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2022年甘肃省庆阳市公共英语五级(笔试)真题一卷(含答案)学校:________班级:________姓名:________考号:________

一、1.ListeningComprehension(15题)1.Whichpowerdoesthemansuggest?

A.Waterpower.

B.Windpower.

C.Solarpower.

D.Electronicalpower.

2.WhereisLowTillFarmingbecomingpopular?

A.Inareaswithfewweedsandunwantedplants.

B.Inareaswithasevereshortageofwater.

C.Inareaslackinginchemicalfertilizer.

D.Inareasdependentonimportedfood.

3.Whydoesthespeakersuggestwerisewithayawnandstretch?

A.Becauseitwillhelpkeepyourenergyfortheday'swork.

B.Becauseitwillhelpyoutocontrolyourtemperearlyintheday.

C.Becauseitwillhelpyoutoconcentrateonyourroutinework.

D.Becauseitwillkeepyourenergycycleundercontrolallday.

4.PartB

Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.

听力原文:Whenaconsumerfindsthatalliternsheorheboughtisbrokenorinsomeotherwaydoesnotreachthestandardofthemanufacturer'sclaimforit,thefirststepistopresentthewarranty.oranyotherrecordswhichmighthelp,atthestoreofpurchase.Inmostcases,thisactionwillproduceresults.However,ifitdoesnot,therearevariousmeanstheconsumersmayusetogainsatisfaction.

Asimpleandcommonmethodusedbymanyconsumersistocomplaindirectlytothestoremanager.Ingeneral,the“higher,up”theconsumertakeshisorhercomplaint,thefasterheorshecanexpectittobetackled.Insuchacase,itisusuallysettledintheconsumer'sfavor,assumingheorshehasajustclaim.

Consumersshouldcomplaininpersonwheneverpossible,butiftheycannotgettotheplaceofpurchase,itisacceptabletophoneorwritethecomplaintinaletter.

Complainingisusuallymosteffectivewhenitisdonepolitelybutfirmly,andespeciallywhentheconsumercandemonstratewhatiswrongwiththeiterninquestion.Ifthiscannotbedone,theconsumerwillsucceedbestbypresentingspecificinformationastowhatiswrong,ratherthanbymakinggeneralstatements.Forexample,“Theleftspeakerdoesnotworkatallandthesoundcomingoutoftherightoneisunclear”isbetterthan“thisstereodoesnotwork”.

Thestoremanagermayadvisetheconsumertowritetothemanufacturer.Ifso,theconsumershoulddothis,statingthecomplaintaspolitelyandasfirmlyaspossible.Butifapolitecomplaintdoesnotachievethedesiredresult,theconsumercangoastempfurther.Sheorhecanthreatentotakethesellertocourtorreportthesellertoaprivateorpublicorganizationresponsibleforprotectingconsumers'rights.

Whenaconsumerfindsthathispurchasehasafaultinit,whatisthefirstthingheshoulddo?

A.Complainpersonallytothemanager.

B.Threatentotakethemattertocourt.

C.Writeafirmletterofcomplainttothestoreofpurchase.

D.Showsomewrittenproofofthepurchasetothestore.

5.Peoplelikethechangesintheorganizationofthecompany.

A.RightB.Wrong

6.PartA

Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.

听力原文:W:Comein,please.

M:Goodmorning,Dr.Wilson.

W:Goodmorning,Wang.Hownicetomeetyouagain.Takeaseat…whydon'tyou,please.Whendidyougettotheuniversity?

M:Iarrivedyesterday.

W:Well…areyoulivinginthecollege?

M:No,IamwithanEnglishfamily…actually…becauseIwanttoimprovemyspeaking.

W:Oh,fine.Right,didyoutakealanguageproficiencytestbeforeyoucame?

M:Yes.Uhh…myOverallBandis6,but…unfortunatelymyspeakingscoreisonly5.

W:OK,youknow,hereinthisuniversity,youhavetotakeourownEnglishtestbeforeyouattendanylectures.So,firstofau.whatwe'vegottodois,wehavetomakeanarrangementforthetestdate.Umm…willtomorrowbeallfightforyou?

M:Yeah,Ihavetimetomorrowmorning.

W:Good,then.Tomorrowatten.Idon'tthinkthetestwillbeanyproblemforyou.Now,let'smakesureyoumakegooduseofyourtimehere.Let'sputitlikethis.Whatexactlydoyouwanttoaccomplishinthenext12months?

M:I'minterestedincomputerlanguagetranslation,Imean,fromEnglishtoChineseandChinesetoEnglish.I'lltry,ifpossible,toproducesoftwareoradevicewhichcanserveasaninterpreter.

W:Yes,couldyoubeabitmorespecificabout…er…thedevice?

M:Forinstance,whenyoutalktothedeviceinEnglishitwilltranslateyourwordsintoChineseandviceversa.

W:Uhuh…doyoumeanit'llbeascompetentas…er…ahumaninterpreter?

M:Yes…well,I'llletitdealwithgeneralsituations,atleast.

W:Fascinating…andhowbigwillthedeviceitselfbe,doyouthink?

M:Thesizeofacigarettepack,Ithink.Sopeoplecanputitintheirpocket.

W:Really?Well,thatcouldbeaPh.Dproject.Tellmewhatyouhavedonesofar.

M:Inmyfouryearsofundergraduatestudy,Istudiedelectronics,advancedmathematics,hardwaredesigning,somecomputerlanguagesandprogramwriting.

W:Yes,buthaveyoudoneanypracticaljobs?Imean,haveyouwrittenanyprogramsforpracticaluse?

M:IhadbeeninvolvedinaprojectforCADinashipyard.

W:Computeraideddesign.Thatwasprobablyagoodexperience,but,unfortunately,itmaynothelpyourpresentprojectmuch.AreyoufamiliarwiththeC-language?

M:No.

W:Uhuh…thephoneticprocessingsystem,doyouknowhowsuchasystemworks?

M:Whatdoyoumeanby“phoneticprocessingsystem”?

W:Well,youknow,Englishisspokenbydifferentpeoplewithdifferentaccents.YourEnglishaccentisdifferentfrommine,andofcoursemineisnotthesameasmycolleagues.SoasIseeit.yourdevicewouldhavetobeabletorecogniseandunderstanddifferentaccents.

M:Oh,Isee.IthinkIcanlearntheC-languageandthephoneticprocessingsystemhere.

W:Well,that'sprobablytrue,butyou'vegotonlytwelvemonthsandyouwantadegree,don'tyou?

M:Yes.

W:OK,sothere'retwowaysofstudyingforadegreehere.Youeithertakesixcourses,passtheirexamsandhaveyourdissertationacceptedortheotherwayisyoudosomeresearchworkandsubmityourprojectreport.

M:IthinkI'lltakethesecondway.

W:Fine,butareyousureyoucallfinishyourprojectintwelvemonths?

M:Idon'tknow.butIcanworktwelvehoursperdayandsevendaysperweek.

W:Well,I'dsuggestyouspendsometimeinourlibrary,tryingtofindoutwhatotherstudentshavedonebeforeandperhapsreconsideryourownproject,tosomeextent.Youmightnarrowyourresearcharea,concentratingonsolvingoneortwomajorproblems.And,it'dbeagoodideatotalktoyourcolleaguesinthelab,first.Anyway,I'msurewecanworkoutsomethinggood.ShallIseey

A.RightB.Wrong

7.Womenhavemorefatcellssowomenhavelesswater.

A.RightB.Wrong

8.PartA

Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.

听力原文:Hello,everyone.TodayIwillintroduceyouthelearningchainsinBritain.Herethechainsrefertoschoolslinkedtogetheraspartofagroup.Theycanofferstudentsmanypracticaladvantages.

Whenpeopleareaskedtonamealanguageschool,moreoftenthannot,theythinkofoneofthelargeinternationalchainsofschools.Somearevastlanguageteachingorganizationswithschoolsinmanydifferentcountriesandmayteachjustonelanguage.

Oneofthemainstrengthsofthesechainsisthefactthattheirnameisfamiliartopeopleallovertheworld.Thiscanbeabigadvantageintheconfusingworldoflanguagelearning.Moststudentsarebewilderedbymelargechoiceofschoolsandcoursesonoffer,bothathomeandabroad,andsomanyprefertochooseaschoolwhichhasafamiliarnameandanestablishedreputation.Chainschoolsknowthis,andpartoftheirsuccessisduetoeffectivemarketingandadvertising,whichhelpstokeeptheirnamewell-known.

Butchainschoolsshouldnotbedismissedbyseriousstudentsjustbecausetheyuseclevermarketingtechniques.Theyhaveotherimportantstrengthenswhichcanprovideadvantagestostudents.Aschoolisonlyasgoodasitsteachersandfacilities,andmanychainsofferveryhighstandardsinboth.Morechainsrequirethattheirteachershaveinternationallyrecognizedqualificationsandamaximumamountofteachingexperience.Itisimportantforchainstomaintainthesestandardsatallschools,becausethereputationofthewholechaincanbeaffectedifoneschoolperformsbadly.

Studentsalsobenefitfromthestandardizedstructureofchains.Mostchainsusethesametextbooksinalltheirschools,andoftentheyproducetheirowncourseworkmaterials.Theyalsoorganizetheircoursesinmesamewaywhichmeansthatstartingdatesandcourselengthsareusuallythesameatallschools.

Forstudents,oneofthemainadvantagesofthisstandardizedstructureissimplicity.IfyoucannotdecidewhethertostudyintheU.S.orBritain,forexample,mostchainsallowstudentstostarttheirlanguagecourseatoneschoolandcontinueatanother,sotheycanexperiencedifferentregionsordifferentcountries,aspartofthesamestudytrip.

Chainschoolstendtobelargerthansinglecenterschools,whichcanalsohaveadvantagesforstudents.Withlargernumbersofstudents,schooladministratorscanachieveabettermixtureofnationalitiesinclassrooms.Thismeansthatstudentscanavoidbeingwithotherstudentswhospeaktheirlanguage.Thisgivesthemthechancetomeetstudentsfromothercountries,andtopracticetheirEnglishwiththem.

Somechainsofferstudentsaverysimplebookingandenrolmentprocedurewhichisalsouseful.Applicationformsandenrolmentproceduresarethesameforallschools,sostudentsneedonlysupplytheirdetailsonce.

Studentsmayfindthattheycanbooktheircourseabroadthrougharepresentativeofachainschoolintheirowntownorcity.Otherchainsofferacentralizedbookingfacility,sostudentsonlyhavetocontactonecentertomakeabookinganywhereintheworld.

Chainschoolsoftenoperateindifferentlocations,whereasasingleschoolislikelytobebasedpermanentlyinonebuilding.Manychainschoolsoperatetemporaryschools,particularlyduringthesummerholidays.InBritain,theyoftenusesecondaryschoolpremiseswhichareemptyduringtheschoolholidays.

StudyingEnglishinanEnglish-speakingcountryisthemosteffectivewaytolearnthelanguage,butformanystudentsthisisonlyonestageoftheirlearningcareer.Moststudentsstartlearning

A.TrueB.Fasle

9.PartC

Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.

Younowhave1minutetoreadQuestions21-30.

听力原文:Inyouruniversitywork.youwillbeexpectedtogiveoralpresentationsintheform.ofreportsorsimplyintheformsofanswerstoquestions.Thereareseveralthingsyouoraldotomakeyouroralpresentationsclearandeasytounderstand.

Thefundamentalpointtorealizeisthatspeechandwritingaredifferent.Ifyouwanttobebestunderstood.youcan'tsimplyreadyourwrittenreportaloud.Thebiggestdifferencebetweenspokenandwrittenlanguageisthatreaderscanlookbackovertheprintedwordswhentheydon'tunderstand.Inspokenlanguage,however,listenerscan'tgobackandcheckthewords.Theycanrelyonlyonmemory.Sothefirstprincipletokeepinmindwhenyou'replanningtospeakinpublicisthatyouhavetohelpthelistener'smemory.Thismeansthatanoralreportcan'tdeliverinformationasrapidlyasawrittenreport.Thatis,youcan'thaveasmanypiecesofnewinformationpackedintothesamenumberofwords,becausetheywillcomeattoofastarateforthelistenertounderstand.

Inanoralreport,therateofdeliveryhastobeslower.Oneofthebestwaystohelpyouraudienceissimplytospeakslowly.Manypeoplespeaktoofastwhentheyspeaktoagroup.Thisisamistake,especiallyifyouhaveaforeignaccent,becauseitmakeslisteningmoredifficult.Beyondthesimpletechniqueofspeakingmoreslowlywhenyouspeakbeforeagroup,therearewaysoforganizingyourpresentationthatcanhelpthelistenerbeclearandunderstandyourmainpoints.

Theorganizationofyourtalkshouldallowenoughtimeforthelistenertothinkbothbeforeandaftereachnewidea.Thepurposeofthetimebeforethenewinformationistogivetheaudienceachancetounderstandthebackgroundclearly.Knowledgeofthebackground,orsettingoftheinformation,makesitmucheasiertoanticipatewhatkindofinformationiscomingnext.Ifthenewinformationoccurstooearly,withoutenoughbackground,thelistenersshouldnotbepreparedwithenoughbackgroundtobeabletopredictwhat'scoming.

I'vebeendescribingthetimeforthinkingbeforethenewinformation.It'salsoimportanttoprovidetimeforthinkingafterthenewinformation.Thisthinkingtimeallowslistenerstofittheideaintotheirgeneralknowledgeofthesubject.Thinkingtimegivesthelistenerachancetomakesurethattheideawasunderstoodbeforegoingontothenextnewidea.

Therearethreegeneralwaystogivethelistenertimeforthinkingandtimeafterapointofnewinformation.Onewayissimplytopause.Amomentofsilencegivesthelistenertimetotakeinthenewinformation,butthereareotherways.Asecondmethodistouseaparaphrase.Thatis,yousaythesamething,butindifferentwords.Thisparaphrase,orrepetitionoftheidea,helpsthelistenerstofixthethoughtintheirmemory.Athirdwaytogivethelistenertimetothinkistousewordsthatdon'tmeanmuch.Thesearewordsthatconveynoinformation,butjustfillintime.Forinstance,youmightsaysomethinglike“asI'vebeensaying”or“andsoforth”and“andsoon”.Thatkindofexpressiondoesn'treallysayanything.It'sjustmadeofwhatwecall“fillerwords”.Thewordshavenorealmeaning.buttheydoperform.ausefulfunction.sincetheyallowthelistenertimetothink.

Insummary,then,weknowthatorallanguageshoulddeliverinformationataslowerratethanyoucanuseinwrittenlanguage.Newinformationshouldbepresentedmoregradually.Thinkingtimeshouldbeprovidedbothbeforeandaftereachimportantnewitem.Thetimebeforeistoprovideabackgroundsothatthelistenerscanhaveachancetoanticipat

10.WanghassomeexperienceaboutCAD.

A.TrueB.Fasle

11.Thedietsofthepeopleinthethreeregionsaretotallydifferent.

A.RightB.Wrong

12.Thetalkismainlyabouttheimportanceof"feltimages".

A.RightB.Wrong

13.Chainschoolsoftenchangetheirlocations.

A.RightB.Wrong

14.Yourwishtovisitsomefar-offplacescanberealizedbyjustreadingbooks.

A.RightB.Wrong

15.Inbrief.whatdidthespeakertalkabout?

二、2.UseofEnglish(10题)16.

【C3】

17.

【C7】

18.

【C14】

19.

【C15】

20.(48)

21.(38)

22.(49)

23.(50)

24.

【C10】

25.(36)

三、3.ReadingComprehension(15题)26.

Whatdoestheauthormeanby"betteroff"(Line4,Paragraph3)?

A.Richer.B.Wiser.C.Happier.D.Luckier.

27.

WhatdoesMacDonaldwarnpeoplewhentheyintendtobuylifeinsuranceproducts?

A.Itisexpensivetoinvestonlifeinsuranceproducts.

B.Someinsurancehassomespecificterms.

C.Someinsurancecompanieswillnotprovidesatisfactoryterms.

D.Peopleshouldnotuseinsurancepoliciespurelyasaninvestment.

28.

Theword"tarnish"(line4,paragraph4)mostprobablymeans______.

A.affectB.warnC.troubleD.stain

29.

Thephrase"talkingshop"(Line4,Para.6)probablymeans______.

A.talkingaboutshopping

B.discussingone'sworkwithcolleagues

C.exchangingpersonalnews

D.talkingwithfriendsinagroup

30.

WhatisthebasisfortheAmericannotionofnationalgood?

A.Individualfreedom.

B.Personalproperty.

C.Nationalcooperation.

D.BothAandB.

31.PartA

Directions:ReadthefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.

Opinionpollsarenowbeginningtoshowthat,whoeveristoblameandwhateverhappensfromnowon,highunemploymentisprobablyheretostay.Thismeansweshallhavetomakewaysofsharingtheavailableemploymentmorewidely.

Butweneedtogofurther.Wemustasksomeprimaryquestionsaboutthefutureofwork.Wouldwecontinuetotreatemploymentasthenorm?Wouldwenotratherencouragemanyotherwaysforself-respectingpeopletowork?Shouldwenotcreateconditionsinwhichmanyofuscanworkforourselves,ratherthanforanemployer?Shouldwenotaimtorevivethehouseholdandtheneighborhood,aswellasthefactoryandtheoffice,ascentersofproductionandwork?

Theindustrialagehasbeentheonlyperiodofhumanhistoryinwhichmostpeople'sworkhastakentheform.ofjobs.Theindustrialagemaynowbecomingtoanend,andsomeofthechangesinworkpatternswhichitbroughtmayhavetobereversed.Thisseemsadauntingthought.But,infact,itcouldprovidetheprospectofabetterfutureforwork.Universalemployment,asitshistoryshows,hasnotmeanteconomicfreedom.

Employmentbecamewidespreadwhentheenclosuresofthe17thand18thcenturiesmademanypeopledependentonpaidworkbydeprivingthemoftheuseoftheland,andthusofthemeanstoprovidealivingforthemselves.Thenthefactorysystemdestroyedthecottageindustriesandremovedworkfrompeople'shomes.Later,astransportationimproved,firstbyrailandthenbyroad,peoplecommutedlongerdistancestotheirplacesofemploymentuntil,eventually,manypeople'sworklostallconnectionwiththeirhomelivesandtheplaceinwhichtheylived.

Meanwhile,employmentputwomenatadisadvantage.Inpre-industrialtime,menandwomenhadsharedtheproductiveworkofthehouseholdandvillagecommunity.Nowitbecamecustomaryforthehusbandtogoouttopaidemployment,leavingtheunpaidworkofthehomeandfamilytohiswife.Taxandbenefitregulationsstillassumethisnormtodayandrestrictmoreflexiblesharingofworkrolesbetweenthesexes.

Itwasnotonlywomenwhoseworkstatussuffered.Asemploymentbecamethedominantform.ofwork,youngpeopleandoldpeoplewereexcluded—aproblemnow,asmoreteenagersbecomefrustratedatschoolandmoreretiredpeoplewanttoliveactivelives.

Allthismaynowhavetochange.Thetimehascertainlycometoswitchsomeeffortandresourcesawayfromtheidealistgoalofcreatingjobsforall,totheurgentpracticaltaskofhelpingmanypeopletomanagewithoutfulltimejobs.

Researchcarriedoutintherecentopinionpollsshowsthat______.

A.availableemploymentshouldberestrictedtoasmallpercentageofthepopulation

B.newjobsmustbecreatedinordertorectifyhighunemploymentfigures

C.availableemploymentmustbemorewidelydistributedamongtheunemployed

D.thenowadayhighunemploymentfiguresareatruthoflife

32.(67)

33.PartA

Directions:ReadthefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.

Inathree-monthperiodlastyear,twoBrooklyniteshadtobecutoutoftheirapartmentsandcardedtohospitalonstretchersdesignedfortransportingsmallwhales.TheNationalAssociationtoAdvanceFatAcceptance(NAAFA)arguesthatitwasnottheircombined900kgbulkthatmadethemill.Obesity,accordingtoNAAFA,isnotbadforyou.And,evenifitwas,thereisnothingtobedoneaboutit,becausegenesdictateweight.Attemptingtoeatlessmerelyslowsmetabolism,havingpeopleaschubbyasever.

ThisisthefatlashmovementthatcausesAmerica'sslimmingindustrysomuchpain.InhisbookBinFatLies(Ballantine,1996),GlennGaessersaysthatnostudyyethasconvincinglyshownthatweightisanindependentcauseofhealthproblems.Fatnessdoesnotkillpeople;thingslikehypertension,coronaryheartdiseasesandcancerdo.MichaelFumento,authorofTheFatoftheLand(Viking,1997),ananti-fatlashdiatribe,comparesDrGaesser'slogicwithsayingthattheguillotinedidnotkillLouisXVI:Rather,itwastheseveringofhisvertebrae,thecuttingofallthebloodvesselsinhisneck,and...thetraumacausedbyhisheaddroppingseveralfeetintoawickerbasket.

Beingfatkillsinseveralways.Itmakespeoplefarmorelikelytosufferfromheartdiseaseorhighbloodpressure.Evenmoderateobesityincreasesthechanceofcontractingdiabetes.Being40%overweightmakespeople30%~50%morelikelytodieofcancer,accordingtotheAmericanCancerSociety.Extremefatnessmakespatientssomuchlesslikelytosurvivesurgerythatmanydoctorsrefusetooperateuntiltheyslim.

Theideathatbeingoverweightiscausedbyobesitygenesisnotwhollyfalse:researchershavefoundanumberofgenesthatappeartomakesomepeoplebumoffenergyataslowerrate.Butgenesarenotdestiny.Thedifferencebetweensomeonewithageneticpredispositiontogainweightandsomeonewithoutappearstoberoughly40calories-oraspoonfulofmayonnaise—aday.

Analternativefatlashargument,advancedinbookssuchasDeanOnrush'sEatMore,WeightLess(HarperCollies,1993)andDateAtrens'sDon'tDiet(WilliamMorrow,1978),isthatfatnessisnotamatterofeatingtoomuch.TheynotethatasAmericans'weighthasballoonedoverthelastfewdecades,theirreportedcaloricintakehasplunged.Thissimplyexplainspeople'sownrecollectionofhowmuchtheyeatisextremelyunreliable.Andastheygrowfatter,peoplefeelguiltyandaremorelikelytofibabouthowmuchtheyeat.Allreputablestudiesshowthateatinglessandexercisingreduceweight.

Certainly,thebody'smetabolismslowsalittlewhenyouloseweight,becauseittakeslessenergytocarrylessbulkaround,andbecausedietingcanmakethebodyfearitisabouttostarve.Butasensiblelow-fatdietmakesweightlosspossible.Thefatlashmovementisdangerous,becauseslimmerswilloftenfindanyexcusetogiveup.Totellpeoplethatitishealthytobeobeseistoencouragethemtolivesickanddieyoung.

ThetwoBrooklynitesinthefirstparagraphwere______.

A.membersoftheNWA

B.typicalvictimsofoverweight

C.membersofthe"fatlash"movement

D.proofthatthefatlashmovementisgainingstrength

34.(68)

35.PartB

Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66~70,choosethemostsuitableparagraphfromthelistA~Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.

Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.

66.______

Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.

67.______

Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius--youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."

68.______

"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."

Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.Oneofthosefellowinvestorsisaform

36.(80)

37.

Inthethirdparagraph,Dr.Laraghimpliesthat______.

A.peopleshouldnotbeafraidoftakingexcessivesalt

B.doctorsshouldnotadvisepeopletoavoidsalt

C.anadequatetoexcessivesaltintakeisrecommendedforpeopleindisease

D.excessivesaltintakehasclaimedsomevictimsinth

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