新一代大学英语提高篇综合教程二第四单元

Unit4Business:ThinkouttheofboxiExplore14-2iExplore1:ReadingListening1-21)originalideas2)root3)putsimaginationtowork4)originalideasListening1-3Reference:IthinkIamacreativepersonbecauseliketosolveproblems.Whilemostpeoplearerunningandhidingfromproblems,IpurposelyseekthembecauseIlovenothingmorethanafreshnewchallenge.won'tfretaboutproblemsandIcanalwaysfindinnovativewaystosolvethem.SoIthinkIamacreativeperson.4-3iExplore1:BuildingyourlanguageWordsandexpressions1-11.resemble2.incentives3.vertical4.residential5.manufacturersWordsandexpressions1-21.breakinto2.inanattemptat3.Tomymind4.inexchangefor5.madeadealwithCollocations1-11.Solarpower2.solarpanels3.potentialmarket4.expandeditsmarket5.ExpandingmarketsCreatingmarkets/Openinmarkets/BreakingintomarketsCollocations1-21.for2.in3.on4.in5.atVocabularylearningstrate1-2Languagefocus1-2Reference:1.吉森决定辞职而非接受公司的新规定。2.老板应该给出建议而不是发号施令。3知识的积累有助于创新而非起阻碍作用。4.Thistravelageneyvaluesoverseasmarketsratherthanthedomesticmarket.5.Hedecidedtocallupratherthansendanemailtohisbusinesspartnerforhelp.Bankedcloze1)solar2)influential3)innovative4)expand5)lease6)appealing7)retail8)existing9)entirely10)beneficiaries4-4iExplore1:SharingyourideasSharingyourideasReference:OneoftheinnovativefinancingstrategiesadoptedbySolarCitytogetoutofitsdilemmathesolarleasestrategy.Atfirst,thecostofsolarpanelswastoohighforhomeadoption.Thatwasoneofthebiggestproblemsforthepromotionofsolarpanels.Inordertosolvetheproblem,SolarCitydevelopedasolarleasestrategy,whichallowspeopletoputsolarpanelsontheirroofswithoutadvancepaymentandstartsavingmoneyimmediately.Withthisstrategy,itwouldbeeasierforhomeownerstoadoptthistechnology.iExplore24-5iExplore2:ReadingViewing1-11)11engineers/elevenengineers2)sellerofcomputers3)PCmanufacturer/manufacturer4)Fortune500list5)topthreecompanies/top3companiesViewing1-2Reference:Whilee-bikesarenotanewconcept,theYunmaEVELOfeaturesacommuter-friendlydesignthatmakesitidealfornavigatingcrowdedcitystreets.ItaimsatgettingyoungurbancitizenstoleavetheircarsathomewhentheycommutethroughthemegacitiesofChina.Itisalight,powerfulandintelligentelectricbicyclewithacleanandelegantdesign.Theswitch,locatedonthelateralsideofthehandlebars,isconvenienttooperateanditenablesriderstoalternatebetweenthee-modeandthemanualridingmode.Thebikeiscompatiblewithanappthatallowsuserstodoeverythingfromlocatingnearbychargingstationstoremotelyunlockingthedevice.Itisanoptimalchoiceforcommuters.4-6iExplore2:BuildingyourlanguageWactiveWordsandexpressions1-21.haveafoothold2.onthecheap3.takeachance4.allowfor5.inonefellswoopCollocations1-11.Customerservice2.Dpertyrights4.nationaleconomy/socialservices5.medicalservicessocials6.sharingeconomyCollocations1-21.sets2.make3.doing4.retain5.pursue/setVocabularylearningstrategies1-21)Reference:marketplace2)Reference:flowerbed3)Reference:gunpowder4)Reference:bystander5)Reference:underpants6)Reference:upstairs7)Reference:blackboard8)Reference:highway9)Reference:greenhouseVocabularylearningstrategies1-3Reference:n.+n.:toothpaste;bedroom:busstop:firefly;footballprep.+n.:underground:underworld;outline:overtimeTranslation1-1Referenee:我们常常认为只有那些有艺术感的人才具有创造力。但实际上每个人都有创造的需求。每一份工作都与创造有关,即便是电子报表或工作汇报也是如此。创造力既在制造发动机的汽车技工手中,也在数学家的大脑中,还流淌在律师和会计的血液中。创造力就是我们内心深处的激情,既生成目标又带来满足感。Translation1-2Reference:InChina,creativityandinnovationbecomeahottopic,anddiscussionmovesfrom"MadeinChina"to"CreatedinChina."Inthesignificantareaoftechnology,especiallyintheleadingmobilecommunicationtechnology.weareseeingmanyinnovations.SmartphonemanufacturersinChinaincreasinglyemphasizetheinnovationandupgradeoftechnology,withtheirproductsacceptedbymoreandmorecustomershomeandabroad.4-7iExplore2:SharingyourideasSharingyourideasReference:UberandAirbnb,whenattheirinitialstage,faceanumberofproblemsinpromotingtheirservicesandattractingcustomers.Tosolvetheproblems,theydevisedaseriesofcreativestrategies.First,foundersofAirbnbthoughtlikecustomers.TheyobtainedthecontactinformationofpropertyownersfromCraigslist.Thisstrategysuccessfullybroughtthemthefirstpoolofapartmentowners.Second,bothAirbnbandUberprovidedhigh-qualityservices.Airbnbmovedonestepfurthertobetterthesubparphotos.Theyhiredprofessionalphotographerstogotopropertyowners'homestotakepictures.Thegambitworkedsincethelodgingsweremoreinvitingthanbefore.Uberusedcarsdrivenbyprofessionaldrivers,whichcouldgivecustomersagreatexperience.Third,theylaunchedtheirservicesduringtimeswhenthedemandwaslikelytobethehighest.Uberranpromotionsduringholidays,largeconcertsorsportingevents.Airbnbfollowedasimilarstrategyandlauncheditsserviceincitieswherediserepaneybetweensupplyanddemandofthatservicewasthebiggest.Last,theyuseddifferentmarketingtoolsatdifferentstages.Theyusedwordofmouthforthebeginning,andmovedontodigitalmarketingafterthenumberoftheircustomershadreachedonethousand.Whentheyhadonemillioncustomers.theyshiftedtomassmarketing.Allinall.thinkinglikecustomers,offeringhigh-qualityservices,launchingtheserviceduringtimewhenthedemandwaslikelytobethehighest,anutilizingvarioustypesofmediaforadvertisementswerethestrategiesadoptedbyUberandAirbnb.Thesestrategiesprovedtobeeffective.iAssess4-9UnittestVocabularyandstructure1-1ACDCBVmotion4.incubation5.takeachanceBankedcloze1NCHBLGEAJFReadingcomprehension1DABABTr