高中英语-Unit 5 Inside advertising教学设计学情分析教材分析课后反思

Book=9\*ROMANIXUnit5InsideAdvertisingHowAdvertisingWorksReading【Learningaims】1.Toknowhowadvertisementworksthroughreadingandretelling.2.Tolearntodesignanadvertisementwiththelearnedfromthetext.Leading-inLookatseveralpicturesofads,suchasSprite,Coca-cola,Pepsi,Levi’s,McDonald’setc.I’msureyouarefamiliarwiththeadsofthesebrands.Yes?Andwherecanyouseethem?Yes,adsarearounduseverywhere.So,today,we’lllearnsomethingmoreaboutads,thatis,howadvertisingworks.Pre-readingAsyoucanseeinourtextbook,inthispassage,thereareseveralpictures.DiscusseachoftheadvertisementsonPages42and43inpairs.Whatdoestheadvertisementwantyoutodo?Youhave2mins.Pleaseshareyouropinionwithus.Thistexthasmanyheadingsinit.Theytellustheclearstructureofthepassage.Wecanseetherearefoursectionsinit.Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.SothefirstparaisSectionIandit’stheintroduction.SectionIIispara2;SectionIIIispara3-7;SectionIVisthelasttwoparas.While-readingSincewe’vegotthemainideaandthestructureofthepassage,we’llgotothedetails.Readthefirstparagraphandgettheanswer.1.Howcanwebecomewalkingadvertisements?Yes,youfindtheanswerintheintroductionofthepassage:Whenwewearthecasualgarmentswithbrandnamesattachedtothem.Whatisthebenefitofknowinghowadvertisementswork?Wecanavoidbeingcontrolledbythem.Hereisapicture.ChenYixunandFanBingarethewalkingadsforadiddas.Readthesecondparagraphandgettheanswer.2.Whatisanadvertisement?Whoadvertises?Whydotheyadvertise?ThefirstparatellsusWheretheadscanbeseen,andthisparatellsusWhatisanads,WhoadvertisesandWhydotheyadvertise.Whatwilltheauthortalkaboutnext?Yes,How.Now,let’sgotoSectionIIItoknow“How”.Readthepara3-7andgetthetasksdone.It’sQuestion4-5.Whatistherightorderofthefollowingsteps?=1\*GB3①decidingwhattypeofadvertingtechniquestouse=2\*GB3②findingoutasmuchaspossibleaboutthetargetgroup=3\*GB3③identifyingthetargetgroup=4\*GB3④lettingthemessagereachthetargetaudience=5\*GB3⑤payingthemediafordisplayingtheadsTwovolunteersgototheblackboardtogiveyouranswers.AndIwantavolunteertogivesomecomments.Yes,therightorderis③②①⑤④.Ithinkweuseonewordtosummarizeeachsteps.Identification->Investigation->Decision->Payment->Delivery.4.Whydoadvertisementsoftenappealtoourhopesanddreamsoremotions?TopersuadeustodosomethingWhatdoadvertisersalsoconsiderwhenchoosingsuitablemedia?Thecost.Canyoufindanothertwowordsfromthesetwoparagrahswiththesamemeaning?Thebudget/expense.Readpara8-9andgettheanswer.6.Whydogovernmentsallovertheworldpaymuchforadsonsuchthingsasroadsafety?Becausebeingconstantlyexposedtoadvertisementscanhelpchangepeople'sopinionsovertime.Thebelieveadswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethebumberofroadaccidents.ConclusionSummaryNow,let’smakeabriefsummaryofthewholepassage.Pleasefillintheblanks.Wecanmeetmanyadvertisementsinourdailylife.Anadvertisementisamessage____anannouncementthatinformsorinfluencespeople.Advertisersmustpayfortheirads,sothemessagemustreach_____targetaudience,ortheirmoneywouldbewasted.Identifyingtheirtargetisnotenough,theyshouldtrytheirbesttoappeal____theirtarget.Forexample,theirenvironmentalprotectionadvertisementappealstotheaudience’sconsciencesortheirdesire______(be)worthycitizens.Atthesametime,advertisersmustalsoplacetheiradsintherightmedium.Todothis,theyalsoneedtospendmoney.Theyhavetobeabigcorporationwithabigbudget______(afford)theads.Inadditiontoworryingabouttheexpense,advertisersmustconsider______mediaaremostappropriate.Forexample,iftheadreliesonvisualeffects,itisnouse__________(advertise)productsonradio.However,peopledon’tbuytheproductstheyarenointerestedinorhave____usefor.Oneofyouisexpectedtowritedownyouranswersontheblackboard.Checkyoukeys.Youareexpectedtoreaditloudly,andtrytoreciteit.Post-readingGuys,Ihavetwomorequestionsforyoutoanswer.2.Youcanfindthephrase“forexample”inpara3,4and8.Therearemanyexamplesinthetext.Whatisthewritingpurpose?Theexamplescanhelptolettheargumentmoreconvincingandpersuasive.3.Therearesubtitlesinthetext.Whataretheirfunctions?Clearandlogical.PromotionWehavelearnthowadvertisingworks,andcanyoudesignanadvertisementsforthefollowingproductsoritems?1.Anadvertisementforyourfavorite(cell-phone,jeans,book,computeretc.)2.Apublicserviceadvertisement（公益广告）Homework1.Inpairs,discussthequestionsinEx2onP44.2.FinishEx3onP45inpairs.学情分析该班学生是我高二上学期开学时接手的班级。现在已是高二下学期。对高中英语新授课的学习已接近尾声。学生经过高一和高二上学期的学习能力和学习习惯的培养，已基本养成了良好的英语学科素养和英语学习品质。我平时都是全英文授课，学生对已经这个已经习惯和熟识。在理解老师的指令和老师的点拨方面是没有问题的。但是选修9的内容较有难度，词汇方面对部分学生有很大挑战；课文篇幅较长，短时间内词汇阅读量较多，对阅读速度上对学生要求较高。效果分析通过本节课的学习和对课文的理解，，由于之前通过研读教材，分析学生，进行自备、教学实践、观课老师点评、个人反思总结等阶段，因此我觉得这次教学实践活动比较成熟，课后通过收交学生的导学案和对学生的跟踪测评，现将课堂教学效果分析如下：正确答案答对人数抽样人数答对率cost同义词查找expense,budget213070%Summary填空or,the,to,tobe,toafford,what/which,advertising,no243080.00%简述广告的运作的步骤=1\*GB3①identifyingthetargetgroup=2\*GB3②findingoutasmuchaspossibleaboutthetargetgroup=3\*GB3③decidingwhattypeofadvertingtechniquestouse=4\*GB3④payingthemediafordisplayingtheads=5\*GB3⑤lettingthemessagereachthetargetaudience253083.33%通过这份课堂教学效果的分析，我意识到在这堂课中，可以通过以下措施和办法，提升的学习效果：1.查找同义词，更加明确查找范围。2.在熟练掌握课文内容和明确词汇用法的前提下才能完全填对短文填空。因此在填空前应让学生朗读课文。3.明确广告的运作步骤，能够用自己的话说出来。给学生更多的机会开口练习。教材分析本单元的中心话题是广告。本节课学习课文内容内容涉及“什么是广告”，“如何制作有效的广告”等。语言技能和语言知识都是依据这一中心话题设计的。“读前”先学生看几幅熟悉的广告图片：如雪碧、可口可乐、百事、李维斯及麦当劳等，以此来导入。让学生在读文章之前先读课文中的图，讨论这几则广告的目的、所采用的策略及达到的效果等等。图片对学生的视觉冲击力要比文字大得多，因此能很快引起学生对课文内容的好奇，激发学习兴趣和动机。本课文史一篇关于广告运作机制的说明文。在内容上，文章对于什么是广告，广告如何制作才能达到预期效果，广告有什么样的影响力等问题进行了简要说明。在结构上，大标题和小标题将文章脉络勾勒得非常清晰。因此，在备课设计时，充分根据本文的结构特点设计的问题，引导学生思考，提高学生的阅读理解能力和语言能力。Book=9\*ROMANIXUnit5InsideadvertisingHowAdvertisingworksReading【Learningaims】1.Toknowhowadvertisementworksthroughreadingandretelling.2.Tolearntodesignanadvertisementwiththelearnedfromthetext.=1\*ROMANI.Pre-reading1.Wheredoyouseeorhearadvertisements?2.DiscusseachoftheadvertisementsonPages42and43inpairs.

Whatdoestheadvertisementwantyoutodo?=2\*ROMANII.While-reading1.Howcanwebecomewalkingadvertisements?Whatisthebenefitofknowinghowadvertisementswork?2.Whatisanadvertisement?Whoadvertises?Whydotheyadvertise?3.Whatistherightorderofthefollowingsteps?________=1\*GB3①decidingwhattypeofadvertingtechniquestouse=2\*GB3②findingoutasmuchaspossibleaboutthetargetgroup=3\*GB3③identifyingthetargetgroup=4\*GB3④lettingthemessagereachthetargetaudience=5\*GB3⑤payingthemediafordisplayingtheads4.Whydoadvertisementsoftenappealtoourhopesanddreamsoremotions?5.Whatdoadvertisersalsoconsiderwhenchoosingsuitablemedia?6.Whydogovernmentsallovertheworldpaymuchforadsonsuchthingsasroadsafety?=2\*ROMANIII.Post-readingBlanksfillingWecanmeetmanyadvertisementsinourdailylife.Anadvertisementisamessage____anannouncementthatinformsorinfluencespeople.Advertisersmustpayfortheirads,sothemessagemustreach_____targetaudience,ortheirmoneywouldbewasted.Identifyingtheirtargetisnotenough,theyshouldtrytheirbesttoappeal____theirtarget.Forexample,theirenvironmentalprotectionadvertisementappealstotheaudience’sconsciencesortheirdesire______(be)worthycitizens.Atthesametime,advertisersmustalsoplacetheiradsintherightmedium.Todothis,theyalsoneedtospendmoney.Theyhavetobeabigcorporationwithabigbudget______(afford)theads.Inadditiontoworryingabouttheexpense,advertisersmustconsider______mediaaremostappropriate.Forexample,iftheadreliesonvisualeffects,itisnouse__________(advertise)productsonradio.However,peopledon’tbuytheproductstheyarenointerestedinorhave____usefor.2.Therearemanyexamplesinthetext.Whataretheirpurpose?3.Therearesubtitlesinthetext.Whataretheirfunctions?IV.PromotionWehavelearnedhowadvertisingworks,andcanyoudesignanadvertisementsforthefollowingproductsoritems?(1).Anadvertisementforyourfavorite(cell-phone,jeans,book,computeretc.)(2).Apublicserviceadvertisement（公益广告）V.ReflectionHowcanyoumakeyouropinionpersuasive?Whatreadingskillshaveyoulearnedthisclass?课后反思本节课结束之后，我将本节课对照课堂实录视频仔细回顾了一遍，结合自己上完课之后的感受和体会做简要总结和反思。一、优点：1.课前准备充分。自己在认真研究课标和教参的基础上仔细研读课文。深入挖掘课文内容学习的探究点和育人点。2.设计了较有深度的探究问题和多种学习活动。对课文的分析透彻，问题的设计多样化，引发学生思考。3.将学生的生活和自己的经验与学习内容有效结合。激发学生的学习兴趣。二、不足之处：1.在整体课中，学生的出声诵读较少。而诵读应是语言学习的重要方式之一。2.课堂步骤较紧张。下课前没有给学生留下充足的反刍和总结的时间。3.给学生开口说的机会还不够多，promotion部分应留下充足时间让学生进一步发挥自己的想象。三、以后打算：1.加强业务学习和英语口语练习。课堂上能迅速反应和说一口流利标准的英语是一个英语老师必备的素质。但是在课后观看自己的教学视频时发现，自己的发音不够标准，语调也不够地道。以后一定要加强英语发音模仿练习和听力练习，抓住一切可能的机会练习英语口语。2.学习新科技新设备的学习和使用。在学校新建的录播教室上课，对里面的设备还是不够熟练。以后要定