平面设计类英语术语

平面设计类英语术语设计design平面设计GraphicDesign平面设计师GraphicDesigner视觉传达设计VisualCommunicationDesign整合营销流传IntegratedMarketingCommunications流传媒介communicationsmedia品牌Brand品牌忠诚brandloyalty品牌偏好brandpreference品牌广告brandadvertising标记logotypes音乐标记musicallogo海报Poster艺术art波普艺术POPart专利patent商标trademark插图Illustration拍照photography招贴poster包装packaging印刷Printing青、黄、红、黑印刷CYMKprinting形式Form内容content符号symbol大创意bigidea脑筋风暴法brainstorming创意creative感性诉求emotionalappeals理性诉求rationalappeals目标受众targetaudience目标市场targetmarket潜伏市场potentialmarket受众目标audienceobjectives细分Segmentation需求Demands网页Webpage广告advertising公司广告corporateadvertising公司辨别广告corporateidentityadvertising展品exhibit民众public宣传publicity直邮广告direct-mailadvertising主页homepages互联网Internet重点词keyword全世界定位系统GPS花费者customer市场markets媒介media分类广告classifiedads比较广告comparativeadvertising不正当广告unfairadvertising少则多Lessismore公司辨别系统CIS(CorporateIdentitySystem)视觉辨别VI（VisualIdentity）理念辨别MI(MindIdentity)行为辨别BI（BehaviorIdentity）地铁广告subwayadvertising电视广告televisionadvertising黄页广告yellowpageadvertising街车广告streetcaradvertising软销售广告soft—selladvertising口号Slogan招贴广告posteradvertising产品定位Positioning浸透度Penetration路牌广告billboardadvertising线上广告

above-the-line

advertising线下广告

below

—the-line

advertising户外广告outdooradvertising报纸广告newspaperadvertising霓虹灯广告neonlightadvertising户外媒介out-of-homemedia媒介策略

media

strategy媒介组合媒介购置市场检查

mediamediamarket

mixbuyingresearch市场细分化marketsegmentation杂志广告magazineadvertising灯箱广告全世界品牌

lightglobal

boxadvertisingbra