摩拜单车商业模式分析(英语)

摩拜单车商业模式分析(英语)第一页，共13页。Mobike第二页，共13页。Descriptionofthecontents2016.4.22-2016.8.82016.8.9-2016.8.302016.9.1-nowExplorationGrowthExpansionDevelopmentStages1.Explorationperiod:ChooseShanghaiasthefirstoperatingcity;occupythemarket;testoperationmode;meettheneedsofpeopletravelingbicycles.2.Growthperiod:Achievetheusersizeandordersizeofthesteadygrowth;increasetherunningofthebicycle,occupymoremarketshare.3.Expansionperiod:AddasecondoperatingcityofBeijing;createproductreputation;getmassivenewusers,buildproductbarriers;provideahigh-qualityuserexperience.第三页，共13页。MarketSizeGovernment

SupportUserneedsBy2019,MarketSize163millionfor12.26millionusers.BicycleRentalMarketFacilitatetheconvenienceofusers.ThelastmileAabsolutelyGREENtransportation.EnvironmentalFriendly第四页，共13页。StableandreliableTheydesign/manufacturebikesthemselvesEasyparkingJustfindasidewalkbystreet.LowcostCheapestmeansforshortdistancetransportationEasytouseUnblockbyscanningQRcodeCompetitiveAnalysis第五页，共13页。usersqualityDamagetothebicycleuserexperienceUncomfortablerideUrbanroadconditionsVeryfewcitysuitableforridingProfitmodelHighCost

andhowtomakemoneyChallenge第六页，共13页。第七页，共13页。EntrepreneurialmodelofMobikeProductsarefundamentalCompetitionfromtheproductitself“Hard-connected”opportunitiesManufacturing+publicserviceEntrepreneur’sdeterminationOvercomedifficultiessummary第八页，共13页。IntellectualPropertyDistributionofMobike第九页，共13页。EnvironmentalprotectionInternet+CustomerdemandEnlightenmentforShanghaielectriccenteracademe第十页，共13页。Theenergycrisisandenvironmentalpollutionleadingtothedemandofnewenergy.

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