售后服务公开课

售后服务公开课

Inthisunit,wearegoingtoconsiderseveralaspectsofBusinessworldwhichmakesourlifemorecolorfulandcomfortable.Bytheendofthisunit,youshouldbeableto:talkaboutbusinessactivitiestalkaboutbusinessprospectstalkaboutsalesresultsdescribeanddrawchartsdiscusskeyfactorsinthesuccessofabusinessTalkaboutbusinessactivities(namesomethingsareinvolvedinbusiness)WriteasalesreportConfirmgoodsdelivery(makesure)Improveafter-salesservice(售后服务)Runanadvertisingcaign(operate)PlaceanorderImport&exportgoods(进出口)Completeaninvoice(fulloutanreceipt)Dealwithforeigncurrencyexchange(外币兑换)Compensateclients(makeupfor/reward)Receivevisitors(接待)Promoteanewproduct(促销)ArrangecommercialmeetingsConductmarketresearchNegotiateanewcontract(confer/talkwithothersinordertoreachanagreement)Collatefiles(check)Newwordsfortext1.1lease:rent/letstand:beorshowaspecificfigure/amountto(是)sustain:keep/maintainconsultative:dosomeenquiries(咨询的)forecast:predictforesee:anticipate/foretell3)vocational:professionaltuition:educationaffluent:rich4)leisure:sparebringabout:cause/resultinboom:fastdevelopment5)fluent:abletospeakwithoutstoppingrank:classamusement:recreation/entertainmentprofits:earningsfacility:establishment(theater,cinemaetc.)7)counsel:心理咨询服务bepressedfor:beingreatdemand/needfordevoteto:give/applythetimeandenergytoaparticularactivityetc.substitute:sthreplacingstir:rouse/causeChooseoneoffollowingbusinesstodiscuss.Talkaboutthepossibilityofprosperityineachandtrytostateyourreasonssupportingyourstatement.(you’dBetterusetheexpressioninP249-251)Ifyoulike,you’reallowedtochoosethebusinessyouprefer.1)publicrecreation2)touristandhotelundertaking3)carrental4)medicalcare5)education6)souvenirmarketing7)legalservices8)informationandcomputers

Talkaboutthefollowing8businessprospectsExpressionofdegreesofcertaintyGroupone:(Iisthesubject)Idoubtif……/Idon’tthinkthat…..Iexpectthat……Iwouldnotbesurprisedif…..I’mquitesurethat….Grouptwo:(businessisthesubject)Businessislikelyto…./may….willprobably…../unlikelyto…..Groupthree:There’sachancethat…./nodoubtthat…..It’spossiblethat….There’snotmuchchancethat…..WordsdescribinggoodprospectsProsper/becomeprosperous/havegoodprospectsBoom/becomeaboomingbusinessThrive/flourishBeaprofitablebusiness/makehighprofitsExles:*Thereisno

doubtthatinformationandcomputerswillflourishintheyeartocome.I’dliketoattributethefastdevelopmenttotheincreasingcapabilityofpurchaseandthegradualawarenessofIT’simportanceinallfields.*Tourismandhotelundertakingislikelytobeaboomingbusinessinthecomingyear.Thejust-passedMayholidayisagooddemonstration.SoonafterLaborDay,theNepalesetourisaccessible.*Iwouldn’tbesurprisedifTranslationAgencyprospers.China’sentranceintoWTOmeansthatdemandinEnglishexpertisefromthecompaniesinvolvingforeigntradeisonrapidrise.Expressionstoidentifydifferentdegreesofprobability

100%probabilityI’msure…There’snodoubtthat…

75%probabilitymayprobablyIexpectbelikelytoIwouldbesurprisedif

50%probabilityThere’sachancethat…It’spossiblethat

25%probabilityunlikelyIdon’tif…Idon’tthink…There’snitmuchchancethat…

0%probabilityimpossibleThenewwordsinText2.11)comeupto:reachthehigherstandard(达到）chase:pursue/runafterexpand:extend2)decline:reduce/shrinkdistributor:发行商

considerably:greatlyinquantityseries:collectioncollapse:fail/breakjump:leap/increasesuddenlydominance:occupation(占有，优势)3)retail/wholesale:零售/批发tendency:inclinationturnover:theamountofbusinesstransactionmake:thegoodsmanufacturedbyabrandslump:fallsharply/showadownturndeal:transaction(交易)negotiate:talktoreachanagreementCaign:movement4)budget:planofhowmoneywillbespentstrategy:tactics(策略)capture:dominateleisuremarket:家用或休闲用品市场businessmarket:商业用品市场5)underreview:iflookingbackupturn:pickup/onagradualrise(好转)tailoff:reduce/decline=gointoaslidecrash:slump/drop

Directions:ReadthroughText2.1(P.255)quicklyandwriteouttheexpressionsaboutincreasesanddecreasesinsales.1.havedeclined;havebeenpickingup2.hasdropped;havecollapsed…thehugejump3.slumped4.expectagradualrise;havenotbeen5.hasnotbeensold6.havegoneintoaslide;dropped7.showedaslightupturn;crashedReadingActivities

Usetheexpressionswehavelearnedtodescribethefollowingcharts.

EuropeanMotorVehicleProduction

Overallproductionlevelsareonarisingtrendbutsubjecttothegenerallevelofeconomicactivity.Thiscanbeseeninthepatternsince1990whichshowsagradualdipinproductionduringtheworldslowdownoftheearly1990swiththegrosstrendresumingfrom1994onwards.Ofgreaterinterestarethetrendsbetweenworldregionsandthedifferencesbetweenpassengercarandcommercialvehicles.OverthelastdecadeWesternEuropehasmaintaineditspositionastheworld'slargestproducerofpassengercarsmakingapproximatelytwiceasmanyasthenextlargestregiontheNorthAmericanFreeTradeAssociation.TwosignificantSurveytrendsoverthe10-yearperiodhavebeenthedeclineinJapan'sshareofworldproductionandtheincreaseinAsia,otherdevelopingmarketsandtoalesserextentEasternEurope.ThedeclineinJapaneseproductionistosomeextenttheresultofdeliberatedecisionsbyJapanesemakerstoinvestinproductionfacilitiesclosertotheirmainmarkets.InrecentyearshowevertheJapanesehomemarkethasbeenweakwhichhasalsocontributedtothistrend.OverthenextdecadeitisexpectedthatproductiongrowthwillcontinuetooccurmainlyinamergingmarketwithproductioninthemorematureeconomiesofWesternEurope,NorthAmericaandJapanremainingbroadlystable.Pleaselookatthefollowingcharts.WorldCarSalesChartsRecentTrendsinRetailSales-GreaterPhoenix(1999-2000):SOURCE:

USDC,BureauofLaborStatistics,1990-June2002

Rearrangethestepsinthecorrectorder(P.259)

Ifyouweretostartbusiness,whatprocedurewouldyoufollowinordertooccupythemarket?researchthemarketdominatethemarketchasethemarketnegotiateamarketingdealfindthepropermarketingstrategiesexpandthemarketcapturepartofthemarketBytewasthemostpopularcomputerbrand.Acquariuswasthesecondmostpopularcomputerbrand.BytewasalittlepopularthanAcquarius.ThesalesofByteandAquariuswerequitesimilar/roughlythesame.Therewasn’tmuchdifferenceinthe