联合利华内部资料大全(英文版)

DELIVERinAsiaRegionalSupplyChaincourseOctober3rd,2001Today...ContextThebasicsTheopportunitiesVisionOutsourcing,VMI,inventoryplanningDELIVERCoPThefuture??First,somepicturesofasupplychainSupplyManagementIngredients&packagingsuppliersManufacturerproductionlinesManufacturerdistributioncenterRetailstore(shelf+backroom)RetailerdistributioncenterConsumersDemandManagementPlanSourceMakeDeliverLeadership&Strategy

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Channel&CustomerDevelopmentSuppliersConsumers&CustomersInformationHumanResourcesFinanceTechnologyDistributionManagementPlan

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MakeDeliverSupplyPlanningDemandPlanningProcessingPackingCustomerServiceManagementCustomerServiceManagementisthesatisfactionofcustomers’requirementsoftheSupplyChain.Thisincludesordermanagementfromcapture/creationthroughinvoicingandcollection,theimplementationofadifferentiatedcustomerservicepolicyandcustomerintegrationactivitiesthatimproveserviceandreduceextendedsupplychaincosts.SupplierManagementIn-boundLogisticsCustomerServiceManagementPlan

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MakeDeliverSupplyPlanningDemandPlanningProcessingDistributionManagementPackingDistributionManagementisthemovementandcareoffinishedproductfrommanufacturing,usuallythroughintermediatewarehousingtocustomers/consumers.SupplierManagementIn-boundLogisticsAdviceonDELIVERGetthebasicsrightOrdering,Delivery,BillingDothesexystuffIntegrationandsynchronisationVMI,e-Business,CPFRThebasicshavetobeinplaceCustomerServiceCost:%OverdueService:leadtime,easeoforderingQuality:#CNsduetoerror,invoicingaccuracyWarehousing/DistributionCost:%NPSService:%casefill,%orderfill,IRAQuality:%rejects,%returns,%damagesKPIsarethekeyKPIsarethekeyTheOpportunitiesinDELIVERTheSEAVCA2000study-Laundry

Costsaving4MEuroTheSEAVCA2000study-Laundry

Inventoryreduction8MEuroWorldClassSupplyChainFunctionalExcellenceOrganisationfocusedonfunctionalexcellenceInformationoptimisedtofacilitatefunctionalexcellenceManysmallcustomersandsuppliersRDC=RegionalDistributionCentresBlueArrow=InformationFlowKey:RedArrow=ProductFlowPlanSourceMakeDeliverFactoryConsumerRDCRDCRDCSupplier’sSupplierSupplier’sSupplierSupplier’sSupplierSupplier’sSupplierCustomerCustomerCustomerCustomerSupplierSupplierSupplierSupplierCopyright@2000.CorporateMaSTGroup,UnileverResearchplc.Allrightsreserved.ServiceandIntegrationOrganisationmanagesbusinessthroughmulti-functionalteams,exploitingfunctionalexcellencewhilstfocusingonimmediateupstreamanddownstreamcustomersInformationrequirementsoptimisedformanagementofinternalorganisationCustomerbasepredominantlykeyaccount(>60%Volumeweighted)Keysupplierconsolidation-relationshipmanagementPlanSourceMakeDeliverSupplier’sSupplierSupplier’sSupplierSupplier’sSupplierSupplierSupplierSupplierFactoryRDCRDCKeyAccountWholesalerRetailerConsumerCopyright@2000.CorporateMaSTGroup,UnileverResearchplc.Allrightsreserved.IntegratedNetworkandCollaborationOrganisationfocusonextendedSupplyChain(CustomersandSuppliers)InformationsharedwithallpartiesintheextendedSupplyChainHighpercentageofbusinessinafewkeyaccountsSupplierbaseconsolidated-partnershipmanagementPlanSourceMakeDeliverSupplier’sSupplierSupplier’sSupplierFactorySupplierSupplierKeyAccountWholesalerRetailerConsumerStockHoldingLocationCopyright@2000.CorporateMaSTGroup,UnileverResearchplc.Allrightsreserved.199619982000PhaseIII(IntegratedNetworkandCollaboration)IFocusonInternalintegration&improvementIIFocusonOutboundimprovementIIIFocusonexternalintegrationandimprovementPLANDELIVERMAKESOURCEDELIVERMAKESOURCEDELIVERDELIVERMAKESOURCESOURCEECRSomequotedbenefitsCisco,Intel,TNT,Kodak,Nestle,P&G:Costsavings:"75%reductioninerrors”"12,000engineerssaved”"45%inventoryreductions”Growthopportunities:"40%moreordersinsametime”"1weekproductdevelopmentcyclereduction”"reduceproductleadtimesby50-70%”"ordercycletimescutfrom6-8weeksto1-3weeks"Source:Logicon2001OnewayoflookingatDELIVERWaysofworkingProcessInfrastructureSynchronisedProductionCRPOptimumInventoryCRPS&OPMPSMRPWPSSMIRDSInventoryplanningWMSVMICPFRDemandPlanningEDIXMLInventorytargetmodelsEDIXMLEFTAPS(SAPAPO)andERP(BPCS)Reliableoperations,palletsKPIsIngredients&packagingsuppliersManufacturerproductionlinesManufacturerdistributioncenterRetailstore(shelf+backroom)RetailerdistributioncenterConsumersDifferentcategories,

differentdemandstrategiesDELIVERfocusOutsourcingwarehousesInventorytargetplanningVMIOutsourcingThirdpartylogisticsprovidershaveabilitytoaccelerateanddrivechangeFocus-ItistheircorebusinessResources-Availabilityof“resourcepool”Expertise-CorecompetencyExperience-DiditbeforeFunds-WillingnesstoinvestSupplychainoutsourcingcriteriaforchoosingSupplychainoutsourcingactionsforchoosingSupplyChainoutsourcingAdvantagesAllowsyoutoconcentrateoncorecompetenciesAllowsexpertstomanageanddevelopprocesses,technologyandpeopleacceleratechangeAllowsexpertstoleveragesynergieswithintheirindustryProvidesimprovedcustomerserviceFreeup/generatecapitalDisadvantageshand-overcanbemismanagedpotentialforcultureclashunlikelytosaveyoumoneyintheshort-termpotentialfor‘usandthem’Outsourcing-themilestonesDeterminestrategyLearnfrompreviousexperiencesSelectpartnerProjectkick-offTeamplanCommunicateNegotiatedetailsTransferoperationsTransferpeopleManageperformanceOutsourcinglessonslearntPartnershipessentialCommunicateatalllevelsHRIssuesbyfarthemostContractissuesOutsourcingpartnershipDOencourageanopenenvironment,sharingrisksandrewardsunderstandYOURperformanceBEFOREyouhandovercontinuetomeasurecost,service,qualityCOMMUNICATE:treatthemasadepartmentDON’Tmovethegoal-postsdotheirjobforthemexpectthemtodothingstheydonothaveastheircorecompetenceexpectthe3PLtotellyouwhenyou’rewrongInventorytargetplanningSupplyChainVariablesSupplierReliabilitySSQRprogramDeliveryfrequencyProductionReliablilityTPM/5SForecastReliabilityDemandPlanForecastingUnderstandSafetyStockSCVariable-SafetyStockUsedforhedgingagainstuncertaintyinSupplierReliabilityProductionBreakdownStockInaccuracyForecastingErrortoachieveStockAvailabilitytargetSystematicunderstandingofhowmuchSafetyStockisrequiredInventoryPlanningUnderstandtheInventoryComponentsForecastAccuracySaleFluctuationProductionCycleProductionReliabilitySupplierReliabilityServiceLeveltargetUnderstandthenatureofeachproductsandhowtosetappropriateInventorypolicyUsesimulationtooltomodeltheeffecteachcomponenthasontheinventorylevelandservicelevelSetinventorylevelaccordinglyVMIWhybotherdoingVMI?ObjectiveistoefficientlyreplenishshelvesForecastingisALWAYSwrongBuyerscangetinthewayBull-whipeffectPoordatagetsinthewayUnileversupplierUnileverDCCustomerDCCustomerStoreUnileverfactoryIntegratedsuppliersSynchronisedProductionContinuousReplenishmentCrossDockingAutomatedStoreOrderingReliableOperationSupplyChainimprovementsContinuousReplenishmentMembersofthesupplychainworkingtogethertoreplenishproductsbasedonactualsalesandforecastedproductdemandVMI(VendorManagedInventory)isoneofthemeanstocontinuousreplenishmentvendormaintainingcustomer’sstockaccordingtotargetlevelsandserviceleveltransferofownershipinorderingprocesssotovendorE-INFORMATIONUnileversupplierUnileverDCCustomerDCCustomerStoreUnileverfactoryVMIDailyProcessFlowInventorydata/DCofftakeDespatchAdviceOrderproposalCustomerDCStockReplenishment1.DatasenttoULTat6am2.ULTtogenerateorder3.ULTtosentOrderProposalbyafternoon4.ProductDeliverythatnightEDIMessagesCust3promotionalitemForecastAccuracy

Stockreductionof10MillionBahtApril01:BuildupstockforSongkranholidayCust1scorecardCust1scorecardFeb-Mar01:CappeddemandandcappedsupplyCust1scorecardDemand-theBullwhipeffectDemand-reducethebullwhipDELIVERCoPTHAILANDPrioritiesBuildingnewwarehouseCRP/VMIroll-outCPFRpilot/sEFTroll-outRegionalPlanning/SAPAPO‘Phoenix’replacementfordistributorsystemOpportunitiesRegionalCustomerServiceRegionalDELIVERbestpracticeINDONESIAPrioritiesOutsourcingandbuildingwarehousewithMNLBalancedKPIscorecardVMIwithdistributorsWorkingcapitalreductionOpportunitiesRegionalCustomerServiceRegionalDELIVERbestpracticeSCD,CD,TD,SDorganisationcomplexityPHILIPPINESPrioritiesOutsourcingandbuildingwarehousewithLi&FungDistributionSDISforGT/ElectronicCallSheetforSST--SecondarySalesCaptureforDemandSignalECRSCDiagnosticstoolECRVMIpilotsECREDIleadershipECRSynchronisedproduction(“Everything,Everyweek”)ECRCashflow/EFTRegionalPlanning(SAPAPO)CustomerServiceHelpDeskOpportunitiesRegionalcustomerserviceRegionalSCorganisationMUsseparatefromprofitresponsibleSUsRegionalCoP-DeliverToworktogethertoshareleadingpracticeandacceleratetheachievementsoftrulyWorldClassDeliveryOperationinAsiaMembersareCustomerServiceandWarehouseDistributionManagersfromEAPRandChinawitharepresentativefromIndiaDELIVERCoPfunnelIdeasDeliverKPI/Benchmar