2021商业街签约仪式（CS闯岛计划主题）活动策划方案-47正式版

闯闯岛岛计计划划以CS之名，聚拢年轻信号的潮流起义时间：2021年6月底地点：绿地V岛商业街前坪广场CHINATRENIDYORIENTALAESTHETICS大胆·有趣DARINGINTERESTINGGREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLANDCHINATRENIDYORIENTALAESTHETICS时尚·国FASHION潮TRENDGREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLANDCHINATRENIDYORIENTALAESTHETICS食客·潮TASTE味TREBDYGREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLAND打造妙趣横生潮玩的「绿地V岛」基调THECOMBINATIONOFNIGUOFENGTUNEANDCHANGSHAUNINHIBITEDMIXTUREGREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLAND GREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLAND GREENLANDV-ISLAND【理念】敢敢玩玩xx敢敢燥燥xx敢敢潮潮敢为人先抛开老套路成就新腔调一次开启以长沙之名，响起聚拢年轻号角的起义以年轻新生力的姿态引发长沙五大圈层力量的潮玩计划即将在【绿地V岛】开启……GREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLAND GREENLANDV-ISLAND【目的】体现绿地V岛项目配套升级，未来配套将不断持续完善的目的体现签约品牌器重绿地V岛项目在选址上的未来板块的升值潜力和人口优势通过本次前宣&媒介提升绿地V岛项目的品牌实力及价值通过此活动突出招商运营能力及吸引更多品牌商家签约GREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLANDPARTONE【线上预热事件营销】#CS闯岛计划·概念扩散期#PARTTWOPARTTHREE

【氛围呈现】#摩登秀场·时尚出圈#【活动内容】#CS闯岛计划玩出新花YOUNG#PARTFOUR【媒介后宣】#爆发更多项目传播力#PARTONE【线上预热事件营】销#CS闯岛计划·概念扩散期#PRECHEATEVENTMARKETINGONLINEGREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLAND GREENLANDV-ISLAND闯岛计划新主张-出圈语录一次绿地V岛对城市发声的出圈语录，潮玩概念视觉+文字画面，串联品牌元素及内容，缔造全新的V岛计划概念海报出街，让多圈层炸出新热潮。GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLAND闯岛计划潮流宣言-【YOUTH+】大片发布联合参与本次闯岛计划的肄业KOL及主理人，拍摄一系列“YOUTH+”出街大片，承载城市潮流理念+绿地V岛项目口号。GREENLANDV-ISLAND GREENLANDV-ISLAND

GREENLANDV-ISLANDGREENLANDV-ISLANDPARTTWO【视觉呈现】#摩登秀场·时尚出圈#VISUALPRESENTATIONOFACTIVITYGREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLAND GREENLANDV-ISLAND整体视觉风格VISUALPRESENTATIONOFACTIVITY酸打破传统美感的配色与排版形式，复杂无序的拼贴效果和对于多种材质的灵活应用，承载着自由享乐、彰显个性的设计态度。性风格身上所具备复古与未来的反差感，使其在时尚、潮流艺术行业有很强的延展性，传递品牌本身的自我个性。设计GREENLANDV-ISLANDGREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLAND整体现场布&局人流动线图来宾出入口舞美&灵活性秀场DCC超跑展示区中古&网红美食集市潮流艺术打卡区GREENLANDV-ISLAND GREENLANDV-ISLAND

GREENLANDV-ISLANDGREENLANDV-ISLANDGREENLANDV-ISLAND秀场模特走秀动线-图ISLAND围绕房屋结构全维度无死角观秀的视觉理念-席位VGREENLAND席贵宾席位ISLAND位-VGREENLANDLED屏模特入场定点GREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLANDGREENLAND舞美&灵活性秀场V-ISLANDGREENLAND席位V-ISLAND模特入场舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念舞美&秀场3D效果图围绕房屋结构全维度无死角观秀的视觉理念GREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLAND GREENLANDV-ISLAND活动现场来宾签到打卡墙以摩登&潮流元素打造活动现场来宾签到合影墙，与整体设计风格缔造全新主流文化。GREENLANDV-ISLAND GREENLANDV-ISLAND

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潮人艺术互动区一以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。GREENLANDV-ISLAND GREENLANDV-ISLAND

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潮人艺术互动区二以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。GREENLANDV-ISLAND GREENLANDV-ISLAND

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DCC超跑跑车潮艺展示以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。GREENLANDV-ISLAND GREENLANDV-ISLAND

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潮艺集市门头示意GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLAND潮艺集市整体打造风格以摩登&潮流元素打造活动现场，与整体设计风格缔造全新主流文化。(集市呈现均为暂定)GREENLANDV-ISLAND GREENLANDV-ISLAND

GREENLANDV-ISLANDGREENLANDV-ISLANDPARTTHREE【活动内容】#CS闯岛计划玩出新花YOUNG#ACTIVECONTENTGREENLANDV-ISLANDGREENLANDV-ISLAND

GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划已正式开…启走秀环节仪式环节中国李宁SHOW来宾签到歌手演绎互动签约仪式营销中心签到致词环节合作共赢灯光秀闯岛计划正式开启领导&品牌方致词媒体互动采访环节开场节目灯光秀国潮图腾首秀节目表演中国李宁&绿地V岛中国潮舞主持人致词肖战云走秀《Chinatide》HAPPYEND闯岛任务通关打卡主持人亮相本次活动&品牌介绍GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划第一步-来宾签到来宾收到绿地V岛发出闯岛计划邀请函并带往营销中心进行核销，并领取当晚活动的专属手腕带并由乘坐观光缆车前往之活动现场，感受尊贵体验。GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划第二步-领取闯岛装备现场闯岛计划装备是以潮流、时尚的元素体现，并内附趣味磁带（U盘）传播项目基础信息，并附有积章卡等。GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划第三步-闯关计划须知第一步第二步第三步前往活动现场领取闯岛装备营销中心签到，获取入场券前往潮艺打卡并微推出圈开启闯岛计划第四步第五步出圈成功后前往集市戳章成功即算闯关成功寻找NPC并回答项目趣味问答可至网红潮人集市品鉴美食即可戳章GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划网红美食品牌推荐*出席品牌根据实际邀约为准。贰伍捌绿豆糕 百事可乐 墨茉点心局 长沙花果糯米酒GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划中古品牌推荐*出席品牌根据实际邀约为准。OMGVintage 元宝中古 SYLVIAVINTAGE 富士山下中古馆GREENLANDV-ISLAND GREENLANDV-ISLAND

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CS闯岛计划流程-主持人推荐湖南政法频道主持人-杨理GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划流程-主持人推荐Name:彭希CiciHeight：164cmPresentAddress地址：长沙，深圳，北京。Education专业：湖南师范大学新闻与传播学院播音主持系LanguageProficiency语言等级：普通话一级甲等英语ReceivedHonorary所获荣誉：2015年全国校园金话筒金奖MajorWorks：CCTV证券频道【对话优选品牌】湖南财富频道【对话企业家】湖南公共频道【驾驭新主张】芒果TV湖南IPTV【美人策】【会员团】GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划流程-开场节目【灯光秀】灯光秀作为开场节目的原因是提前预告，精彩即将开始为目的，同时在灯光秀与音乐的交融中，体现绿地V岛对于本次活动，对于商业街区的发展都是以年轻、潮流、时尚的概念去发展。GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划流程-中国李宁&绿地V岛国潮首秀主持人&领导致词后，全场暗场，由中国李宁肖战开启本次绿地V岛&中国李宁完美跨界的国潮图腾首秀，GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划流程-中国李宁SHOW&歌手演绎首秀结束，中国李宁国潮图腾专场SHOW正式开始，现场要设定维多利亚的秘密走秀形式，结合湖南本土潮玩歌手倾力开唱，结合秀场主打灯光，缔造绿地V岛的完美潮流起义秀场。GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划流程-节目演绎<Chinatide>无缝连接，全系模特亮相后，灯光暗场，小火车驶入，CS潮流舞团围绕小火车开启一场潮流与文艺复兴的热浪舞蹈。GREENLANDV-ISLAND GREENLANDV-ISLAND

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GREENLANDV-ISLAND GREENLANDV-ISLANDCS闯岛计划流程-签约&启动仪式推荐舞蹈结束，由主持人邀请品牌方&绿地领导上台开启签约，签约完毕后，由双方将共同开启一场完美视觉冲击的楼宇灯光秀，此举预示着在双色灯光的完美融合中达到相互共赢，创造更多网红经济的无限奇遇。GREENLANDV-ISLAND GREENLANDV-ISLAND

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