高中英语必修4Unit1AdvertisingProject

Unit1AdvertisingProject一．快捷识记Haveyoueverthoughtoflaughinganadcampaignaboutsocialconcerns?你能否想过展开一项对于社会问题的运动？laugh在此句中意为“展开，发动”，相当于develop；concern在此句中是名词，意为“关怀的事情”concern还可作为动词使用，常有的短语为beconcernabout对关怀,关注Myparentsaremuchconcernaboutmymarksafterthecollegeentranceexamination.高考后父亲母亲对我的高考成绩很关注。2.Unlikeasingleadvertisement,anadcampaign

is

anorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.

与单个的广告所不一样的是，广告运动是使用各样广告来逢迎特定观众集体的有组织的广告节目。Unlike是连词，意为“不像,不一样于”；而dislike是动词，意思是“不喜爱”Unlikehismother,hedislikesnoodlesatall.他不像他母亲，他一点也不喜爱面条。3.Thepeopleyouwanttoreachareyourtargetaudience.你想经过广告把产品销售给哪些人，哪些人就是你广告的观众。reach意为transmitthe(product)informationtotarget原意为”目标,(射击的)靶子”,在此句的意思是“特定的销售目标”.Theexperiencedhunterwatchedthewildpigforacoupleofdaysandthenheshotatthetarget.这位老猎人察看了野猪几日，而后朝目标射击。Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.appealto逢迎逢迎的情意或兴趣Teachingasacareerappealstomanypeoplebecauseoftheholidays.教师之因此逢迎好多人的职业趋势是由于有寒暑期期。reactto对作出反响Shedidn’tlookuporevenreacttoanything。她既不仰头也没有任何反响。~on/uponsb对产生影响;起作用=haveaneffectonApplausereactstoaspeaker.鼓掌对演讲者有影响5.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreach

thatparticular

groupbest.你所选择的做广告的方式应当主要以你的销售目标和能达到最好的成效为依照。dependon意为“依赖,取决于”,相当于baseonWhetherweareoutdependontheweather.我们明日能否出门取决于天气。mainly是程度副词，相当于mostly二．随堂过关1．Theriseofoilcosts_______thepriceoffood.appealstoappealonappealtoappealsonHedidn’tcometothepartyandthatis_____hisusualaction.unlikedislikesunlikingunlikes----Howmuchmoneydoyouspendeachmonth?----Well,___________,buttheaveragesumis20month.

＄aA.It

’sasecretItdependsIdon’tknowIwon’ttellyou4.Thosewho_________thestateeventswouldwatchTVorreadnewspaperseverymoring.isconcernedaboutareconcernedaboutareconcerningwithareconcernedwithWeoftenrefertothosewhohave________alotas_____person.experience,ex