小型电动车产业构想

ENV2.0小型电动车产业构想Mini-EVindustryvisionforENV2.0上海交通大学SJTU2目录

CONTENTS市场需求Marketing应用分析Applicationanalysis关键技术KeyTechnology产业总结Conclusion项目实施

implementation关键问题KeyResources小型电动车市场分析MiniEVmarketinganalysis应用范围Application有限区域运行Driveincityroadorlimitedarea城市高速出行Driveincityhighway长途出行

LongdistancetravelMini-EVEVPlug-in&TraditionalVehicle4资料来源：北京商报Resourceorigin:BeijingBusinessNewspaper需求增加，迅速发展Rapidlyrisingmarketdemand科技化，智能化程度提高Embeddedintelligencetechnology,providepersonalservice众多上市公司加快布局Manycompetitorstospeedupthelayout拉动一个全新的产业链newindustrialchainappear新的商业模式诞生Newbusinessmodels资料来源：中国产业信息网理Resourceorigin:ChinaIndustryinformation.资料来源：爱意汽车ResourceOrigin:AiyiAutomotive市场情况MarketingCondition5应用领域ApplicationArea区域内：旅游区scenicspots校区Campus游乐园区Amusementspots园区Technologyarea商务区Businessarea拥堵城区Suburban6目录

CONTENTS产业分析Industryanalysis应用分析Application关键技术KeyTechnology产业总结Conclusion项目实施

implementation关键问题KeyResources7小型电动车应用分析MiniEVapplicationanalysis用户群分析Customeranalysis分时租赁

Car-Sharing时尚青年ModernYoung公务人员Officers城市白领White-collar用户群定位TargetCustomer8用户群分析TargetCustomeranalysis小型电动车应用分析MiniEVapplicationanalysis家庭用第二辆汽车TheSecondFamilyCar城市拥堵区域用车Limitedintraffic9分时共享用户群分析

Car-sharingCustomeranalysisENV2.0校园分享Car-sharing多方用户受到吸引HighAttention10目录

CONTENTS产业分析Industryanalysis应用分析Application关键技术KeyTechnology产业总结Conclusion项目实施

implementation关键问题KeyResources11技术优势StrongPoints小型电动车技术构想MiniEVTechnology外观：艺术感Appearance工艺：精细化Process电机Electricmotor电池：锂电池Battery电子Electronics导航：ONStarNavigation智能化：自动驾驶Intelligence车身：轻量化Lightweight品牌：GMBrand12补贴资质Qualification&subsidyforGovernment速度

80~100Speedfrom80to100km/h续航里程80-100Rangefrom80to100km最后一公里的自动驾驶Automaticdriveforlast1km技术目标Technologytarget小型电动车技术构想MiniEVTechnology知豆电动车ZDEV13小型电动车技术构想MiniEVTechnology分时共享技术优势Technology

advantageforCarsharing无人值守

Self-help电量自识别

SOCrecognition充电桩搜寻

Self-Charger自动还车Self-return无线充电Wirelesscharge异地还车

Freelot14目录

CONTENTS产业分析Industryanalysis应用分析Application关键技术KeyTechnology产业总结Conclusion项目实施

implementation关键问题KeyResources车型(Type)参数(p)康迪K11(K11)吉利知豆(GEELYZD)江铃E100(JMCE100)众泰云100(ZOTYE100)奇瑞EQ(CHERYEQ)奇瑞QQ3E(CHERYQQ3E)众泰时空(ZOTYEE200)最高车速(speed)80km/h80km/h100km/h105km/h100km/h130km/h120km/h续航里程(range)150km180km150km155km200km120km155km车身结构(Body)3门2座两厢3D2S3门2座3D2S5门4座两厢5D4S3门2座两厢3D2S5门4座两厢5D4S5门5座两厢5D5S3门2座两厢3D2S售价（补贴后）(Price)4.88万元48,800rmb4.98万元49,800rmb2.8万元28,000rmb4.89万48,900rmb4.5万45,000rmb4.68万46,800rmb5.98万59,800rmb市场现有微型产品

Currentmini–EVProducts16基本要求BasicParameters正规生产资质qualification车速80-100Speedfrom80to100km/h续航里程80-100Rangefrom80to100km中低速LS&MSEV入门版Entry-level豪华版Intermediate旗舰版Flagship最高版本满足国家补贴要求Theflagshipmustmeetgovernmentrequirements17国家正规路权资质:Qualification产品拿到国家补贴GovernmentSubsides有竞争力价格,体现品牌价值CompetitivePriceperbrand智能化提升Intelligence材料&外观Materialandappearance精准导航Navigation无线充电Process加长轴距，增加行李范围ExtendedWheelbase小型电动车产业化目标Mini-EVProducttarget18目录

CONTENTS产业分析Industryanalysis应用分析Application关键技术KeyTechnology产业总结Conclusion项目实施

implementation关键问题KeyResources合资公司的情况Basicinformationforjoint

venture

吸收风险投资组建合资公司Jointventureperventure

capital

investment合资总量20~30亿元Investmentisaboutfrom2to3billons一期产能每年30~50万辆，二期60~100万辆Firstphaseproductionquantityisaboutfrom300to500t/y,Secondphaseproductionquantityisaboutfrom600to1000T/Y.20无军方背景

nomilitary无中央政府背景Nogovernment国内投资商LocalEV投资商VC雄厚的资本Abundantcapital强烈的意愿Strongattention投资商背景

BackgroundofVC

北汽新能源案例：ExampleofBAICBJEV多家资本联合MultipleVC北汽绝对控股Majorityshareholder22建厂与选址Otherconditions地方财政有实力Strongfinancesupport政策开放、灵活Opencity港口、交通枢纽Transportationhub完善的法律法规Completelaw高端人才集中Concentrationofhigh-talent产业工人成本较低Lowworkercost土地、税收优惠land&tax

贷款贴息loan&subsidyaccual综合优势comprehensive23目录

CONTENTS产业分析Industryanalysis应用分析Application关键技术KeyTechnology产业总结Conclusion项目实施

implementation关键问题KeyResources24股权关系，是否有要求绝对控股？Stockequity&absoluteholding?如何投资？仅以知识产权入股还是同时资金投入？Investment?