贝恩咨询模板教学提纲

VisualEnhancement

ConceptDiagrams第一页，共152页。Templatesandmapsavailableafterslide122第二页，共152页。EditingtipsfoundinVisualEnhancementManual第三页，共152页。CircularFlows第四页，共152页。FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowBoxarrowsFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow5第五页，共152页。Arrow1Arrow2Circulararrows-two6第六页，共152页。Circulararrows-threeArrow1Arrow2Arrow37第七页，共152页。Circulararrows-fourArrow1Arrow2Arrow3Arrow48第八页，共152页。Arrow1Arrow2Arrow3Arrow4Arrow5Circulararrows-five9第九页，共152页。Circulararrows-sixArrow3Arrow4Arrow5Arrow6Arrow2Arrow110第十页，共152页。Arrow1Arrow2Arrow3Arrow4Arrow5Arrow6Arrow7Circulararrows-seven11第十一页，共152页。Circulararrows-eightArrow1Arrow2Arrow3Arrow4Arrow5Arrow6Arrow7Arrow812第十二页，共152页。Arrow1Arrow2Arrow3Arrow4Arrow5Arrow6Arrow7Arrow8Arrow9Circulararrows-nine13第十三页，共152页。CloverleafTextTextTextTextText14第十四页，共152页。RecyclingFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextTextFirstlevelbulletSecondleveldashThirdlevelarrow15第十五页，共152页。SegmentedcirculararrowsSegment4Segment1Segment3Segment216第十六页，共152页。SpiralYourTextHereYourTextHereYourTextHereYourTextHereYourTextHereYourTextHere17第十七页，共152页。TextTextTriangleTextText18第十八页，共152页。LinearFlows19第十九页，共152页。ArrowstairstepsTextTextTextTextText20第二十页，共152页。BoxstepsTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrow21第二十一页，共152页。TextTextTextTextTextTextTextTextTextTextTeamoneTeamtwoDoublearrow22第二十二页，共152页。DumbbellTextTextTextTextTextFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow23第二十三页，共152页。MergingarrowTextTextTextTextTextTextText24第二十四页，共152页。MovingforwardTextFirstlevelbulletSecondleveldashThirdlevelarrowTextTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow25第二十五页，共152页。Parallelflow-threeFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow26第二十六页，共152页。FirstlevelbulletSecondleveldashThirdlevelarrowParallelflow-fourFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash27第二十七页，共152页。Parallelflow-fiveFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashThirdlevelarrow28第二十八页，共152页。PERTdiagramTextTextTextTextTextTextTextTextTextTextText29第二十九页，共152页。TextTextPipelineTextTextTextText30第三十页，共152页。ProcessPhase3Phase2Phase1FactoroneFactortwoFactorthreeResults31第三十一页，共152页。SegmentedparallelflowTextFirstlevelbulletSecondleveldashTextTextFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldash32第三十二页，共152页。Splitarrow-twoFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowText33第三十三页，共152页。FirstlevelbulletSecondleveldashThirdlevelarrowSplitarrow-threeTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrow34第三十四页，共152页。FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowSubdividedflow-two35第三十五页，共152页。Subdividedflow-threeFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash36第三十六页，共152页。Subdividedflow-fourFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash37第三十七页，共152页。TimelineJuneAprFebJanMayMarFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash38第三十八页，共152页。TextFirstlevelbulletSecondleveldashThirdlevelarrowValuechaincirclesTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrow39第三十九页，共152页。ValuechainsquaresFirstlevelbulletSecondleveldashThirdlevelarrowValuechainFirstlevelbulletSecondleveldashThirdlevelarrowValuechainFirstlevelbulletSecondleveldashThirdlevelarrowValuechainValue

chainFirstlevelbulletSecondleveldashThirdlevelarrow40第四十页，共152页。ValuechainwithsynthesiscirclesValuechainFirstlevelbulletSecondleveldashThirdlevelarrowSynthesisFirstlevelbulletSecondleveldashThirdlevelarrowSynthesisFirstlevelbulletSecondleveldashThirdlevelarrowValuechainFirstlevelbulletSecondleveldashThirdlevelarrowValuechainFirstlevelbulletSecondleveldashThirdlevelarrow41第四十一页，共152页。Expenses$Benefit

ValveToPensioners$$WaterworksFromIncomeEmployerContributionValve$$FromEmployeeEmployeeContributionValvePension

Fund$InvestmentEarningsFundPressureGauge42第四十二页，共152页。WavesWave1FirstlevelbulletSecondleveldashThirdlevelarrowWave2FirstlevelbulletSecondleveldashThirdlevelarrowWave4FirstlevelbulletSecondleveldashThirdlevelarrowWave3FirstlevelbulletSecondleveldashThirdlevelarrow43第四十三页，共152页。VerticalFlows第四十四页，共152页。Funnel-threetiersTextTextTextText45第四十五页，共152页。TextTextFunnel-fourtiersTextTextText46第四十六页，共152页。Funnel-fivetiersTextTextTextTextTextText47第四十七页，共152页。PyramidTextTextTextTextTextTextText48第四十八页，共152页。Segmentation第四十九页，共152页。Bull’seye1TexthereTextinthe4thcircleTexthereTexthereTextTextTexthereText

hereText

hereTexthereTexthereTextTexthereTexthereTexthereTextintheHalfCircleTexthere1/8thCircle1/8thCircleTextintheQtrcircle50第五十页，共152页。Bull’seye2TexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereTexthereNote:clickoneachsegmentforindividualcustomization51第五十一页，共152页。HighLowStrongWeakLabelLabelWeakStrongFourbyfourQuadrant3Quadrant3Quadrant4Quadrant4Quadrant1Quadrant1Quadrant2Quadrant252第五十二页，共152页。TextTextTextTextTextTextTextHoneycomb53第五十三页，共152页。MarketsegmentsTextTextTextTextText54第五十四页，共152页。PiewedgesYourTextHereYourTextHereYourTextHereYourTextHereText55第五十五页，共152页。WagonwheelSpoketextSpoketextSpoketextSpoketextSpoketextSpoketextSpoketextSpoketextTextforinnercircleTextfortheoutercircle56第五十六页，共152页。Filters/

Screens第五十七页，共152页。FilterswitharrowFilter1FirstlevelbulletSecondleveldashFilter2Filter3Filter4FirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash58第五十八页，共152页。FilterswithshrinkingarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFilter1Filter2Filter3Filter459第五十九页，共152页。IcebergDirectcostsIndirectcostsFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow60第六十页，共152页。Level/result–one/oneTextTextTextTextTextTextTextTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrow61第六十一页，共152页。Level/result–two/oneTextTextTextTextTextFirstlevelbulletSecondleveldashThirdlevelarrowTextTextTextTextTextTextTextText62第六十二页，共152页。Level/result–one/twoFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowTextTextTextTextTextTextTextText63第六十三页，共152页。Leverage/

Balance第六十四页，共152页。CannonballsTextTextText65第六十五页，共152页。CannonballsTextTextTextTextTextTextText66第六十六页，共152页。CannonballsTextTextTextTextTextTextText67第六十七页，共152页。FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFulcrum–onevs.oneTitleTitle68第六十八页，共152页。Fulcrum–onevs.twoTitleTitleFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow69第六十九页，共152页。Fulcrum–onevs.threeTitleTitleFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash70第七十页，共152页。Fulcrum–onevs.fourFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashTitleTitle71第七十一页，共152页。Interrelation-ships第七十二页，共152页。AtomTextTextTextTextTextTextText73第七十三页，共152页。ChainlinkChainlinkChainlinkChainlinks74第七十四页，共152页。CircleswithincirclesTextTextTextTextText75第七十五页，共152页。DivisionalrelationshipsTextTextTextTextText76第七十六页，共152页。FouroverlappingsidesTextTextTextTextText77第七十七页，共152页。FourpagesFirstlevelSecondlevelFirstlevelSecond levelFirstlevelSecondlevelFirstlevelSecondlevel78第七十八页，共152页。GiveandtakeFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow79第七十九页，共152页。Interlockingcircles–threeCircle

threeCircle

twoTwo/

threeCircle

oneOne/

two80第八十页，共152页。Interlockingcircles–fourCircle

fourCircle

threeCircle

twoCircle

oneOne/

twoThree/

fourOne/threeTwo/four81第八十一页，共152页。Internet/intranetcloudsInternet/intranet

cloudInternet/intranet

cloud82第八十二页，共152页。Circle

oneOverlappingcirclesCircle

twoCircle

threeCircle

four83第八十三页，共152页。PuzzleTextTextTextTextTextTextTextTextText84第八十四页，共152页。TextTextTextSemi-circles85第八十五页，共152页。Shared–fiveCircleoneCircletwoCirclethreeCirclefiveCirclefour86第八十六页，共152页。Shared–sevenCirclefourCirclefiveCirclethreeCirclesixCircletwoCircleoneCircleseven87第八十七页，共152页。SynergyArrow5Arrow1Arrow2Arrow3Arrow4Star88第八十八页，共152页。TradeoffFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow89第八十九页，共152页。VenndiagramCircle

oneCircle

twoIntersectCircle

threeIntersectAllIntersect90第九十页，共152页。ForcesatWork第九十一页，共152页。ArrowinarrowOuterarrowtopOuterarrowbottomInnerarrow92第九十二页，共152页。ArrowsthroughdiamondFirstlevel bulletSecond levelFirstlevel bulletSecond levelFirstlevel bulletSecond levelFirstlevel bulletSecond levelArrowTextArrowTextArrowTextArrowText93第九十三页，共152页。Convergingarrows-threeTextTextTextFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow94第九十四页，共152页。Convergingarrows-three(2)TextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrowTextFirstlevelbulletSecondleveldashThirdlevelarrow95第九十五页，共152页。Convergingarrows-fourArrow3FirstlevelbulletSecondleveldashThirdlevelarrowArrow4FirstlevelbulletSecondleveldashThirdlevelarrowArrow2FirstlevelbulletSecondleveldashThirdlevelarrowArrow1FirstlevelbulletSecondleveldashThirdlevelarrow96第九十六页，共152页。Divergingarrows-fourTextTextTextTextTextTextTextTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldash97第九十七页，共152页。

KeydecisionmakerKey

decision

makerInfluenceInfluenceFactorOneInfluenceInfluenceFactorTwoInfluenceInfluenceFactorThree98第九十八页，共152页。LoopforcesFirstlevelbulletSecondleveldashThirdlevelarrowTextText99第九十九页，共152页。PushpullFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow100第一百页，共152页。TargetYourTextHereYourTextHereYourTextHereTextYourTextHere101第一百零一页，共152页。TrianglesidesTextTextTextFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow102第一百零二页，共152页。Barriers第一百零三页，共152页。KeyandlockFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow104第一百零四页，共152页。UmbrellaTextTextTextTextTextYourtexthereFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash105第一百零五页，共152页。ValuechainwithbarrierObstaclesRecommendedsolutionsFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowIssues106第一百零六页，共152页。ChangingCourse第一百零七页，共152页。ValuechainloopTextTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashTextText108第一百零八页，共152页。Valuechainloop–backtwoTextTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashTextText109第一百零九页，共152页。Valuechainloop–backthreeTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashTextTextText110第一百一十页，共152页。Frameworks第一百一十一页，共152页。AnsoffmatrixTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashAxistitleFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldashTextAxistitle112第一百一十二页，共152页。ArenaTextFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldashTextFirstlevelbulletSecondleveldashText113第一百一十三页，共152页。BellcurveTextTextTextTextTextTextText114第一百一十四页，共152页。TextTextTextTextTextTextTextTextTextTextHierarchy–oneonfour115第一百一十五页，共152页。MarketingmixMarketingmixProductPlacementPricePromotionFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow116第一百一十六页，共152页。Measurements第一百一十七页，共152页。DashboardText020406010080020406010080020406010080TextText118第一百一十八页，共152页。Gauge5001020304010090807060TextTextTextTextTextText119第一百一十九页，共152页。ThermometerFirstlevelbulletSecondleveldashColdFirstlevelbulletSecondleveldashHotFirstlevelbulletSecondleveldashWarmFirstlevelbulletSecondleveldashNeutralFirstlevelbulletSecondleveldashCool120第一百二十页，共152页。TemplatesandMaps第一百二十一页，共152页。PointonePointtwoPointthreeAgenda122第一百二十二页，共152页。Workplan

TaskMonthMonthMonthMonth123456789101112131415DateDateCompleteIn-processFirstlevelbulletSecondleveldashThirdlevelarrow123第一百二十三页，共152页。TextwithsideheadingsSituation:Answer:Question:Answer:FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow124第一百二十四页，共152页。FourlinesoftextRowheader:HighlightedcolumnTextTextTextBold,centrejustified,samefontsizeastextaboveBold,centrejustified,samefontsizeastextaboveBold,centrejustified,samefontsizeastextaboveBold,centrejustified,samefontsizeastextaboveFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash125第一百二十五页，共152页。Description:Sidetitle:Valuechain(6arrows)TextTextTextTextTextTextTextTextFirstlevelbulletSecondleveldashTextTextTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldash126第一百二十六页，共152页。Sidetitle:Sidetitle:TextTextTextTextOrgchart(2boxes)FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrow127第一百二十七页，共152页。Sidetitle:Sidetitle:TextTextTextTextOrgchart(3boxes)FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowTextTextFirstlevelbulletSecondleveldashThirdlevelarrow128第一百二十八页，共152页。Sidetitle:Sidetitle:TextTextTextTextOrgchart(4boxes)FirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowTextTextFirstlevelbulletSecondleveldashThirdlevelarrowFirstlevelbulletSecondleveldashThirdlevelarrowTextText129第一百二十九页，共152页。Sidetitle:Sidetitle:TextTextTextTextOrgchart(5boxes)FirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashTextTextFirstlevelbulletSecondleveldashFirstlevelbulletSecondleveldashTextTextFirstlevelbulletSecondleveldashTextText130第一百三十页，共152页。2by2matrixX-axisLabelY-axisLabel100%0%0%100%HighLowLowHigh50%50%FirstlevelbulletSecondleveldashThirdlevelarrow131第一百三十一页，共152页。QualitativeinterviewsampleCurrentcustomersDefectorsProspectsLargeMid-Size132第一百三十二页，共152页。SixcolumnWizardtableBoxBulletTextBulletTextBulletTextBoxBulletTextBulletTextBulletTextBoxBulletTextBulletTextBulletTextBoxBulletTextBulletTextBulletTextBoxBulletTextBulletTextBulletTextBoxBulletTextBulletTextBulletText133第一百三十三页，共152页。

Stackedcluster

(abarmekkowithplaceholders)134第一百三十四页，共152页。Agree/disagreechart“Thewholeseniormanagementagreesthatitisurgentandcriticaltochange.”“ThecommitmentofpeopletochangewillguaranteethesuccessofProgramme2000.”DisagreeAgreeDisagreeAgree135第一百三十五页，共152页。TitleoneTitletwoTitlethreeTitlefourTitlefiveArrowtitleArrowtitleArrowtitleArrowtitleArrowtitleArrowtitleMaintitleStarslide136第一百