快速消费品公司如何从供应链可见性中受益英 -MAERSK

ALLTHEWAY

HowFMCGcompanies

benefitfromsupply

chainvisibility

INTRODUCTION

Theglobalmarkethaswitnessedincreased

demandvolatilityinrecentyears.

ThishasforcedFMCGbusinessestodealwithcapacityconstraints,

containershortagesandportcongestionsintheabsenceof

transparencyandpredictabilityintheirsupplychains.

Unlikeinthepast,whenFMCGcompaniesfocusedmainlyon

deliverytostores,supermarketsandwholesalers,today,brands

areexpectedtocaterdirectlytotheconsumer,oftenvia

e-commerce.ThiscallsforasignificantrevampofFMCGsupply

chains,allowingfordeliverytolocalhubsanddirecttoconsumers.

2HowFMCGcompaniesbenefitfromsupplychainvisibility

Whatarethe

challengesofthenewglobalmarket?

Intimeslikethese,FMCGcompaniesarelookingtoleveragetheirpartnershipswithlogisticsprovidersandfocusonachievingend-to-endvisibility.Foranumberofreasons,thisiseasiersaidthandone.

3HowFMCGcompaniesbenefitfromsupplychainvisibility

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VOLATILITY

Withsomanydisruptiveforcescurrentlyimpactingthesupplychain,thelackofcontinuityandconsistencyinupstreamanddownstreammaterialflowsisjeopardisingthesometimesdelicatebalancebetweensupplyanddemand.Nineintenexecutivessurveyedcurrentlyratesupplychainissuesasthegreatestthreattogrowth.1

UNCERTAINTY

It’shardtoknowwhereyouare,orwhereyourmaterialsare,whenthesupplychainisrockedbyoneblackswaneventafteranother.Justwhenitseemsasthoughtheworstdisruptionofthepandemicisbehindus,theconflictinUkraine,thespirallingfuelpricesandBrexitprovidefurthercomplications.Comparedtoothersectors,FMCGorganisationswereapproximatelytwiceaslikelytoreportadditionaltransportationcostsasaresultoftheendoftheEUtransitionperiod.2

COMPLEXITY

Witheverythingsointer-connectedinthemodernsupplychain,justoneissuecanhaveaknock-oneffectthatwillhaveimplicationsallthewaydowntheline.Thatmightexplainwhy57%ofFMCGexecutivesareseeingshorterlocalsupplychainsasanewpriority.3

AMBIGUITY

Thelackofvisibilityinthesupplychainmakesitalmostimpossibleforlogisticteamstomakeinformeddecisions.Withthepictureeffectivelyblurred,therecomesarelianceonguesswork.19%ofglobalFMCGbuyersdon’tknowtheirsuppliers’namesandaddressesandwouldn’tevenbegintoknowhowtofindout.4

Howdowe

addressthesechanges?

WhenitcomestoFMCGcustomers,theneed

ofthehourisflexibility.

Beingabletoadapttochangesquicklynotonlyhelpsmitigate

supplychainrisks,italsoallowsbusinessestoavoiddisruptions

affectingtheirendconsumers.

Todothis,real-timeend-to-endvisibilityisamust.Andtechnology

suchaspredictiveanalyticsandmachinelearningcapabilitiesaid

incontinuallymonitoringthesupplychainandtakingquickdecisions

aboutpotentialdisruptions.

Anotherimportantaspectofovercomingsupplychainchallenges

iscollaboratingwithlogisticspartners,buildingrelationshipsand

managingtheminordertoworktogethertowardsthecommon

goalofhavingaresilientandagilesupplychain.

4HowFMCGcompaniesbenefitfromsupplychainvisibility

VISIBILITY

Visibilityplaysamajorroleinthesmoothfunctioningoftoday’ssupplychains.Itprovidesbusinesseswiththecontroltheyneedtomakeinventorychangesbasedondemand,dealwithtransportdisruptionsandplanalternativemodes,andtrackcargoallthewayfromthemanufacturingunittotheendconsumer.

Butgainingrealvisibilityisachallengewithcomplexsupplynetworksthatconsistofmultiplesuppliers,serviceprovidersandlogisticserviceproviders.Thefragmentedinternalstructuresofmanycompaniesonlycompoundsthisproblem.Besides,currentlyoverhalf(53%)ofbuyersinthissectorsimplyhavenowayoffindingoutwhoexactlytheirsuppliersare.5

However,businessessomehowneedtoachieveincreasedvisibilitysotheycankeeptheirfingeronthepulse.Theyalsoneedaccurate,nearreal-timedatathatisconstantlyaccessibletoenablepromptandenlighteneddecisionmaking.

5HowFMCGcompaniesbenefitfromsupplychainvisibility

AGILITY

Thepastcoupleofyearshaveshedlightontheimportanceofhavingasupplychainthatisagileenoughtodealwithdisruptionssmoothlyandquicklybybeingflexibleandresponsive.Andyet,only23%ofconsumerproductorganisationsbelievetheirownsupplychainisagileenoughtosupporttheorganisation’sevolvingbusinessneeds.6

Data-drivenknowledgecanhelpputthisrightbyprovidingbusinesseswiththedirectiontheyrequiretoimplementtechnologytoboostagility.ThiscangiveFMCGcompaniestheconfidenceofknowingthattheyhavecontingenciesinplacetoensuretheirgoodswillcontinuetoflowevenwhenthoseunexpectedchallengesemerge.

SUSTAINABILITY

Asineveryaspectofbusinesstoday,sustainabilityisakeyrequirementofthemodernsupplychain.Infact,accordingtoarecentreportfromDeloitte,sustainabilityisbecomingtheepicentreofFMCGbusinessstrategy.“Frominnovationinthesupplychaintoenergyefficiencyinthedistributionnetwork,thesectorwilltakemorestepstoreducingenvironmentaldamagenextyear.”7

Currently,FMCGisoneoftheeightmostpollutingsupplychains(alongwithconstruction,fashion,electronics,automotive,professionalservicesandfreight)that,together,producemorethan50%ofglobalemissions.8Somethinghastochange.

ThesolutionsherelieininitiativeslikereducingrelianceonfossilfuelsbyofferingISCCcertifiedbiofuelalternativesthatofferimmediatecarbonsavings.Therightpartnershipsarealsovitalasbusinessesworktowardsco-developinggroundbreakinggreenlogisticsolutionsthatdeliveronbothsustainabilitygoalsandbusinessobjectives.

PARTNERSHIP

FMCGbusinessesrelyonsupplychainoperationsthatensuretheirproductsmoveseamlesslyfromthefactorytotheconsumer’sdoor,nomatterthedisruption,demandfluctuationsorglobalevents.Todothis,businessesrequireanintegratedlogisticspartnerwhocansupport

theiroperationsandhelptheirgrowthambitionsbyprovidingsolutionsthatgivethemthetoolsrequired.

ALLTHEWAY

References:

1./uk/en/pages/consumer-business/articles/consumer-products