yoursfaithfully,Specimenletter4(P.101)Analysis18

Part2DeclininganOrderWHY?

thegoodsrequiredarenotavailable;pricesandspecificationshavebeenchanged;thebuyersandthesellerscannotagreeonsometermsofthebusiness;thebuyer’screditisnotingoodstanding;themanufacturersimplydoesnotproducethegoodsordered,etc..19WritingskillsofdeclininganorderletterAPositiveOpening—Itissensibletoopentheletterinapositivewayinordertoplacethemessageinitscorrectcommunicationcontext.Forexample,appreciationorpleasureinreceivingtheordercanbestatedatthebeginningoftheletter.20

Detailedexplanations—Whendeclininganorder,detailedandsensiblereasonsshouldbeprovidedinordertoretainthereader’sinterestinthewriter’sproductsorservices.Inaddition,inordertoconcludeadeal,thewriterusuallymakescounter-offers

OR

offerssuitablesubstitutessoastopersuadesthebuyerstoacceptablethem.21APositiveClose—Endtheletterinthewaythatmakesthereaderawareofthewriter’sexpectationforfuturebusinessrelationswithhim.22DearSirs,WehavereceivedyourorderNo.1160for100setsofcolorTVandthankyouverymuch.Toourregret,thesizeofyourorderisfarbelowourrequiredminimumof200sets.Asyoualreadymentionedinyourlastletter,ourproductsareofsuperiorquality.Wehaveconfidencethatyouwillfindareadymarketforthem.Therefore,ifyouwillincreaseyourorderto200sets,wecanensureanearlyshipment.Wewishtoreceiveyourfavorablereply.

Yoursfaithfully,

Specimenletter5对最低起订量的还盘DearSirs,WeareappreciativeofyourorderforModelXPwashingmachinesreceivedonAugust6.

Unfortunately,owingtoshortageofskilledlabor,ouroutputcapacitywasreducedby30%.WearenotinapositiontopromiseshipmentearlierthanNovember.Butyoucanpostponethedeliveryuntilalatertime,wecanconsideracceptingyourorder.

Wearelookingforwardtohearingfromyousoon.

Yoursfaithfully,Specimenletter6对交货时间的还盘OfferingRayoninplaceofWateredSilk25Specimenletter7(P.103)AnalysisExercise:TranslatethefollowingsentencesintoChinese.261)Furthertoourrecentdiscussionsthroughfaxande-mail,weshouldliketoconfirmdetailsoforderingtheabovementionedgoods:继我们最近通过传真和电邮的磋商，我方确认订购以上商品。详细条件如下:2)WewereverypleasedtoreceiveyourOrderNo.123forRomanPillowSets.Weaccordinglyaccepttheorderandshallarrangedeliveryassoonaspossible.非常高兴地收到贵方第123号罗马枕头系列订单。我方接受该单并将尽早安排装运。273)WeareverypleasedtoreceiveyourorderNo.RG0812forChristmasstocks.WeaccepttheorderandareenclosingyouourSalesConfirmationNo.156induplicateofwhichpleasecountersignandreturnonecopytousforourfile.我方非常高兴地获悉贵方第RG0812号订购圣诞袜订单。我方接受订单并随函附寄我方第156号销售确认书一式两份，请会签后寄回一份，供我方存档。4）Wearesorrywecannolongersupplythistoy.Initsplacewecanofferyouournew“BOA”brandoftoy.Thisisanewproductandenjoygoodmarkets.Thelargenumberofrepeatordersweregularlyreceivedfromdressmanufacturersofferanevidenceofthepopularityofthisbrand.非常抱歉，这种玩具我方现无货可供。我方可向贵司提供“BOA”牌玩具。这是新产品，市场销售良好。我方经常