商务英语供应链管理

21st-centuryClippers

（21世纪的快速帆船）Parcelsin"11.11"AccordingtotheNationalPostOfficeestimates,throughoutthe"11.11"period,thetotalindustryprocessingmailamountwillreach586million.据国家邮政局估计，整个“双十一”期间，全行业处理邮件量将达5.86亿件。Line3-5Mr.Smithpioneeredtheair-expressbusinessintheearly1970sbydeliveringafewhundredparcelsovernighttoahandfulofAmericancitiesusingFalconaircraftthesizeofanexecutivejet.在上个世纪七十年代早期，史密斯先生开拓了航空特快业务，用一种体积与商业专机相仿的Falcon飞机将为数不多的货物一夜之间投送到少数几个美国城市。Logistics物流Logisticsisthemanagementoftheflowofgoodsbeyweenthepointoforiginandthepointofconsumptioninordertomeetrequirementsofcustomersorcorporations.Theresourcesmanagedinlogisticscanincludephysicalitems,suchasfood,materials,animals,equipmentandliquids,aswellasabstractitems,suchastime,information,particles,andenergy.Thelogisticsofphysicalitemsusuallyinvolvestheintegrationofinformationflow,materialhandling,production,packaging,inventory,transportation,warehousing,andoftensecurity.物流项目通常涉及信息流的集成，原材料处理，生产，包装，存货，运输，仓储，安全ArestaurantinDubaiAtotalof30electronicmachanicalslipwayfortransportingfoodfortheguests.迪拜YasMall的一家餐馆，占地1300平方米，有360个座位，共30条电子机械滑道用来为客人们运送食物，不需要服务员，即点即上，仿佛走进了机械世界。ProcudureSupply-ChainManagement供应链管理Supply-ChainManagementisthemanagementoftheflowofgoodsandservice.Itincludesthemovementandstorageofrawmaterials,work-in-processinventory,andfinishedgoodsfrompointoforigintopointofconsumption.SCMhasbeendefinedasthe"design,planning,execution,control,andmonitoringofsupply-chainactivities."供应链是一个复杂的系统，要使它运转起来，必须有效地协调和管理，这便是供应链管理（Supply-ChainManagement,一下简称SCM).具体而言，是对整个供应链系统进行计划，协调，控制和优化的各种活动和过程，其目标是将顾客所需的正确的产品（rightproduct）能够在正确的时间（righttime）按照正确的数量（rightquantity），正确的质量（rightquality）和正确的状态（rightstatus）送到正确的地点（rightplace），交给正确的客户（rightcustomer）——即7“R”，并使总成本最小。FunctionsSCMisacross-functionalapproachthatincludesmaanagingthemovementofrawmaterialsintoanorganization,certainaspectsoftheinternalprocessingofmaterialsintofinishedgoods,andthemovementoffinishedgoodsoutoftheorganizationandtowardtheendconsumer.Thepurposeofsupply-chainmanagementistoimprovetrustandcollaborationamongsupplychainpartners,thusimprovinginventoryvisibilityandthevelocityofinventorymovement.SCMdrawsheavilyfromtheareasofoperationsmanagement,logistics,procurement,andinformationtechnology,andmeasuringperformanceglobally.一般的SCM主要涉及四个领域：Supply供应Productionplan生产计划Logistics物流Demand需求SCMisoneofthemostpopularandeffectivemanagementmodelsintheerterprisepracticeinformationmanagementinrecentyears.Infact,asuccessfulSCMcanobviouslyenhancethecorecompetitivenessoftheenterpriseinthefiercemarketcompetiton.SCM是近几年来在企业实习信息化管理中最流行和有效的管理模式之一。事实也证明，成功的供应链管理确实能使企业在激烈的市场竞争中，明显的提升企业的核心竞争力。站在供应链巨人的肩膀上“如果你在供应链运作上不具备竞争优势，就干脆不要竞争。”——通用电气的前CEO杰克·韦尔"Ifyouhavenoadvantangeinthesupplychaincompetition,justdon'tcompete."——formerCEOofGE“市场上只有供应链而没有企业，21世纪的竞争不是企业和企业之间的竞争，而是供应链和供应链之间的竞争。”——英国管理学者克里斯多夫“Thereisonlysupply-chainandnoenterpriseinthemarket,the21st-centurycompetitionisnotthecompetitionbetweenenterprisesandenterprises,butthecompetitionbetweenSCMandSCM."——MartinChristopher宜家Wal-Mart沃尔玛,Dell戴尔,Zara沃尔玛的供应链管理主要由四部分组成：1.Customerdemandmanagement顾客需求管理2.Supplierandpartnermangement应商和合作伙伴管理3.Logisticsdistributionsystemmanagement物流配送系统管理4.Supplychaininformationmanagement供应链交互信息管理供应链销售管理

Supplychainsalesmanagement麦德龙：限定目标群的供应链管理仓储式超市营销策略：Limitedtargetcustomers有限的目标顾客Directmailadvertising直邮广告促销Characteristiccommoditymarketing特色化商品营销Enterpriseservicepackagedistributionservice企业套餐化配送服务Salesmodeldiversity销售模式多样麦德龙供应链管理成功秘诀

METRO'ssecretofsuccess1.Approachingcustomersforwardly明确限定客户群，主动接近客户2.Usinginformationtechnologytoimprovecustomersatisfaction利用信息技术以提高顾客满意度3.Standardizationoperationandmanagement标准化操作与管理4.B