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2022年甘肃省庆阳市公共英语五级(笔试)真题一卷(含答案)学校:________班级:________姓名:________考号:________
一、1.ListeningComprehension(15题)1.Whichpowerdoesthemansuggest?
A.Waterpower.
B.Windpower.
C.Solarpower.
D.Electronicalpower.
2.WhereisLowTillFarmingbecomingpopular?
A.Inareaswithfewweedsandunwantedplants.
B.Inareaswithasevereshortageofwater.
C.Inareaslackinginchemicalfertilizer.
D.Inareasdependentonimportedfood.
3.Whydoesthespeakersuggestwerisewithayawnandstretch?
A.Becauseitwillhelpkeepyourenergyfortheday'swork.
B.Becauseitwillhelpyoutocontrolyourtemperearlyintheday.
C.Becauseitwillhelpyoutoconcentrateonyourroutinework.
D.Becauseitwillkeepyourenergycycleundercontrolallday.
4.PartB
Directions:Youwillhear3conversationsortalksandyoumustanswerthequestionsbychoosingA,B,CorD.YouwillheartherecordingONLYONCE.
听力原文:Whenaconsumerfindsthatalliternsheorheboughtisbrokenorinsomeotherwaydoesnotreachthestandardofthemanufacturer'sclaimforit,thefirststepistopresentthewarranty.oranyotherrecordswhichmighthelp,atthestoreofpurchase.Inmostcases,thisactionwillproduceresults.However,ifitdoesnot,therearevariousmeanstheconsumersmayusetogainsatisfaction.
Asimpleandcommonmethodusedbymanyconsumersistocomplaindirectlytothestoremanager.Ingeneral,the“higher,up”theconsumertakeshisorhercomplaint,thefasterheorshecanexpectittobetackled.Insuchacase,itisusuallysettledintheconsumer'sfavor,assumingheorshehasajustclaim.
Consumersshouldcomplaininpersonwheneverpossible,butiftheycannotgettotheplaceofpurchase,itisacceptabletophoneorwritethecomplaintinaletter.
Complainingisusuallymosteffectivewhenitisdonepolitelybutfirmly,andespeciallywhentheconsumercandemonstratewhatiswrongwiththeiterninquestion.Ifthiscannotbedone,theconsumerwillsucceedbestbypresentingspecificinformationastowhatiswrong,ratherthanbymakinggeneralstatements.Forexample,“Theleftspeakerdoesnotworkatallandthesoundcomingoutoftherightoneisunclear”isbetterthan“thisstereodoesnotwork”.
Thestoremanagermayadvisetheconsumertowritetothemanufacturer.Ifso,theconsumershoulddothis,statingthecomplaintaspolitelyandasfirmlyaspossible.Butifapolitecomplaintdoesnotachievethedesiredresult,theconsumercangoastempfurther.Sheorhecanthreatentotakethesellertocourtorreportthesellertoaprivateorpublicorganizationresponsibleforprotectingconsumers'rights.
Whenaconsumerfindsthathispurchasehasafaultinit,whatisthefirstthingheshoulddo?
A.Complainpersonallytothemanager.
B.Threatentotakethemattertocourt.
C.Writeafirmletterofcomplainttothestoreofpurchase.
D.Showsomewrittenproofofthepurchasetothestore.
5.Peoplelikethechangesintheorganizationofthecompany.
A.RightB.Wrong
6.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
听力原文:W:Comein,please.
M:Goodmorning,Dr.Wilson.
W:Goodmorning,Wang.Hownicetomeetyouagain.Takeaseat…whydon'tyou,please.Whendidyougettotheuniversity?
M:Iarrivedyesterday.
W:Well…areyoulivinginthecollege?
M:No,IamwithanEnglishfamily…actually…becauseIwanttoimprovemyspeaking.
W:Oh,fine.Right,didyoutakealanguageproficiencytestbeforeyoucame?
M:Yes.Uhh…myOverallBandis6,but…unfortunatelymyspeakingscoreisonly5.
W:OK,youknow,hereinthisuniversity,youhavetotakeourownEnglishtestbeforeyouattendanylectures.So,firstofau.whatwe'vegottodois,wehavetomakeanarrangementforthetestdate.Umm…willtomorrowbeallfightforyou?
M:Yeah,Ihavetimetomorrowmorning.
W:Good,then.Tomorrowatten.Idon'tthinkthetestwillbeanyproblemforyou.Now,let'smakesureyoumakegooduseofyourtimehere.Let'sputitlikethis.Whatexactlydoyouwanttoaccomplishinthenext12months?
M:I'minterestedincomputerlanguagetranslation,Imean,fromEnglishtoChineseandChinesetoEnglish.I'lltry,ifpossible,toproducesoftwareoradevicewhichcanserveasaninterpreter.
W:Yes,couldyoubeabitmorespecificabout…er…thedevice?
M:Forinstance,whenyoutalktothedeviceinEnglishitwilltranslateyourwordsintoChineseandviceversa.
W:Uhuh…doyoumeanit'llbeascompetentas…er…ahumaninterpreter?
M:Yes…well,I'llletitdealwithgeneralsituations,atleast.
W:Fascinating…andhowbigwillthedeviceitselfbe,doyouthink?
M:Thesizeofacigarettepack,Ithink.Sopeoplecanputitintheirpocket.
W:Really?Well,thatcouldbeaPh.Dproject.Tellmewhatyouhavedonesofar.
M:Inmyfouryearsofundergraduatestudy,Istudiedelectronics,advancedmathematics,hardwaredesigning,somecomputerlanguagesandprogramwriting.
W:Yes,buthaveyoudoneanypracticaljobs?Imean,haveyouwrittenanyprogramsforpracticaluse?
M:IhadbeeninvolvedinaprojectforCADinashipyard.
W:Computeraideddesign.Thatwasprobablyagoodexperience,but,unfortunately,itmaynothelpyourpresentprojectmuch.AreyoufamiliarwiththeC-language?
M:No.
W:Uhuh…thephoneticprocessingsystem,doyouknowhowsuchasystemworks?
M:Whatdoyoumeanby“phoneticprocessingsystem”?
W:Well,youknow,Englishisspokenbydifferentpeoplewithdifferentaccents.YourEnglishaccentisdifferentfrommine,andofcoursemineisnotthesameasmycolleagues.SoasIseeit.yourdevicewouldhavetobeabletorecogniseandunderstanddifferentaccents.
M:Oh,Isee.IthinkIcanlearntheC-languageandthephoneticprocessingsystemhere.
W:Well,that'sprobablytrue,butyou'vegotonlytwelvemonthsandyouwantadegree,don'tyou?
M:Yes.
W:OK,sothere'retwowaysofstudyingforadegreehere.Youeithertakesixcourses,passtheirexamsandhaveyourdissertationacceptedortheotherwayisyoudosomeresearchworkandsubmityourprojectreport.
M:IthinkI'lltakethesecondway.
W:Fine,butareyousureyoucallfinishyourprojectintwelvemonths?
M:Idon'tknow.butIcanworktwelvehoursperdayandsevendaysperweek.
W:Well,I'dsuggestyouspendsometimeinourlibrary,tryingtofindoutwhatotherstudentshavedonebeforeandperhapsreconsideryourownproject,tosomeextent.Youmightnarrowyourresearcharea,concentratingonsolvingoneortwomajorproblems.And,it'dbeagoodideatotalktoyourcolleaguesinthelab,first.Anyway,I'msurewecanworkoutsomethinggood.ShallIseey
A.RightB.Wrong
7.Womenhavemorefatcellssowomenhavelesswater.
A.RightB.Wrong
8.PartA
Directions:Youwillhearatalk.Asyoulisten,answerQuestions1-10bycirclingTRUEorFALSE.YouwillhearthetalkONLYONCE.Younowhave1minutetoreadQuestions1-10.
听力原文:Hello,everyone.TodayIwillintroduceyouthelearningchainsinBritain.Herethechainsrefertoschoolslinkedtogetheraspartofagroup.Theycanofferstudentsmanypracticaladvantages.
Whenpeopleareaskedtonamealanguageschool,moreoftenthannot,theythinkofoneofthelargeinternationalchainsofschools.Somearevastlanguageteachingorganizationswithschoolsinmanydifferentcountriesandmayteachjustonelanguage.
Oneofthemainstrengthsofthesechainsisthefactthattheirnameisfamiliartopeopleallovertheworld.Thiscanbeabigadvantageintheconfusingworldoflanguagelearning.Moststudentsarebewilderedbymelargechoiceofschoolsandcoursesonoffer,bothathomeandabroad,andsomanyprefertochooseaschoolwhichhasafamiliarnameandanestablishedreputation.Chainschoolsknowthis,andpartoftheirsuccessisduetoeffectivemarketingandadvertising,whichhelpstokeeptheirnamewell-known.
Butchainschoolsshouldnotbedismissedbyseriousstudentsjustbecausetheyuseclevermarketingtechniques.Theyhaveotherimportantstrengthenswhichcanprovideadvantagestostudents.Aschoolisonlyasgoodasitsteachersandfacilities,andmanychainsofferveryhighstandardsinboth.Morechainsrequirethattheirteachershaveinternationallyrecognizedqualificationsandamaximumamountofteachingexperience.Itisimportantforchainstomaintainthesestandardsatallschools,becausethereputationofthewholechaincanbeaffectedifoneschoolperformsbadly.
Studentsalsobenefitfromthestandardizedstructureofchains.Mostchainsusethesametextbooksinalltheirschools,andoftentheyproducetheirowncourseworkmaterials.Theyalsoorganizetheircoursesinmesamewaywhichmeansthatstartingdatesandcourselengthsareusuallythesameatallschools.
Forstudents,oneofthemainadvantagesofthisstandardizedstructureissimplicity.IfyoucannotdecidewhethertostudyintheU.S.orBritain,forexample,mostchainsallowstudentstostarttheirlanguagecourseatoneschoolandcontinueatanother,sotheycanexperiencedifferentregionsordifferentcountries,aspartofthesamestudytrip.
Chainschoolstendtobelargerthansinglecenterschools,whichcanalsohaveadvantagesforstudents.Withlargernumbersofstudents,schooladministratorscanachieveabettermixtureofnationalitiesinclassrooms.Thismeansthatstudentscanavoidbeingwithotherstudentswhospeaktheirlanguage.Thisgivesthemthechancetomeetstudentsfromothercountries,andtopracticetheirEnglishwiththem.
Somechainsofferstudentsaverysimplebookingandenrolmentprocedurewhichisalsouseful.Applicationformsandenrolmentproceduresarethesameforallschools,sostudentsneedonlysupplytheirdetailsonce.
Studentsmayfindthattheycanbooktheircourseabroadthrougharepresentativeofachainschoolintheirowntownorcity.Otherchainsofferacentralizedbookingfacility,sostudentsonlyhavetocontactonecentertomakeabookinganywhereintheworld.
Chainschoolsoftenoperateindifferentlocations,whereasasingleschoolislikelytobebasedpermanentlyinonebuilding.Manychainschoolsoperatetemporaryschools,particularlyduringthesummerholidays.InBritain,theyoftenusesecondaryschoolpremiseswhichareemptyduringtheschoolholidays.
StudyingEnglishinanEnglish-speakingcountryisthemosteffectivewaytolearnthelanguage,butformanystudentsthisisonlyonestageoftheirlearningcareer.Moststudentsstartlearning
A.TrueB.Fasle
9.PartC
Directions:Youwillhearatalk.Asyoulisten,answerthequestionsorcompletethenotesinyourtestbookletforQuestions21-30bywritingNOTMORETHANTHREEwordsinthespaceprovidedontheright.YouwillhearthetalkTWICE.
Younowhave1minutetoreadQuestions21-30.
听力原文:Inyouruniversitywork.youwillbeexpectedtogiveoralpresentationsintheform.ofreportsorsimplyintheformsofanswerstoquestions.Thereareseveralthingsyouoraldotomakeyouroralpresentationsclearandeasytounderstand.
Thefundamentalpointtorealizeisthatspeechandwritingaredifferent.Ifyouwanttobebestunderstood.youcan'tsimplyreadyourwrittenreportaloud.Thebiggestdifferencebetweenspokenandwrittenlanguageisthatreaderscanlookbackovertheprintedwordswhentheydon'tunderstand.Inspokenlanguage,however,listenerscan'tgobackandcheckthewords.Theycanrelyonlyonmemory.Sothefirstprincipletokeepinmindwhenyou'replanningtospeakinpublicisthatyouhavetohelpthelistener'smemory.Thismeansthatanoralreportcan'tdeliverinformationasrapidlyasawrittenreport.Thatis,youcan'thaveasmanypiecesofnewinformationpackedintothesamenumberofwords,becausetheywillcomeattoofastarateforthelistenertounderstand.
Inanoralreport,therateofdeliveryhastobeslower.Oneofthebestwaystohelpyouraudienceissimplytospeakslowly.Manypeoplespeaktoofastwhentheyspeaktoagroup.Thisisamistake,especiallyifyouhaveaforeignaccent,becauseitmakeslisteningmoredifficult.Beyondthesimpletechniqueofspeakingmoreslowlywhenyouspeakbeforeagroup,therearewaysoforganizingyourpresentationthatcanhelpthelistenerbeclearandunderstandyourmainpoints.
Theorganizationofyourtalkshouldallowenoughtimeforthelistenertothinkbothbeforeandaftereachnewidea.Thepurposeofthetimebeforethenewinformationistogivetheaudienceachancetounderstandthebackgroundclearly.Knowledgeofthebackground,orsettingoftheinformation,makesitmucheasiertoanticipatewhatkindofinformationiscomingnext.Ifthenewinformationoccurstooearly,withoutenoughbackground,thelistenersshouldnotbepreparedwithenoughbackgroundtobeabletopredictwhat'scoming.
I'vebeendescribingthetimeforthinkingbeforethenewinformation.It'salsoimportanttoprovidetimeforthinkingafterthenewinformation.Thisthinkingtimeallowslistenerstofittheideaintotheirgeneralknowledgeofthesubject.Thinkingtimegivesthelistenerachancetomakesurethattheideawasunderstoodbeforegoingontothenextnewidea.
Therearethreegeneralwaystogivethelistenertimeforthinkingandtimeafterapointofnewinformation.Onewayissimplytopause.Amomentofsilencegivesthelistenertimetotakeinthenewinformation,butthereareotherways.Asecondmethodistouseaparaphrase.Thatis,yousaythesamething,butindifferentwords.Thisparaphrase,orrepetitionoftheidea,helpsthelistenerstofixthethoughtintheirmemory.Athirdwaytogivethelistenertimetothinkistousewordsthatdon'tmeanmuch.Thesearewordsthatconveynoinformation,butjustfillintime.Forinstance,youmightsaysomethinglike“asI'vebeensaying”or“andsoforth”and“andsoon”.Thatkindofexpressiondoesn'treallysayanything.It'sjustmadeofwhatwecall“fillerwords”.Thewordshavenorealmeaning.buttheydoperform.ausefulfunction.sincetheyallowthelistenertimetothink.
Insummary,then,weknowthatorallanguageshoulddeliverinformationataslowerratethanyoucanuseinwrittenlanguage.Newinformationshouldbepresentedmoregradually.Thinkingtimeshouldbeprovidedbothbeforeandaftereachimportantnewitem.Thetimebeforeistoprovideabackgroundsothatthelistenerscanhaveachancetoanticipat
10.WanghassomeexperienceaboutCAD.
A.TrueB.Fasle
11.Thedietsofthepeopleinthethreeregionsaretotallydifferent.
A.RightB.Wrong
12.Thetalkismainlyabouttheimportanceof"feltimages".
A.RightB.Wrong
13.Chainschoolsoftenchangetheirlocations.
A.RightB.Wrong
14.Yourwishtovisitsomefar-offplacescanberealizedbyjustreadingbooks.
A.RightB.Wrong
15.Inbrief.whatdidthespeakertalkabout?
二、2.UseofEnglish(10题)16.
【C3】
17.
【C7】
18.
【C14】
19.
【C15】
20.(48)
21.(38)
22.(49)
23.(50)
24.
【C10】
25.(36)
三、3.ReadingComprehension(15题)26.
Whatdoestheauthormeanby"betteroff"(Line4,Paragraph3)?
A.Richer.B.Wiser.C.Happier.D.Luckier.
27.
WhatdoesMacDonaldwarnpeoplewhentheyintendtobuylifeinsuranceproducts?
A.Itisexpensivetoinvestonlifeinsuranceproducts.
B.Someinsurancehassomespecificterms.
C.Someinsurancecompanieswillnotprovidesatisfactoryterms.
D.Peopleshouldnotuseinsurancepoliciespurelyasaninvestment.
28.
Theword"tarnish"(line4,paragraph4)mostprobablymeans______.
A.affectB.warnC.troubleD.stain
29.
Thephrase"talkingshop"(Line4,Para.6)probablymeans______.
A.talkingaboutshopping
B.discussingone'sworkwithcolleagues
C.exchangingpersonalnews
D.talkingwithfriendsinagroup
30.
WhatisthebasisfortheAmericannotionofnationalgood?
A.Individualfreedom.
B.Personalproperty.
C.Nationalcooperation.
D.BothAandB.
31.PartA
Directions:ReadthefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.
Opinionpollsarenowbeginningtoshowthat,whoeveristoblameandwhateverhappensfromnowon,highunemploymentisprobablyheretostay.Thismeansweshallhavetomakewaysofsharingtheavailableemploymentmorewidely.
Butweneedtogofurther.Wemustasksomeprimaryquestionsaboutthefutureofwork.Wouldwecontinuetotreatemploymentasthenorm?Wouldwenotratherencouragemanyotherwaysforself-respectingpeopletowork?Shouldwenotcreateconditionsinwhichmanyofuscanworkforourselves,ratherthanforanemployer?Shouldwenotaimtorevivethehouseholdandtheneighborhood,aswellasthefactoryandtheoffice,ascentersofproductionandwork?
Theindustrialagehasbeentheonlyperiodofhumanhistoryinwhichmostpeople'sworkhastakentheform.ofjobs.Theindustrialagemaynowbecomingtoanend,andsomeofthechangesinworkpatternswhichitbroughtmayhavetobereversed.Thisseemsadauntingthought.But,infact,itcouldprovidetheprospectofabetterfutureforwork.Universalemployment,asitshistoryshows,hasnotmeanteconomicfreedom.
Employmentbecamewidespreadwhentheenclosuresofthe17thand18thcenturiesmademanypeopledependentonpaidworkbydeprivingthemoftheuseoftheland,andthusofthemeanstoprovidealivingforthemselves.Thenthefactorysystemdestroyedthecottageindustriesandremovedworkfrompeople'shomes.Later,astransportationimproved,firstbyrailandthenbyroad,peoplecommutedlongerdistancestotheirplacesofemploymentuntil,eventually,manypeople'sworklostallconnectionwiththeirhomelivesandtheplaceinwhichtheylived.
Meanwhile,employmentputwomenatadisadvantage.Inpre-industrialtime,menandwomenhadsharedtheproductiveworkofthehouseholdandvillagecommunity.Nowitbecamecustomaryforthehusbandtogoouttopaidemployment,leavingtheunpaidworkofthehomeandfamilytohiswife.Taxandbenefitregulationsstillassumethisnormtodayandrestrictmoreflexiblesharingofworkrolesbetweenthesexes.
Itwasnotonlywomenwhoseworkstatussuffered.Asemploymentbecamethedominantform.ofwork,youngpeopleandoldpeoplewereexcluded—aproblemnow,asmoreteenagersbecomefrustratedatschoolandmoreretiredpeoplewanttoliveactivelives.
Allthismaynowhavetochange.Thetimehascertainlycometoswitchsomeeffortandresourcesawayfromtheidealistgoalofcreatingjobsforall,totheurgentpracticaltaskofhelpingmanypeopletomanagewithoutfulltimejobs.
Researchcarriedoutintherecentopinionpollsshowsthat______.
A.availableemploymentshouldberestrictedtoasmallpercentageofthepopulation
B.newjobsmustbecreatedinordertorectifyhighunemploymentfigures
C.availableemploymentmustbemorewidelydistributedamongtheunemployed
D.thenowadayhighunemploymentfiguresareatruthoflife
32.(67)
33.PartA
Directions:ReadthefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.
Inathree-monthperiodlastyear,twoBrooklyniteshadtobecutoutoftheirapartmentsandcardedtohospitalonstretchersdesignedfortransportingsmallwhales.TheNationalAssociationtoAdvanceFatAcceptance(NAAFA)arguesthatitwasnottheircombined900kgbulkthatmadethemill.Obesity,accordingtoNAAFA,isnotbadforyou.And,evenifitwas,thereisnothingtobedoneaboutit,becausegenesdictateweight.Attemptingtoeatlessmerelyslowsmetabolism,havingpeopleaschubbyasever.
ThisisthefatlashmovementthatcausesAmerica'sslimmingindustrysomuchpain.InhisbookBinFatLies(Ballantine,1996),GlennGaessersaysthatnostudyyethasconvincinglyshownthatweightisanindependentcauseofhealthproblems.Fatnessdoesnotkillpeople;thingslikehypertension,coronaryheartdiseasesandcancerdo.MichaelFumento,authorofTheFatoftheLand(Viking,1997),ananti-fatlashdiatribe,comparesDrGaesser'slogicwithsayingthattheguillotinedidnotkillLouisXVI:Rather,itwastheseveringofhisvertebrae,thecuttingofallthebloodvesselsinhisneck,and...thetraumacausedbyhisheaddroppingseveralfeetintoawickerbasket.
Beingfatkillsinseveralways.Itmakespeoplefarmorelikelytosufferfromheartdiseaseorhighbloodpressure.Evenmoderateobesityincreasesthechanceofcontractingdiabetes.Being40%overweightmakespeople30%~50%morelikelytodieofcancer,accordingtotheAmericanCancerSociety.Extremefatnessmakespatientssomuchlesslikelytosurvivesurgerythatmanydoctorsrefusetooperateuntiltheyslim.
Theideathatbeingoverweightiscausedbyobesitygenesisnotwhollyfalse:researchershavefoundanumberofgenesthatappeartomakesomepeoplebumoffenergyataslowerrate.Butgenesarenotdestiny.Thedifferencebetweensomeonewithageneticpredispositiontogainweightandsomeonewithoutappearstoberoughly40calories-oraspoonfulofmayonnaise—aday.
Analternativefatlashargument,advancedinbookssuchasDeanOnrush'sEatMore,WeightLess(HarperCollies,1993)andDateAtrens'sDon'tDiet(WilliamMorrow,1978),isthatfatnessisnotamatterofeatingtoomuch.TheynotethatasAmericans'weighthasballoonedoverthelastfewdecades,theirreportedcaloricintakehasplunged.Thissimplyexplainspeople'sownrecollectionofhowmuchtheyeatisextremelyunreliable.Andastheygrowfatter,peoplefeelguiltyandaremorelikelytofibabouthowmuchtheyeat.Allreputablestudiesshowthateatinglessandexercisingreduceweight.
Certainly,thebody'smetabolismslowsalittlewhenyouloseweight,becauseittakeslessenergytocarrylessbulkaround,andbecausedietingcanmakethebodyfearitisabouttostarve.Butasensiblelow-fatdietmakesweightlosspossible.Thefatlashmovementisdangerous,becauseslimmerswilloftenfindanyexcusetogiveup.Totellpeoplethatitishealthytobeobeseistoencouragethemtolivesickanddieyoung.
ThetwoBrooklynitesinthefirstparagraphwere______.
A.membersoftheNWA
B.typicalvictimsofoverweight
C.membersofthe"fatlash"movement
D.proofthatthefatlashmovementisgainingstrength
34.(68)
35.PartB
Directions:Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66-70,choosethemostsuitableparagraphfromthelistA-Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Inthefollowingarticlesomeparagraphshavebeenremoved.ForQuestions66~70,choosethemostsuitableparagraphfromthelistA~Ftofitintoeachofthenumberedgaps.Thereisoneparagraphwhichdoesnotfitinanyofthegaps.MarkyouranswersonANSWERSHEET1.
Itwasamomentmostbusinessexecutiveswouldpausetosavor:latelastyear,GermansportinggoodspioneerAdidaslearnedthatafteryearsofdecliningmarketshare,thecompanyhadsprintedpastU.S.ReebokInternationaltotakethesecondplacebehindNikeintheraceforworldwidesales.ButRobertLouis-Dreyfus,therumpledFrenchmanwhonowrunsAdidas,anddidn'tevenstopforoneofhistrademarkHavanacigarsincelebration,worriedthatthecompanywouldgrowcomplacent.Instead,heandagroupoffriendsboughtFrenchsoccerclubOlympicdeMarseille"Nowthat'ssomethingIhavedreamedaboutsinceIwasakid."Louis-Dreyfussayswithanadolescentgrin.
66.______
Withsalesinthefirstthreequartersof1996at$2.5billion,upablithering30.7%over1995,it'shardtorecallthedismalshapeAdidaswasinwhenLouis-DreyfustookoveraschairmaninApril1993.Foundedin1920byAdiDassler,theinventorofthefirstshoesdesignedespeciallyforsports,thecompanyenjoyedanearmonopolyinathleticshoesuntilanupstartcalledNikeappearedinthe1970sandrodetherunningfadtoriches.Bytheearly1990sAdidashadcomeunderthecontrolofFrenchbusinessmanBernardTapie,whowaslaterjailedforbribingthreeFrenchsoccerplayers.AlthoughthecompanytriedtospruceupitsstaidimagewithateamofAmericandesigners,Adidaslostmorethan$100millionin1992,promptingtheFrenchbanksthathadacquiredcontrolofthecompanyfromTapietobeginadesperatesearchforanewowner.
67.______
Thepoker-lovingLouis-Dreyfusknewhehadbeendealtawinninghand.FollowingtheleadsetbyNikeinthe1970s,hemovedproductiontolow-wagefactoriesinChina,IndonesiaandThailandandsoldAdidas'EuropeanfactoriesforatokenoneDeutschemarkapiece.HehiredPeterMoore,aformerproductdesigneratNike,ascreativedirector,andsetupstudiosinGermanyfortheEuropeanmarketandinPortland,Oregon,fortheU.S.Hethenriskedeverythingbydoublinghisadvertisingbudget."Wewentfromamanufacturingcompanytoamarketingcompany,"saysLouis-Dreyfus."Itdidn'ttakeagenius--youjusthadtolookatwhatNikeandReebokweredoing.Itwaseasierforsomeonecomingfromtheoutside,withnobaggage,todoit,thanforsomebodyfrominsidethecompany."
68.______
"ThemarketingatAdidasisvery,verygoodrightnow,"saysEugenioDiMaria,editorofSportingGoodIntelligence,anindustrynewsletterperceivingAdidasasaveryyoungbrand."Thecompanyisparticularlystronginapparel,muchstrongerthanNikeandReebok."
Although90%ofAdidasproductsforwearonstreetinsteadofsportsfields,Louis-DreyfusfeltthepreviousmanagementhadlostsightofAdidas'rootsasasportingproductscompany.Afterall,AdiDasslerinventedthescrew-instudforthesoccershoeandshodAmericanchampionJesseOwensinthe1936Olympics.Sohesoldofforfoldedothernon-corebrandsthatAdidashaddeveloped,includingLeCoqSportif,ArenaandPony.Europeisstillthecompany'slargestmarketbecauseAdidasdominatestheapparelindustryandthankstosoccer'smassivepopularitythere,Louis-Dreyfttsisquicktosharecreditfortheturnaroundwithasmallgroupoffriendswhoboughtthecompanywithhimin1993.Oneofthosefellowinvestorsisaform
36.(80)
37.
Inthethirdparagraph,Dr.Laraghimpliesthat______.
A.peopleshouldnotbeafraidoftakingexcessivesalt
B.doctorsshouldnotadvisepeopletoavoidsalt
C.anadequatetoexcessivesaltintakeisrecommendedforpeopleindisease
D.excessivesaltintakehasclaimedsomevictimsinth
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