Kantar-2022年最具价值的中国品牌

TENCENT/ALIBABA/MOUTAI/DOUYIN/MEITUAN/ICBC/JD/HUAWEI/HAIER/PINGAN/CHINAMOBILE/NONGFUSPRING/CHINACONSTRUCTIONBANK/CHINAMERCHANTSBANK/AGRICULTURALBANKOFCHINA/XIAOMI/BAIDU/KUAISHOU/SFEXPRESS/YILI/CHINALIFE/WULIANGYE/PINDUODUO/BANKOFCHINA/HADAY/MENGNIU/DIDICHUXING/CHINATELECOM/BYD/NATIONALCELLAR1573/NETEASE/SINOPEC/PIENTZEHUANG/PETROCHINA/MIDEA/DIANPING/XIAOHONGSHU/CHOWTAIFOOK/ELE.ME/TOUTIAO/AIRCHINA/ZTOEXPRESS/BILIBILI/NIO/KE/LENOVO/LUZHOULAOJIAO/MANGOTV/LIANJIA/CPIC/YANGHE/XINGHUACUN/IFLYTEK/CHINAEASTERNAIRLINES/BANKOFCOMMUNICATIONS/YOUKU/CHINASOUTHERNAIRLINES/WINONA/VANKE/HAIDILAO/SHUANGHUI/ANTA/HEYTEA/LI-NING/SNOW/YUNNANBAIYAO/YONYOU/LI/COUNTRYGARDEN/IQIYI/POLYDEVELOPMENTANDHOLDINGS/XPENG/TAIKANG/TSINGTAO/DJI/GREE/CTRIP/GUJINGGONGJIU/XINGSHENGSELECTED/FLIGGY/CRLAND/BOE/EASTROCSUPERDRINK/YUNDAEXPRESS/OPPEIN/PICC/GENKIFOREST/YTO/SUNING/TONGRENTANG/SINAWEIBO/KINGDEE/HAVAL/TCL/CHINAMINSHENGBANK/LONGFOR/FIRMUS/GUOYUAN/SUNAC/DARLIE/KANTARBRANDZOAOOMOSTVALUABLEZVZZCHINESEBRANDS最具价值中国品牌55IdKANTARBRANDZWELCOMEINTRODUCTION&ANALYSIS\o"CurrentDocument"THOUGHT\o"CurrentDocument"LEADERSHIP\o"CurrentDocument"MOSTVALUABLE\o"CurrentDocument"CHINESEBRANDS\o"CurrentDocument"CATEGORY\o"CurrentDocument"FOCUS\o"CurrentDocument"ACHIEVING\o"CurrentDocument"QUALITYGROWTH\o"CurrentDocument"ANDRESILIENCE06\o"CurrentDocument"-INFOGRAPHIC06\o"CurrentDocument"-INFOGRAPHIC24-OVERVIEW52-WHATARETHE3CS?08-WELCOME30\o"CurrentDocument"-KANTARBRANDZ58-3CS-CREATE14\o"CurrentDocument"-WHATISKANTARBRANDZ?\o"CurrentDocument"STOCKPORTFOLIOS66-3CS-CONNECT32-KEYRESULTS78-3CS-CONVERT\o"CurrentDocument"36-CROSS-CATEGORYTHEMES\o"CurrentDocument"44-MARKETINTELLIGENCE48-TAKEAWAYS\o"CurrentDocument"88-TOP100MOSTVALUABLE

\o"CurrentDocument"CHINESEBRANDS92-THECHINATOP594-NEWCOMERS96-TOPRISERS100-CATEGORIESOVERVIEW104-APPAREL108-BUSINESSSOLUTIONS&TECHNOLOGYPROVIDERS112-CARS116-CONSUMERTECHNOLOGY120-FOODANDBEVERAGES124-HEALTHCARE128-HOMEAPPLIANCES132-IoTECOSYSTEM138-OVERVIEW142-QUALITYGROWTH146-FOUNDATIONOFBRANDPOWER150-NEWCONSUMERBRANDS154-BIGBRANDSCONTINUETORALLY158-THEROADTORECOVERY\o"CurrentDocument"678\o"CurrentDocument"NEWFRONTIERSFORCLIENTKANTAR\o"CurrentDocument"SUSTAINABILITYPERSPECTIVESRESOURCES164-OVERVIEW184-MOUTAI198-BRANDVALUATION168-SUSTAINABLEBRANDS185-HAIERMETHODOLOGYABROAD186-\o"CurrentDocument"MENGNIU208-REPORTS&PUBLICATIONS174-SWORDS&SHIELDS\o"CurrentDocument"187-TCL214-ABOUTUS/CONTACTUS178-SUSTAINABILITYCASESTUDIES192-iFLYTEK220-OURBRANDEXPERTS224-KANTARBRANDZTEAMKANTARBRANDZTOP100MOSTVALUABLECHINESEBRANDS2022TOP10RISERSTHETOP10BRANDVALUECHANGE2022VS.20211TENCENT*51YANGHE2ALIBABA**52XINGHUACUN3MOUTAI53IFLYTEK4DOUYIN54CHINAEASTERNAIRLINES5MEITUAN55BANKOFCOMMUNICATIONS6ICBC56YOUKU7JD57CHINASOUTHERNAIRLINES8HUAWEI58WINONA9HAIER59VANKE10PINGAN60HAIDILAO11CHINAMOBILE61SHUANGHUI12NONGFUSPRING62ANTA13CHINACONSTRUCTIONBANK63HEYTEA14CHINAMERCHANTSBANK64LI-NING15AGRICULTURALBANKOFCHINA65SNOW16XIAOMI66YUNNANBAIYAO17BAIDU67YONYOU18KUAISHOU68LI19SFEXPRESS69COUNTRYGARDEN20YILI70IQIYI21CHINALIFE71POLYDEVELOPMENT****22WULIANGYE72XPENG23PINDUODUO73TAIKANG24BANKOFCHINA74TSINGTAO25HADAY***75DJI26MENGNIU76GREE27DIDICHUXING77CTRIP28CHINATELECOM78GUJINGGONGJIU29BYD79XINGSHENGSELECTED30NATIONALCELLAR157380FLIGGY31NETEASE81CRLAND32SINOPEC82BOE33PIENTZEHUANG83EASTROCSUPERDRINK34PETROCHINA84YUNDAEXPRESS35MIDEA85OPPEIN36DIANPING86PICC37XIAOHONGSHU87GENKIFOREST38CHOWTAIFOOK88YTO39ELE.ME89SUNING40TOUTIAO90TONGRENTANG41AIRCHINA91SINAWEIBO42ZTOEXPRESS92KINGDEE43BILIBILI93HAVAL44NIO94TCL45KE95CHINAMINSHENGBANK46LENOVO96LONGFOR47LUZHOULAOJIAO97FIRMUS48MANGOTV98GUOYUAN49LIANJIA99SUNAC50CPIC100DARLIE*BrandValueofTencentincludesQQ,WeChat,WeSing,WeBankand**BrandValueofAlibabaincludesAntFinancial,Freshhema,TaobaoandTmall***AlsoknownasHaitian****PolyDevelopmentandHoldings:ChangeofcompanynameinSept.2021+66%$3,364mAPPAREL#3周大相#4#5(bmp)#6Haier#7#8■电中国石油#9翰处琼耻瑩#1。"抖音TOTALVALUEOFTHECHINATOP100:$1,241BILLIONYEAR-ON-YEARCHANGE:-20%+47%$8,819mTELECOMPROVIDERS+32%$6,109mRETAIL+31%$4,193mALCOHOL+29%$8,667mCARS+26%$33,206mIoTECOSYSTEM+19%$2,163mLOGISTICS+15%$7,234mENERGY+12%$1,994mHEALTHCARE+12%$43,483mMEDIAANDENTERTAINMENTBRANDVALUECHANGE2022VS.2021ALCOHOL$153,524m-5%APPAREL$6,763m+31%BANKS$110,605m-4%BUSINESSSOLUTIONS&TECHNOLOGYPROVIDERS$13,353m-4%CARS$21,816m+42%CASUALDINING$3,427mNEWCONSUMERTECHNOLOGY$58,716m-26%ENERGY$15,525m+9%FASTFOOD$3,398mNEWFOODANDBEVERAGES$65,208m-6%HEALTHCARE$13,173m-5%HOMEAPPLIANCES$9,914m-32%INSURANCE$49,141m-34%IOTECOSYSTEM$33,206m+26%LOGISTICS$24,213m-9%MEDIA&ENTERTAINMENT$318,433m-26%PERSONALCARE$5,084mNEWREALESTATE$15,501m-40%REALESTATEAGENTS$9,056m-68%RETAIL$197,142m-31%SERVICESPLATFORM$66,966m-30%TELECOMPROVIDERS$31,844m0%TRAVELSERVICES$15,449m-3%CATEGORYCOMPOSITION-27%Q圖丑Tencent$204,378QI)-2%$137,031舟^$108,490NEWCOMERSBRANDVALUEUS$MIL.2022o2021-21%$43,483Haier$36,017$34,198$33,663+12%$33,206q-41%PINGAN+26% $26,320THRESHOLDFORENTRY#37.Xiaohongshu$6,627m#53.iFLYTEK$4,161m1,800#58•Winona$3,570m#60.Haidilao$3,427m1,600#63•HeyTea$3,398m1,400#68•Li$3,242m1,200#72•Xpeng$2,946m1,000#79•XingshengSelected$2,506m800#83•EastrocSuperDrink$2,173m600#87.GenkiForest$2,015m#88.YTO$2,008m400#93•HAVAL$1,794m200#94•TCL$1,779m0#97.Firmus$1,694m#100.Darlie$1,514mBRANDVALUEUS$MIL.KANTARBRANDZWelcome Welcome KANTARBRANDZ#THEKANTARBRANDZCHINATEAMThisprojectwouldnothavebeenpossiblewithouttheamazingsupportof:RichardBallard,MarkBreen,AmandaBruhn,PeterCheng,DeepakChhabra,JennyDeng,NatalieHo,AayushiJain,EvaLi,LaurenRosenberg,KrupaSamani,ZhuowenShi,JoshSmith,HitenThaker,ZewenWang,LiangXiaowei,YuXinhan,NaomiZhaoandRevolutionCreativeGrahamStaplehurstStefanTangRaamTaratDavidWalterGrahamisDirector,forKantarBrandZThoughtLeadership.Hehasover30yearsresearchexperienceinKantar,specializinginbrand&communicationsstrategy.StefanisChiefClientOfficeratKantar,andtheCommercialLeadforKantarBrandZChina.HeisalsotheHeadofClientPartnerships&CommercialSuccess.RaamistheGlobalProjectsDirectorforKantarBrandZ.HeledtheproductionoftheKantarBrandZMostValuableChineseBrands2022reports,aswellasmarketingcommunicationsforotherprojects.D.C.Walterisawriter,journalist,andeditorbasedinNewYork,andoversawtheinsightsdiscussions,writingandeditingoftheKantarBrandZMostValuableChineseBrands2022report.DoreenWangSiriusWangBridgetWuMonicaZhangDoreenisPresidentofKantar,GreaterChina,andtheGlobalChairofKantarBrandZ.Aseasonedexecutive,shehasover20years'experienceprovidingoutstandingmarketresearchandstrategicconsultingforseniorexecutivesinFortune500companiesinboththeUSandChina.Siriushasdevotedthepast16yearstobuildingproducts,drivingcommercialapplicationofbigdataandAIintoconsumerinsights.Heoverseestheproductdevelopmentandsolutionportfolio,leadingKantarMarketplace-theworld'slargestmarketresearchautomationplatformacrossGreaterChina.BridgetisaSeniorResearchManageratKantar.SheisinvolvedintheresearchandanalysiscomponentsoftheKantarBrandZChinareport.MonicaistheBrandMarketingandCommunicationDirectorforKantarChina.SheisleadingtheintegratedmarketingandcommunicationofpublicrelationsforKantarBrandZinChina.KANTARKANTARBRANDZ