商务对话实战之营销策略篇

第页共页商务对话实战之营销策略篇商务对话实战之营销策略篇英：Inthisconversation,TanyaNichols,theownerofanicecreammanufacturingpany,istalkingwithhermarketingmanager,CarlaHutchison,aboutthemarketingstrategyforanewproduct.Tanya:So,Carla,doyouhaveamarketingplanforournewice-creamsandwich?Carla:YesIdo.AftergoingthroughourS.W.O.T.process,Ithinkwe’reingoodshape.Oneofourmainstrengthsisthequalityofourice-cream,andthere’sisagoodmarketopportunityforthenoveltyofachoiceofflavors.Sinceourpanyalreadyhasagoodimage,Idon’tseemanyweaknesses.Nootherpanysellsice-creamsandwicheswithachoiceof5flavors,sothere’snothreattospeakof,either.Tanya:Iassumewedon’tneedtoworryaboutcreatinganeed,withsummeralmosthere.Carla:Right.Asforthemarketingmix,we’llpackageitingoldfoilwithdarkbrownletteringtosimulatechocolate,andpriceit20%higherthanourchocolate-coveredice-creambar.It’llbeintroducedinselectedplacesacrossthecountrystartingnextmonth.Themainpromotionwillbethroughadvertising,usinga‘pull’strategy,ofcourse.Wehaven’tfinalizedouradsyet,soI’llhavetoletyouknow.Canwemeetagainthebeginningofnextweek?Tanya:Surecan.Letmecheck...howaboutTuesdaymorningat10:30?Carla:Uh,let’ssee...okaywithme.中：在这一对话中，TanyaNichols是一家冰淇淋制造公司的业主，她正在和他的营销经理CarlaHutchison议论一种新产品的营销策略。Tanya:Carla,你对我们新的冰激凌三明治有什么营销方案吗？Tanya:So,Carla,doyouhaveamarketingplanforournewice-creamsandwich?Carla:YesIdo.AftergoingthroughourS.W.O.T.process,Ithinkwe’reingoodshape.Oneofourmainstrengthsisthequality