商务英语商业计划书答辩

ArgoFemaleCustom-tailorStore

GROUPARGOcontentsRisks&ExitStrategyMarketingPlanMarketSurveyProducts&Services

BriefintroductionBriefintroductiontothecompanyCompanyName：ArgoFemaleCustom-tailorStoreLocation:

ArgoFemaleCustom-tailorStoreislocatedinNanjing,atXinjiekoustreetNatureOfTheCompany:partnershipsIndustrialCategory:custom-tailorTargetConsumers:womenofallagesOurstoremaybelike...Products&Services

DISSCUSSDESIGNSEWDisscusswithourcustomers,askfortheirdemandsandgivethemsomeideas.doclothingdesignandshowthemthedesigndrawing.Modifythem.Sewclothingaccordingtothedrawings,letcustomerstrythem.

Additionalservices:hairstyling,adornarticlecollocation,evenacompletesetofmodelingdesign

Ultimategoal:beingainternationalfamousbrand.MarketSurveyWedoquestionnairesurveyandanalysisdataseriously.1.SWOTAnalysis

1）Strengths:unique,teamwork,passionofstartingabusiness,goodservices.

2）Weaknesses:capitaldifficulties,lowawareness,thetimeofproductioncycleislong.

3）Opportunities:marketdemands

4）Threats:highcost,otherclothingstoresmaysqueezeus

MarketingPlan2.PriceStrategy

1)Differenttypesofclothinghavedifferentpriceranges.2)Penetrationpricingmaybeused.3)Butourpurposeislowpriceandhighquality.

3.MarketPatterns1)Officeladystyle2)Dailylifestyle3)Partystyle4.MarketingStrategy1)Principle:Wedotailormadeforcustomerswithuniquestylebutgoodprice.2)Salespromotion①Rebates:Dosomespecialdiscounts.Ifyourconsumptionreachacertainlevel,wewilldiscountaccordingly.②Premiums:Wewillgiveaminiclothingphone-strampwhoseshapeliketheclothingyoubyeinourstoreasagift.③Coupons:Wewillholdsomeactivitiestogiveoutsomecouponsindifferentplatformlikemicro-blogs.5.CustomerRelationshipManagement1)UseCRMproducts2)Setupmembershipcardsystem6.Advertising

1)PrintsAdvertisements

2)TVAdvertisements

3)WebAdvertisements---electronicmagazine7.Publicity1)word-of-mouthpromotion2)micro-blog3)fashionmagazine4)activities.

Risks

1)Business’srisk:Notallpeopleneedsomeonetohelpthemdesigntheclothesandwaitlongtimetogetit.

2)Riskydeal:Whendealingwithfirms,customersbycrash,wecan’tpromiseeverydealisbelievable.

3)Riskyproject:Newitemsorthestylewedevelopedareunwelcome.whendesigningorsewing,someunintentionalerrorsmaycauseourprojectmiscarried

4)Riskystrategy:thecommunicationbetweenourdesignersandcustomers

ExitStrategy

1.SellyoursharesWhenapartnerisreadytoretireorquit,heorshecansellhisorher equitytotheexistingpartners,ortoanewemployeewhoiseligible forpartnership.Theyleavethefirmcleanly,plustheygaintheearningsfromthesale.2.AcquisitionOthercompaniesmightwanttoacquireourbusinessandkeepitsvalueforthemselves.3.MergerAmergeriswhentwocompaniesgettogether,establishavalueon eachcompany,andthencombinethetwotoformonebiggercompany.4.IPOWecanalsosellourcompanyviathestockmarketinaninitialpublicofferingorIPO.Thegoodnewsisthatwestandthechancetogetthebiggestdollarpayoutofanyexitstrategy.ThebadnewsisthatitisveryexpensivetoobtainanIPO,andwecaneasilyspendhalf-a-milliondollar