创业基础（The foundation of entrepreneurship）智慧树知到答案章节测试2023年山东大学

第一章测试Themostprominentfeatureofentrepreneurialactivityis()

A:atthefrontendoftheenterpriselifecycle

B:innovation-led

C:highlyresource-constrained

D:highlyuncertain

答案:DThefollowingistheclosesttoentrepreneurialthinking()

A:TimelyAdjustment

B:EffectLogic

C:RapidIteration

D:CauseandEffect

答案:BOneofthespecialfeaturesofentrepreneurialactivityisthatitisbasedonpredictivelogictoachieveentrepreneurialgoals()

A:错

B:对

答案:AInvention,innovationandentrepreneurshiparecloselyrelatedandmutuallybeneficial()

A:错

B:对

答案:A“Abirdinthehand”isoneofthebasicprinciplesofentrepreneurialthinking()

A:错

B:对

答案:B第二章测试Themostappropriateoneofthefollowingdescriptionsofentrepreneursis()

A:withentrepreneurialspirit

B:relativelyuniquesocialgroup

C:difficulttoimitateandreplicate

D:heroicandlegendaryfigures

答案:BEthicsinlifeareexpressedinentrepreneurialactivities()

A:SocialResponsibility

B:HonestyandIntegrity

C:EntrepreneurialEthics

D:LegitimacyPrinciple

答案:CThefollowingdoesnotbelongtotheroleofexpertadvisorsintheentrepreneurialteam()

A:AdvisoryBoard

B:Lender

C:Consultant

D:InitialPartner

答案:DPersonalinterestisoneoftheentrepreneur’smotivationtostartabusiness()

A:错

B:对

答案:AStrongsalesabilityisoneoftheentrepreneurialskillsofentrepreneurs()

A:错

B:对

答案:B第三章测试Inentrepreneurialactivity,thepresenceofanunspecifiedmarketdemandoftenmeansthatitisgood()

A:businessopportunity

B:opportunity

C:creativity

D:resource

答案:BThefollowingaresourcesofentrepreneurialopportunities()

A:technologicalinnovation

B:cognitivechange

C:unexpectedevent

D:politicalchange

答案:ABCDInentrepreneurialalertness,creativityandentrepreneurialopportunities,entrepreneurialalertnessisthebasisforentrepreneurialopportunities()

A:对

B:错

答案:BWin-winisnotactuallyprofitableatthesametime,butthestakeholdersgainsuccessively()

A:错

B:对

答案:BEntrepreneurialopportunitiesareclearends-meanscombinationsthatareexpectedtogenerateeconomicreturns()

A:错

B:对

答案:A第四章测试Entrepreneurialteamcanalsobeunderstoodasaspecialgroup()

A:对

B:错

答案:ATheboardofdirectorsisnotoneoftheconstituentrolesoftheentrepreneurialteam()

A:对

B:错

答案:BTheentrepreneur’sself-assessmentincludes()

A:Personaltraits

B:Commitment

C:Expertise

D:Motivation

E:Knowledgebase

答案:ABCDETheevaluationoftheentrepreneurialteammembersinclude()

A:relationship

B:experience

C:qualification

D:knowledge

答案:ABCDThe“rightthing,nottherightperson”conflictis()

A:cognitiveconflict

B:hierarchicalconflict

C:emotionalconflict

D:personalconflict

答案:A第五章测试Thetheorythattheenterpriseisregardedasa“collectionofresources”is()

A:Firmgrowththeory

B:Opportunityidentificationtheory

C:Competitiveadvantagetheory

D:Resourcebasetheory

答案:AResourcepiecingisactuallyaspecialformofresourceintegration()

A:对

B:错

答案:ASearchingoutasmanystakeholdersaspossibleistheprimaryprincipleofexternalresourceintegrationforenterprises()

A:对

B:错

答案:AThecharacteristicsofstrategicresourcesinclude()

A:scarcity

B:valuable

C:difficulttoimitate

D:irreplaceable

答案:ABCDFromaresourceperspective,oneofthefundamentalmotivationsforentrepreneurialpracticecanbeunderstoodasrespondingtothehighscarcityofresources()

A:对

B:错

答案:A第六章测试Thebasicissuesinvolvedinthebusinessmodelinclude()

A:howtocreatevalueforsociety

B:howtocreatevalueforbusiness

C:howtotransfervaluebetweenbusinessandcustomers

D:howtocreatevalueforcustomers

答案:BCDThelogicofthebusinessmodelincludes()

A:valuecapture

B:valuediscovery

C:valuecreation

D:valuematching

答案:ABDThefollowingdoesnotbelongtothekeyelementsofbusinessmodeldesignis()

A:CustomerRelationship

B:ValueProposition

C:CustomerSegmentation

D:RevenueStructure

答案:DThefollowingdoesnotbelongtothewayofdesigningbusinessmodelincompetition()

A:strengthentheirownvirtuouscircle

B:weakenthevirtuouscircleofcompetitors

C:learnfromtheenhancement

D:changecompetitionintocomplementarity

答案:ABDThebusinessmodelclearlyexplainstheinnerlogicofbusinessoperationtoallstakeholders()

A:对

B:错

答案:A第七章测试Decidethemarketsize,productpositioningwayis()

A:MarketType

B:MarketShare

C:MarketStructure

D:MarketSize

答案:DMarkettypesinclude()

A:ExpectedMarket

B:Segment

C:ExistingMarket

D:NewMarket

答案:BCDCustomerdevelopmentmodeandproductdevelopmentmodearenotdiametricallyopposedtoeachother,butcangohandinhand()

A:对

B:错

答案:AThecharacteristicsofpricesinclude()

A:diverse

B:variable

C:valuable

D:virtual

答案:ABCDInalmostallindustries,thesuccessofcompaniesisincreasinglydependentontheirabilitytoengageinmarket-based,risk-taking,proactiveandflexiblepricing()

A:错

B:对

答案:B第八章测试Themostobvioususeofthebusinessplanis()

A:forcetheentrepreneurtothinksystematically

B:raisefunds

C:clarifythebusinessconcept

D:introducetheprojecttootherindividualsororganizations

答案:BTheadvertisingandmarketingpartofthebusinessplanisto“letconsumersknowwhatthebenefitsofyourproductorservice”()

A:错

B:对

答案:BInthewritingandpresentationofthebusinessplan,attentionshouldbepaidtoavoidthedisadvantagesandrisksoftheprojectandhighlighttheadvantages()

A:对

B:错

答案:BThebusinessmodelexploresthepossibilityofabusiness()

A:错

B:对

答案:BThethreeelementsofTimmons’classicdiamondmodelofentrepreneurshipare()

A:resources

B:opportunity

C:innovation

D:team

答案:ABD第九章测试Theoreticalexplanationsforthedilemmaofventurefinancinginclude()

A:Lackoforevennoassets

B:Uncertainty

C:Smallerfinancing

D:Informationasymmetry

答案:BDThefavorablefactorsofventurefinancinginclude()

A:uncertaintyitselfisanopportunity

B:informationasymmetryitselfisanopportunity

C:creativeandinnovative

D:potentialgrowth

答案:ACDAngelinvestmentisaprivatecapitalfinancingmethod()

A:对

B:错

答案:AInequityfinancing,theprincipalcanberecoveredfromtheenterpriseaftermaturity()

A:错

B:对

答案:ADebtfinancingandequityfinancinghavetheiradvantagesanddisadvantages,entrepreneursshouldreasonablybalancetheratioofdebtfinancingandequityfinancing()

A:对

B:错

答案:A第十章测试Inthefollowingoptions，WhichtypeofentrepreneurshipdoestheGrameenBankfo