解读中国化妆品顶级品牌营销策略

Lesson3CosmeticMarketingStrategy

化妆品营销策略Task2China’sCosmeticsTopBrandMarketingStrategiesToUnlockTheBeautyMarket任务二：解读中国化妆品顶级品牌营销策略课前回顾与预习ThinkingandTalking:1.Howmanytypesofcosmeticmarketingstrategiesdoyouknow?2.WhichmarketingstrategydoyouthinkhasbeenmostlyusedinChina?Why?1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】01Part1BeautyMarketTrendsinChinaReadanddiscussthefollowingquestions.1.WhichoneoftheBeautyMarketTrendsinChinaisthemostoutstanding？2.Why?CONTENT1[Text

Reading&Discussion

文章阅读与讨论]TheBeautyMarketTrendsinChina：1.Incosmetic:HigherPrices=BetterQuality

2.LUXURYCOSMETICSINCHINAONTHERISE3.INTERNATIONALBRANDFIRST4.THEPROBLEMOFBRAND-LOYALTYINCHINA5.MAGICKEYWORDSFORCOSMETICSINCHINA:NATURAL,GREEN&ORGANIC6.COSMECEUTICALSONTHERISE7.BEAUTYFORMEN8.BEAUTYDAILYROUTINEISCHANGING9.THEWEB:A”HUGEINFLUENCEONPURCHASEHABITS10.CHINESEGIRLSARESPENDINGONSKINCAREPRODUCTSEARLIER11.COSMETICSBRANDSENTERINGTHECHINESEMARKET1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】02Part2MarketingKeysforCosmeticsReadanddiscussthefollowingquestions.WhichoneoftheMarketingKeysforCosmeticsimpressyoumost?Why?CONTENT1[Text

Reading&Discussion

文章阅读与讨论]THETOP6MARKETINGKEYSFORCOSMETICSINCHINA：1.CHINESEE-COMMERCECHANNELS2.WEIBO3.BAIDU4.WECHAT:THEPERFECTTOOLFORANEWSLETTER5.LITTLEREDBOOK6.GIRL’SSOCIALPLATFORMSTHATHAVELOSTTHEIRAPPEAL.1PART1【BeautyMarketTrendsinChina】2PART2

【MarketingKeysforCosmetics】3PART3

【DistributioninChina】03Part3DistributioninChinaReadanddiscussthefollowingquestions.WhichisthebestdistributionwayforCosmeticCompanies?Why?DISTRIBUTIONINCHINA：1.EXCLUSIVEDISTRIBUTOR2.MULTIDISTRIBUTORS3.DEVELOPYOUROWNDISTRIBUTION4.E-COMMERCECONTENT1[Text

Reading&Discussion

文章阅读与讨论]03CONTENT

2[KeyWords&Phrases重点单词和短语]Part3DistributioninChinamine[maɪn]n.矿，矿藏；矿山，矿井；地雷，水雷vt.开采，采掘；在…布雷vi.开矿，采矿；埋设地雷pron.我的socialstatus社会地位wealth[welθ]n.财富；大量；富有premium[ˈpriːmiəm]n.额外费用；奖金；保险费adj.高价的；优质的loyalty[ˈlɔɪəlti]n.忠诚；忠心；忠实；忠于…感情organic[ɔːrˈɡænɪk]adj.[有化]有机的；组织的；器官的；根本的cosmeceutical['kɔzmə'sju:tikəl]n.药性化妆品，药妆品multi-functionaladj.多功能的tutorial[tjuːˈtɔːriəl]n. (大学导师的)个别辅导时间，辅导课;教程;辅导材料;使用说明书;adj. 导师的;私人教师的;辅导的;genuine[ˈdʒenjuɪn]adj.真实的，真正的；诚恳的distribution[ˌdɪstrɪˈbjuːʃ