物流公司发展规划

精品文库**物流公司发展计划书陕西**物流有限公司欢迎下载精品文库目录：1．公司简介:...................................................................................................................................................................71.1．公司名称.........................................................................................................................................................71.2．公司地址:........................................................................................................................................................71.3．注册资金..............................................................................................................................................................72.发展规划及战略目标：...............................................................................................................................................72.1。发展规划......................................................................................................................................................72.2．战略规划：...........................................................................................................................................................72.3．战略重点：.........................................................................................................................................................72.3.1品牌战略：...........................................................................................................................................................72.3.1.1品牌经营战略的基本思路：............................................................................................................................82.3.1.2品牌战略的三个基本点....................................................................................................................................82.3.1.2.1品牌内涵.........................................................................................................................................................82.3.1.2.2品牌推广.........................................................................................................................................................82.3.1.2.3品牌经营.........................................................................................................................................................92.3.1.2.4:品牌建设：.....................................................................................................................................................92.3.2资源战略：...........................................................................................................................................................92.3.3人才战略：...........................................................................................................................................................92.3.4技术战略：.........................................................................................................................................................102.3.5商业模式创新战略：.........................................................................................................................................103：市场状况分析：........................................................................................................................................................103.1国内市场现状分析：............................................................................................................................................103.2第三方物流企业优劣势分析：............................................................................................................................113.3：西安市场状况：.................................................................................................................................................113.3.1、条块分割：......................................................................................................................................................113.3.2、观念陈旧、自我封闭：..................................................................................................................................113.3.3、设备老化，技术落后：..................................................................................................................................123.3.4、人才缺乏：......................................................................................................................................................123.4西安市物流企业优劣势分析：............................................................................................................................124．**物流公司优劣势分析............................................................................................................................................134.1**的优势................................................................................................................................................................134.1.1资源优势............................................................................................................................................................134.1.2区位优势：........................................................................................................................................................134.1.3网络优势：........................................................................................................................................................134.1.4．政策优势:.........................................................................................................................................................134.2**的劣势：............................................................................................................................................................144.2.1：前期市场开发：..............................................................................................................................................14欢迎下载精品文库4.2.2团队需有磨合期：............................................................................................................................................145．市场定位：................................................................................................................................................................145．1．物流市场的宏观分析：..................................................................................................................................145.2．物流市场的微观定位：.....................................................................................................................................145.2.1．产品定位..........................................................................................................................................................145.2．2．客户定位：...................................................................................................................................................165.2.2.1目标产业定位：..............................................................................................................................................165.2.2.2、当前工商企业对第三方物流不满意的原因分析........................................................................................165.2.2．3、3PL服务质量：.....................................................................................................................................165.2.2.4、当前3PL客户需求行业及部分客户名称：...............................................................................................175.2.3、客户地理区域定位：......................................................................................................................................175.2．3.1、陕西省内区域定位：................................................................................................................................175.2.3.2、跨区域定位：...............................................................................................................................................175.3市场的微观定位：................................................................................................................................................185.3．1．物流业务按照时间要求划分：...................................................................................................................185．3．2．物流业务按照区域划分：........................................................................................................................186．物流需求及市场特征分析：....................................................................................................................................196.1市场特征分析：....................................................................................................................................................196.1．1．服务对象的特殊性：...................................................................................................................................196.1．2．业务的复杂多变性：...................................................................................................................................196.1.2.1货物的复杂性：..............................................................................................................................................196.1.2.2客户的多样化：..............................................................................................................................................196.1.2.2.1:产品代理商：...............................................................................................................................................196.1.2.2.2:产品批发商：...............................................................................................................................................206.1.2.2.3:产品分销商：...............................................................................................................................................206．2：生产企业客户：..............................................................................................................................................206.2.1：生产企业的物流需求可分为..........................................................................................................................206.2.2：生产企业客户群体的分类：..........................................................................................................................206.2.2.1;大中型国有企业;.............................................................................................................................................206.2.2.2.:民营企业：.....................................................................................................................................................206.2.2.3:合资企业：......................................................................................................................................................206.2.2.4:外资独资企业：..............................................................................................................................................216.3．物流业务的季节性：.........................................................................................................................................217：企业组织结构转型：................................................................................................................................................237.1.运作机制转型：....................................................................................................................................................237.1.1.3PL逐步转向4PL以及供应链转型：.............................................................................................................237．1.2．组织结构的转型：.......................................................................................................................................23欢迎下载精品文库7.1.3物流业务网络转型：.........................................................................................................................................247.1.4．电子商务平台的构建......................................................................................................................................247.1.5．物流金融机构平台的构建：..........................................................................................................................247.2、企业转型方案.....................................................................................................................................................257.2.1组织机构转型：.................................................................................................................................................257.2.2．组织机构与运行机制设计所遵循的准则：...................................................................................................257.3.组织转型中应该注意的几个问题........................................................................................................................257.3.1业务单元职责的明确界定：.............................................................................................................................257.3.2资源配置的优先次序：.....................................................................................................................................257.3．3．对于集中与分散管理：...............................................................................................................................268．发展物流金融业务、................................................................................................................................................268.1.物流金融综述........................................................................................................................................................268.2．陕西物流金融情况：.........................................................................................................................................278.3．国内外物流金融对比.........................................................................................................................................278.4物流金融模式；....................................................................................................................................................278.4.1动产质押：.........................................................................................................................................................288.4.2仓单质押：.........................................................................................................................................................288.4.3保兑仓：.............................................................................................................................................................288.4.4融通仓：.............................................................................................................................................................289．拓展4PL及SCM管理业务：................................................................................................................................2810．**组织结构设计与运作组织结构模式：2910.1组织架构设计原则：..........................................................................................................................................2910.2**物流组织架构：...............................................................................................................................................3010．3.业务运作的组织结构模式：...........................................................................................................................3010．4．运行机制......................................................................................................................................................3110.4.13110.4.23110.4.3．内部配套服务应该遵循下列三个原则：.....................................................................................................3111、三网合一建设：......................................................................................................................................................3211.1地面网络建设：..................................................................................................................................................3211.1.1地面网络分析：...............................................................................................................................................3211.1．．地面网络建设模式；..................................................................................................................................33211.1．．分支机构转型：.......................................................................................................................................332.111.1．2．2．合作加盟：..........................................................................................................................................3311.1．2.3．合作兼并：............................................................................................................................................33．．3地面网络的建设应遵循的原则：..............................................................................................................3311111.3.1．成本原则：....................................................................................................................................................33欢迎下载精品文库11.1．．方便快捷原则:.........................................................................................................................................333.211.1．3.3．可扩展性原则：.......................................................................................................................................3311.1．．可持续性原则；.......................................................................................................................................343.411.1.4．地面网络的类型：.......................................................................................................................................3411.1.4.1．货物集散网点：3411.1.4.2．货物分拨网点：3411.2信息网络3411.2.1图信息网络3511．2.2．系统权限.....................................................................................................................................................35．2.3351111.2.4．.公司信息管理...............................................................................................................................................35客户信息管理...................................................................................................................................................3511.2.6.单据管理...........................................................................................................................................................35财务管理...........................................................................................................................................................3511.2.8.报表管理...........................................................................................................................................................36查询功能...........................................................................................................................................................3611.2.10.承运商信息管理.............................................................................................................................................3612．企业文化以及建设..................................................................................................................................................3612.1．经营理念...........................................................................................................................................................3612.2．服务理念：.....................................................................................................................................................3612.3．管理者方面：...................................................................................................................................................3712.4．员工方面：.......................................................................................................................................................3712.5．客户方面：.......................................................................................................................................................3713、业务启动时的部门职责和协同..............................................................................................................................3713.1．核心团队：.......................................................................................................................................................3713．2．行政人事中心：............................................................................................................................................3713．3．营运中心：....................................................................................................................................................3713．4．信息中心：..................................................................................................................................................3813.5．商务中心：.......................................................................................................................................................3813.6．财务中心...........................................................................................................................................................3814、商业模式：..............................................................................................................................................................3814.1市场营销策略：..................................................................................................................................................3814.1.1．产品策略：....................................................................................................................................................3814.1．．价格策略：382.................................................................................................................................................14.1．3．渠道策略：.................................................................................................................................................3914.1．．促销策略：394.................................................................................................................................................14．2．产品设计准则................................................................................................................................................39欢迎下载精品文库14.2.1．可获得性：....................................................................................................................................................3914.2．2．可靠性：.....................................................................................................................................................3914.2．．可兼容性：.................................................................................................................................................39315.经营模式：...............................................................................................................................................................4015.1．独立经营：.......................................................................................................................................................4015.2．策略联盟...........................................................................................................................................................4015.3．特许经营...........................................................................................................................................................4115.4．独立承包商：...................................................................................................................................................4115.5．盈利模式：.......................................................................................................................................................4115.5.1．主营的物流业务............................................................................................................................................4115.5．2．物流金融业务：（.....................................................................................................................................4115.5.3．物流信息咨询及物流解决方案；..............................................................................................................4216、经济评价..................................................................................................................................................................4216.1经济评价的主要指标..........................................................................................................................................4216.2经济评价的假设前提..........................................................................................................................................4216.3财务预测结果......................................................................................................................................................4217．风险与控制..............................................................................................................................................................4217.1**面临的风险.......................................................................................................................................................4217.1．．政策风险：.................................................................................................................................................42117.1．2．资金风险...................................................................................................................................................4317.1．．营运风险.....................................................................................................................................................43317.2风险控制..............................................................................................................................................................4318．投资计划；............................................................................................................................................................4318.1．营业网点的设立：.........................................................................................................................................4318.2．营业网点的投资费用预算：...........................................................................................................................44表一：投资进度表..........................................................................................................................................................46表二：折旧表..................................................................................................................................................................46表三：营业收入表..........................................................................................................................................................46表四：预计损益表..........................................................................................................................................................47表五：现金流量表....................................................