四川名山茶叶交易市场拓展战略探究,mba战略管理论文

PAGEPAGE7四川名山茶叶交易市场拓展战略探究,mba战略管理论文本篇论文目录导航：【第1部分】四川名山茶叶交易市场拓展战略探究【第2部分】【第3部分】【第4部分】【第5部分】【第6部分】【第7部分】【第8部分】内容内容内容摘要叶是传统的国际贸易农产品，我们国家已参加世贸组织，贸易国之间关税壁垒逐步取消，全球性的大市场大流通的格局业已构成，这为我们国家茶叶产业的发展带来了宏大的市场空间，十分是我们国家的绿茶及名茶生产，在世界产茶国中有着无可比较的优势，国内名茶的产销持续升温，国际市场也逐步拓宽。四川名山是世界认同的茶源地，具有非常适宜好茶生长的一直未被毁坏的原生态自然环境，也是中国产量最大的绿茶源产地，产业能量宏大。然而长期以来，中国茶产业受小农经济限制，基础薄弱，落后于世界先进国家。随着商品经济的发展，中国茶叶正在由传统的交易形式向更高层次层次层次层次层级不断迈进，且发展空间较大。名山是人工种植茶叶的起源地，背景深切厚重，茶叶产量大、品质优，在中国茶产业的发展中占有举足轻重的地位。名山茶叶年交易量宏大，介入交易的商户诸多，但当下的两个茶叶市场规模小、分布零散、管理混乱，无法知足市场交易需求，商家对商铺的需求较为迫切。急需引资、引智，迅速改变因产业气力分散，而构成的抱着金山受穷的被动局面。于是近年来极其重视其发展，将来发展前景广阔。当下市场竞争项目较少，竞争能力与四川名山茶叶交易市场发展本项目相比存在明显的劣势，为项目将来发展预留了较大的提升空间,因而迫切需要研究四川名山茶叶交易市场发展战略。本文结合对国内典型茶叶批发市场现在状况的比拟分析，能够有效的分析四川名山茶叶交易市场发展存在的优势与缺乏，以及存在的问题，并寻求相应的解决方案与措施。基于本课题的研究以及今后配套措施的施行，有助于构建集交易、展示、仓储、拍卖、电子交易、文化体验及相关配套服务于一体的综合性产业服务平台。进一步的整合名山散乱的茶产业市场，为大中小各类商家提供更广阔的发展空间，推动蒙顶茶品牌价值全面升级。有助于打入国际茶叶高端市场，全面提升产业溢价能力，构成世界茶源地产的世界最好的绿茶之一，构建世界最具信誉的品牌茶交易市场，立足项目长远效益，实现价值最大化。本文本文本文本文关键词语语语语：四川名山茶叶，茶叶交易市场，发展战略AbstractAsasubfieldofagriculturalproductsmarket,teatradesharegeneralcharactersofagriculturaltrade,butalsohasitsparticularity.TeatradeusedtopossessacrucialpositioninancientChinabusinesssystem,butrestrictedbydevelopmentform,marketsizeandinfluence,Chinesemodernteamarketisexperiencinganearlydevelopmentstageatpresent.Tradingpatternsremainsrelativelysimpleandtraditional.Toensuresuccessfuloperationoftheproject〔which?teatradeproject?〕，〔wemust〕graspthefuturemarketdevelopmenttrend,andheldanexhaustiveperspectiveofglobalagriculturaltradepatterns.Furthermore,teatradepatternsshouldbeextendtotherangeofbulkagriculturalproductswithstrategicimportance,andinordertoprovideamorestrategiclevelreferencetoproject,futuredevelopmentoftheteamarketshouldbeexplored.MingMountisthebirthplaceofteaartificialcultivation,withhighqualityandlargeamountofteaoutput,itpossessedapivotalpositioninteaindustrydevelopmentrecently,buttherehasbeenindepressionofteavaluesinMingMount.Yetithasapromisingfuturesincegovernmentpaidattentiontoitsdevelopment.AsMingMountteahashugetransactionvolumeandalargenumberoftraders,thecurrenttwoteamarketsaretoosmallinscaletomeettheneedsofmarkettransactions,scattereddistributionandmanagementconfusionarealsoproblemsofitspresentteamarkets.Lackingofprojects,themarketislesscompetitivethanSichuanfamousteamarketcurrently,leaveasidealargerroomforprojectimprovement.DevelopmentstrategyofSichuanfamousteamarketshouldbestudied.Sichuanfamousteatradingestablishedanoverallconceptandschemeoftheproject,namely,createasetoftea-themedcorporateofficeheadquarters,corporatecultureexhibition,commoditytradingandleisureofteacultureasacomplexrealestateprojects,andtooktheprojectasaplatformforreformingbrilliantMengdingteaandboostingfamousMingMountteasourcedevelopment.Themarketoccupiesascaleadvantage:withthetotalsizeofabout500acres,pre-constructionareaof125acresand14cubicmetersconstructionarea,isalarge-scaleteamarketdevelopmentprojectintheareaofYaanandwillhaveagreaterregionalradiationandinfluence.Additionally,SichuanfamousteatradingprojectislocatedbeneaththeWorldTeaCultureHolyMountain,hasanadvantageofresourcesinclimate,cultureandtourism,providesagoodenvironmentfortheoveralldevelopmentandbackgroundpositioning.ThispaperfirstsummarizedtheMingMountteamarketpresentstatusandpotentialproblemsviafieldworks;andthensummarizedtheadvantagesanddisadvantagesofSichuanfamousteamarketbasedoncomparativeanalysisofdrawbacksindomesticwholesalemarket,andseeksolutionsforexistingproblems.Studyandfutureresearchofthissubjecthelpstobuildasetoftransactions,display,storage,auctions,electronictrading,culturalexperiencesandrelatedservicesinonecomprehensiveindustryserviceplatform,andfurtherintegrationofMingMountscatteredteamarket.UpgradeofMengdingteabrandvalueprovidesabroaderspacefordevelopmentofvarioustypesofbusinesses,helpstoentertheinternationalhigh-endmarket,andtoenhancetheabilityofindustrypremium.Also,promotionofMengdingteahelpstobuildoneoftheworldsbestteabrandandtheworldsmostreputablebrandteamarket,enlargelong-termbenefitsandmaximizevalue.Keywords:Teamarket,Marketdemandanalysis,Strategyresearch目录内容内容内容摘要IABSTRACTIII第1章绪论11.1选题背景11.2选题意义21.3研究方式方法41.4研究内容与目的4第2章名山茶叶市场现在状况诊