供应链管理第三版Unit1习题与解答

Chapter1

UnderstandingtheSupplyChain

True/False

1.

2.

3.

Asupplychainincludesonlytheorganizationsdirectlyinvolvedinsupplying

componentsneededformanufacturing.

Answer:False

Difficulty:Moderate

Asupplychainconsistsofallpartiesinvolved,directlyorindirectly,infulfillinga

customerrequest.

Answer:True

Difficulty:Moderate

Asupplychaincouldbemoreaccuratelydescribedasasupplynetworkor

supplyweb.

Answer:True

Difficulty:Moderate

4.

5.

Theobjectiveofeverysupplychainistomaximizetheoverallvaluegenerated.

Answer:True

Difficulty:Easy

Theobjectiveofeverysupplychainistomaximizethevaluegeneratedforthe

manufacturingcomponentofthesupplychain.

Answer:False

Difficulty:Moderate

6.

7.

Everysupplychainmustincludeall5stages.

Answer:False

Difficulty:Easy

Thecycleviewofasupplychainholdsthattheprocessesinasupplychainare

dividedintoaseriesofactivitiesperformedattheinterfacebetweensuccessive

stages.

Answer:True

Difficulty:Moderate

8.

Thecycleviewofasupplychainholdsthattheprocessesinasupplychainare

dividedinto2categoriesdependingonwhethertheyareinitiatedinresponseto

orinanticipationofcustomerorders.

Answer:False

Difficulty:Moderate

1/15

9.

Thepush/pullviewofasupplychainholdsthattheprocessesinasupplychain

aredividedinto2categoriesdependingonwhethertheyareinitiatedinresponse

toorinanticipationofcustomerorders.

Answer:True

Difficulty:Easy

10.

Thepush/pullviewofasupplychainholdsthattheprocessesinasupplychain

aredividedintoaseriesofactivitiesperformedattheinterfacebetween

successivestages.

Answer:False

Difficulty:Easy

11.

12.

Theobjectiveofthecustomerarrivalprocessistomaximizetheconversionof

customerarrivalstocustomerorders.

Answer:True

Difficulty:Moderate

Theobjectiveofthecustomerarrivalprocessistoensurethatordersarequickly

andaccuratelyenteredandcommunicatedtootheraffectedsupplychain

processes.

Answer:False

Difficulty:Moderate

13.

14.

Theobjectiveofcustomerorderentryistoensurethatordersarequicklyand

accuratelyenteredandcommunicatedtootheraffectedsupplychainprocesses.

Answer:True

Difficulty:Moderate

Theobjectiveofcustomerorderentryistomaintainarecordofproductreceipt

andcompletepayment.

Answer:False

Difficulty:Hard

15.

16.

17.

Thereplenishmentcycleoccursattheretailer/distributorinterface.

Answer:True

Difficulty:Hard

Thereplenishmentcycleoccursatthedistributor/manufacturerinterface.

Answer:False

Difficulty:Hard

Thereplenishmentcycleisinitiatedwhenasupermarketrunsoutofstockofa

particularitem.

Answer:True

Difficulty:Hard

18.

Thereplenishmentcycleisinitiatedwhencustomersloaditemsintendedfor

purchaseintotheircarts.

Answer:False

Difficulty:Hard

2/15

19.

20.

21.

Themanufacturingcycleoccursatthedistributor/manufacturerinterface.

Answer:True

Difficulty:Moderate

Themanufacturingcycleoccursatthemanufacturer/supplierinterface.

Answer:False

Difficulty:Moderate

Theproductionschedulingprocessinthemanufacturingcycleissimilartothe

orderentryprocessinthereplenishmentcycle.

Answer:True

Difficulty:Hard

22.

Theproductionschedulingprocessinthemanufacturingcycleissimilartothe

orderfulfillmentprocessinthereplenishmentcycle.

Answer:False

Difficulty:Hard

23.

24.

25.

Theprocurementcycleoccursatthemanufacturer/supplierinterface.

Answer:True

Difficulty:Easy

Theprocurementcycleoccursattheretailer/distributorinterface.

Answer:False

Difficulty:Easy

Thecycleviewofthesupplychainisusefulwhenconsideringoperational

decisions,becauseitspecifiestherolesandresponsibilitiesofeachmemberof

thesupplychain.

Answer:True

Difficulty:Moderate

26.

27.

Thecycleviewofthesupplychainisusefulwhenconsideringoperational

decisions,becauseitcategorizesprocessesbasedonwhethertheyareinitiated

inresponsetoorinanticipationofcustomerorders.

Answer:False

Difficulty:Moderate

Thepush/pullviewofthesupplychainisusefulwhenconsideringstrategic

decisionsrelatingtosupplychaindesign,becauseitcategorizesprocesses

basedonwhethertheyareinitiatedinresponsetoorinanticipationofcustomer

orders.

Answer:True

Difficulty:Moderate

28.

Thepush/pullviewofthesupplychainisusefulwhenconsideringstrategic

decisionsrelatingtosupplychaindesign,becauseitspecifiestherolesand

responsibilitiesofeachmemberofthesupplychain.

Answer:False

Difficulty:Moderate

3/15

29.

30.

31.

32.

33.

Pullprocessesmayalsobereferredtoasreactiveprocesses.

Answer:True

Difficulty:Easy

Pullprocessesmayalsobereferredtoasspeculativeprocesses.

Answer:False

Difficulty:Easy

Pushprocessesmayalsobereferredtoasspeculativeprocesses.

Answer:True

Difficulty:Easy

Pushprocessesmayalsobereferredtoasreactiveprocesses.

Answer:False

Difficulty:Easy

Allsupplychainactivitieswithinafirmbelongtooneofthreemacroprocesses–

CRM,ISCMandSRM.

Answer:True

Difficulty:Easy

34.

Thereisacloseconnectionbetweenthedesignandmanagementofsupply

chainflowsandthesuccessofasupplychain.

Answer:True

Difficulty:Easy

MultipleChoice

1.

Whichofthefollowingisnotastagewithinatypicalsupplychain?

a.

b.

c.

d.

e.

Customers

Retailers

Wholesalers/Distributors

Manufacturers

Alloftheabovearestageswithinatypicalsupplychain.

Answer:e

Difficulty:Easy

2.

Whichofthefollowingisnotastagewithinatypicalsupplychain?

a.Customers

b.Retailers

c.Wholesalers/Distributors

d.Merchandisers

e.Component/Rawmaterialsuppliers

Answer:d

Difficulty:Easy

4/15

3.

Supplychainprofitabilityis

a.

notcorrelatedtothevaluegeneratedbythevariousstagesofthesupply

chain.

b.

c.

thetotalprofittobesharedacrossallsupplychainstages.

thedifferencebetweentherevenuegeneratedfromthecustomerandthe

overallcostacrossthesupplychain.

d.

e.

thetotalrevenuegeneratedbythedistributorstageofthesupplychain.

bandconly

Answer:e

Difficulty:Difficult

4.

Successfulsupplychainmanagementrequireswhichofthefollowingdecision

phases?

a.

b.

c.

d.

e.

supplychainstrategy/design

supplychainplanning

supplychainoperation

alloftheabove

aandbonly

Answer:d

Difficulty:Moderate

5.

6.

Thedecisionphasesinasupplychaininclude

a.

b.

c.

d.

e.

productionscheduling.

customerrelationshipmanagement.

supplychainoperation.

supplychainorientation.

alloftheabove

Answer:c

Difficulty:Moderate

Thecycleviewofasupplychainholdsthat

a.

b.

theprocessesinasupplychainaredividedinto2categories.

theprocessesinasupplychainaredividedintoaseriesofactivities

performedattheinterfacebetweensuccessivestages.

allprocessesinasupplychainareinitiatedinresponsetoacustomer

order.

allprocessesinasupplychainareperformedinanticipationofcustomer

orders.

c.

d.

e.

Noneoftheabovearetrue.

Answer:b

Difficulty:Moderate

7.

Thepush/pullviewofasupplychainholdsthat

a.

b.

c.

theprocessesinasupplychainaredividedintoaseriesofactivities

performedattheinterfacebetweensuccessivestages.

allprocessesinasupplychainareinitiatedinresponsetoacustomer

order.

allresponseinasupplychainareperformedinanticipationofcustomer

orders.

5/15

d.

e.

theprocessesinasupplychainaredividedinto2categoriesdepending

onwhethertheyareinitiatedinresponsetoorinanticipationofcustomer

orders.

Noneoftheabovearetrue.

Answer:d

Difficulty:Moderate

8.

Whichofthefollowingisnotacycleinthesupplychaincycleview?

a.

b.

c.

d.

e.

Analysiscycle

Customerordercycle

Replenishmentcycle

Manufacturingcycle

Procurementcycle

Answer:a

Difficulty:Moderate

9.

Whichofthefollowingisnotacycleinthesupplychaincycleview?

a.

b.

c.

d.

e.

Customerordercycle

Replenishmentcycle

Manufacturingcycle

Procurementcycle

Alloftheabovearepartofthesupplychaincycleview.

Answer:e

Difficulty:Moderate

10.

11.

12.

Thecustomerordercycleoccursatthe

a.

b.

c.

d.

e.

customer/retailerinterface.

retailer/distributorinterface.

distributor/manufacturerinterface.

manufacturer/supplierinterface.

noneoftheabove

Answer:a

Difficulty:Easy

Whichofthefollowingisnotaprocessinthecustomerordercycle?

a.

b.

c.

d.

e.

Customerarrival

Customerqualification

Customerorderentry

Customerorderfulfillment

Customerorderreceiving

Answer:b

Difficulty:Moderate

Customerarrivalrefersto

a.

thepointintimewhenthecustomerhasaccesstochoicesandmakesa

decisionregardingapurchase.

b.

thecustomerinformingtheretailerofwhattheywanttopurchaseandthe

retailerallocatingproducttothecustomer.

c.

d.

theprocesswhereproductispreparedandsenttothecustomer.

theprocesswherethecustomerreceivestheproductandtakes

ownership.

6/15

e.

noneoftheabove

Answer:a

Difficulty:Moderate

13.

Theobjectiveofthecustomerarrivalprocessisto

a.

getthecorrectorderstocustomersbythepromisedduedateatthe

lowestpossiblecost.

b.

c.

d.

maintainarecordofproductreceiptandcompletepayment.

maximizetheconversionofcustomerarrivalstocustomerorders.

ensurethatordersarequicklyandaccuratelyenteredandcommunicated

tootheraffectedsupplychainprocesses.

e.

noneoftheabove

Answer:c

Difficulty:Easy

14.

Customerorderentryis

a.

thepointintimewhenthecustomerhasaccesstochoicesandmakesa

decisionregardingapurchase.

b.

thecustomerinformingtheretailerofwhattheywanttopurchaseandthe

retailerallocatingproducttothecustomer.

theprocesswhereproductispreparedandsenttothecustomer.

theprocesswherethecustomerreceivestheproductandtakes

ownership.

c.

d.

e.

noneoftheabove

Answer:b

Difficulty:Moderate

15.

Theobjectiveofcustomerorderentryisto

a.

getthecorrectorderstocustomersbythepromisedduedateatthe

lowestpossiblecost.

b.

c.

d.

maintainarecordofproductreceiptandcompletepayment.

maximizetheconversionofcustomerarrivalstocustomerorders.

ensurethatordersarequicklyandaccuratelyenteredandcommunicated

tootheraffectedsupplychainprocesses.

e.

noneoftheabove

Answer:d

Difficulty:Easy

16.

Customerorderfulfillmentrefersto

a.

thepointintimewhenthecustomerhasaccesstochoicesandmakesa

decisionregardingapurchase.

thecustomerinformingtheretailerofwhattheywanttopurchaseandthe

retailerallocatingproducttothecustomer.

b.

c.

d.

theprocesswhereproductispreparedandsenttothecustomer.

theprocesswherethecustomerreceivestheproductandtakes

ownership.

e.

noneoftheabove

Answer:c

Difficulty:Moderate

7/15

17.

Theobjectiveofcustomerorderfulfillmentisto

a.

getthecorrectorderstocustomersbythepromisedduedateatthe

lowestpossiblecost.

b.

c.

d.

maintainarecordofproductreceiptandcompletepayment.

maximizetheconversionofcustomerarrivalstocustomerorders.

ensurethatordersarequicklyandaccuratelyenteredandcommunicated

tootheraffectedsupplychainprocesses.

e.

noneoftheabove

Answer:a

Difficulty:Easy

18.

Customerorderreceivingis

a.

thepointintimewhenthecustomerhasaccesstochoicesandmakesa

decisionregardingapurchase.

b.

thecustomerinformingtheretailerofwhattheywanttopurchaseandthe

retailerallocatesproducttothecustomer.

theprocesswhereproductispreparedandsenttothecustomer.

theprocesswherethecustomerreceivestheproductandtakes

ownership.

c.

d.

e.

noneoftheabove

Answer:d

Difficulty:Moderate

19.

20.

21.

Thereplenishmentcycleoccursatthe

a.

b.

c.

d.

e.

customer/retailerinterface.

retailer/distributorinterface.

distributor/manufacturerinterface.

manufacturer/supplierinterface.

noneoftheabove

Answer:b

Difficulty:Easy

Theprocessesinvolvedinthereplenishmentcycleinclude

a.

b.

c.

d.

e.

retailorderreceiving.

retailorderentry.

retailordertrigger.

retailorderfulfillment.

alloftheabove

Answer:e

Difficulty:Moderate

Theprocessesincludedinthereplenishmentcycleincludeallofthefollowing

except

a.

b.

c.

d.

e.

retailorderreceiving.

retailorderentry.

retailordertrigger.

retailorderfulfillment.

noneoftheabove

Answer:e

Difficulty:Moderate

8/15

22.

23.

24.

25.

26.

27.

Theprocessesincludedinthereplenishmentcycleinclude

a.

b.

c.

d.

e.

orderarrival.

productionscheduling.

retailtrigger.

manufacturing.

receiving.

Answer:c

Difficulty:Moderate

Thereplenishmentcycleisinitiatedwhen

a.

b.

c.

d.

e.

thecustomerwalksintothesupermarket.

thecustomercallsamailordertelemarketingcenter.

customersloaditemsintendedforpurchaseintotheircarts.

asupermarketrunsoutofstockofaparticularitem.

aproductisreceivedintostockatastore.

Answer:d

Difficulty:Hard

Themanufacturingcycleoccursatthe

a.

b.

c.

d.

e.

customer/retailerinterface.

retailer/distributorinterface.

distributor/manufacturerinterface.

manufacturer/supplierinterface.

noneoftheabove

Answer:c

Difficulty:Easy

Theprocessesinvolvedinthemanufacturingcycleinclude

a.

b.

c.

d.

e.

receiving.

manufacturingandshipping.

productionscheduling.

orderarrival.

alloftheabove

Answer:e

Difficulty:Moderate

Theprocessesinvolvedinthemanufacturingcycleinclude

a.

b.

c.

d.

e.

ordertrigger.

productionscheduling.

orderfulfillment.

orderentry.

manufacturingorderanalysis.

Answer:b

Difficulty:Moderate

Theproductionschedulingprocessinthemanufacturingcycleissimilartothe

a.

b.

c.

d.

e.

orderreceivingprocessinthereplenishmentcycle.

orderfulfillmentprocessinthereplenishmentcycle.

orderentryprocessinthereplenishmentcycle.

ordertriggerprocessinthereplenishmentcycle.

noneoftheabove

9/15

Answer:c

Difficulty:Hard

28.

Themanufacturingandshippingprocessinthemanufacturingcycleisequivalent

tothe

a.

b.

c.

d.

e.

orderreceivingprocessinthereplenishmentcycle.

orderfulfillmentprocessinthereplenishmentcycle.

orderentryprocessinthereplenishmentcycle.

ordertriggerprocessinthereplenishmentcycle.

noneoftheabove

Answer:b

Difficulty:Hard

29.

30.

Theprocurementcycleoccursatthe

a.

b.

c.

d.

e.

customer/retailerinterface.

retailer/distributorinterface.

distributor/manufacturerinterface.

manufacturer/supplierinterface.

noneoftheabove

Answer:d

Difficulty:Easy

Therelationshipbetweenthemanufacturerandsupplierduringtheprocurement

cycleisverysimilartotherelationshipbetween

a.

b.

c.

d.

e.

customerandretailer.

retaileranddistributor.

retailerandmanufacturer.

distributorandmanufacturer.

manufacturerandcustomer.

Answer:d

Difficulty:Moderate

31.

Thecycleviewofthesupplychainisusefulwhenconsideringoperational

decisions,because

a.

itcategorizesprocessesbasedonwhethertheyareinitiatedinresponse

toorinanticipationofcustomerorders.

b.

itspecifiestherolesandresponsibilitiesofeachmemberofthesupply

chain.

c.

d.

e.

processesareidentifiedaseitherreactiveorspeculative.

itfocusesonprocessesthatareexternaltothefirm.

itfocusesonprocessesthatareinternaltothefirm.

Answer:b

Difficulty:Hard

32.

Thepush/pullviewofthesupplychainisusefulwhenconsideringstrategic

decisionsrelatingtosupplychaindesign,because

a.

b.

c.

itcategorizesprocessesbasedonwhethertheyareinitiatedinresponse

toorinanticipationofcustomerorders.

itspecifiestherolesandresponsibilitiesofeachmemberofthesupply

chain.

itclearlydefinestheprocessesinvolvedandtheownersofeachprocess.

10/15

d.

e.

itfocusesonprocessesthatareexternaltothefirm.

itfocusesonprocessesthatareinternaltothefirm.

Answer:a

Difficulty:Hard

33.

34.

35.

36.

37.

38.

Whichofthefollowingstatementsaboutpullprocessesisaccurate?

a.

b.

c.

d.

e.

Mayalsobereferredtoasspeculativeprocesses.

Executionisinitiatedinanticipationofcustomerorders.

Atthetimeofexecution,demandmustbeforecast.

Mayalsobereferredtoasreactiveprocesses.

Noneoftheaboveareaccurate.

Answer:d

Difficulty:Easy

Whichofthefollowingisnotanaccuratestatementaboutpullprocesses?

a.

b.

c.

d.

e.

Mayalsobereferredtoasspeculativeprocesses.

Executionisinitiatedinresponsetoacustomerorder.

Atthetimeofexecution,demandisknownwithcertainty.

Mayalsobereferredtoasreactiveprocesses.

Alloftheaboveareaccurate.

Answer:a

Difficulty:Easy

Whichofthefollowingstatementsaboutpushprocessesisaccurate?

a.

b.

c.

d.

e.

Mayalsobereferredtoasspeculativeprocesses.

Executionisinitiatedinresponsetocustomerorders.

Atthetimeofexecution,demandisknownwithcertainty.

Mayalsobereferredtoasreactiveprocesses.

Noneoftheaboveareaccurate.

Answer:a

Difficulty:Easy

Whichofthefollowingisnotanaccuratestatementaboutpushprocesses?

a.

b.

c.

d.

e.

Mayalsobereferredtoasspeculativeprocesses.

Executionisinitiatedinanticipationofcustomerorders.

Atthetimeofexecution,demandmustbeforecast.

Mayalsobereferredtoasreactiveprocesses.

Alloftheaboveareaccurate.

Answer:d

Difficulty:Easy

Supplychainmacroprocessesincludewhichofthefollowing?

a.

b.

c.

d.

e.

CustomerRelationshipManagement(CRM)

InternalSupplyChainManagement(ISCM)

SupplierRelationshipManagement(SRM)

alloftheabove

noneoftheabove

Answer:d

Difficulty:Easy

Supplychainmacroprocessesincludewhichofthefollowing?

11/15

a.

b.

c.

d.

e.

InternalRelationshipManagement(IRM)

CustomerRelationshipManagement(CRM)

ExternalRelationshipManagement(ERM)

SupplyChainRelationshipManagement(SCRM)

noneoftheabove

Answer:b

Difficulty:Moderate

39.

40.

Supplychainmacroprocessesincludewhichofthefollowing?

a.

b.

c.

d.

e.

InternalRelationshipManagement(IRM)

ExternalRelationshipManagement(ERM)

SupplierRelationshipManagement(SRM)

SupplyChainRelationshipManagement(SCRM)

noneoftheabove

Answer:c

Difficulty:Moderate

ActivitiesinvolvedintheCustomerRelationshipManagement(CRM)macro

processinclude

a.

b.

c.

d.

e.

planningofinternalproductionandstorage.

orderfulfillment.

marketing.

supplyplanning.

demandplanning.

Answer:c

Difficulty:Hard

41.

42.

43.

ActivitiesinvolvedintheCustomerRelationshipManagement(CRM)macro

processincludeallofthefollowingexcept

a.

b.

c.

d.

e.

demandplanning.

marketing.

sales.

ordermanagement.

callcentermanagement.

Answer:a

Difficulty:Hard

ActivitiesinvolvedintheInternalSupplyChainManagement(ISCM)macro

processinclude

a.

b.

c.

d.

e.

marketing.

orderfulfillment.

sales.

ordermanagement.

callcentermanagement.

Answer:b

Difficulty:Hard

ActivitiesinvolvedintheInternalSupplyChainManagement(ISCM)macro

processincludeallofthefollowingexcept

a.

b.

planningofinternalproductionandstorage.

orderfulfillment.

12/15

c.

d.

e.

supplyplanning.

demandplanning.

ordermanagement.

Answer:e

Difficulty:Hard

44.

ActivitiesinvolvedintheSupplierRelationshipManagement(SRM)macro

processinclude

a.

b.

c.

d.

e.

planningofinternalproductionandstorage.

orderfulfillment.

supplyplanning.

supplierevaluationandselection.

ordermanagement.

Answer:d

Difficulty:Moderate

45.

ActivitiesinvolvedintheSupplierRelationshipManagement(SRM)macro

processincludeallofthefollowingexcept

a.

b.

c.

d.

e.

negotiationofsupplyterms.

designcollaboration.

supplyplanning.

supplierevaluationandselection.

supplycollaboration.

Answer:c

Difficulty:Hard

46.

47.

Thephenomenalsuccessof7-ElevenJapanisattributedto

a.

b.

c.

d.

e.

beingintherightplaceattherighttime.

itssupplychaindesignandmanagementability.

having9000locations.

servingfreshfood.

noneoftheabove

Answer:b

Difficulty:Moderate

AkeyissuefacingToyotais

a.

b.

c.

d.

e.

developinganinternetmarketingsystem.

whethertospecializeinaparticularmarket.

designofitsglobalproductionanddistributionnetwork.

howtoimplementmodelchanges.

alloftheabove

Answer:c

Difficulty:Hard

Essay/Problems

1.

Explainthe3decisionphases(categories)thatmustbemadeinasuccessful

supplychain.

13/15

Answer:The3decisionphasesthatoccurwithinasupplychainaresupplychain

strategy(ordesign),supplychainplanningandsupplychainoperation.Decisions

relatetotheflowofinformation,productandfunds.Thedifferencebetween

categoriesdependsuponthefrequencyofeachdecisionandthetimeframeover

whichithasanimpact.Duringthesupplychainstrategyphase,acompany

determineswhatthechain’sconfigurationswillbe,howresourceswillbe

allocated,andwhatprocesseseachstagewillperform.Thiswillestablishthe

structureofthesupplychainforseveralyears.Supplychainplanningdealswith

decisionswithatimeframefrom3monthsuptoayear.Theplanningphase

mustworkwithintheconstraintsestablishedinthestrategyphase.Planning

decisionsincludewhichmarketstosupplyfromwhichlocations,subcontracting

ofmanufacturing,inventorypoliciesandtimingandsizeofmarketingpromotions.

Thesupplychainoperationphaseoperatesonaweeklyordailytimehorizonand

dealswithdecisionsconcerningindividualcustomerorders.

Difficulty:Hard

2.

Describethecycleviewoftheprocesseswithinasupplychain.

Answer:Thecycleviewdividesthesupplychainintoaseriesof4cycles

betweenthe5differentstagesofasupplychain.Thecyclesarethecustomer

ordercycle,replenishmentcycle,manufacturingcycleandprocurementcycle.

Thecustomerordercycleoccursatthecustomer/retailerinterfaceandincludes

allprocessesdirectlyinvolvedinreceivingandfillingthecustomer.The

replenishmentcycleoccursattheretailer/distributorinterfaceandincludesall

processesinvolvedinreplenishingretailerinventory.Themanufacturingcycle

typicallyoccursatthedistributor/manufacturer(orretailer/manufacturer)interface

andincludesallprocessesinv