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大学英语第二册复习题(1)PartIReadingComprehension[40minutes/40points]Directions:Thereare4passagesinthissection.Eachfollowedbysomequestions.ForeachofthemtherearefourchoicesmarkedA,B,C,andD.Youshoulddecideonthebestchoice.Passage1Somechildrenarenatural-bornbosses.Theyhaveastrongneedtomakedecisions,managetheirenvironment,andleadratherthanfollow.StephenJackson,aYearOnestudent,"Operatesunderthetheoryofwhat'smineismineandwhat'syoursismine,"sayshismother."TheotherdayIboughttwonewStarWarslightsabers(剑).Later,IsawStephenwiththetwonewoneswhilehisbrotherwasusingthebeat-upones.""Examinetheextendedfamily,andyou'llprobablyfindabossygrandparent,aunt,uncleorcousinineverygeneration.It'saninheritabletrait,”saysRussellBarkley,aprofessorattheMedicalUniversityofSouthCarolina.Otherchildrenwhomaynotbeparticularlybossycangraduallygaindominance(支配地位)whentheysensetheirparentsareweak,hesitant,orindisagreementwitheachother.Whetherit'sinbornnatureordevelopedcharacteratwork,toomuchcontrolinthehandsoftheyoungisn'thealthyforchildrenorthefamily.Fearisattherootofalotofbossybehavior,saysfamilypsychologistJohnTaylor.Children,hesaysinhisbookFromDefiancetoCooperation,"havesecretfeelingsofweakness"and"adesiretofeelsafe".It'stheparents'roletoprovidethatprotection.Whena"bossychild"doesn'tlearnlimitsathome,thestageissetforahostoftroublesoutsidethefamily.Theoverlywillfulandunbendingchildmayhavetroubleobeyingteachersorcoaches,forexample,ortroublekeepingfriends.Itcanbeprettylonelyasthetopdogifnoonelikesyourbossyways."Iseemoreandmoreparentsgivinguptheirpower,"saysBarkley,whohasstudiedbossybehaviorformorethan30years."Theybendtoofarbecausetheydon'twanttobeasstrictastheirownparentswere.Buttheyalsofeellessconfidentabouttheirparentingskills.Theirkids,inturn,feelmoreanxious."1.BossychildrenlikeStephenJackson.A.makegooddecisions B.showself-centerednessC.lackcarefromothers D.havelittlesenseoffear2.Theunderlinedphrase"inheritabletrait"inParagraph2means.A.inbornnature B.developedcharacterC.acceptedtheory D.particularenvironment3.Thestudyonbossybehaviorimpliesthatparents.A.shouldgivemorepowertotheirchildrenB.shouldbestrictwiththeirchildrenC.shouldnotsetlimitsfortheirchildrenD.shouldnotbesoanxiousabouttheirchildren4.Bossychildrenmayprobablybecome.A.relaxed B.skillful C.hesitant D.lonely5.Whatisthepassagemainlyabout?A.Howbossybehaviorcanbecontrolled.B.Whatleadstochildren'sbossybehavior.C.Whateffectbossybehaviorbringsabout.D.Howwecangetalongwithbossychildren.Passage2IntheopinionofmanyAmericansandEuropeans,weonlybegantoreallyexploreourworldinthesixteenthcentury.Accordingtothem,thesailorsoftheancientworlddidnotexploredistantpartsoftheworld;theydidnothavethenecessaryknowledgeorskillsforlongseajourneys.However,thepeoplewhohavethisopinionareforgettingtwoimportantfactsofhistory.First,sometimesearlyscientistshaveanideawhichiscorrect,butscientistsinlatercenturiesdonotbelieveit.Forexample,about270B.C.,aGreekscientisthadanideawhichweallbelievetoday:Theearthmovesaroundthesun.Butforthefollowing1,600years,scientistsdidnotbelievethis.Intheiropinion,thesunclearlymovedaroundtheearth.Theydiscoveredthetruthagainonlyinthefifteenthcentury!Thesecondfactofhistorythatmanypeopleforgetisthis:Ancientdoesnotmeanprimitive.Forexample,theancientEgyptiansknewagreatdealaboutthestars;theyusedthisknowledgetofindtheirwayacrosstheoceans.TwothousandyearsagoaGreekscientistwholivedinEgyptcalculatedthedistancearoundtheearth.Theresultsofhiscalculationswereclosetotherealdistanceweknowtoday!Sotheancientshadagreatdealofscientificknowledge.Theyalsohadskillswhichequaledtheskillsoftoday.Forexample,1,300yearsagoandbefore,fishermeninIrelandbuilttheirboatsofwoodandleather.TodaysomefishermeninIrelandstillmakeboatsofthesamedesign.Theyusetoolsandmaterialswhicharenotverydifferentfromthetoolsandmaterialswhichtheirancestorsused.Why?Theancientdesignoftheboatswasgood,andwithskillfulsailors,theseboatscansailinallkindsofweather.Clearlylongbeforethesixteenthcentury,peoplehadtheskill,theknowledgeandtheequipmentwhichwerenecessaryforlongjourneysbysea.Theworlddidnothavetowaituntilthesixteenthcenturyforitsfirstexplorers!6. Whichofthefollowingstatementsisconsistentwiththepassage?A.ThewriteragreeswithmanyAmericansandEuropeansexceptforthetwofactsmentionedinthepassage.B.Inthehistoryofscience,peoplesometimeshavetodiscoverafactasecondtime.C.Accordingtothewriter,weonlybegantoreallyexploretheworldinthesixteenthcentury.D.TheancientEgyptianshadverylittleknowledgeaboutthestars.7. WhydoesthewriterusetheexampleoftheGreekscientistwhocalculatedthedistancearoundtheworld? A.Hewantstoshowtheknowledgeofancientscientists.B.Hewantstogiveanexampleofscientificknowledgewhichwasavailabletoearlyexplorers. C.Hewantstoshowthatsciencehasnotbeendevelopingsignificantly.D.Hewantstogiveanexampleofsomethingwhichlaterscientistsgreatlyimproved.8. Theword“primitive”(Line1,Para.3)means________. A.underestimated B.unsophisticated C.basic D.primary9. Accordingtothewriter,whydoIrishfishermenstilluseboatsliketheboatswhichtheirancestorsused1,000yearsago? A.Thenecessarymaterialsareeasilyavailable. B.Boatsmadeofwoodorleatherarelightandfast. C.Thedesignoftheboatsisverygood. D.Theydon’thavethemoneyforexpensiveboats.10. “PeoplefromtheancientworldsailedaroundAfrica.TheyevenreachedAmerica.”Inyouropinion,howWOULDthewriterofthepassagefeelaboutthesestatements? A.Inhisopinion,theyarepossible. B.Hedoesnotbelievethem. C.Hehasusedthisasanimportantfacttopraiseancientcivilization.D.Inhisopinion,ancientexplorersdidnothavetheskillsnecessaryforlongjourneys.Passage3Abouttenmenineveryhundredsufferfromcolorblindnessinsomeway;womenareluckieronlyaboutoneintwohundredisaffectedinthismanner.Therearedifferentformsofcolorblindness.Amanmaynotbeabletoseedeepred.Hemaythinkthatred,orangeandyellowareallshadesofgreen.Sometimesapersoncannottellthedifferencebetweenblueandgreen.Inrarecasesanunluckymanmayseeeverythinginshadesofgreen—astrangeworldindeed.Incertainoccupationscolorblindnesscanbedangerousandcandidatesaretestedmostcarefully.Forexample,whenfightingatnight,soldiersuselightsofflarestosignaltoeachother.Agreenlightmaymean“Advance”andaredlightmaymean“Danger!Keepback!”,Youcanseewhatwillhappenifsomebodythinksthatredisgreen!Colorblindnessinhumanbeingsisastrangethingtoexplain.Inasingleeyetherearemillionsofverysmallthingscalled“cones”,Thesehelptoseeinabrightlightandtotellthedifferencebetweencolors.Therearealsomillionsof“rods”buttheseareusedforseeingwhenitisnearlydark.Theyshowusshapebutnotcolor.Waituntilitisdarktonight,thengooutside.Lookaroundyouandtrytoseewhatcolorsyoucanrecognize.Birdsandanimalswhichhuntatnighthaveeyeswhichcontainfewornoconesatall,sotheycannotseecolors.Asfarasweknow,batsandadultowlscannotseecolorsatallonlylightanddarkshapes.Similarly,catsanddogscannotseecolorsaswellaswecan.Insectscanseeultravioletrayswhichareinvisibletous,andsomeofthemcanevenseeXrays.Thewingsofamothmayseemgreyanddulltous,buttoinsectstheymayappearbeautiful,showingcolorswhichwecannotsee.Scientistsknowthatthereareothercolorsarounduswhichinsectscanseebutwhichwecannotsee.Someinsectshavefavoritecolors.Mosquitoeslikeblue,butdonotlikeyellow.Aredlightwillnotattractinsectsbutabluelampwill.11. Amongpeoplewhosufferfromcolorblindness,________.A.veryfewmaythinkthateverythingintheworldisingreenB.fewcantellthedifferencebetweenblueandgreenC.somemayseeeverythinginshadesofgreenD.fewmaythinkthatred,orangeandyellowareallshadesofgreen12. Whenmillionsofrodsinoureyesareatworkindarknesswecansee.A.shapesonlyB.shapesandcolorsC.colorsonlyD.darknessonly13. Accordingtothepassage,batsandadultowlscannotseecolors.A.becausetheyhuntatnightB.becausetheycannotseelightC.becausetheyhavenoconesandrodsD.becausetheyhavenocones14. Accordingtothepassage,dogsandcats.A.canseecolorsaswellashumanbeingsB.aswellashumanbeingscannotseesomecolorsC.havelessrodsthanhumanbeingsD.havefewerconesthanhumanbeings15. Whichofthefollowingisnottrueaboutinsects?A.Insectscanseemorecolorsthanhumanbeings.B.Insectscanseeultravioletrayswhichareinvisibletomen.C.Allinsectshavetheirfavoritecolors.D.Theworldismorecolorfultoinsectsthantohumanbeings.Passage4Computershavebecomesonecessarytomodernlivingthatitisdifficulttobelievethattheyarearelativelyrecentinvention.Undoubtedly,theyhaveprovedtobeofgreatvalue,buttheyalsohavetheirdisadvantages.Foronething,theyhaveaddedtoouralreadylargenumberofcrimes.Hackingwasthefirstcomputercrimethatmostofusbecameawareof.Byusingtheircomputingexpertise,peopleknownashackerscangainunauthorizedaccesstosomeoneelse'scomputerandmakeuseofthedatawhichtheyfindthere.Theymay,forexample,getholdoflistsofthenamesoftheircompetitors'clientsandusethesetobuilduptheirownbusinesses,ortheymayusehackingasaformofindustrialespionagetofindoutarivalcompany'splans.Otherhackingactivitiesmaybemoreobviouslycriminal,inthathackersmaylogontofinancialdatainsomeoneelse'scomputerandeitheralteritillegallyoruseitforfraudulentpurposes.ThepossibilityofseriousfinancialfraudhasbeengreatlyincreasedbythemodernpracticeofpurchasinggoodsthroughtheInternet.Apparently,theuseofcreditcardstopayforpurchaseshasledtorecordlevelsoffraudwithagreatmanypeoplebeingswindledoutofagreatdealofmoney.Banksareworkinghardtoimproveonlinesecurityandtoprovidesafeguardsforcustomers,butfraudstersareworkingjustashardtoimprovetheircrookedtechniques.Manycomputerusersworryincasetheirsystemsareaffectedbycomputerviruses.Thepeoplewhointroducesuchbugsintootherpeople'scomputerprogramsmaynotintentionallybecommittingacrime,butmaybedoingsoasanactofmischieforspite.Themotivedoesnotreallymattertothepeoplewhosedatahasbeendeletedoralteredorwhosefileshavebeencorrupted.Computersarepartofahighlytechnicalmethodofworking,inwhichthereareconstantlynewdevelopments.Unfortunately,thereisalsoaconstantstreamofnewdevelopmentsinthefraudindustryassociatedwiththemall.Allcomputerusersmustbeontheirguard.16. Theinseparableconnectionbetweencomputersandmodernlivinghasoftenmadeusforgetthefactthat___________.A.computercrimesareincreasingB.computeshavemanydisadvantagesC.computershavebeeninourlivesnotforlongD.computershavebroughtaboutalotofcrimes17. Whichofthefollowingfactorsisnotmentionedinthepassageasanexampleofhacking?A.Findingoutacompetitor'splans.B.Accessingsomeoneelse'sfinancialdata.C.Sendingcomputervirusestoone'scompetitors.D.Gettingholdofthenamesofone'scompetitors'clients.18.Whichofthefollowingisassumedtobeagoodwaytoensuresafetyofonlineshopping?A.Avoidingusingcreditcards.B.Trackingpossiblefraudsters.C.Depositingmoneyinabank.D.Improvingthebankingsecuritysystem.19. Thewriterbelievesthat___________.A.computercrimescanbeeradicatedB.peopledon'tcaremuchaboutcomputervirusesC.peoplewhointroducecomputervirusesarecriminalsD.computerusersmustbeonguardagainstcomputercrimes20. Whichofthefollowingisthebesttitleforthispassage?A.ComputerTechnologyB.ComputerHackingC.RolesofComputersD.AdvantagesofComputersPartIIVocabularyandStructure[20minutes/20points]Directions:Thereare40incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,C,andD.ChoosetheONEanswerthatbestcompletesthesentence.21.He________hissuitcasefromonehandtotheotherandcaughthisbreathforamoment. A.exchanged B.shifted C.changed D.raised22. Asanewjournalist,Icouldnotaffordtolosethechanceto________ChrisChamberlainaboutthisissue. A.interview B.interrupt C.interpret D.interfere23. Theshiphasacrewof57altogether________ofofficers. A.exclusive B. including C.excluding D.inclusive24. Policeareanxioustohearanyinformation________thesuspect'swhereabouts.A.concerned B.regards C.concerning D.responding25. Smithneverallowedhimselftobebulliedintodoinganythingthatwentagainsthis________. A.principals B. predictions C.perfections D.principles26.Beingoutofworkandhavingtwoyoungchildren,thecouplefounditimpossibleto.A.makeendsmeet B.meetwith C.endup D.makeupone’smind27. X-raysarealsocalledRontgenrays_________thediscoverieswhofirstputthemtouse.A.inhonorofB.inviewof C.inplaceofD.incaseof28. Companiespublish________reportstoinformthepublicaboutthepreviousyear’sperformances. A.actual B.individual C.annual D.preparatory29. Wedon'tneedacar,________.

A.neithercanaffordit B.neitherwecanaffordit

C.andwecanneitheraffordit D.andneithercanweaffordit30. Ishouldliketothankyouall________mycolleaguesandmyself.

A.forthebenefitof B.inhonorof C.onbehalfof D.forthesakeof31. Themeetingprovedtobea________inherlifesoshevalueditverymuch. A.turningpoint B. standingpoint C.turningcircle D.foothold32.Thefirstbookforyouto_________onthatsubjectisEncyclopediaBritannica.

A.turnup B.lookat C.lookup D.turnto33.Thewarmingoftheearth'ssurfacemight________themeltingofthepolaricecaps.

A.resultfrom B.resultfromthat C.resultin D.resultinthat34. Whenchoosingajob,don’tbe________byfalsepromisesoffuturehighearnings. A.worried B.swayed C.controlled D.moved35. AtfirstMr.Smiththoughthisinvestmentininformationwasawasteofmoney,butfinallyit.A.paidfor B.paidoff C.paiddown D.paidattention36. Theactressreallyhatedtoplaythesweetpassivewomenthataudiences______her______.A.identify…with B.combine...with C.deprive…of D.inform…of37. Thepowerwhichanenginedevelopsis________tothewheels. A.transmitted B.transformed C.transported D.transferred38. Whitehasalwaysbeena________ofpurityinWesterncultures. A.symbol B.standard C.sign D.mark39. Williams________hispositionasMayortogivejobstohisfriends.A.abused B.ill-treated C.used D.treated40. Youare________to30milesanhourinbuilt-upareas. A.restricted B.balanced C.cancelled D.challenged41. Althoughyoursuggestionisnotperfect,itstill________seriousconsideration. A. merges B.worth C.worthy D.merits42. Incourt,thejudge________alargesumofmoneytothosehurtinthefire. A.rewarded B.charged C.offered D.awarded43. Mrs.Smith________inworkingontheproblemsagainthoughshehadfailedmorethanadozentimes.A.consisted B.persisted C. insisted D.assisted44. Theexplosiondidagooddealofdamagetothe________ofthebuilding. A.entryway B.entrance C.entering D.entry45. To________hispositioninParliament,heheldtalkswithleadersofthePeasantParty. A.threaten B.reveal C.distribute D.strengthen46. Doestheamountofrain________thegrowthofthecrops? A.affect B.effect C.bring D.result47. Shemayforgettocome—she’snotvery________. A.readable B.remarkable C.reliable D.reasonable48. Hegothispresentjobasasalesmanwhenhe________thearmy. A.served B.quit C.joined D.resigned49. SuddenlyBen________ayellandjumpedup. A.letout B.letdrop C.letalone D.letoff50. Theyarrivedtogetherbutleft________yesterday. A.separately B. individually C.dividedly D.lonely51. It’sgoingtorain;we’dbetter________ourthingsandgoindoors. A.putout B.putoff C.putup D.putaway52. Britainconsistentlyfailsto________thescientificdiscoveriesmadeinitsuniversities. A.explode B.extend C.exploit D.explore53. Ihopethissuccesswill________youtogreaterefforts. A.encourage B.inspire C.persuade D.pursue54. Tomwaswildwithjoy,becausehereceiveda________tostudyatuniversity. A.scholarship B.pension C.prize D.reward55. Cantheschoolboard________teachers’rightstoexpresstheirviews? A. confine B.limit C.restrict D.restrain56. Laterhe________inwarphotographyformagazinessuchasLife,Time,andNewsweek,winninganumberofawards.A.specialized B.majored C.realized D.localized57. Herprivilegedupbringinghadnot________herforhardworkinthefields. A.provided B.made C.quit D.equipped58. A5-starhotelshouldbeequippedwithfantastic________. A.furniture B.facilities C.equipment D.instruments59. Somethingisworryingme,butIcan’t________exactlywhatitis. A.refine B.define C.refer D.defer60. Iwaspleasedtohearaboutyourjoboffer-allthathardworkhasobviously________.A.paidoff B. paidout C.paidback D.paidwellPartIIICloze[15minutes/10points]Directions:Thereare10blanksinthefollowingpassage.Foreachblankthereare4choicesmarkedA,B,CandD.Youshouldchoosetheonethatbestfitsintothepassage. Moreandmorestudentswanttostudyin“hot”majors.61aresult,manystudentswanttogiveuptheirinterestsandstudyinthese62suchasforeignlanguages,internationalbusinessandlaw,etc. Fewerandfewerstudentschoosescientificmajors,63maths,physicsandbiology,andartmajors,likehistory,Chineseandphilosophy. 64studentscanstudyinthese“hot”majors,becausethenumberofthese“hot”majorsislimited. Ifonehasnointerestinhisworkorstudy,65canhedowell?Ilearnedthisfromoneofmyclassmates.Heis66thecountryside.Hisparentsarefarmers.Thoughhewasinterestedinbiology,hechose“internationalbusiness”.He67tolivealifewhichisdifferentfromthatofhisparents. Intheend,hefoundhe68indoingbusiness.Hefoundallthesubjectstobetiresome.Maybethiswouldn’thavehappenedifhehadchosenhismajoraccordingtohisowninterests. Choosingamajorintheuniversity69decideone’swholelife.Majorswhicharenot“hot”todaymaybecomethe“hot”majoroftomorrow. Choosingyourmajoraccordingtoyourown70isthebestwaytosucceed.61. A.As B.For C.Having D.Being62. A.place B.areas C.room D.space63. A.forexample B.asaresult C.andsoon D.suchas64. A.Quiteafew B.Onlyafew C.Perhaps D.Many65. A.why B.how C.andwhat D.andhow66. A.outof B.from C.in D.off67. A.enjoys B.doesn’twant C.wants D.doesn’tlike68. A.wasinterested B.wasclever C.wasnotclever D.wannotinterested69. A.can B.probably C.doesnot D.perhapsnotto70. A.heart B.experience C.mind D.interestsPartIVTranslation[15minutes/15points]Directions:TranslatethefollowingsentencesintoChineseorEnglish.71. It’struethatIdroppedoutofcollegetostartMicrosoft,butIwasatHarvardforthreeyearsbeforedroppingout–andI’dlovetohavethetimetogoback.72. Graduateschoolisonewaytogetspecializedknowledge,althoughextendedcollegeeducationisn’talwaysagoodinvestmentfromapurelyeconomicstandpoint.73. Mostmajornewspapersandtradepublicationshaveonlineversionsoftheirclassifiedlistings,enablingjob-seekerstoscanforworkavailableacrosstown,inanotherstate,oraroundtheworld.74. 她没有什么爱好–除非你把看电视也算是一种爱好。75. 我发现量入为出地过日子越来越难了。PartVWriting[30minutes/15points]Directions:Forthissection,youaretowriteacompositiononWhichIsMoreImportant,WealthorHealth?Yourpartofcompositionshouldbeabout100-120words.Stateyouropinion;Givereasonstosupportyourarguments;Makeaconclusion.WhichIsMoreImportant,WealthorHealth________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________大学英语第二册复习题(2)PartIReadingComprehension[40minutes/40points]Directions:Thereare4passagesinthissection.Eachfollowedbysomequestions.ForeachofthemtherearefourchoicesmarkedA,B,C,andD.Youshoulddecideonthebestchoice.Passage1Newspapers,alongwithreportingthenews,instruct,entertain,andgiveopinion.Animportantwayforreadingalarge,big-citynewspaperisknowinghowtotakeitapart.Canyoufindtheseseparatesections:worldnews,nationalandlocalnews,sports,business,entertainment,opinions,classifiedads?Doesyourpaperhaveothersections? Newsstoriesgivefacts,nottheauthor’sopinions.Editorialsdotheopposite:youcanexpectaneditorialtotakesides.Somenewspapereditorialshaveaby-linewiththeauthor’sname,butmanynewspapershaveunsignededitorials.Thesereflecttheopinionsofthepublisheroreditor. Youcanbeabetterreaderifyouknowwhattoexpectinanewspaper.Forexample,youcanexpectheadlinestoomitunnecessarywords.Youcanexpecttofindthemostimportantfactsintheleadparagraph(thefirstparagraph)ofanewsstory.Youcanexpectimportantnewsitemstobeonthefrontpage.Youcanexpectlessimportantitemstobeontheinsidepages. Mostofall,themoreyouknowaboutthecurrentnews,themoreyouwillunderstandwhatisinthenewspaper;importantstoriesaregenerallypresentedonedayandfolloweduponfollowingdays.So,animportantwayforreadingnewspapersisreadingonefrequently.1. Toreadalargenewspaper,agoodwayis_________.A.tofindseparatesectionsB.toreaditfromcovertocoverC.todosomepaper-cuttingD.topredictwhatisinsidethenewspaper2. Whichofthefollowingstatementsaboutnewsstoriesistrue?A.Newsstoriesreflecttheopinionsoftheeditor.B.Newsstoriestellthefactswithoutcomments.C.Newsstoriescontainbothfactsandopinions.D.Newsstoriesexpressthewriter’spointofview.3. Ifyouwanttoknowlessimportantnewswithoutanydetails,youcanread_________.A.theheadlinesontheinsidepagesB.newsstoriesonthefrontpageC.theleadparagraphsofthenewsonthefrontpageD.newsitemsontheinsidepagesonly4. Tofollowthecurrentnews,thebestwayisto_________.A.readextensivelyandthoroughlyB.readvariousnewspapersskillfullyC.readalargebig-citynewspapercarefullyD.readonenewspaperfrequently5. Themainideaofthispassageis_________.A.howtoreadnewspaperseffectivelyB.howtofindimportantnewsstoriesC.howtoreadstoriesandeditorialsD.howtotellapartdifferentnewssectionsPassage2Untilrecently,womeninadvertisementswereoneofthreethings-anapron,aglamorousdressorafrown.Althoughthatisnowchanging,manywomenstillfeelangryenoughtodefaceoffendingadvertisementswithstickersprotesting."Thisaddegradeswomen."Whydoesthissortofadvertisingexist?Howcanadvertisersandadagenciesproduce,sometimes,aftermonthsofresearch,advertisementsthatoffendstheconsumer?TheAdvertisingStandardsAuthority(thebodywhichdealswithcomplainsaboutprintmedia)iscarryingoutresearchintohowwomenfeelaboutthewaytheyareportrayedinadvertisements.Itsconclusionsarelikelytobewhattheadvertisingindustryalreadyknows;althoughwomenareoftenirritatedbythewaytheyareseeninads,fewfeelstronglyenoughtocomplain.Womenarenotonlythevictimsofpoorandboringstereotypes—inmanyTVcommercialsmenareseeneitherasuseless,childishoafswhoareunabletoperformthesimplesthouseholdtasks,orasinconsiderateboors,permanentlyonthelookoutforanescapetothepub.Butitiswomenwhoseemtobeartheimpactoftheindustry'sapparentinabilitytoputpeopleintoanauthenticpresent-daycontext.YetaccordingtoEmmaBennett,executivecreativedirectorofaLondonadvertisingagency,womenarenotinfuriatedbystereotypesandsexistadvertising.Ittendstowashoverthem,theyarenotmilitantorangry-theyjustfinditannoyingortiresome.Theyreluctantlyacceptoutdatedstereotypes,butheaveasighofreliefwhenanadvertisementreallygetsitright.Shesaysthatitisnotadvertising'suseofthehousewiferolethatbotherswomen,butthewayinwhichit'shandled."Researchershaveoftenaskedthewrongquestions.Themostimportantthingistheadvertisement'stoneofvoice.Womenhatebeingpatronized,flatteredorgivendesperatelydown-to-earthcommonsenseadvice."Intheend,theresponsibilityforgoodadvertisingmustbesharedbetweentheadvertiser,theadvertisingagencyandtheconsumer.Advertisingdoesnotsettrendsbutitreflectsthem.Itisuptotheconsumerstotelladv

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