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CloudComputingTrendReport,2017Mobile,IoTandAIdriveincreasedcloudadoptionDavidVincent,SeniorAnalyst,CloudMarketDevelopment,MD&IBillChamberlin,DistinguishedMarketIntelligenceProfessional,MD&IHorizonWatchFebruary15,2017AboutThisTrendReportPurpose:TheslidesprovideanoverviewontheCloudComputingtrendContent:SummaryinformationabouttheCloudComputingmarketplace,includingtrendsdrivers,spendingtrends,industrybusinesscases,andadoptionchallenges.Alsoincludedarelinkstoadditionalresources.HowToUseThisReport:Thisreportisbestread/studiedandusedasalearningdocument.YoumaywanttoviewtheslidesinslideshowmodesoyoucaneasilyfollowthelinksAvailableonSlideshare:Thispresentation(andotherTrendReportsfor2017)willbeavailablepublicallyonSlideshareat/horizonwatchingPleaseNote:ThisreportisbasedoninternalIBManalysisandisnotmeanttobeastatementofdirectionbyIBMnorisIBMcommittingtoanyparticulartechnologyorsolution.2CloudComputing–TrendOverview
DriversCloudsoffercostsavings&anattractivepay-as-you-gomodelCloudscanenablethespeedofdeliveryofnewservices&capabilities,enablingrapidinnovationHybridcloudmodelsalloworganizationstomovepartoftheirdataintothepubliccloud,whilekeepingotherIT-resourceson-siteorinaprivatecloudMobile,IoTandAIusecasesdrivecloudadoption3IBMdeveloperWorks:5ThingstoKnowaboutShiftsinKeyBusinessDriversforCloudComputingUsage
ImplicationsLargeenterprisesareincreasinglydesigningforhybridcloudsandarelookingforhybriddevelopmentplatformsThedemandforanytime,on-the-goaccessibilitywillbeamajorforceinthecontinuedadoptionofcloudcomputingExpectcontinueddevelopmentofdeliverymodels(Iaas,PaaS,andSaas)asenterprisesseektobuildanddeploycloudapplicationsStartups,companieswithcomplexsupplychainoperationsandcompaniesgoingthroughreorganizationsorbusinessprocesstransformationsaregoodcandidatesforclouds4“Thedisruptivenatureofcloudcomputingiscontinuingtochallengetechnologymanagement,includingI&Oteams.Thecloudmarketwillaccelerateevenfasterin2017,asenterprisesareleveragingcloudcomputingtopowertheircorebusinesssystemsandcustomer-facingapplications”Forrester
ChallengesSecurityrisksofpubliccloudscontinuetobeaconcernManyenterprisesdon’twanttheirdatastoredbyathirdpartyorwhereotheruserspotentiallyhaveaccesstotheirdataManyenterprisesstilldon’thavecloudcomputingskillsinhouse5“Cloud'simpactismassive,andIDCpredictsthatthegreatercloudspending(cloudservicesandITproducts)willexceed$500billionby2020,drivenby:GrowthinSaaS,PaaS&IaaSspending5-10xgrowthinnewappsandservices,includingIoTandcognitivesolutionsPenetrationof"cloudcode"intoon-premisesoftwareExpansionofcloudmanagedandprofessionalservices”IDC
ConvergenceofIaaSandPaaSCloudServices:TheIaaSandPaaScloudservicemodelsareconvergingtoasingle,unifiedmodelthatcombinestheseservicesasanintegratedIaaS+PaaSofferingwhichwilldisruptexistingmarkets.EnterpriseswilltransformnicheIaaSofferingsintohybridcloudmanagedhostingofferingsthataddvalueacrosstheIaaS+PaaSspectrum.Technologystrategistsmustunderstandtheopportunitiesandthreatsfromdeliveringandconsumingcloudservicesthroughthesehistoricallydistinctofferings.6TrendstoWatchin2017“TheacceleratingconvergenceofIaaSandPaaSintoaservicemodelcombiningthetwowilldisruptexistingmarkets.”Gartner:MarketTrends:TheConvergenceofIaaSandPaaSCloudServicesAIandIoTusecasesdrivecloudadoption:Artificialintelligenceinthecloudpromisestobethenextgreatdisrupterascomputingisevolvingfromamobile-firsttoanartificialintelligence-firstmodel.Theproliferationofcloud-basedInternetofThings(IoT)inthemarketplacecontinuestodriveclouddemand,ascloudallowsforsecurestorageofmassiveamountsofstructuredandunstructureddatacentraltoIoTcorefunction.
7IBM:Thefutureisallcloudand
AIIndustryCloudswillbeoneofthefastestgrowingsegments:Theindustrycloudmarketisgrowingfast,withdozensemergingeachmonththroughoutmanyindustries,includingfinancialservices,healthcare,lifesciences,manufacturing,retail,energyandgovernment.Industrycloudswillcreatebroadindustryvaluebyaggregatingcostreduction,operationalbenefits,riskmitigation,and/orinsightcreationviapooledinformation.8ZDNet:Thecloud'sfutureisverticalTrendstoWatchin2017(continued)Containerswillaltercloudplatformandmanagementstrategies:Linuxcontainers,popularizedbyDocker,willbeavailableineverymajorpublicandprivatecloudplatformbyearly2017.Developerswillconsumethemdirectlytopowermicroservicesdevelopment.ThiswillmeanthatorganizationswillberethinkingtheirPaaS,containerorchestrationandcloudmanagementneeds.TheorganizationswillhavetoalterthecloudstrategytoacceleratetheirpathtomoreeffectiveDevops.9“Containertechnologysitsatthecenterofcloud-nativeapplicationsandplatformsandprovidesbusinessandarchitecturalbenefits,suchasimprovementofDevOps-stylesoftwaredeliverytoaccelerateinnovation,aswellasperformanceadvantagesforinfrastructureautomationandefficiency”:CharlieDai,ForresterAnalyst
HybridCloudServices/Platforms.Hybridcloud-andhybridIT-istheendgameforthemajorityofenterprises.Integrationandmanagementarecomplicateddrivingenterprisestoseekhelpfromserviceproviders.Enterprisesarealsoseekingplatformsthatcanmanageanddeployaconsistentsetofcloudservicesforuseinbothon-premisesandoff-premisescloudsandimproveinteroperabilityandintegrationofdatafromdifferentimplementations.10“EnterpriseswilldemandthatITvendorscraftaholisticplatformtoallocateworkloadsstrategicallytothebestexecutionvenue,anddosowhilemanagingbusinesscontinuityacrosswhathasbecomeahybridmulti-cloudenterprisearchitecture.”:451ResearchCloudhyperscaleprovidersgrowthcreatesvirtuouscycle:Hyperscaleproviderswillcontinuetoleveragescale-drivenbenefits(e.g.,lowercost,largeuserbase),toexpandtheirgeographicfootprint,developuser-requestedcapabilities,attractpartners,andcommandmarketattention,leadingtoavirtuouscycle.Growthallows/driveshyperscalerstoexpandbeyondcloudintoadjacentspaceslikeIoT,AI,analytics,andservices,becomingevermoreentrenchedwithintheircustomerbaseandfeedingthevirtuouscycle.“Asnetworkupgradescontinuetopropupcloudgrowthoverall,thehyperscaleclouddatacentersarecomingandtheywilldrivenewserverandstoragedeploymentsoverthenextfewquarters.”:IDCEmergingTrendstoWatchin2017Workloadacceleration:Cloudprovidersareincreasinglyadding“workloadacceleration”hardwaresuchasGPUsandFPGAstotheircloudinfrastructuretoprovidehigherperformanceandenablenewfeaturesandworkloads.2.Serverlesscomputing:Serverlesscomputing,orFunctionasaService(FaaS),israpidlygainingtractionasameansofconsumingcloudservices,especiallyforimplementingmicroservicesorcreatingsimple,low-cost,trigger-basedactivities.11IBM:WhychooseaserverlessarchitectureTrusted/hardened/shieldedVMs:Incloudenvironmentsthatpermitmultitenancy,workloadisolationandsecurityareparamountcustomerconcerns.Majorcloudprovidersaredeliveringsolutionstosecurelyisolateguestworkloadsfromtheirhostandeachother.Datacenterproliferation:Customerrequirementsfordatasovereignty,regulatorycompliance,andapplicationlatencydemandcloudsdeployedonaglobalscale.Suchdeploymentsrequireamassive,ongoinginvestmentofcapitalandresources.Cloud-basedmanagementofon-premisesandmobileassets:Globaldeployments,decentralizedself-serviceIT,andmobileworkforcesaredifficulttomanageusingon-premisesconsolesandrelateddatastores.Cloud-basedsolutionsenableassetmanagementanywhere,fromanydevice.12IBM:LearnAboutTheTopFiveTrendsToWatchInCloudComputingDuring2017SecurityandotherchallengescontinuetoinhibittheadoptionofcloudcomputingsolutionsandservicesSecurity.Enterprisecloudadoptionrequiresastructuredapproachtosecurity.Cloudcomputingisverydifferentthanphysicalorvirtualservers,whichtranslatesintoadifferentcybersecuritymodelaswell.Andthesedifferencesleadtoavarietyofsecuritychallenges.Skillsgapsremain.Integratingmulti-cloudandhybridITenvironmentscanbeacomplexproject,especiallyforsmallandmediumbusinesses.Manyfirmsdesirein-houseskillsbeforeinvestingincloudsolutions.13IBM:CloudSecurity“Asenterprisescontinuetofocusonimplementingacloudinfrastructure,manystillfaceroadblockswhenitcomestohiringcandidateswiththerightskills.”CIODatalocationandprivacyaregrowingconcerns.Wherethedataresidesisimportantformanyfirms,especiallywhenconsideringregulatoryandcompliancesolutions.EnterprisesneedbettermeteringandusagetrackingcapabilitiestounderstandROI.ImprovedcapabilitycanhelpfirmsoptimizeexistingcloudusageandprovidethemvisibilityintotherealcostandROI.ITandLOBownershipissues.Forsomefirms,ITandLOBcloudpurchasingandownershipconflictscanslowdownprojecttimelines.
14InformationAge:TheTopChallengesOfCloudAdoptionAndOptimizationYouMustPlanForSelectedIBMResourcesandLinks
linksIBMCloud
IBM’scloudcomputingportalMarketplaceSolutions
Bluemix
Softlayer
DevOpsServicesHybridIntegrationCloudManagedServicesDeveloperWorks
CloudportalfordevelopersLearnaboutCloudComputingIBMTools/CodePartnerworld
CloudComputingportalforPartnersIBMRedbooks:Cloud15DeveloperWorks
CloudportalfordevelopersIBM:BrokerSoftwareandCloudServiceswithIBMCloudBrokerageSelectedAnalystWebsitesandResources
451Research:CloudTBRResearch:Cloud
Forrester:
CloudComputingandCloudBlogPosts
Frost&Sullivan:
SearchforCloudComputing
Gartner:ResearchandBlogs
GigaOM:CloudIDC:
CloudComputingSynergy:PressandResearch16IDC:
CloudComputingForrester:
Webinar“Publiccloudservicesarethebiggestdisruptioninthetechmarketinthepast15years—andadoptionisaccelerating.”ForresterSelectedSocialMediaWebsites&Searches
GoogleSearch:
CloudComputing
LinkedInGroupSearch:
CloudComputing
PinterestSearch:
CloudComputing
Slidesharesearch:
CloudComputing
Twitterhashtags:#cloud/#cloudcomputing/#cloudchatTumblrSearch:
CloudComputing
YouTube:
CloudComputingPlaylistsandCloudComputingChannels
17PinterestSearch:
CloudComputingLinkedInGroupSearch:
CloudComputing
SelectedIBMSocialMediaChannelsIBMSocialMediaSitesandAccountsThoughtLeadershipBlog:
ThoughtsonCloudDeveloperWorks:BlogstaggedcloudTwitter
IBMCloud/Hashtags:
#ibmcloud
/#smartcloudFacebookPage:
IBMCloudInstagram:Poststagged#ibmcloudYouTube:
IBMCloudGoogle+page:
IBMCloudComputingLinkedInGroup:
IBMCloudComputingDeveloperworks:ConnectandCollaborateonCloud18Youtube:IBMChannelTwitter
IBMCloud
19ThoughtsonCloud(Blog)OtherSelectedReportsandResources
451Research:
2017TrendsinCloudTransformation(ExecSummary)Bloomberg:
5trendsforcloudcomputingandthedatacenterin2017CIOToday:
Infrastructure-as-a-ServicePredictionsfor
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