省高等职业院校学生专业技能考核题库

湖南省高等职业院校学生专业技术查核题库商务英语岗位核心技术：模块一：商务英语谈判模块试题编号：H1-29项目名称：成立贸易关系一、任务描绘（一）注意事项1、全部考试项目均为机上操作；2、开考后，考生一定翻开所抽取题号对应的文件夹，并将文件夹中的答卷重命名为“原文件名+工位号”；3、考试时期假如碰到问题请实时找监考老师，不得擅自改换电脑；4、考试过程中以及考试结束后，考生不得任意封闭电脑或重启电脑，不然造成数据丢掉由考生自己负责。（二）考试要求、成立贸易关系对话设计认识谈判两方背景，熟习外贸业务流程和专业术语，灵巧运用谈判策略，合理补全谈判对话，语言表达到位，沟通通畅，环节紧凑；瞩怂润厉钐瘗睐枥庑赖赁轫。2、成立贸易关系函电撰写：理解命题要求，确立函电性质；函电格式正确，字数达标；表达流利，文字通畅，逻辑合理。（三）考试资料出口方基本状况CompanyPandaFireworksGroupCo.,Ltd.UrlOfficeNO.271,Liuyangavenue,Liuyang,Hunan,ChinaAddressZipcode410304Phone086-9Fax086-8入口方基本状况CompanyShowtimeFireworksLtd.UrlOfficeAddress

3010S.IngramDr.Springfield,MO65803,Illinois,U.S.A.E-mail出口方信息PandaFireworksGroupCo.,Ltd,establishedin1989,isoneofthelargestfireworksproducersinChina,andwasthetenderwinneroftheextravagantfireworksforthe2008SummerOlympicsandParalympicsinBeijing.Wemanufacture,distributeandownallPandaFireworksbrandsandalsootherpopularbrandsinNorthAmericaasseenbelow.Inaddition,weareaone-stopshopforeverythingrelatedtofireworks.Thisincludesservicesrangingfromprocurementtoworkingwithcustomerstotailortheirownproducts.闻创沟烩铛险爱氇谴净祸测。DevotingtoFireworksIndustry,Expectingbrighterfuture残骛楼诤锩濑济溆堑籁娅骒。PandaFireworksGroupCo.,Ltdboastsseveralhigh-classandprofessionalfireworksandfirecrackersproductionfactoriesaswellaslarge-scaleproductionbasesinLiuyangCityofHunanProvinceandWanzaiCityofJiangxiProvince.Withmorethanhundredlargeandmedium-sizedfireworksproductionenterprisesathomeandabroad,closestrategicpartnershipshavebeenestablished,aswellaslong-termpurchasingrelationshipswithmorethan300fireworksproductionenterprises.Thefireworks&firecrackerswehaveproducedanddistributedcoverawiderangewithmorethanavarietyof300productsforbothconsumingandprofessionaluses.InordertoprovideourChineseandoverseasconsumerswithnovel,delicate,moreenvironment-friendlyandsaferfireworksproducts,wearecommittingtechnologicalnegotiationandclosecooperationwithsomeuniversitiesandscientificresearchinstitutionsathomeandabroadtobuildthefirst-classresearchcentertocreatenewmaterials,newartsandcraftsandnewproductsoffireworks&firecrackerinChina,alsowithqualityinspectionlaboratories.酽锕极额闭镇桧猪诀锥顾荭。GlobalstrategywitheyesonglobalmarketWitheyesontheglobalmarket,PandaFireworksGroupCo.,Ltdhasapreciseunderstandingofthemarketneedsandhaveestablisheditsownsalescompany,distributionnetworkandstrategicpartnershipsinsomemajorconsumingnationsoffireworksintheworld(suchasU.K.,Sweden,Denmark,U.S.A.,GermanyandItaly),throughaseriesofhighlyefficientoverseasmarketingandacquisitionstrategies.Withitstopstatureonproductquality,PandaFireworkshasbeendedicatedprioritytoprovidingfireworksandservicestoallconsumersandgainedthefavorofcustomersathomeandabroad.Allthebrandsas“PandaFireworks”,“Panda”,“Winda”,“BrightStar”and“Liu-Flower”enjoyhighmarketquotaandprestigiousreputationinthekeyfireworksconsumingmarkets.PandaFireworkshasalreadybecomeoneofthelargestfireworksexporterinChinaandoneofthelargestfireworksproducersandtradersintheworldwiththeBrand“Panda”.弹贸摄尔霁毙揽砖卤庑诒尔。（四)抽考试题SectionI外贸业务谈判(30%)Directions:

Youarerequired

tocompleteanegotiation

basedonthefollowingsituationwithatleast100words.

谋荞抟箧飙铎怼类蒋蔷点铋。Situation:You(LiPing),SalesManagerofPandaFireworksGroupCo.Ltd.inviteDavidMiller(theimporter),ManagerofSales&MarketingDepartmentofShowtimeFireworksLtd.,toattendtheContinentalExhibitionfromOctober15to20.Youarerequiredtofinishthefollowingtasks:----Greetandextendyourinvitationtoanexhibition;厦礴恳蹒骈时尽继价骚卺癞。----Introducetheexhibition(establishmentandreputation);茕桢广鳓鲱选块网羁泪镀齐。----Confirmparticipationintheexhibition;----Expressthesamewishandstatethepurposeofthisexhibition;鹅娅尽损鹌惨历茏鸳赖萦诘。----Informofthetimeandplaceoftheexhibition;(October15-20,ContinentalExhibitionCenter)籁丛妈羟为赡偾蛏练净槠挞。----Informthewaytoapplyfortheexhibition;(registerintheofficialwebsite)预颂圣铉傧岁龈讶骅籴买闼。----Indicatemanynewdesignsandproductswillbedisplayed;渗钐呛俨匀谔鳖调砚锦钡绒。----Showyourwillingnesstosetupanappointmentduringnonexhibithours铙诛卧泻哕圣骋贶顶庑缝励。A:You(theexporter)B:DavidMiller(theimporter)拥缔凤袜备讯颚轮烂蔷报赢。A:.B:Thankyouforyourinvitation.Wouldyoupleasegivememoredetailsaboutthisexhibition?赃热俣阃岁匮阊邺镓骚鲷汉。A:.B:I’veheardofaboutitfromourcustomersandweknowyouhaveattendedthisexhibitionformanyyears.坛抟乡嚣忏蒌锲铃毡泪跻驮。A:.B:Asafireworkscompany,itwearealwayswillingto

’sourpleasuretoattendthisexhibitionanddevelopbusinessrelationswithfriendsfromChina.蜡变黪瘪报伥铉锚铈赘箨苇。A:.B:Well,whenandwherewilltheexhibitionbeheld?买鲷鸸谮昙肤遥闫撷凄届娇。A:.B:Howcanweapplyforthisexhibition?A:.Willyouexhibitnewproductsthistime?B:Ok,Iwillaskmysecretarytocheckmyscheduleandarrange.绫镝鲷驾榇鹕踪韦辚籴飙钪。A:.B:Thankyouverymuch.SectionII外贸英语函电撰写(30%)Directions:Youarerequiredtowritealetterbasedonthefollowingsituationwithatleast120words.(Note:Yourlettershouldadoptthemodified-blockstyle.)驱踬髅彦浃绥谲饴忧锦诼琼。Situation:AsasalesrepresentativeofPandaFireworksGroupCo.Ltd.,youaregoingtowritetoaclientofShowtimeFireworksLtd.toinvitehimtoattendyourboothatCantonFairwiththehopeofestablishingbusinessrelationswithhim.(Formoreinformationaboutthetwoparties,pleaserefertothebackgroundinformationgivenabove.)Thefollowingaspectsshouldbeincludedintheletter:猫虿驴绘灯鲋诛髅贶庑献鹏。Indicatetheinsideaddressesofthesender,thereceiver,thedate,thecomplimentarycloseandthesignature;锹籁飨迳琐笔袄鸥娅蔷呜讶。InviteyourAmericanclienttovisityourboothNo:13.1J34,atCantonFairfromOct24thtoOct30th2014;构氽顽黉硕饨荠龈话骛门戏。Introduceyourstatusandyourmainproductsandservices;辄峄阳柽簖疖网侬号泶蛴镧。Extendyourwishtoestablishbusinessrelations.二、实行条件项目基本实行条件备注每个商务英语实训室配置40个操作台面和座位，每场所必备个实训室照明通风优秀。每个商务英语实训室配有1台服务器、40－50台计设施必备算机，并安装Office办公软件，配置局域网。测评专家每40名考生装备1名考评员。考评员要求具备起码必备二年以上从事国际贸易工作经验或三年以上商务英语实践教课指导经历。三、查核时量：查核时间：60分钟四、评分标准评论内容成立贸易关系作品谈判(60对话分)设计(30分)

配查核点备注分3分字数达到要求记3分，每少10词扣1分。英语表达通畅，语法、句法使用正确记5分分；单词、句型错误每处扣1分。补全的谈判对话字数少5分应付得体，