GSMA2022年亚太地区移动经济报告

2022/8/4 2022/8/4 新建文本文档.htmlfile:///F:/file:///F:/桌面/报告审核/新建文本文档.html #/30TheMobileEconomyAsiaPacific2022TheMobileEconomyAsiaPacific2022TennisAustraliapartneredwithdecentralisedplatformDecentralandtocohostthe2022AustralianOpen(AO)inthemetaverse.SetaroundkeyareasinMelbournePark,wherethetournamentisheld,theAOmetaversefeaturedgames,viewingscreensandstoresforpurchasingNFTsofdigitalwearables.KeytrendsshapingthemobileindustryFigure14ExamplesofmetaverseactivitiesinAsiaPacificTheGovernorofJakartahaspartneredwithARtechnologycompanyWIRGrouptoutilisethemetaverseplatformtoprovidemoreconvenientservicesIndonesiaandnewexperiencesforthepublic,aspartoftheJakartaSmartCityproject•LocalauthoritiesinthecityofYabuhaveteamedupwithYoshimotoKogyo,oneofJapan'sbiggestentertainmentindustryplayers,tocreateavirtualJapanspaceforthecity.Itwillfeatureavirtualrecreationofthecity'sTendakiwaterfallandtheHachikogenwintersportsresort.i-CityannouncedanRM10million($2.3million)digitaltransformationplantoenhanceitsthemeparkwithametaverseexperience.Thenewexperience,whichwillbeunveiledin2023,isexpectedtoattractanadditional10millionMalaysiavisitorsinthemetaverse.TheTourismAuthorityofThailand,togetherwiththeprovincesofChanthaburi,Rayong,andSiSaKet,haslaunchedthe'AmazingThailandMetaverse:AmazingDurianproject*.Thevirtualtravelexperiencewasspeciallycreatedtoattractanewsectoroftouristsusingthemetaverseplatform.AustraliaAsthemetaverseconceptbecomesmoremainstream,thequestionofhowoperatorscanparticipate,beyondprovidingtheunderlyingconnectivity,hasrisenuptheagenda:InJuly2021,SKTelecomlaunchedtheIflandplatformforuserstomakedigitalinteractionsinavirtualenvironment.InFebruary2022,RelianceJioannouncedthatitisinvesting$15millioninAlstartupTwoPlatformsfora25%equitystake,whileKDDIhasinvestedinAirmeetInc.,acompanythatprovidesavirtualeventsplatformacrosstheworld.•InJune2022,AirtelunveiledIndia'sfirstmultiplexinthemetaverse,providingaplatformtoaccesscontentfromOTTpartnersavailableontheapplicationTheseexampleshighlighttheopportunityforoperatorstocaptureadditionalvalueelsewhereinthevaluechain,particularlyindevelopingplatforms,contentandservicesinthemetaverse.Leveragingnewandexistingrelationshipstocreatepartnershipswithinthetelecomsindustryandbeyondwillbenecessarytocapitaliseonthepotentialofthemetaverse.27□TheMobile□TheMobileEc