牛津译林版-必修四-Reading-unit1-Advertisements上课课件整理

Unit1Advertising

Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;（说明文）letsenjoyshortvideos!Video1Video2LeadinWhatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdriving

Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingWhatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAscommercialadsPSAsWhat’sthedifferencebetweencommercialadsandPSAs?

Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(说明文)123

Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Expositorywriting（说明文）

paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大纲)forapassagewiththetopic“

Familyisveryimportanttous.

”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.

Supportingdetails:Conclusion:ApplicationShowyouroutlineSubject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveHomeworkFinishthepassageabout“Familyisveryimportanttous”,usingthestructurewehavelearntthisclassin100words.

Thankyou!

1.一个要将中国归于中央集权下的专制一统，一个要恢复天下到六国时代诸侯联盟的松散政制。这看上去好像只是一个是否认同统一的历史趋势的问题，现代人常常站在统一的立场上去批判项羽，仿佛只有用铁骑扫平了六国的秦王才算是一个民族英雄，其实问题并不这么简单。2.从历史的长时段看，统一的趋势是无法阻遏的。从根本上说，它是中华民族发展到一定阶段，文明内部各部分长期交往整合的必然结果。问题只在以何种方式统一3.可以设想，即使没有秦的武力，天下也终将归于一体，这也为汉以后的历史实际所一次次证明。无可否认的是，秦王的铁骑确实使这一过程大大简化了。看上去，历史似乎少走了许多弯路，细想来却又未必。4.先不说铁骑下呻吟的民众，是否也有追求自己那一点卑微的生活自由的权力，就是从文明的发展来说，统一的后果也有许多地方值得怀疑。5.中央集权确实加强了国家的权力，使秦汉帝国成为当时世界上少有匹敌的强大力量。但是，作为代价，从原始社会时代开始积累起来的那一种有限民主（哪怕是统治阶级内部民主），也彻底丧失了。6.春秋战国时期纵横捭阖的士，逐渐变成了可以“倡优畜之”的文人。当秦军焚烧着六国的宫殿，将天下一